As the largest auto parts company in China, Nanshan Group has many people who pay attention to their every move.

Nanshan Equipment suddenly launched a variety of wire cutting equipment, grinding machines, milling machines and lathes that need to be used for processing molds, which is naturally impossible to hide.

Not to mention Sodick's direct rivals, it didn't take long for them to know the news, and even the two sides had been fighting for a few rounds.

Even the industry manufacturers whose competitive relationship is not so strong are also aware of this matter.

"Mr. Zhang, I made a preliminary inquiry, and Nanshan Equipment's wire cutting equipment and other machine tool products have begun to be promoted in a large area."

"It is said that this year, Nanshan Equipment has set a goal for itself, and its turnover will double compared with last year."

"It is necessary for Nanshan Group's equipment business to gradually keep up with the pace of development of the auto parts business."

"Now Sodick in Dongying is already feeling threatened."

"Machine tool manufacturers such as Yamazaki Mazak and Mori Seiki are also very vigilant about these situations."

Liu Yongzhe, the director of the purchasing department, actually received a call from Nanshan Equipment some time ago, and wanted to sell him some CNC equipment for processing press parts.

This made Liu Yongzhe very curious, and specially investigated the recent movements of Nanshan equipment.

It doesn't matter if this investigation is done, but it really found a lot of information.

Thinking that Zhang Sheng would definitely be interested, he took the initiative to come over and report.

"Since Nanshan Group won the anti-dumping lawsuit against the United States, no one can stop the momentum of development."

"Last year, they showed their power in the auto parts business, not only allowing domestic independent brand car companies to adopt a large number of engines produced by them, but also allowing international auto giants to expand the use of Nanshan gearbox."

"Even they have set up Xingchen Automobile and are going to start building cars."

"Now that you're telling me that they're doing something new in the field of equipment, I think it's normal."

"After all, Nanshan Group's equipment business has developed with the parts business."

"But in the past two years, except for PRG presses and TRF presses, there have been basically no external sales of any products."

"These are obviously a bit out of line with Nanshan's style."

Zhang Sheng no longer regards Nanshan Group as his opponent.

Even if it is a lot of equipment produced by Jier, there is a certain duplication with the type of Nanshan, and he sees it very openly.

Because the equipment we produce is not in the price range.

For example, wire cutting equipment, Jier Machine Tool Factory is not unable to produce.

However, the accuracy is limited, and only some more entry-level factories will come to them to buy.

But the Nanshan equipment is aimed at replacing Sodick.

Everyone is not in the same range at all, and the competition is far from fierce.

"Mr. Zhang, your analysis is quite reasonable."

"It just so happens that our factory also needs to introduce some processing equipment this year, why don't we also consider it to see if Nanshan equipment can provide the products we want?"

Liu Yongzhe knows very well that his boss is now half a fan of Nanshan Group.

This situation became even more obvious after Zhang Sheng followed the Nanshan Group to the United States for a period of time and returned.

"If Nanshan Equipment's product QCD has advantages, there is no reason why we should not adopt it."

"For specific things, you can discuss with the workshop use department and follow the process."

Zhang Sheng said while thinking about how to catch the free ride of Nanshan Group's development.

Of course, this is certainly not something that can be answered in an instant.

……

2005 was also a very important year for BYD.

Since Wang Fu chose to increase the intensity of OEM last year, they have been making various moves this year.

The assembly of these OEM mobile phones requires a large number of automation equipment.

Otherwise, it will definitely not be able to meet the quality and efficiency requirements by manual assembly.

In the past, BYD produced some of its own equipment and purchased a batch of equipment from various suppliers outside.

After the patchwork, there is the production line.

But this time, Zhong Qiang proposed a new plan to Wang Fu.

"Mr. Wang, according to the industry research done by our purchasing department, Nanshan Equipment should be one of the best in the domestic equipment industry."

"Nanshan Mould Co., Ltd. has more than 100 sets of various equipment, ninety percent of which are developed and produced by Nanshan equipment."

"I heard that during this time, they fought fiercely with Sodick in Dongying, and snatched a lot of orders for mold processing equipment from Sodick."

"This is all because the machine tools produced by Nanshan equipment not only have excellent technical parameters, but also have passed the test of Nanshan molds, and the cost is three percent cheaper than that of Dongying Sodick and other manufacturers."

"It can be seen that the R&D strength of Nanshan equipment is very strong."

"Our new mobile phone assembly line, can we consider cooperating with Nanshan Equipment?"

"I'm sure they'll be very interested in this kind of envelope business."

"We should be able to get a good price then."

Zhong Qiang was able to sit firmly in the position of BYD's purchasing department.

In addition to Wang Fu's trust, his own ability and vision are also very good.

Otherwise, you have to deal with so many things every day, and it will definitely be a mess.

"Listening to you say this, why do you think that none of the companies under Nanshan Group are fuel-efficient lamps?"

Wang Fu thought of Nanshan mold, Nanshan auto parts, Nanshan robot, Nanshan gearbox, Nanshan engine......

There's really no fuel-efficient lamp.

"Mr. Wang, don't say it, this is indeed the case."

"Any subsidiary of Nanshan Group is among the best in their field."

"This is also an important reason why Nanshan Group can develop rapidly."

Zhong Qiang goes to Nanshan Industrial Park almost every month to confirm the relevant situation of various parts.

Therefore, the understanding of Nanshan Group is relatively in-depth.

"Since your purchasing department thinks that it is a better plan to purchase complete sets of equipment from Nanshan Equipment, let's give it a try."

"If the first production line is built well, then we can all adopt a similar plan in the future."

Wang Fu did not have any rejection of Nanshan equipment.

Let's not say that everyone is not a competitor, just looking at the relationship between BYD and Nanshan Group, it should not be difficult for others.

"Okay, I'll pull up the use department and technical department, and everyone will determine the specific index requirements of various equipment in the production line, and then I will personally go to Nanshan equipment and have a good chat with their Mr. Pan."

Zhong Qiang feels that every time he goes to Nanshan Industrial Park, he will have a different harvest.

So he has never been reluctant to go to Nanshan Industrial Park.

This time is no exception.

……

Great Wall Motor's development in 2004 can be described as decent.

However, in the same year, they moved all their R&D centers to a new car.

This car is also the development goal set by Wang Ying according to Cao Yang's suggestion after Wang Ying visited Cao Yang in Nanshan Group.

After a year and a half of preparation, "borrowing" Honda's CRV modeling, equipped with Nanshan engine 1.5T turbocharged engine and 4AT, 4MT, 6AT three gearbox combinations, the configuration is richer than CRV, the Great Wall new generation SUV model Harvard H6 was officially launched in March this year.

The appearance is not bad, only half the price of the CRV produced by Zephyr Honda, richer equipment and stronger power.

So that this SUV has won the favor of many people as soon as it was launched.

"Mr. Wang, the sales volume in March has come out, although we only went on the market on March 8, and the sales have been in place for less than a month."

"However, Harvard H6 has achieved orders for more than 3,000 units, and it is certainly not a problem for monthly sales to exceed 5,000 units in the future."

"Even by the end of the year, it is expected to hit the threshold of 10,000 units per month."

"With this Harvard H6, we are expected to sell more than 150,000 units this year, and even challenge 200,000 units."

Lian Furong is in a very good mood now.

Normally, the better the sales volume of the car company, the more positive the sales target announced last month.

On the contrary, it must be dragged as long as it can be dragged.

It's best to drag it until everyone forgets about themselves.

"Today is April Fool's Day, is what you said reliable?"

Wang Ying made a rare joke with Lian Furong.

The company's performance is booming, and her mood is naturally very beautiful.

"Reliable, there is nothing more reliable than this news."

"Many colleagues in the sales department last night counted and summarized the news fed back by various 4S stores, otherwise according to the previous situation, it would take another two or three days to have accurate sales data."

Although Lian Furong also knew that Wang Ying was joking with himself nine times out of ten.

But what should be clarified is still to be clarified.

"At the beginning, Mr. Cao suggested that we find a successful SUV model to learn from and follow the path of BYD F6."

"Now it seems that this is really a shortcut, and we have succeeded in this way."

H6 succeeded, but Wang Ying did not forget Cao Yang's credit.

"Mr. Cao's vision is indeed very different, and BYD has today's results by relying on Mr. Cao's advice."

"Even BYD should have listened to Mr. Cao's words, so their first SUV model is also planned to be launched this month."

"From the styling point of view, it is exactly the same path as our H6, and it also borrows a lot from the appearance of the Honda CRV."

"At that time, it is estimated that there will be a certain competition with us."

When Lian Furong said this, he couldn't help but show a trace of worry on his face.

Everyone's model positioning is very similar, even the powertrain and appearance of the model are similar.

In this case, consumers will definitely go to the two 4S stores to compare and make a choice when buying a car.

For Great Wall Motors, it definitely does not want to see this situation.

"BYD also chose Honda's CRV, which shows that we are very consistent in our vision."

"It also shows that the shape of the CRV is more in line with everyone's aesthetics."

"In the future, even if everyone has competition, it may not be a life-or-death situation."

"Maybe Pepsi and Coca-Cola, McDonald's and KFC complement each other, it's hard to say."

Although Wang Ying is also a little worried, her confidence is still relatively sufficient.

Great Wall's H6 model is ahead of BYD's new car, which already occupies an advantageous position.

In addition, the H6 model is the first model in China to use hot stamping technology.

A total of 12 hot stamping parts are used on the A-pillar, B-pillar, sill reinforcement and front longitudinal member assembly of the whole car.

This selling point, Great Wall Motors has been constantly promoting in the past month.

So far, it has had a certain effect.

At that time, even if BYD's SUV is officially launched, it may not be able to cover the limelight of the H6.

"If we can complement each other and develop together, then it will be the best."

"But I think we need to be prepared before people start dealing with us."

"As a result, we didn't know what to do."

Lian Furong thinks that when BYD's new car is launched, it is likely to take some of their models that are better than the H6.

After all, the configuration everyone uses is definitely not exactly the same.

There's always something to brag about.

"Well, you have a point."

"We don't cause trouble, but we're not afraid either."

Wang Ying's style is relatively tough, but when dealing with competitors, he often uses upright means, and rarely takes the initiative to play tricks.

However, with the change of the competitive situation, sometimes it is not entirely up to her to make small moves.

……

"Mr. Yin, since our Tiggo was launched on March 22, we have received more than 2,000 orders and delivered 1,008 units, and the sales situation is close to what we planned."

As the head of Chery Automobile's sales department, Wang Ze naturally has to report the sales situation to the general manager at the beginning of each month.

Chery Automobile experienced a wave of trough last year, and has successively adjusted a series of organizational structures and development strategies at the beginning of this year, and has now begun to resume rapid growth.

In particular, the launch of the new Tiggo SUV has made Wang Ze full of expectations for this year's sales.

"I see that Great Wall Motors has announced the sales of their H6, and they have sold 3,000 units in less than a month, which is on par with our Tiggo."

Yin Chuan also goes to websites such as Autohome every day to browse the latest news.

Great Wall Motors, which has a very good sales figure, announced its sales on the evening of April 1.

Considering that the other party's H6 is the same level SUV as his Tiggo, Yin Chuan's attention to Great Wall Motors is also a few points higher.

"Their H6 uses the engine and gearbox of the Nanshan Group, and the appearance is modeled after the Honda CRV model."

"The powertrain of our Tiggo is basically the same as that of the H6, but we use the latest 2.0T turbocharged engine from Nanshan, which is much better."

"I believe that the performance of Tiggo in the future will not be worse than H6."

When Wang Ze said this, he was really full of confidence.

When they first developed Tiggo, they wanted to use this powerful trick.

For now, the situation should be fine.

"Great Wall Motors has H6, we have Tiggo, I heard that BYD's first SUV model to be launched later this month is called S6, and it is also imitating CRV, and it will be a competitor with us at that time."

"In this way, it will become a few of us competing."

Yin Chuan is confident in his products.

But the competition of several homogeneous models, to say that he has no pressure at all, must be fake.

"Mr. Yin, the domestic car market is so big, it can fully accommodate the models of several of us."

"And according to the analysis of the article above Autohome, urban SUV models are now ushering in a stage of explosive growth."

"This year, the proportion of SUV models in passenger cars is likely to reach more than 10%."

"In the future, they predict that SUV models can account for half of the passenger car market."

"Even if their predictions are not accurate enough, I think the sales growth of SUV models will be higher than that of sedans, and this situation is basically certain."

Wang Ze can also be regarded as a little insightful.

After such an explanation, Yin Chuan's worries were resolved a lot.

"Arrange people to keep an eye on the movements of various car channels and forums in a timely manner, pay attention to whether there are any Tiggo-related comments, and remember to maintain them in time."

"Then try to find a way to figure out the situation of the BYD S6 model in advance, and we will also make some targeted preparations at that time."

BYD was a group of dark horses in the car industry last year.

With the beautiful performance of F6, sales actually rushed to the threshold of 100,000 units.

This is quite a result.

This year, BYD will have two more models on the market, F3 and S6, and other peers will definitely be able to feel some pressure.

……

"I think Great Wall Motor's new car is an SUV, and it sells very well."

"Chery's new models launched this year are also SUVs, and more than 1,000 units have been sold in just one week."

"Soon BYD will also launch their own SUV model."

"Peng Lin, you said that we focused on developing sedans last year, will it be a little wrong?"

Inside Geely Automobile, Li Su looked at the sales of the latest car companies summarized on Autohome, and his expression was a little serious.

Although it is only April 5, the sales of some car companies have not yet been announced, and this list is very incomplete.

But we can already see the sales data of some car companies.

"Mr. Li, Toyota's CAMRY model is the first model to be launched after the establishment of Yangcheng Toyota, and it is definitely a very competitive product in Toyota."

"Now our new sedan imitates their shape, which will be on the market earlier than Yangcheng Toyota, which will definitely bring a huge surprise to consumers."

"BYD F6 has succeeded by relying on the Accord that imitates Honda, and CAMRY is a model at the same level as the Accord."

"Even in the world market, CARMY's reputation is a little more resounding."

"In this case, there's no reason why we can't do as well as F6."

Peng Lin was involved in the promotion of the new sedan, and now the early marketing has already begun.

Next week, the media will be invited to officially conduct a test drive, and everyone's response will be easier to grasp.

When the time comes, Peng Lin believes that this sedan will definitely be an instant hit.

"Although what you said makes sense, but competitors are all engaged in SUVs, and we can't lag behind."

"Go back and call Gao Songlin, let's discuss it and see what kind of SUV to develop that is more in line with market demand."

"Strive to launch our SUV as soon as possible within next year."

Li Su is not sure whether SUV models will become mainstream in the future.

But the popularity of SUV models is increasing, and he is already feeling it.

If last year, when Zephyr Honda launched the CRV, everyone was still unaccustomed to the positioning of such a new off-road vehicle as an urban SUV, and now seeing that Great Wall Motor, Chery Automobile and BYD have launched or will launch similar urban SUVs, everyone's level will naturally come up.

"There is indeed a need for this, I will discuss it with Dean Gao later, and start the early research first."

Peng Lin naturally hopes that the company's more models are as good as possible, so that their sales pressure will not be so great.

Invisibly, Huaxia's SUV fever has been advanced.

……

"Great Wall Motor's Harvard H6 and Chery Automobile's Tiggo are both competitors of our S6."

"Except for lower prices, I can't find a good way to completely suppress them for the time being."

Within BYD, an important meeting is being held.

The S6 model will be officially launched later this month.

However, the price has not yet been officially set.

"Minister Wu, the power of all of us is about the same, and the appearance is not bad."

"The configuration of the S6 is richer than that of the H6 and Tiggo, why is your sales department not confident?"

When Zhong Qiang heard that he was going to fight a price war, he was a little unhappy in his heart.

The new car is set at a low price, which will virtually put forward higher cost reduction requirements for the procurement department.

At that time, a lot of pressure fell on him.

"Great Wall and Chery have already taken the lead in the market and launched SUV models in this class before us."

"At this time, we want to make consumers give up choosing their model to buy our products, and if there is not enough price incentive, they will not consider it at all."

Wu Huabi's attitude is also very resolute.

He is more familiar with the costs and benefits of S6.

It can be said that the cost is not much different from that of F6, but it is slightly more than 5,000 yuan.

But the price is more than 10,000 to 20,000 yuan higher than the F6.

Don't look at just such differences, for consumers at this level, 10,000 yuan can affect their choice.

Therefore, Wu Huapan has always wanted to refer to the income level of F6 to price.

In this way, the price of the S6 can be about 10,000 yuan lower than the H6 and Tiggo models of the same level.

"The price war is not what we want to fight, but we also have the courage to fight the price war."

"If the S6 wants to be an instant hit, it is really important to be able to have a price that is attractive enough."

"We can put a rumor out and test the reaction of potential consumers on the Internet."

"When the time comes, we will set the final price in a targeted manner."

Wang Fu proposed a compromise.

Objectively speaking, this plan is also very feasible.

Pricing is a thing that is set exactly according to the cost, and it is not necessarily appropriate.

In the era of electric vehicles, it is even more obvious.

If the price is really set according to the cost, then the development of electric vehicles will definitely not be so fast.

However, it is obviously inappropriate to blindly fight a price war regardless of profits.

Wang Fu also built cars to make money, not to do charity.

(End of chapter)