Chapter 287: The First Battle of 2005, Clean
Although Fujiwara Fukker is a native of Toei, he has always pursued a state of life in which joy and anger are invisible.
He thinks he's doing a good job.
However, when Chen Liang reported to him the news he had just heard, his face still changed.
"Immediately let each sales and agent contact their respective customers to see if they have received any contact from Nanshan Equipment recently."
"Especially for those customers who are already quoting, it is even more important to confirm the progress of the other party's bidding to see if there are any problems."
Fujiwara was very nervous at this time.
Several Dongying enterprises have suffered big losses in the hands of Nanshan Group.
Don't look at Fujiwara, who is very confident in Sodick's technology, and disdains ordinary Chinese companies at all.
But if this Huaxia enterprise is Nanshan Group, it will be different.
"Minister, I think it is necessary to report this matter to the general manager of the company and the head office, and maybe we can get more resources to support."
"Next, I have a hunch that there will be a battle between us Sodick and Nanshan equipment."
Chen Liang is a little excited now, a little excited, but more of a worry.
Don't look at his hatred of Nanshan, but when he really wants to go to Nanshan, he actually has no confidence.
When I was in Fanuc before, the CNC system of machine tools was already a thing with a high technical threshold.
There are few opponents in the whole of China, or even in the whole world.
But after encountering Nanshan, the situation is completely different.
Other Chinese companies can't handle the technology, they can do it.
The things that other Chinese companies have come up with are either not good in technology or bad in quality, but everything in Nanshan is good.
It's going to be fatal.
"In the past two days, I will collect and sort out the situation, and then I will make an appointment to report to the general manager and the sales headquarters of the headquarters."
"The previous focus of Nanshan equipment was on stamping equipment, and the external sales were basically stamping equipment."
"Maybe it's just a false alarm this time, and it's not surprising."
Fujiwara still has a little fantasy in his heart.
He hopes that the situation he faces is not so severe.
He didn't want to leave Huaxia.
……
"Liu Bu, didn't you say that you could sign a formal procurement contract this month?"
"Why do you suddenly say you won't buy it now?"
Chen Liang was very nervous and talked on the phone with Liu Wei, the head of the purchasing department of Xifeng.
Yesterday he already knew about Zephyr Die Chong's abandonment of Sodick's equipment, and he also inquired about it through various methods.
However, the final result is not optimistic.
So I thought about calling Liu Wei in person to see if there was any room for redemption.
"It's not like it hasn't been signed yet."
"As you know, as a subsidiary of a central enterprise, our audit is very strict."
"There are devices on the market that perform better in all aspects of QCD, but we don't use them."
"At that time, you won't be able to pass the audit at all."
"Besides, many of our molds are purchased from Nanshan Mold, and the other party is a mold processed with its own production equipment."
"In this case, the people in our mold center also support the use of Nanshan equipment."
"I can't help it."
Liu Wei will definitely not take the responsibility on himself.
In the past few years, he has also gained some benefits from Sodick.
For example, last summer, his wife and children traveled to Dongying for half a month, and the itinerary was arranged by Sodick.
So he didn't want to fall out with Sodick.
Otherwise, it will be very troublesome for people to jump out and hold him at that time.
"Can Nanshan Equipment's products really achieve the same technical level as us?"
Chen Liang always felt that this matter was a bit unbelievable.
Why does it feel like the world has changed in just ten days and a half months?
"Nanshan equipment can start to come over next month to help us assemble the equipment, and then you can take the opportunity to give equipment maintenance the opportunity to come and visit."
"Even let your technicians try to get started, compare the processing accuracy or something, I can coordinate and cooperate."
"But you have to be mentally prepared, the results confirmed by our technicians should not be wrong."
As soon as Liu Wei said this, Chen Liang's heart was cold.
The other party has said this, what can he do?
"Liu Bu, is there really no chance at all?"
"We at Sodick would like to continue working with Zephyr."
Chen Liang is not so stupid, at this time he threatens Liu Wei with some things that cannot be put on the table.
However, Liu Wei was also a little empty in his heart, so he said: "There will definitely be no play in buying new equipment, unless your equipment will be cheaper than Nanshan in the future." ”
"But in the maintenance business of the equipment I purchased in the past, I can try to help you stay."
"According to the hungry words of the salesmen of Nanshan equipment, they can completely take over the after-sales maintenance business of your equipment, and the price can be 30% cheaper than yours."
Liu Wei also extended an olive branch in time, thinking of appeasing Sodick.
lest the other party make a thing that kills 1,000 enemies and damages 800 themselves.
"In terms of after-sales maintenance, equipment from different manufacturers has different thresholds and precautions."
"If the people of Nanshan Equipment move our machines, then all the promises such as warranty services will be terminated."
"Liu Bu, please be cautious in this regard."
Chen Liang said in a somewhat anxious tone.
Robbing other people's after-sales service, this kind of thing Nanshan equipment has done before.
Aida Stamping has suffered such a loss.
The related story can be regarded as spreading in the industry, and Chen Liang has naturally heard of it.
"I understand what you said, but Nanshan has solved all your concerns in this regard."
"Of course, I would also like to continue to work with Sodick, so I will try to keep it from changing in this regard."
"But on the other side of the manufacturer, I think you have to pay attention, maybe the situation will be different."
As soon as Liu Wei said this, Chen Liang was in no mood to continue chatting.
Anyway, there won't be any better results if we continue to chat, so let's contact other customers quickly.
On this day, it seems to be about to collapse.
……
"Wang, how did the new equipment of the mold center become all purchased from Nanshan equipment?"
"Except for the two presses for commissioning, none of the equipment in the mold center was produced by Nanshan, right?"
In the Chuncheng Stamping Factory, Dong Chun looked at the equipment purchase list reported by the purchasing and sales department, and had a lot of questions in his heart.
In recent years, thanks to the rapid development of Chuncheng Volkswagen, the scale of Chuncheng stamping plant has also risen several steps.
In the past, except for a small number of TDM molds that were produced by themselves, other PRG molds and TDM molds were completely unable to produce by themselves.
However, after a few years of accumulation, their technology has also made some progress.
In addition, even the production of TDM molds requires continuous increase in equipment.
"Mr. Dong, this proposal was actually submitted to the purchasing and sales department by the mold workshop at the beginning."
"These equipment, which are exactly the same as those used in Nanshan Mold Center, are all produced by Nanshan Equipment."
"In the past, the production capacity of Nanshan equipment was insufficient, and if the newly developed equipment did not have mass production results, other manufacturers did not dare to use it."
"So in the past two years, Nanshan Mould has used Nanshan equipment's own products."
"Now, after about two years of experience, it has basically been verified that the equipment is no problem."
"Even on the basis of these devices, some improvements have been made."
"Therefore, the mold workshop is recommended to purchase a full set of CNC EDM wire cutting equipment, CNC lathes, CNC grinding machines and other complete sets of equipment for Nanshan equipment."
Wang Le directly moved the people out of the mold workshop, which was naturally much more convincing than explaining it himself.
"Is Nanshan Equipment so strong now?"
Dong Chun hasn't been to Nanshan Group for a while, and he really doesn't know so much about Nanshan equipment.
In his opinion, isn't Nanshan Equipment just for stamping equipment?
Why is everything being produced now?
"In fact, the strength of Nanshan equipment has always been very strong, and their machine tool CNC system has now occupied eighty percent of the domestic market share."
"In addition, their own bearing and gear technology is also very powerful."
"Nanshan special steel can provide many special steels with performance comparable to imported materials."
"Even in terms of motors, they also have a relatively deep technical accumulation."
"In this case, it's not surprising that they are starting to move into other machine tools besides stamping equipment."
"It's just that people have been relatively low-key in the past two years, and this year they seem to be ready to make efforts."
Wang Le has been dealing with Nanshan Group for several years.
Every once in a while, they will arrange someone to collect the other party's intelligence, so they must know more information than Dong Chun.
"Since you think that there is no problem with Nanshan Equipment's products, then I naturally support it."
"However, all aspects of the verification work must be done in place, and there will be no problems in the future."
Dong Chun is not worried that Nanshan's equipment will be more expensive than that of other international giants such as Sodick.
He just thinks that everyone should pay attention to the technical aspect.
"No problem, the relevant commitments, we will reflect them in the contract."
Wang Le listened and breathed a sigh of relief.
The rest is a matter of going through the process.
……
"Zhoubu, the various equipment used in this workshop is the latest package of solutions produced by Nanshan Equipment."
"Basically, it can meet the processing needs of most molds, maximize production efficiency, and minimize equipment investment."
"And this production line has been in stable production for a year now, and Nanshan Mould is very familiar with their use."
"If you have any equipment-related problems in the future, not only our Nanshan equipment can provide support, but Nanshan Mould can also assist in promoting."
Pan Jinxing has coordinated the relevant resources of Nanshan Mould internally, and made every effort to promote the export of equipment this year.
Judging from the current situation, the effect is also very good.
After all, the first batch of key customers are all customers of Nanshan Mould Center.
They still have a deep understanding of Nanshan Mould.
After all, the degree of trust in related equipment is also higher.
In addition to Xifeng Mould, Chuncheng Stamping Factory and other products that have expressed their intention to purchase Nanshan equipment, many other customers are also interested.
For example, the Spring City Fourth Ring Factory, this time it can be regarded as the final confirmation before the bidding whether the Nanshan equipment can meet the requirements.
"Mr. Pan, I am naturally confident in these devices, but after all, it is also the first time I have come into contact with them."
"When the time comes, can you invite some engineers from Nanshan Mould to come over to help guide you?"
Zhou Benqiang felt that he could take this opportunity to learn some skills from Nanshan Mold.
At that time, if the Spring City Fourth Ring Factory can produce all the molds by itself, it will definitely be regarded as a political achievement.
"If it's just short-term technical guidance, it shouldn't be a big problem."
"But you also know that the business of Nanshan Mould is very busy now, not only to produce the previous orders."
"This year, there are a large number of mold orders from Xingchen Automobile, and I am working overtime every day."
Pan Jinxing did not agree to the other party's request in full, but some conditions that could be given could still be given.
After all, whether Nanshan equipment can be red enough depends on whether these mold manufacturers are powerful enough.
Fortunately, both sides have a strong willingness to cooperate after all, and the communication is relatively smooth.
It's just that Nanshan Equipment communicates with various manufacturers very smoothly, and Sodick is uncomfortable.
"Minister, the situation is a little bad."
"Shall we consider lowering the price as well?"
Chen Liang has a lot of foam in his mouth these days, and he often wakes up at four or five o'clock at night and can't sleep.
The pressure is obviously high.
He had a hunch that Sodick was going to follow the old path of Fanuco.
"The headquarters is only allowed to reduce prices by a maximum of 15 percent, and they are worried that if we adjust too much, the whole price system will collapse."
"And they still don't believe that Nanshan Equipment's products will really replace our products in an all-round way."
Fujiwara Fukker also felt tired.
Many of those people at the headquarters have never been to China in their lives.
Even if manufacturers such as Fanuc, Huitian and Komatsu have suffered losses in the hands of Nanshan equipment before, they don't feel anything.
After all, in their opinion, Sodick's technology is unique.
It's worth the price.
"If it is only a 15 percent drop, although it cannot be said that there is no effect at all, the effect is definitely not ideal."
"Many companies compare and find that Nanshan's technical parameters are not worse than ours, or even better than us."
"In this case, even if our price is only 5% more expensive, the other party is likely to choose to cooperate with Nanshan Equipment."
When Chen Liang said this, he couldn't help but feel a little resentful.
He knows too well the power of Nanshan's equipment.
If Sodick is a little more expensive than other Chinese companies, most people will choose Sodick.
But Nanshan equipment is different.
"I understand what you said, but I'm afraid it's not so easy to get the people at the headquarters to accept it immediately."
"The most important thing is that our profit margins are not so large, and a 15% price reduction has already led to a significant reduction in our profit margins."
"At this time, it is basically relying on after-sales service to make money."
Fujiwara Fokker's explanation pales in the eyes of Chen Liang.
But he couldn't do anything about it.
I could only watch Sodick begin to decline rapidly in the Huaxia market.
(End of chapter)