Chapter 292: An unexpected collision made the Great Wall win

"Mr. Cao, the crash test of Great Wall Motors is expected to be carried out normally today."

"We'll have a good show to watch then."

Nanshan Group, Zeng Tingting's face was full of expectation.

When Cao Yang proposed to Wang Ying that H6 and CRV collide, she was also at the scene.

Every time she thought of this scene, she couldn't help but applaud.

It's definitely a great way to get revenge on your Honda car.

And it's also a good way to help H6 increase its visibility and increase sales.

The engine, gearbox, ESP and other parts of the H6 are supplied by Nanshan Group, and the sales of H6 are good, and Nanshan will naturally benefit.

What's even more amazing is that if H6 can win the CRV, the main hero is the hot stamping parts provided by Yangcheng Huaqiang Factory.

Nanshan is now the only manufacturer in China with hot stamping production line and hot stamping die production capacity.

Even the hot-stamped steel plate was developed by Nanshan and Baosteel.

In this way, if H6 wins, Nanshan Group will benefit in all aspects.

I don't know if it's a double eagle or a few birds with one stone.

"This method also occupies a head start, so the effect is better."

"In the future, it is estimated that few car companies will do this kind of testing."

"After all, this kind of test is not a normal crash test."

Cao Yang's current mood is also a little excited.

If it weren't for the fact that I didn't want to make it so high-profile, I didn't want Honda to know that this matter was brought up by itself.

He wanted to go to the scene to see the crash test for himself.

"In the long run, there will definitely be fewer tests like this, or even no more."

"But I think it will still be favored by many independent brand car companies in the short term, especially manufacturers who are ready to use hot stamping parts in the future, and they definitely don't want to miss the opportunity to step on the joint venture giant."

"For example, BYD's F6 is an imitation of Honda's Accord, if the F6 is replaced with hot-stamping parts, Mr. Wang must also want to collide with the Accord."

"In the same way, Chery's Tiggo and Geely's Emgrand will have such motives in the future."

"Even I think that when the time comes, after the Xingchen No. 1 is launched, I can also consider buying the BMW 730 and Mercedes-Benz S600 back and bumping them back, maybe it can have an unexpected effect."

When Zeng Tingting said this, Cao Yang couldn't help but nodded.

Xingchen No. 1 seems to be able to learn from the H6 and find Mercedes-Benz BMW as a stepping stone.

Anyway, after a large number of hot-stamping parts are used, after the collision of Xingchen No. 1, the integrity of the body will definitely not be bad.

"Your proposal is good, let BMW and Mercedes-Benz help us when the time comes, so that consumers can see the safety performance of Xingchen Automobile."

……

Crash test site at the China Automotive Center.

Wang Ying held the microphone and prepared to explain to the media participating in the event in person.

"First of all, thank you all for taking time out of your busy schedules to participate in today's event, our invitation was sent out a little late, which caused trouble for everyone."

Wang Ying was full of spring breeze and chatted with reporters.

"I believe that many people will pay attention to the safety performance of a car when buying a car."

"For a car, in addition to not dropping the chain during the daily commute to and from work, I also hope that it can have a more economical use cost."

"Of course, the security aspect is definitely very important."

"After all, in China, cars are often family cars, and the people sitting in the car are the pillars of the family, and the people next to and in the back are their relatives and friends."

"So how well a car performs is critical."

"In addition to caring about the use of various high-strength steel and other materials for the body advertised by the main engine factory, everyone repeatedly talks about how high the strength of their body is and how good the structure is."

"In addition to various active and passive safety equipment such as ESP and airbags, it must also be very related to the actual safety performance of the car."

"After all, those things just now are all unilateral rhetoric promoted by car companies."

Wang Ying's ability to control the field is very strong.

Although there were not many people in the testing field, she did a good job of diverting everyone's attention.

"How can we verify whether the OEMs, including Great Wall Motors, have exaggerated the propaganda and whether they have put these high-strength materials in place?"

"I think this should be a very important issue for many consumers."

"In response to this question, our Great Wall Motor's answer is ......"

Speaking of this, Wang Ying paused specifically.

Confirming that everyone's eyes were on her, she continued: "It's a donkey or a horse, just pull it out and slip it on." ”

"Pull the car to the test site, crash it with a real gun, and the answer will be more intuitive."

"So today we invite everyone to watch the crash test of Great Wall Motor's H6 model and Honda Motor's CRV."

Although everyone got the news in advance, the models placed on the test site also proved a lot of things.

But speaking from Wang Ying in person, everyone is still looking forward to the next test.

Anyway, regardless of the outcome, they, the media, are the winners.

"Of course, in order to avoid controversy, the crash test has to be a very rigorous test experiment."

"So it's not as simple as everyone thinks, just touch the two cars and it's over."

Although today's people are basically people from the car channels of various portals, they can be regarded as half professionals in the automotive circle.

But that doesn't mean they know a lot about crash testing.

So Wang Ying also introduced the relevant situation a little.

"Crash testing is a destructive experiment, and the car itself is a high-value commodity."

"So every time a test is tested, every item is necessary, meaningful and referential."

"As you can see now, the technicians of the China Automotive Center have completed the precise adjustment of the curb weight, front and rear axle quality, and various fluids in the vehicle, including engine oil, transmission oil, coolant and other fluid levels."

"Even the air pressure of the tires, the counterweight of the hub, etc., are all done quite rigorously."

Great Wall Motors wasn't too worried about losing at all.

Therefore, this time the test is naturally to be as formal as possible.

The more convincing it will be.

"In addition to the preparations I just mentioned, the test vehicle also needed to remove the interior and exterior trim panels to facilitate the installation of various collision sensors, recorders, cameras, and so on."

"Then after the equipment is installed, it is also necessary to put these interior and exterior coverings, seats, etc. back in place."

"After these inspections and preparations, the dummy can be installed in the car."

"After measuring the seats in the car and confirming that the steering wheel and seat belt anchor points meet the test specifications, the dummy in the car can be installed and secured."

"After all the sensors and dummies are installed, the weight of the test vehicle, the load on the front and rear axles and other data are measured again, and the test vehicle is ready for testing."

Wang Ying introduced there without hurry, and even took the reporters to the side of the test vehicle, so that everyone could see the preparation work of the engineers up close.

"In addition to the rigorous preparation of the vehicle, the site and other equipment required for crash testing also need to be carefully prepared."

"Then everyone can finally see the exciting side of expectations."

"Now, please get your cameras and cameras ready, and our official test will start soon."

After Wang Ying saw that Zhu Jianbo gave him a gesture, he immediately notified the media personnel to do a good job of recording.

Of course, she is also a redundant move.

Because she didn't need to remind her, everyone was already actively recording.

……

"Editor-in-chief Yu, Great Wall Motors seems to be really ready to play big."

"I thought it would be a simple collision and then it would be over."

"I didn't expect it to be so formal, full of rituals."

He Ling looked at the CRV and H6 in the test field with great anticipation.

She really hopes that this kind of test will be repeated several times in the future.

Then she doesn't have to worry about the topic of today's article every day.

"Their H6 model uses 12-point hot stamping parts, all of which are produced by Yangcheng Huaqiang factory."

"It is said that even the production line for hot stamping is provided by Nanshan Group."

"Before I came on a business trip, I also looked through the past reports related to hot stamping."

"I found that Mr. Cao's undergraduate thesis was written on it."

"With hot-stamped parts, theoretically the performance of the body is higher than that of useless parts."

"Unless CRV also has a bunch of ultra-high-strength various cold-stamped parts, it is a high probability event to be compared to H6."

Yu Yu combined the information he learned and the reaction of Great Wall Motors, and made a judgment in his heart.

"If Honda's CRV is smashed by the H6, it will be very interesting."

"It is estimated that other joint venture car companies, as long as there are similar SUVs, will be nervous, right?"

He Ling thought of the various news reports on the Internet that CRV was not as safe as H6, and she was able to predict the reaction of other manufacturers.

After all, in her opinion, the level of CRV should be similar to the level of SUVs of mainstream joint ventures.

As a new car that was only launched last year, the CRV will only be even stronger than the models of Toyota, Volkswagen and other car companies.

Then if the CRV loses, the other models are even more worrying.

"It's really possible what you're talking about."

"When the time comes, as long as Great Wall Motors lets the wind out, it will be able to worry its competitors."

"When the time comes, all kinds of PR articles will be flying all over the sky."

Yu Yu thinks Great Wall Motors is really a good person.

If they don't do this, the later car companies will not be so active in advertising and public relations.

While the two of them were talking in a whisper, they had been preparing for a morning of crash testing, and it was finally about to begin.

Although the preparation ahead is complicated, it seems to be very careful and meticulous.

But when it really collides, it's really a matter of a moment.

"Ten!"

"Nine!"

"Eight!"

……

"Bang!"

The two cars collided with a speed of 60km/h, even if they were separated by dozens of meters, and there was a safety glass in front of them, so Yu Yu and the others could feel the tragedy of the collision.

In just an instant, the front of both cars collapsed at the same time.

Then the airbags all exploded.

The A-pillar of the CRV is very obviously bent.

The entire cockpit was compressed in half.

Although the front of the H6 also looks a little miserable, the entire cockpit is still relatively intact.

The A-pillars are only slightly curved, but the cockpit space is relatively well preserved.

Even people who don't understand crash testing can see that H6 has an advantage in this impact.

Sure enough, Wang Ying picked up the microphone again and began to say: "Friends from the media, this wonderful side has been recorded, right?" ”

"Our collision, from the selection and purchase of the model, to the official collision, was all recorded in great detail."

"This time, the testing agency is also the most authoritative China Automotive Center in China, and the results can fully withstand any scrutiny."

"As we all know, the safety of the cockpit is the most important consideration in the design of a car's body."

"Therefore, the front part of the car needs to be designed to be soft and hard, so that it can absorb energy during the collision and ensure the safety of the cockpit."

"From the current crash results, you can also see that the cockpit of our Great Wall Motor's H6 remains intact and has hardly suffered any damage."

"But the CRV model, which claims to be in sync with the world, has collapsed, and the entire cockpit has less than half of the space left."

"Considering that there are bulging items such as steering wheels inside, there is basically no way to ensure the safety of drivers and passengers in this space."

"International auto giants always advertise that their own models are the safest, and openly and secretly belittle the models of China's own brands."

"But we used the most intuitive crash test to answer all the questions in everyone's minds simply and rudely."

"Great Wall H6, its security is the best."

"There is no car in its class that is its rival."

Regardless of whether this is the case or not, Wang Ying will definitely take this opportunity to promote H6 well.

Anyway, what she said didn't sound like a big deal.

It's just that some of the concepts have been slightly changed.

For example, if the car is not safe, we can not only look at the degree of collapse, but also analyze the state of the dummy after the collision, and also need to comprehensively compare the situation of active and passive safety devices.

"Wait a while, the engineer in charge of the test will provide more quantitative test results to everyone, so that everyone can have a more intuitive understanding of today's crash test."

"Media friends, I call for ......"

Although Wang Ying is not very tall, he is very imposing.

The atmosphere of the whole scene was completely controlled by her.

"Editor-in-chief Fang, this Great Wall Motors is very close to Autohome, before H6 was very safe, and a lot of hot stamping and forming related topics were hyped up in the car home."

"This time, it is estimated that Autohome will also go all out to promote this matter."

"However, in this way, it will definitely offend Honda."

"On our channel, Honda is the biggest advertiser, should we talk to them in advance?"

Lin Jiayan attached herself to Fang Dawen's ear and whispered.

"Today's crash test, I have disclosed it to the sales department of Yangcheng Honda in advance, and he should also tell the Dongying people of Westwind Honda."

"Next, what attitude we have to treat this matter depends on whether Honda is interested or not."

In Fang Dawen's heart, whoever gives more advertising money, they will consider who to cooperate with.

As for whether it is a Dongying car company or an independent brand, it doesn't matter at all.

He cares about his performance.

"I'll reveal one or two pictures in advance, if they don't want to lose so badly, they have to take the initiative to communicate with us."

"This time, the advertising fee is low, but it can't be done."

Lin Jiayan is Fang Dawen's confidant, so she naturally understands Fang Dawen's mind very well.

Several other media outlets also have their own thoughts.

Regardless of which side of the butt ends up sitting on, today's crash test was not in vain.

Their respective websites, advertising fees and traffic will definitely rise.

It's a win.

Of course, that's just what they think.

For Great Wall Motors, they are even happier now.

Although this result was expected, everyone was a little worried before the collision.

In case the result is really lost to CRV, not to mention being slapped in the face, you will have to spend money on marketing.

It's good now, the initiative is in your own hands.

……

"Mr. Cao, Yu Yu from Autohome just called me, and in today's crash test, Great Wall Motor's H6 perfectly outperformed Honda's CRV."

After Mi Ying answered a phone call, she came to Cao Yang's side happily, bent down beside Cao Yang and whispered a good thing.

Cao Yang, who was signing the approval documents, smelled the smell of tea and perfume on Mi Ying's body, and couldn't help but smile when he heard such good news.

"This time, Honda has to be busy."

"Great Wall Motors is going to win hemp."

The idea of this crash test was proposed by myself, although I did not participate in the actual operation.

But the final result was the same as he expected, and Cao Yang still had a sense of achievement.

Whether it's Toyota or Honda, if they want to engage in the Nanshan Group, then don't blame yourself for being unkind.

With such a crash test, in the future, the models of various OEMs will definitely use more high-strength steel plates faster than in history in the choice of body steel plate materials.

Invisibly, he can be regarded as doing a good thing for Chinese consumers.

"Mr. Cao, Great Wall Motors will not deliberately leak the news at that time, saying that you helped plan this matter, right?"

Mi Ying followed Cao Yang's side, and she could see all kinds of intrigues and business wars every day, and she thought a lot.

"Probably not."

"There are not many people who know about this, and Mr. Wang is not the kind of person who is short-sighted."

Cao Yang was stunned for a moment.

The thing Mi Ying said is theoretically possible.

After all, if this matter is very big at that time, Great Wall Motors can't withstand the pressure, so it will sell Nanshan Group.

"That's right, in the next period of time, the car circle is expected to be lively."

"Great Wall Motors is doing this, it is estimated that everyone will be in danger."

"After all, the average model really has no confidence to compare with the H6."

Mi Ying looked like she didn't dislike the excitement, and her eyes were full of expectations.

And while the two of them were gossiping about this matter, several portals and Autohome also rushed to send out the news.

Even the NetEase Auto Channel, which has a crooked butt, doesn't want to miss this wave of traffic.

After all, whoever it is, they know that this content is sure to be very popular.

"Are you sure that the two models in this picture are not reversed? Why is the result so surprising? ”

"Love, love, I just ordered an H6 last week, and it was worth my deposit."

"Dongying's car, sure enough, is a thin steel plate, poor materials, and it doesn't have to be hit."

"Who would dare to say that the quality of self-owned brand cars is not good in the future?"

"Great Wall Motors is going to make trouble, and other car companies are probably going to tremble."

"It seems that the people who know Zephyr Honda are feeling now? Is there a feeling of being shot while lying down, and disaster is falling from the sky? ”

"It is said that Great Wall Motor's H6 is plagiarized from Honda's CRV, can this plagiarism also copy a feeling that the blue is better than the blue?"

"Shady! There's got to be shady here! ”

"Who said that Great Wall Motors was boasting about itself before? Now that there are pictures and truths, who dares to say that people are boasting about themselves? ”

……

As soon as these articles were published online, there were all sorts of comments.

"Mr. Wang, I just confirmed with the general managers of several 4S stores that just this afternoon, the number of consumers who called us to consult H6 increased several times compared with the day before."

"I have a hunch that our H6 model will sell more than 5,000 units this month, and we don't even have to wait until the end of the year, we hope to sell 10,000 units a month next month."

Lian Furong was very excited to come to Wang Ying's side.

Originally, there was a crash test this morning, and in the evening we will definitely hold a banquet to entertain all kinds of media.

However, I don't know why, people from various websites are in a hurry to rush back in the afternoon.

So they simply followed back to the company.

However, Lian Furong, who attaches great importance to the consequences of this crash test, is calling directly to various 4S stores at any time to learn about the latest situation on the front line.

To know whether a car company's new car sells well or not, the people in the 4S store have the most right to speak.

"So exaggerated?"

"This news shouldn't have fermented yet, right?"

Wang Ying firmly believes that H6 will definitely be popular in the future, but he didn't expect the change to come so quickly.

"You're right, but it also has something to do with the fact that our current H6 sales base is not very high."

"Although the news has not yet fermented, various websites have already changed our tweets and thrown them out first, for fear of being preempted by others."

"In this case, the news of the H6 and CRV crash tests naturally spread quickly."

"After all, I've never seen a test like this before."

"This wave, we definitely won hemp!"

The smile on Lian Furong's face couldn't be controlled.

He wanted to look up to the sky and laugh three times.

(End of chapter)