Zephyr Honda.

Although the first model was just launched last year.

However, the first CRV is a hit, and if you don't increase the price by 20,000 or 30,000 yuan in the 4S store, you won't be able to pick up the car at all.

This makes the employees of Zephyr Honda live a very comfortable life.

Especially those people in the sales department are simply served as uncles by the people in the 4S store.

Send a few more cars to your store this month, and you will be able to earn more than 100,000 yuan.

On the other hand, you have not been able to get the car, and the consumer has to wait for several months to deliver the next order, and it is estimated that people will turn around and go to other 4S stores to buy a car.

However, tonight, the leaders of the sales department of Zephyr Honda are still working overtime in the company.

This is a very rare thing.

"Minister Arakawa, everyone has watched this video several times, and I want to confirm that the CRV developed by Honda is really not as strong as Great Wall Motor's H6?"

Although everyone's ultimate goal is the same, Liu Wensheng, as the deputy director of the sales department, still feels that he needs to figure out the situation before he can make the next step.

They have already seen the crash tests of the Great Wall H6 and Honda CRV published on various portals.

Even now, a few people have been specially arranged to stare at various portals and forums to see if there are any more hot topics popping up.

"Liubu, I also called the project leader in charge of CRV body design at the Tochigi Research Institute for this question."

"Purely from the comparison of the material strength of those parts that Great Wall Motors has announced, our CRV is definitely inferior to others."

"After all, hot-stamped parts are now only used in a small number of high-end luxury models in Europe."

"The parts of this technology have unique advantages in terms of weight reduction and strength improvement of the body."

"However, because the technology is not very mature, it has not really become popular on a large scale."

Arakawa Ichiro's words made Liu Wensheng's heart fall to a low point all of a sudden.

Although he believes that Honda can certainly find various reasons to say that there is no problem with the CRV's safety performance.

However, as long as Great Wall Motors grasps the high strength of hot-stamping parts to publicize, they will be very passive.

After all, the performance of hot-stamping parts is over there, and no one dares to deny it.

"Great Wall Motors copied our CRV, not to mention, and now it is still saying that our safety performance is not good."

"Could Honda consider suing them?"

"At least that can muddy the water first?"

Liu Wensheng's mood was very aggrieved.

After more than a year of good days, now suddenly there are none.

He must be a little unacceptable.

"This work is already being prepared, and Great Wall Motors will be formally prosecuted soon."

"But how to deal with the situation on the Internet is the main task now."

"Otherwise, I expect CRV sales to drop significantly this month."

As soon as Ichiro Arakawa said this, everyone fell silent.

After a while, someone suggested, "Can we question the validity of this test first?" ”

"Then I will promote a concept to everyone, that is, the parts of the car, not the higher the strength, the better."

"It is even possible to arrange for some people to question the H6 model participating in the test, which may be specially made by Great Wall Motors."

"Or that the CRV that participated in the test was tampered with."

"You can't let this fact hammer anyway."

"It's not impossible to make this proposal, but many consumers probably won't approve of it."

"Or let people contact various platforms and increase advertising investment, provided that they stop promoting this thing."

"In a few days, the heat of the matter will go down, so naturally it won't matter."

……

Some people started to speak, and some other people who attended the meeting also expressed their opinions.

However, Ichiro Arakawa and Liu Wensheng were not very satisfied with everyone's proposal.

"If we rely on ourselves to argue with Great Wall Motors, it is estimated that it is difficult to have a chance of winning."

"For us, as long as we don't win, we lose."

"So can we respond in a different direction?"

Liu Wensheng was not satisfied with the plan proposed by the people below, and directly stood up and said his thoughts.

As soon as he said this, everyone's attention immediately shifted to him.

"We should be able to understand the main use of body materials from various OEMs such as Chuncheng Toyota, Chuncheng Volkswagen, Modu Volkswagen and Modu GM."

"Except for Great Wall Motors, which has begun to use hot stamping, the mass production models of other car companies should not have been used."

"Then we just need to prove that the CRV's body materials are not worse than these peers, or even better than their peers."

"If you put pressure on us like that, it will drop a lot."

"To put it bluntly, we want to change this matter from the dispute between Zephyr Honda and Great Wall Motors to the dispute between Great Wall Motors and the entire automotive industry."

"At that time, all OEMs should put pressure on all kinds of media to deal with this matter in a low-key manner."

"What we want to achieve, we can basically achieve."

I have to say that Liu Wensheng's idea is still very special.

It may seem a bit shameless, but it certainly works well.

If this continues, even if Zephyr Honda has no way to prove that its CRV is better than the F6 in the end, its reputation will not drop significantly.

Combined with the promotion of popular science knowledge such as the comprehensive judgment of automobile safety, this level is considered to be in the past nine times out of ten.

"If you don't have any other ideas, just follow Liu Bu's idea?"

"I'll work hard tonight, write out all kinds of advertorials, and let various websites help send them out early tomorrow morning."

Ichiro Arakawa felt that Liu Wensheng's idea was good.

So he immediately stood up and expressed his support.

Although it's already ten o'clock in the evening, I don't usually see everyone working overtime, and no one dares to have an opinion if I think it's a little more today.

……

"Ma San, you go and inquire and see if Geely Emgrand uses hot stamping parts?"

These days, the Internet is full of news about the collision between Great Wall Motors H6 and Honda CRV.

As long as you are in the automotive circle, there is no one who does not pay attention to this topic.

Under the operation of Zephyr Honda, this topic slowly spread from Honda and Great Wall Motors to the competition between mainstream joint venture car companies and Great Wall Motors.

Yangcheng Toyota's first model is the CAMRY, which stands to reason and has nothing to do with the CRV.

But Geely Emgrand, which has just been listed, is completely designed according to CAMRY.

Although the company was only established last year, the domestically produced CAMRY will not be available until next year.

However, as the deputy director of the sales department of Yangcheng Toyota, Mu Linsen is still very worried that Geely Automobile will also learn from Great Wall Motors when the time comes, and pull Emgrand out to have a collision with CAMRY.

Especially when CAMRY goes public next year, if Geely conducts such a crash test, it is estimated that things will be completely over.

Although this approach is equivalent to two companies tearing their faces, under normal circumstances, it will not come to that point.

After all, the domestic automobile market is still increasing, and everyone's life is still good.

However, if you are not afraid of 10,000, you are afraid of what if.

If something like that really happened, Mu Linsen felt his heart tremble.

"Judging from the publicity of Geely Emgrand, there is no mention of the topic of hot stamping."

"If they do use this technology, there's no reason why they shouldn't put it out for publicity."

"Especially Great Wall Motors is now bringing the topic of hot stamping to the fire, and Geely has no reason to hide it."

Ma Hongjian's analysis showed that Mu Linsen's worries did not decrease much.

"Our CAMRY will not be launched until next year, and in this year's time, if Geely upgrades Emgrand's body materials, won't we be passive?"

The more he said that, the more likely Mu Linsen felt that this was possible.

No, I have to communicate with Toyota's staff to see how to deal with this situation.

……

"Mr. Yin, the feedback from the 4S store, many customers have recently asked whether our Tiggo uses hot stamping technology."

"Some customers even heard that Tiggo didn't use hot stamping technology, and immediately lost interest in continuing the conversation."

"I don't think there's a way to go on like this."

"Is it possible for the research institute to consider urgently changing some parts and materials on the drawings to hot-stamping materials?"

Wang Ze, as the head of Chery Automobile's sales department, was in a good mood this year.

Because in the first quarter of this year, Chery Automobile's sales increased by 30% year-on-year.

April is coming to an end, and sales are very good.

However, the crash test of Great Wall Motor's H6 and Honda CRV has pushed many SUV models to the forefront at once.

In particular, the Tiggo and H6 are borrowed from the appearance of the CRV, and everyone likes to compare them even more.

"It's too late to change now."

"And theoretically, hot stamping technology is not necessarily required."

"I only need to use a thicker 590 steel plate, and I can also achieve the strength effect of hot-stamped parts."

"After all, the strength of a part is not simply based on the material, but also on the shape and thickness of the plate."

Even some people on the Internet who refute Great Wall Motor's point of view are reasonable. The design of the car body is not simply to stack the high-strength steel plates, it is an overall structural design. ”

"I heard that the production efficiency of the hot stamping parts is very low, and the cost is definitely not cheap."

"Although in the long run, there should be more and more models using this technology, but there should be a process."

"We can find a model and try to equip some hot-stamped parts first, but if we use all of them in large quantities, we still need to think carefully."

"After all, Toyota and Honda have not yet used hot stamping technology, and there are some reasons for this."

"Besides, the CRVs sold by Honda in the United States also do not use hot-stamped parts."

"It's possible that they're going to cut corners in the Chinese market, but there's no reason to cut corners in the American market, right?"

Yin Chuan's reaction was relatively calm.

He was born in high technology and has a good understanding of many parts technology.

So it won't be completely messed up because of some news on the Internet.

Of course, Tiggo, as Chery Automobile's blockbuster model this year, is now questioned by consumers, and they must also find excuses to explain.

Otherwise, it will affect sales to some extent.

"That's just as well."

"I think that from this point of view, there should be many consumers who will recognize it."

"At that time, other car companies should also learn to promote this insight."

Wang Ze also knew that his company could not immediately change the design plan, so he could only go to public relations at this time.

Fortunately, this time the public relations is not so jerky to fool around.

This made him feel a little more confident in his heart.

……

"Bu Defan, it seems that those designers at the headquarters are still very prescient."

"The new models that we will launch next year will be equipped with hot-stamped parts."

"As far as I know, this speed is definitely fast in a joint venture."

Dr. Hassan has been in China for many years and is now fluent in Chinese.

Naturally, he also went to see the content on the Internet.

"Yes, indeed."

"When I first started, I thought hot stamping parts were too expensive."

"Benteler feedback news, an investment in a production line will cost more than 100 million yuan."

"For the same B-pillar, the cost of ordinary cold stamping may be more than 100 yuan, but it will go to 300 yuan to become hot stamping."

"At that time, I was hesitant to persuade the designers of the headquarters to abandon the use of hot stamping technology in China."

"Fortunately, in the end, this proposal was not adopted."

Bu Defan was also a little lucky.

Although there are no hot-stamping parts in the current production models of the Modu Volkswagen, they will be available from next year.

Even the new generation of Passat uses several more hot-stamping parts than the Great Wall H6.

When the time comes, you can perfectly enjoy this wave of dividends from Great Wall Motors.

As for whether the sales of the current model will be affected by the lack of hot stamping, he is not worried at all.

In the entire Huaxia automobile market, only H6 has hot-stamping parts, and nothing else.

Is it for consumers to buy H6?

How can it be!

Whether it is the Passat, Polo, or Santana of the Magic Volkswagen, they are not the same market positioning models as the H6.

There is no competition at all.

"I'm going to go to Yangcheng Huaqiang Stamping Factory next week to see if their hot stamping technology is really no problem."

"If the verification is passed, then you can consider using a large number of hot stamping parts produced by Huaqiang plant in the future, and the cost should be much lower than that of BENTELER."

Dr. Hassan has been in China for so many years, and he has witnessed the growth of many Chinese parts companies.

Therefore, on the contrary, he will not particularly discriminate against local parts companies in China.

In particular, the hot stamping technology of Huaqiang factory still comes from Nanshan Group.

This made Hassan even more confident.

"I'll come with you then."

"If you want to use their products, I want them to come to the magic capital to build a factory."

"Otherwise, transportation is a problem over such long distances."

"The most critical thing is that as far as I know, their current capacity may not be able to meet our future needs."

Bu Defan originally did not pay so much attention to hot stamping technology, but now the situation is naturally different.

(End of chapter)