Lu Xiangyang's proposal is a good one.

Soon, this proposal formed a consensus within Yangcheng Honda and Zephyr Honda, and then issued some advertorials through their respective channels.

Toyota, Nissan and other manufacturers with similar puzzles naturally followed up immediately.

As a result, there have been some changes in the discussion of hot stamping parts on various portals, car channels, Autohome, and other places.

"Mr. Cao, the reaction of Dongying's automobile companies is quite fast, and now public opinion is about to be reversed by them."

"I don't think we can let the H6 and CRV crash tests just mess up?"

Although Zeng Tingting's size is relatively large, her attitude towards the opponents of the Nanshan Group is not generous at all.

Although Nanshan Group originally had no business in Yangcheng Honda and Westwind Honda, it was not a reason to treat me as a soft persimmon.

"The wind has really changed a bit in the past two days, and everyone basically doesn't talk much about the CRV and H6 crash tests."

"In this way, I have an idea to make this matter more heated."

Cao Yang's eyes rolled, and he had an idea in his heart.

In later generations, various car companies fought openly and secretly, and various means of protecting consumers' rights were not common now.

Just take it out to disgust people, and the effect should not be bad.

The key is that there is no need for the Nanshan Group to come forward to be a villain, and it can take revenge, so why not.

"Mr. Cao, do you have a new idea?"

Zeng Tingting looked at Cao Yang with expectant eyes.

This time, the idea of H6 and CRV crash test has been promoted to Nanshan Group's hot stamping equipment and molds.

However, any manufacturer who is interested in entering this field will definitely investigate and find out where the hot stamping line of Benteler and Huaqiang stamping plants is purchased.

At that time, there will definitely be a new breakthrough in the business of Nanshan equipment and Nanshan mold.

"Now the discussion is focused on the advantages and disadvantages between hot stamping and cold stamping."

"But the source of the matter is that the CRV was much more damaged than the H6 during the crash test, which is an indisputable fact."

"In other words, the crash safety of CRV is not particularly high, and this is not a lot of people's attention."

"Since no one is paying attention, let people pay attention, and the heat of this matter will naturally come up."

"You can make a suggestion to the people of Great Wall Motors, and ask them to find a few CRV owners to defend their rights at the 4S store of Zephyr Honda."

"Return the car or something, compensate for all kinds of losses and the like, anyway, let's mention it first."

"When the time comes, I will publicize this report on rights protection on Autohome and some forums."

"Isn't this the heat of this thing?"

"Consumers are greedy for cheapness, and if they find that they can get compensation or something after defending their rights, the enthusiasm is estimated to be higher than we imagined."

"Even after this matter came out, some OEMs were willing to contribute to the troubles behind it."

As soon as Cao Yang said this, Zeng Tingting did not hesitate, and went to call the people of Great Wall Motors.

This "bad idea" can only be put forward to Great Wall Motors privately in her name.

Otherwise, it will make Great Wall Motors have some jealousy of Nanshan Group.

……

"Lao Wei, you are open-minded enough, and you can come up with such a plan."

Lian Furong looked at Wei Qiang, who had come to discuss things with him, and his face was full of surprise.

During this time, the H6 and CRV crash tests have become hot.

He was wondering how to squeeze all the benefits out of this matter.

I didn't expect to be sleepy and met a pillow.

"I also listened to some suggestions from other people, and I think this matter is a problem."

"However, I suggest that it is best not to start with the Zephyr Honda 4S store in Baozhou, but to choose a developed city in other provinces to start."

Zeng Tingting specifically told Wei Qiang not to say that it was her contribution internally.

So when Wei Qiang talked to Lian Furong, he was also talking more ambiguously.

"You're right."

"However, this matter is not suitable for us to do it ourselves, and we can let some more powerful dealers find someone to organize."

"It's best to be able to get the contact information of some of Zephyr Honda CRV customers through these dealers."

"When the time comes, it will be best to get one or two car owners, give this car owner some benefits, and let them come forward to organize."

Lian Furong was also thinking about how to get this matter done quickly.

In a society with asymmetric information, it is not so easy to make this matter bigger.

"How to do it depends on the consideration of your sales department."

"But I think you have to move fast, and make it as big as possible."

"If more media can get involved, and then find someone to spread it on the Internet, the effect will definitely be better."

Wei Qiang is only responsible for coming up with ideas, and he will definitely not personally participate in this matter.

Internally, this is not something that the purchasing department needs to do.

"You're right!"

"I'll arrange it right away."

"Old Wei, I owe you a favor for this matter, and I will invite you to dinner when I go back."

……

"Mr. Yin, I heard that the owner of the CRV is making trouble in the past few days, clamoring to return the car at the original price, and to return the money charged by the 4S store at a higher price."

"There are some rights protection posts on many forums, which have attracted the attention of a group of people."

"Although our Tiggo model positioning is completely different from the CRV, after all, the appearance is very similar, and there should be some competition."

"So I want to push behind the scenes to make the CRV's rights protection incident a little more lively?"

"Maybe some car owners can change their minds and buy our Tiggo."

After a report meeting, Wang Ze found an opportunity to chat with Yin Chuan.

The various reforms of the sales department are the most important things for Chery Automobile this year.

Therefore, for the implementation of many plans, Wang Ze needs to report to Yin Chuan before he dares to arrange people to do it.

Especially this kind of sensitive matter, it can't be messed around.

"At present, except for the H6 of Great Wall, the models of other OEMs do not use hot stamping technology."

"Our Tiggo is no exception."

"If we make the CRV thing too big, it may affect our Tiggo sales at that time."

Instead of thinking about victory, think about defeat first.

Yin Chuan felt that it was more appropriate for Chery to remain silent on the matter of Great Wall Motors and Zephyr Honda.

Otherwise, it would be embarrassing to accidentally lift a stone and hit yourself in the foot.

"That's just as well."

"Previously, the research institute and the purchasing department reviewed next year's facelift Tiggo, and changed some parts to hot stamping."

"However, the cost will rise by about 1,000 yuan, so I have not officially reported to the company."

"I think it is possible to consider cutting 1,000 yuan on some equipment that is not so important, and then use hot stamping parts?"

"Otherwise, we will be a little bit inferior when we compete with H6."

"Especially in the past week, the feedback from the 4S store has shown that our Tiggo sales have not changed year-on-year, and even decreased slightly."

"However, it is said that the 4S store of the Great Wall is now very popular, and the number of customers who buy H6 models has at least doubled year-on-year."

As soon as Wang Ze said this, Yin Chuan's attention immediately increased by a level.

As a business, sales is king.

If the car doesn't sell, it's useless to say anything.

H6 is now selling better than Tiggo, and the most convincing reason is that the other party has adopted hot stamping technology.

"In accordance with the direction you said, the sales department, together with the purchasing department and the research institute, will come up with a plan as soon as possible."

"If there are no major problems, review and implement the new plan as soon as possible, and strive to launch the facelifted Tiggo as soon as possible next year."

The cost of about 1,000 yuan has risen, which seems to be quite high.

But if you can increase sales by a large margin, it is still acceptable.

It's a big deal to reduce the profit to the 4S store at that time.

……

"Editor-in-chief, Xifeng Honda has placed an additional advertisement with us this month."

"So far, their advertising expenses this year have been more than last year."

"Today, our channel's revenue generation work should be able to exceed the target."

Lin Jiayan is in a very good mood.

The fight between various car companies is definitely a good thing for them and the media.

Although their platform has a good relationship with Honda, they are also doing things with money.

One day Honda doesn't advertise with them, then they will definitely not be polite at all when it comes to all kinds of negative news reports.

"In the past few days, it is said that the matter of CRV owners defending their rights is quite big."

"Although we didn't officially report it, there are also some comments related to this under the news about Honda Motors."

"And Autohome, on the other hand, directly reported this news as a headline."

"In this case, Zephyr Honda must increase its advertising efforts, otherwise the car channels of various websites will not easily let go of this matter."

"Even in some newspapers, they have to increase their advertising to make sure that people don't publish news about it."

Fang Dawen has been in this industry for many years.

For the various unspoken rules in the industry, it is relatively clear.

If you don't want to cover your negative news, come and advertise.

Even platforms that have gone too far will directly threaten you with these negative news.

Or sell negative news to you as if it were a thing.

This is not only the case in the automotive industry, but also in other fields.

Otherwise, how will these newspapers and websites survive?

"This time, the Westwind Honda should have been pitted by Great Wall Motors."

"I heard that Honda has officially sued Great Wall Motors in court in the imperial capital, and the contradictions between the two sides can't stop for a while."

Lin Jiayan looked gloating.

The more things that car companies do with each other, the better it will be for them.

However, when they are happy, some are going to be very unhappy.

"Minister, this week's CRV sales have fallen a lot month-on-month and year-on-year."

"The crash test thing is probably going to be unstoppable for a while."

"Are we considering a price reduction?"

Han Hao of Westwind Honda came to Vice Minister Han Hao with a heavy mood and discussed countermeasures.

Since the launch of CRV, in various 4S stores, not to mention the preferential amount.

It's already a blessing to be able to increase the price a little less.

But in the current situation, there must be very few consumers who are willing to continue to buy cars at a higher price.

This alone has had a very big impact on Zephyr Honda.

Don't look at the money for the price increase was taken by the 4S store, but in fact, Westwind Honda can also profit from this matter.

Because CRV can increase the price, each 4S store is willing to take the initiative to spend money to do some publicity in their own city.

And because of the price increase, they give the sales rebate to the 4S store, which can be set very low.

Invisibly, Zephyr Honda also makes more money and spends less.

Otherwise, how could they allow each 4S store to increase the price like that?

It's like the alpha of Toyota in the future, the price increase in the 4S store is so powerful, don't people know about Toyota?

Don't they mind that the hundreds of thousands of hundreds of thousands of price increases are earned by the 4S store?

How can it be!

There's a story behind it.

Alpha is easy to sell, and people can let the 4S pick up the car at the same time, and at the same time mention some cars that are not easy to sell.

You can even use Alpha's pick-up as a means of reward, so that the 4S store can cooperate with them in other aspects to do something.

In this world, there is no such thing as a free lunch.

"Offer?"

"Has the situation reached the point where you need a discount on the price to boost sales?"

Hearing such a proposal from the employees below, Han Hao was still very uncomfortable.

He's used to the upsell of his CRV, and customers have to wait a while to pick up their cars.

Now it's really uncomfortable to suddenly say that you want to give out the preferential amount.

That's a real drop in profits.

"Minister, from what we have learned from our current survey, although many consumers are also concerned about some so-called technical issues, in the final analysis, it depends on the price."

"As long as the price of our CRV comes down, then no matter what Great Wall Motors is doing behind their backs, there will be people who will buy CRV."

"Even sales can reach new highs."

"At that time, our production capacity is limited, and all kinds of discounts can be slowly canceled."

Obviously, the people at Zephyr Honda also only think that the discount is a temporary measure.

Consumers are very forgetful, and everyone will definitely continue to buy CRVs when the time comes.

After all, it's in the same class. CRV has almost no opponents.

"In that case, then you should make a detailed plan and report it to the ministry."

Dongying enterprises like to do all kinds of information, all kinds of reports.

Zephyr Honda is naturally no exception.

Obviously a few words can be said clearly, sometimes you need to make a few PPT to report.

Then this PPT needs to be constantly revised in the process of reporting step by step.

It's really not efficient at all.

(End of chapter)