May 2005.

The entire holiday season was spent in the hustle and bustle of the automotive industry.

However, for Xingchen Motors, things outside are no longer important.

There's no interest in caring anymore.

Because the first prototype of Xingchen 1 is about to roll off the assembly line.

The development of a new model, if it is started from scratch, according to the way of doing things of international auto parts giants, it is a different stage of different batches of production.

At the beginning, many parts were in a state where the specifications were not finalized, but the car was made first and could run on the road normally.

As for navigation, seats, instruments and other things are not perfect, you can take your time.

This stage is mainly to verify the fit of some parts, the size of the parts and the durability of some parts.

After the verification is completed, the drawings are readjusted, and a batch of technical verification vehicles is produced again.

These demonstrators continue to conduct various tests to determine if the specifications of individual parts need to be readjusted.

Then after the drawing is re-produced, you can basically notify the supplier to officially open the permanent mold.

And the parts produced by the supplier according to the permanent mold, there are still several batches of assembly prototypes.

For example, it is necessary to produce several vehicles and send them to some certification procedures and tests of the ministry.

Then you need to go to a batch of cars that are similar to the mass production state to do various durability tests, and adjust the drawings in time after finding problems.

Of course, normally at this stage, there will be no major problems.

After all, early development has already been validated in two phases.

After that, in order to cope with the full-scale mass production, some prototypes were made in terms of quality, production cycle, production training, etc.

For Xingchen Automobile, the two major stages of technical verification in the early stage were directly synthesized once.

That is, the prototype that is about to roll off the assembly line now, after testing, adjust the drawings, and prepare to notify the supplier to make the mold.

After that, two or three batches of prototypes will be produced, and everyone will be given a process of adjusting the mold, adjusting the production line, and training employees, and then you can enter mass production.

Since it is a limited edition of 10,000 units, the number of units produced per day is not expected to be high.

In this way, some mass production verification work can even be skipped.

Because this car is actually not produced on a large scale.

According to the current development of the automobile industry, if you don't produce 10,000 cars a month, or even a few thousand, what kind of mass production can you talk about?

"Mr. Cao, this real car is much more beautiful than the drawings."

"This look alone can attract a group of people to buy it."

Mi Ying followed Cao Yang's side, watching Xingchen No. 1 slowly come down from the production line, and the beautiful eyes were shining brightly.

Looking at the models of this era from the perspective of later generations, ninety percent are ugly.

And the later generations of Paramela, even in the midst of the stars, the appearance is very outstanding.

In 2005, the impact was even more needless to say.

"The exterior is really impactful, and with our 3.0T twin-turbo engine and 8AT automatic transmission, the power is also very sufficient."

"If the W12 engine is put in the back, then no one dares to question its coupe positioning."

"I have a hunch that we are limited to 10,000 units, will it be in short supply at that time?"

Zeng Tingting's confidence in Xingchen No. 1 is also very sufficient.

With this appearance, there is no opponent at all.

The engine provided by Nanshan Engine is as good as it is in the same class, so what is there to worry about?

It's nothing more than a question of how much the price will be priced at that time.

"Our Star One is very good, there is no doubt about it."

"If such a model is marked by Mercedes-Benz or BMW, then let alone five or six hundred thousand, it is more than one million, and it will definitely sell very hot."

"So I think the next step for the company may need to start thinking about how to improve the brand influence of Xingchen Automobile, so that everyone can recognize Xingchen Automobile as a luxury car."

"Domestic consumers pay great attention to face when buying a car."

"When a car goes out, everyone thinks that the car has a face, that the car is very valuable, and that the brand is hard enough, which is a very important thing."

"As for the performance of the car, although it is also important, I think the premise must be to make everyone feel that driving a Xingchen car has face and a sense of luxury.

Rao Yongxiang is naturally very confident in Xingchen Automobile and feels that this is a very good product.

But a good product doesn't mean the market is doing well.

As an old man in the automotive industry, Rao Yongxiang has a very accurate grasp of the minds of Chinese consumers.

Why did even the BMW X1 sell well in later generations?

Is it really because the performance of the BMW X1 is very good and the configuration is rich?

!

That's all about selling car logos.

For some models of the same platform between Audi and Volkswagen, the difference in the car logo is even more obvious.

Similarly, some so-called luxury brands have fallen behind in China, not because the car is not good, but because the brand power is not enough.

For example, the Acura RDX, which was owned by Honda in later generations, actually sold very well in the United States, but it should not be wanted in Huaxia.

If you want to talk about its product power, it is really not worse than the Audi Q5, but the difference in the car standard is too great.

In this regard, Cao Yang naturally has a very clear understanding.

"Mr. Rao is right, how to enhance the brand power of Xingchen Automobile is the next key point to consider."

"Now that the prototype has been made, the development work is complete."

"Next, my focus will be on improving the brand power of Xingchen Auto."

Cao Yang quickly thought about how to enhance the brand influence.

It's 2005 now.

If Xingchen Automobile is fast, it will be officially launched in December this year, and if it is slow, it will be launched in the first half of 2006.

The life cycle of a model is at least four or five years, that is, it will not be considered until after 2010 to launch a new generation of replacement models.

In this life cycle, the sooner you want to push something, the better.

"Famous car brands often enhance their brand power by participating in automobile events."

"For example, in Formula 1, Ferrari is a regular among them, which should be very good for Ferrari's brand promotion."

"In addition, it is also possible to consider some advertising placement in TV and movies."

"In this regard, whether it is Mercedes-Benz, BMW, Audi and other car companies, they should have been working hard."

"Then there is advertising, but this cost performance is not so high."

Zeng Tingting, as the head of the sales department, must have nothing to do with them to enhance brand power.

This may seem like a simple matter, but it is not easy to achieve the goal.

"Inviting some superstars to be endorsements, or finding a way to make some domestic billionaires willing to buy and ride Xingchen No. 1, should also be good for enhancing brand power."

Mi Ying was also very active and interjected beside her.

When it comes to professional technical issues, she usually doesn't intervene.

But she still has a lot of ideas about this kind of thing to enhance brand power.

After all, this kind of task is sometimes a matter of inspiration.

"Let's think about it, and tomorrow the project team will have a special meeting to discuss this issue."

Cao Yang has solved the technical problems and appearance problems of the main parts on Xingchen No. 1.

Although the prototype has not yet been tested, he is actually very confident.

For him, the car no longer requires much thought in its own development.

Now it's time to think about something else.

……

The Xingchen No. 1 sample car off the assembly line is still under wraps.

Except for some employees inside Xingchen Automobile who have seen its appearance in person, most people don't even know about it.

Of course, Fang Sisi naturally does not belong to the object that needs to be kept secret.

With different backgrounds and different jobs, Fang Sisi can really provide some inspiration for Cao Yang sometimes.

So when he had dinner that night, Cao Yang took the initiative to talk to Fang Sisi about the improvement of Xingchen Automobile's brand power.

"Your question, small is very small, big is also big."

"Domestic independent brands have given people the impression that they are synonymous with cheap and low-end."

"If Xingchen Motors wants to get rid of this image, it can't be done by doing one or two things alone."

"It's not even a year or two to completely build your own brand image, but it takes a long time."

"Whether it's Mercedes-Benz, BMW, or luxury cars such as Porsche, Ferrari and Rolls-Royce, they all have today's achievements after a lot of historical precipitation."

"Luxury brands, if there are no historical and cultural factors in it, it is actually more difficult to establish this kind of brand image."

As a reporter of Huaxia Channel, coupled with his own family background, Fang Sisi really has a different opinion on the issue mentioned by Cao Yang.

"Indeed, in recent decades, among the newly established car luxury brands, that is, Toyota's Lexus, has been relatively successful."

"When the first model was launched, both the appearance and the power brought a very big impact to American consumers."

"We're in a similar situation right now, and there's definitely no problem with the appearance and power."

"I don't have anything to worry about when it comes to the various luxurious configurations and parts performance."

"To put it mildly, our Xingchen No. 1 is benchmarked against the BMW 730, and it is really not worrying at all."

"But there is indeed a relatively large gap between the brand power of Xingchen Automobile and BMW."

"I feel that Xingchen Automobile cannot simply develop in China, but also needs to expand its development space in the international market at the same time."

"In this way, it is possible to truly establish your own sense of luxury."

In front of Fang Sisi, Cao Yang thought of something and said something.

It's okay to say that it's flattering to the outside, and it's okay to say anything else.

In this era, you have established a high-end image abroad, and if you promote it in China, it will definitely be much easier.

In turn, the difficulty increases by more than an order of magnitude.

"It is impossible for any luxury car to be sold only in your own country, otherwise this sense of luxury will not exist at all."

"Whether it's the American market, the European market, or the Middle East, it can actually be used as a breakthrough."

"As long as there is a foothold in these three markets, it will be easier to do it in the domestic market."

"However, it is easier said than done."

Fang Sisi hopes that Xingchen Automobile can succeed, but there are actually a lot of worries in his heart.

"The Middle East?"

"I hadn't really thought about it before."

"But you remind me that those big families in the Middle East are very potential customers for luxury car consumption."

"It's a good thing to get their approval."

Cao Yang pondered for a while and felt that the three major international markets mentioned by Fang Sisi were indeed summarized very well.

For example, Dongying and Goryeo are also big consumers of automobiles.

But it's too difficult for Star One to open up the situation there.

The United States is not the same as Europe, and the Middle East.

The car market there is relatively much more open.

There are a lot of things that Xingchen Automobile can do.

"Wasn't there a lot of excitement about hot stamping some time ago."

"I think some of the publicity strategies adopted by Great Wall Motors can also be used for reference."

"A large number of hot-stamping body shapes, excellent power performance and extremely low drag coefficient styling, and then find out some publicity points from the equipment you carry."

"I think there's still a story to tell."

Being able to participate in Cao Yang's work, Fang Sisi is very positive.

"Huaxia Channel's advertising, do you think it's valuable?"

What Fang Sisi said, Cao Yang will naturally think about it.

However, thinking that she is a reporter from Huaxia Channel, Cao Yang also wants to know more about advertising business-related things.

After all, if you want to advertise on domestic TV stations, there must be no more suitable place than Huaxia TV.

"It's quite expensive, but I think there's a better way to advertise in China."

Fang Sisi suddenly thought of something, his face couldn't help but get excited, and continued: "There are three more years to go before the Olympic Games, which is definitely a grand event for Huaxia. ”

"Have you ever considered making Xingchen-1 the official reception car of the Olympic Games?"

"Especially that kind of high-end car?"

As soon as Fang Sisi said this, Cao Yang's eyes lit up.

The Olympics.

I almost forgot about it.

As an official reception car, this is definitely a very beneficial thing to enhance brand power.

At the same time, it seems that it is completely possible to find some potential sports stars to be endorsed.

Of course, you must be looking for the kind of star who has global influence.

It's best to be a star who isn't particularly famous yet, but will be famous in the future, and can be famous for a long time, without any big negative news.

Finding the right one can be of great benefit to the brand promotion of Xingchen Automobile.

"Sisi, your proposal is too good."

"I'm going to arrange for someone to get in touch with the Organising Committee tomorrow to see how I can qualify for this."

Fang Sisi's proposal was very reasonable, and Cao Yang naturally agreed without any hesitation.

"I don't think you need to let people from the company contact directly, that kind of effect is probably not good."

"The Olympics is such an important thing, and there will definitely be no shortage of manufacturers aiming at this designated car."

"If you contact on your own, it won't work very well."

"It's better to let Lingnan Province help you come forward to advance, and if you cooperate by the side, the probability of success will be higher."

"If you can let someone of a higher level come to your company to visit the situation of Xingchen One, then it will be even more helpful to this matter."

Different family backgrounds will have different ways of thinking about problems.

For the same thing, the method that Cao Yang thought of was obviously not as good as Fang Sisi's in line with the national conditions.

"There are a lot of things that we can get our hands on now."

"But if you invite people to participate, it is estimated that the appearance needs to be exposed in advance."

Cao Yang quickly weighed the pros and cons in his heart to see if this matter would be beneficial to Xingchen Automobile.

Normally, the prototype car used in the development stage of Xingchen-1 will not be exposed to the public.

Only after the prototype vehicle produced with Hengjiu Mould rolls off the assembly line will it start to think about publicity.

However, the development cycle of Xingchen Automobile has been greatly compressed compared with traditional auto giants.

In fact, there is only a gap of five or six months between the prototype in the development stage and the prototype produced by Hengjiu Mold.

If it is exposed in advance, as long as it is publicized in a different way, maybe the effect will be better?

"This proposal of yours is very good, I'll go back and find a way to push it."

If it is an ordinary enterprise, even if Fang Sisi can mention such a method, there is no way to implement it.

After all, if you want a leader to visit your company, you can't just invite you to succeed.

You can't even find where the invitation door opens.

But Nanshan Group is different.

As the largest private enterprise in Lingnan Province and a star enterprise in Yangcheng, if you want to invite, you still have a chance.

Leaders at all levels in Lingnan Province have already visited, and if they come again, there will normally be higher-level visitors.

……

"Big brother, you are still amazing, and without any hesitation, you agreed to build another factory next to Nanshan Industrial Park that specializes in supporting Xingchen Motors."

"Even in order to invest in the production of large-scale stamping equipment and hot stamping production lines with four doors and two covers, the company also borrowed 200 million yuan from the bank."

"Now that I have seen the prototype of Xingchen No. 1, I feel that all my original worries are superfluous."

In Yangcheng Huaqiang Factory, Guo Shufu was very excited and chatted with Guo Shuyin there for a while.

Yangcheng Huaqiang Factory, as a major stamping parts manufacturer, has long known a little about the shape of Xingchen No. 1.

However, it is all derived from the shape of each drawing, and there is still a little difference from the actual car.

This time, the prototype car in the development stage has rolled off the assembly line, and an important supplier such as Huaqiang Factory, their general manager and sales department director want to visit together, and it is obvious that it can still be approved.

Guo Shufu, who had long wanted to see how amazing the real car of Xingchen No. 1 was, naturally began to contact the relevant personnel of Xingchen Automobile on the day the car rolled off the assembly line, and then after reading it, he was in a state of excitement.

Perfect!

Awesome!

Guo Shufu, who feels that his education level is not low, can only use these words to describe the prototype car of Xingchen No. 1 at this time.

If he hadn't known that the styling of the production model was the same as the current prototype, he would have thought that this car was just a concept car.

After all, the appearance of the cars of various auto giants, and the styling of concept cars, will be relatively cool.

The general production models are very ordinary.

"I was gambling at the beginning."

"Mr. Cao has been successful over the years, and he will continue to be successful in the future."

"Now it seems that I made the right bet."

"Although the production volume of Xingchen No. 1 will not be very large, but after a good start, many things will be easier to do."

"In the future, with the supply of Xingchen Automobile, we will definitely be able to make Huaqiang Factory stand out from the local suppliers in Huaxia."

"When the time comes, it is not impossible to even follow the pace of Nanshan Group and become one of the top 100 global auto parts companies."

Guo Shuyin's ambition is also constantly growing.

In the past, he felt that as long as the company could be operated into a factory with an output value of more than 100 million, it would be very good.

Now he hopes to operate Yangcheng Huaqiang Factory into an enterprise with an output value of more than 1 billion.

In the future, he hopes that the scale of the company will exceed 10 billion yuan.

Then he felt that he had nothing else to pursue in his life.

"Holding the thighs of Nanshan Group tightly and developing with them is really a very right path for us."

"The 30% stake at the beginning was really right."

Guo Shufu is now satisfied with the cooperation with Nanshan Group, and he can't be more satisfied.

This is simply a noble person in the development of Yangcheng Huaqiang Factory.

……

"Mr. Zhou, this LED headlight, I didn't expect it to be made smoothly and carried on Xingchen No. 1."

"I also went to the trial site of Xingchen Automobile the day before yesterday to see the appearance of Xingchen No. 1 with LED headlights installed, which is very amazing."

Zhou Wenjing, as the head of the sales department of Xingyu Auto Lights, is the niece of General Manager Zhou Ling.

This time, the first prototype of Xingchen No. 1 rolled off the assembly line, and some key suppliers had the opportunity to go to the scene to see the style.

As a part closely related to the appearance, Zhou Wenjing naturally had the opportunity to go to the scene to watch.

"From the exterior design of the lights, I can already feel that the design style of Xingchen No. 1 is very different from that of domestic companies now."

"I heard that it is a coupe route model, if the shape is really so amazing as you say, I will have to consider buying one at that time."

Zhou Ling was also in a good mood when she saw her excited niece.

Xingchen No. 1 is equipped with LED headlights of Xingyu headlights, which is also the first time that a production model has been equipped with LED headlights.

For Xingyu lights, it naturally has extraordinary significance.

With this case, it will be much easier to go to Mercedes-Benz, BMW and other manufacturers to sell LED headlight technology in the future.

Even the Xingchen 1 is equipped with LED headlights, which will force other luxury models to consider using LED headlight technology in advance.

This is also a good thing for the Xingyu headlights.

"It's really worth buying, if the price is not exaggerated, I want to buy one."

"Going out in a car like that is definitely a lot more exciting than driving a BMW 5 Series."

Zhou Wenjing is only in her thirties this year, and her mentality is naturally relatively young.

She has a good family and has already had her own car.

"Now the sample has been installed on the prototype car, and when the official mass production is carried out later, the chain cannot be dropped."

"The company paid so much to get the technology of LED headlights, and it would be a pity if it didn't make full use of it."

"This represents the future of lights."

Zhou Ling was also entangled for many days before finally deciding to cooperate with Nanshan Group.

As things stand, this decision seems to be the right one.

The future development of the company is worth looking forward to.

And along with these suppliers to visit the Xingchen No. 1 prototype, some people in the industry naturally heard some rumors.

(End of chapter)