The naming campaign of Xingchen No. 1 is not complicated at all.

The event interface has two interactive modules that can be operated.

One is to call for submissions, and the other is to vote for names.

The name submitted by the netizen gets the most votes is the most likely to get the final reward of 99,000 yuan.

Netizens who participated in the poll can also get membership points from Autohome if their name is finally selected.

This membership point is related to the account level of some forums of Autohome.

The higher the points, the more authority you have on the forum.

In addition, Autohome also distinguishes the avatars of different accounts with things such as stars and moons.

In the next generation, this kind of thing that is about the same level as the QQ number is not interesting.

But in 2005, netizens didn't see it that way.

In order to make the level of the QQ number higher, many people even ask their friends to help hang up QQ when they go online.

"Mr. Cao, from the current point of view, some of the names that are ranked higher are basically some related names of various constellations or stars."

"Among them, Ziweixing, Wenquxing and Leo are among the top three, and it is estimated that the final winner is one of the three of them."

Mi Ying was also very concerned about the naming activity of Xingchen No. 1 during this time, so every morning as soon as Cao Yang came to the office, she had to take the initiative to report.

Cao Yang is also very willing to hear the news in this regard.

"All three names sound good."

After Cao Yang finished speaking, he immediately thought of something, and said, "Remember to arrange for someone to register all the names of the twelve constellations and each star." ”

"The models behind us will definitely use the same style name."

"Don't have to spend money to buy trademark rights from other people, it will be embarrassing."

Cao Yang has heard of some trademark-related cases.

As soon as this topic was raised, many things immediately came to his mind.

Trademarks can be registered in advance, and some beautiful names that will be used by other OEMs in the future can also be registered in advance.

When the time comes, whether it is sold to others as a favor, or to make a sum of money, or simply card others, it is okay.

What a variety of warships, a variety of sea creatures, a special combination of various letters and numbers.

You can do it all.

It doesn't cost much anyway.

He even thought of some websites, such as .cn, .cn and the like, which can be done in advance.

The future may not bring a surprise to yourself.

Thinking of this, what Mi Ying said, he directly picked up the phone and called Zhang Fugui.

There are some things that are naturally more suitable for Nanshan investment.

"Mr. Cao, this name collection activity will end the day after tomorrow, I will communicate with Autohome in advance, and see how to market it again when the time comes?"

Seeing that Cao Yang finished making the call, Mi Ying's beautiful eyes flashed again.

The jumping idea just now, the layout of precautions, where can ordinary people do it?

But he often witnesses the birth of miracles.

"Yes, if those three names are voted out in the end, then we'll all give them awards."

"Star One needs a name, and Star Two and Star Three have that need."

"Take advantage of this opportunity to make another news for the automotive industry."

Although inside Xingchen Automobile, the matter about the second new car has not yet been officially launched, and the third model is even more inconclusive.

But Cao Yang already had a plan before, and he would start moving in the second half of the year.

With the experience of Xingchen No. 1, the promotion of new models in the future will definitely be smoother.

Of course, it is becoming more and more difficult to make a car, and it is inevitable that some new problems will be encountered.

"Mr. Cao, are we going to get a new model so soon?"

"When the time comes, it is estimated that other car companies will be sour again."

Mi Ying now feels more and more that Cao Yang attaches great importance to Xingchen Automobile.

Half of Cao Yang's working time this year is spent dealing with matters related to Xingchen Automobile.

Even the research and development of many parts was personally participated in by Cao Yang.

"It's not estimated that the acid is enough, but there are a bunch of estimates that complain and are not optimistic."

"But leave them alone, facts will speak louder than words."

Xingchen Automobile wants to engage in high-end car models, and before it succeeds, there must be many peers waiting to see the joke.

Basically, few people think that Cao Yang and they can succeed.

Everyone thinks that there is a high probability that in the end, Xingchen Automobile still has to choose to reduce its brand positioning in order to survive.

……

"Xingchen Automobile brought unexpected surprises to netizens, three lucky winners won the grand prize"

With the publication of this article in the most conspicuous position of Autohome, and there is also content related to the receipt of bonuses and award photos, it has attracted a wave of discussion among netizens.

"Just casually named a name, and I got a bonus of 99,000 yuan, envy, jealousy and hatred!"

"Isn't it the name of the Solicitation of Star One? How can there be three? ”

"What is the name of Xingchen One?"

"Xingchen Automobile is so capable of relieving itself, not to mention so many things with this name, but also to make suspense?"

"The name is very distinctive, I don't know if the car is also distinctive."

"I'm kind of looking forward to Star One."

……

All kinds of comments can be regarded as another small fire in the industry.

This kind of means that everything can be used for propaganda can be regarded as a re-emergence of Xingchen Automobile in the automotive industry.

"Training department, find an opportunity to have an exchange with the personnel of Xingchen Automobile to see if you can learn their marketing methods."

In Great Wall Motors, Wang Ying closed the webpage and asked the secretary to call Lian Furong, the head of the sales department.

"I'll call Zeng Tingting later and ask her to help arrange it."

"Nanshan Group's various marketing measures are indeed higher than other enterprises."

"Especially since the establishment of Xingchen Automobile, they have taken a lot more actions in this regard."

"Even our H6 can have such hot sales today, it is thanks to Mr. Cao's proposal."

If you want to learn from Chery, BYD, and even companies such as Modu Volkswagen and Modu General, Lian Furong may not be convinced.

But if you learn from Xingchen Automobile, he has nothing to say.

Obviously, people's marketing methods are indeed a good chess game.

"Now China's automobile industry is in a state of rapid development, although the competition is also increasing, but on the whole it is still in a state of its own development."

"But sooner or later, when the market is saturated, or in a state of low growth, or even declining, the importance of marketing will greatly increase."

"In addition to improving our own technology, marketing is also a part that we must not relax."

Wang Ying's vision is still very good.

In this regard, Lian Furong naturally has no opinion.

And those who have a deeper understanding of this matter, in addition to Great Wall Motors, other companies are naturally no exception.

"After our S6 is launched, the sales volume is not only comparable to the H6 of Great Wall Motors, but also the Tiggo of Chery Automobile, and even the CRV of Zephyr Honda is better than it."

"This is quite different from the number of units reviewed during the previous planning."

"Does the sales department have any thoughts on this?"

Within BYD, Wang Fu personally convened a meeting of the head of the sales department and the section chief.

As BYD's first model, the F6 was undoubtedly very successful.

Therefore, everyone's expectations for the second car S6 are also very high.

However, it has been on the market for more than a month, and the sales volume is not satisfactory.

Although it can't be said that it hit the street, but the sales did not reach the target, it is a sure thing.

"Mr. Wang, judging from the results of our current research and analysis, the sales of S6 are less than expected, mainly due to the impact of the following aspects."

Wu Huabi is a little weak-hearted, but at this time, it is naturally not suitable to be a turtle with a shrunken head.

"First, as we all know, some time ago, the crash test of Great Wall Motor's H6 and Honda CRV was boiling, allowing many consumers to see the safety performance of H6."

"This incident has even had a very big impact on the sales of CRV."

"In order to save the situation, the various 4S stores of Zephyr Honda have not only disappeared from the situation of buying cars at a higher price, but CRV even has a discount of more than 10,000 yuan."

"In this way, the attractiveness of CRV will naturally come up, and our price advantage will not be so obvious."

"Even because of this matter, consumers will buy H6 when comparing our S6 with Great Wall Motor's H6."

"Second, when our S6 was launched, it wasn't like the F6, and there were very few competitors."

"Now consumers of the same level of models have many similar choices, and our S6 does not have particularly obvious advantages, so the attraction to some consumers is not obvious."

"Finally, our S6 advertising is less than that of other car companies."

When Wu Huacake said this, Wang Fu's face was not very good-looking.

It all seemed to make sense, but none of them were what he wanted to hear.

"In the face of the current situation, does the sales department have any countermeasures?"

"You guys say, isn't it that S6's marketing has not done a good job and has not been recognized by consumers?"

"If you look at other people's Xingchen cars, the shadow of the car has not yet been seen, and it has caused waves of heat on the Internet."

"Why can't our S6 think of a way to make good use of the Internet for marketing?"

As soon as Wang Fu said this, Wu Huabao and the others didn't dare to say anything.

Compared with the marketing of Xingchen Automobile, they have no confidence.

However, the meeting could not remain silent.

Otherwise, Lian Furong will definitely not have good fruit to eat at that time.

So he could only bite the bullet and say: "Mr. Wang, our sales department is going to have an exchange with Autohome and listen to their professional advice." ”

"When the time comes, let's see if we can find some good marketing ideas to make the advertising work better without spending extra money on advertising."

Although I am not very satisfied with Wu Huabi's answer.

However, Wang Fu didn't think of a better way for a while.

So I had to let the people in the sales department try it.

……

"Mr. Cao, the matter of the Olympic car and the leader's inspection you mentioned earlier is already being coordinated, and it is estimated that there will be results soon."

"But now everyone outside doesn't know the progress of Xingchen Automobile, and it would be better if there could be some new progress in public opinion."

"I look at some new models of OEMs, which will start marketing half a year before they go on the market, can Xingchen Motors also release some spy photos and other things?"

When the Xingchen car logo and Xingchen No. 1 naming activity ended, Liu Tianwu still didn't see any pictures about Xingchen No. 1 on the Internet, and couldn't help but call Cao Yang.

The new model should be kept secret and mysterious, and he naturally knows this.

Even because of Xingchen Automobile, he also has a systematic understanding of the automotive industry.

Otherwise, I wouldn't be able to say anything like a spy photo.

"Leader, this suggestion of yours is too timely."

"In the past two days, we have also taken some photos of the prototype car, and we can just take out a few for publicity at that time."

"In the next period of time, we will successively announce the exterior outline pictures covered by the car clothing, and then release some camouflaged spy photos, and finally release the renderings."

"When the leaders come to inspect, the official exterior drawings can be released to the public."

Cao Yang originally planned to take the appearance map as the focus of the next step of publicity and continue to maintain the popularity of Xingchen Automobile.

Now that Liu Tianwu took the initiative to call, he was naturally willing to sell him a face.

After all, over the years, Liu Tianwu has really given 12 points of support to the development of Nanshan Group.

"I'm just casually suggesting, the specific ways and methods, Mr. Cao, you can combine the development plan of Xingchen Automobile."

Listening to Cao Yang's words, Liu Tianwu was full of smiles.

However, at this time, he was also modest.

After all, he can't leave a reputation for interfering in the operation of the enterprise.

……

"Editor-in-chief, a photo of Xingchen-1 was published on Autohome, and the comments on the related article exceeded 1,000 in just a few hours."

"Should we take the initiative to contact Xingchen Auto and see if we can also get some relevant photos and materials?"

Although Lin Jiayan doesn't like Xingchen Automobile, she likes traffic.

Now that she sees that Xingchen Automobile, which has attracted a lot of attention in the automotive industry, has an important movement, she naturally does not want to miss it.

"Xingchen Automobile has announced the appearance of the new car now?"

Fang Dawen looked at Lin Jiayan in surprise, "I'll take a look." ”

Soon, Fang Dawen saw the corresponding article on Autohome.

"Xingchen Automobile is hanging people's appetite again, still holding the pipa and half-covering his face, so he released such a picture?"

Looking at the car on the computer that was covered by a bright red car coat, Fang Dawen was a little speechless.

Although the livery is close to the car, some silhouettes can be seen.

But if this is to say that Xingchen Automobile announced the appearance of the new car, how can it be a bit deceiving readers, right?

"Editor-in-chief, Xingchen Motors has always been very good at marketing and doing things."

"The appearance of a new car is such an important thing, they will definitely have a series of actions to match."

"I don't think we can always let Autohome take away the traffic."

As soon as Lin Jiayan said this, Fang Dawen couldn't help but nodded.

Traffic and ad revenue, that's the most important thing for their channel.

For them, it's nothing to put down the seeds.

Pinch the money!

That's what they do.

Ordinary people don't talk about so many feelings.

(End of chapter)