Car logo design is not something that you will be able to do better if you spend a long time.

A lot of times, it's just a matter of inspiration.

So in the beginning, the focus of the event was to get as many people involved as possible.

Then choose the appropriate batch of designs from the works that everyone feedback.

In the end, it was given to Cao Yang to determine the plan of the car mark.

Then it is necessary to form a formal drawing and arrange for the supplier to start production.

After all, not only the front and rear of the car, but even the smart key will appear on the car logo.

If the time is set too late, it will affect the preparation of other parts.

"Mr. Cao, the logo design of Xingchen Automobile is now a lively news in the automotive industry."

"Ordinary people outside may not feel it yet, but in the automotive industry and design-related industries, the fame of our Xingchen Automobile is slowly starting."

"It seems that it is still necessary to put some news out every once in a while, and brush up on various websites."

Zeng Tingting has been very concerned about the situation of Xingchen Automobile during this time.

Today, the prototype car has been intensively tested within the company.

And on the Internet outside, it can be regarded as a constant sense of existence.

Although there is no way to enhance the sense of luxury by brushing the presence alone.

But at least the fame has already begun.

This is also critical.

A car brand, if you haven't even heard of your peers, you expect ordinary people to buy your car, it's simply a fantasy.

"This is just the beginning, and there is still a lot of work to be done."

"Isn't it time to ask the district and the province to help promote the official reception car for the Olympic Games?"

"After the car logo thing is settled, we will start a new round of action soon."

"In the next few months, we want to keep the popularity of Xingchen Automobile at a high level."

Cao Yang still has relatively high expectations for Xingchen Automobile, which is the first stop for Nanshan to test the water of the automobile industry in the future.

If you don't do it well, it will affect your confidence very much.

"I asked yesterday, and Autohome has already received many contributions from netizens."

"Later, I'll arrange someone to sort it out first, and report to you some designs that are not bad."

Hearing that there was still a big move to do after the car logo design was completed, Zeng Tingting immediately prepared to get the car logo design done.

Otherwise, when a bunch of things come together, she, the head of the sales department, will be busy to death.

……

"Mr. Cao, we have divided the car logos collected from the submissions into categories according to their respective style types."

"Do you think we're going to browse by category first, or are we going to look at the content after the initial screening?"

In Autohome, Yu Yu personally operated the computer and reported to Cao Yang on the collection of Xingchen car logos.

Although it has only been a decade or so since this incident, they have already collected thousands of design proposals.

Of course, most of the designs are rough and impossible to use directly.

But there are also some good designs in it, and the supplementary text descriptions are also very interesting.

"According to the situation you sorted out, let's look down one by one."

"When the time comes, if you see something special, you will first screen it out, and then you will select the special design."

As the CEO, it stands to reason that there is no need to bow down to everything, otherwise you won't be busy at all.

But the matter of choosing the car logo actually didn't take much effort on Cao Yang.

Whether a car logo is good or not, the first impression is very important.

There are dozens of design proposals in a page of PPT, and it only takes a few seconds to glance at them to know if these things can bring you a touch.

So this task, Cao Yang is ready to take it on his own.

In this regard, Yu Yu naturally has no opinion.

Soon, I began to quickly browse page by page.

"This one is a bit interesting, and the three-dimensional sense is relatively strong."

"Over!"

"Next!"

"Next!"

"Keep this for now!"

"Next!"

Cao Yang held the laser pointer and looked at the various patterns on the projector and quickly screened them.

In less than half an hour, I browsed through the design plans that I could see, and selected dozens of them that looked good.

And then I looked for the more eye-catching ones from these dozens of them.

At this time, it is natural to look more seriously.

And they will also ask Yu Yu to open the text description provided by the designer of these car logos to take a look.

It took about half an hour for Cao Yang to finally choose four plans.

Each of these four programs has its own characteristics.

One is designed in the shape of a blue five-pointed star, which symbolizes the stars in the sea of stars.

Although the idea is not very special, it is very in line with the various positioning of Xingchen Automobile.

The other one is designed in a three-dimensional shape, like a diamond and a star, and it looks like a sense of grade is still relatively obvious.

There is also a S like a capital S, and then a word "star" at the bottom, which echoes the English name of Xingchen Automobile.

The key is that this S design is very creative, not a simple letter, but a bit like a track, and a bit like a walk of stars.

It gives a rather ethereal, but concise impression.

The style of the last one is a little different from the others, and where to go directly XC, the pinyin initials of these two Xingchen cars have made a more special combination.

It looks a bit of a local and heroic design style, which is estimated to be of great interest to some nouveau riche.

The designer specifically pointed out that this car logo should be designed to be gilded, or even directly made of gold.

Aren't you afraid that the car logo will be taken away?

"Mr. Cao, these four car logos, why don't we contact the designers again to see if they have anything else they want to interpret?"

Seeing that Cao Yang finally stayed on these four plans without further screening, Yu Yu couldn't help but put forward a suggestion on the side.

For all works, the other party is required to leave an email address and contact number.

In the process of Cao Yang's review just now, the editors below Yu Yu have taken the initiative to find out the contact information of those designers.

"The characteristics of these programs are relatively distinct, and each has its own benefits."

"Listening to the designer's thoughts, there may be some different references."

Zeng Tingting also echoed beside her.

However, Cao Yang did not adopt their opinions, but said: "Since we don't know which of these four plans is better, let's let netizens choose one." ”

"It's just the right time to brush up on the sense of existence, so that the popularity of Xingchen Automobile is higher."

As soon as Cao Yang said this, Yu Yu immediately couldn't help but add, "Mr. Cao, our car logo design solicitation has a bonus of 660,000 yuan. ”

As the editor-in-chief of Autohome, Yu Yu has naturally seen a lot of strange things on the Internet.

Not to mention that it is for 660,000, even if it is for 66,000, there are many people who will struggle to make a bad idea.

In 2005, the purchasing power of the renminbi was still very strong.

"That's very simple, when we announce the voting plan, we can add that this round of voting is only one of the references for internal screening."

"It's not that the vote is the final choice."

"And Autohome can also technically do some appropriate processing, for the same IP address to limit one voting opportunity."

"In the end, all the interpretation rights belong to Xingchen Automobile."

"As long as we don't give out the final bonus to our own employees, there won't be too much controversy online."

Yu Yu is well-informed, and Cao Yang is not bad.

In response to her worries, Cao Yang also immediately gave a solution.

In this way, there is naturally no controversy about this matter, and it immediately began to move.

……

"Aaron, let me ask you, do you know about the car logo collection activity of Xingchen Automobile?"

Liang Hualong is skillfully operating CATIA in the office, drawing drawings of the parts he is responsible for.

turned out to be quite unexpectedly received a call from Zhang Yingdong, a college roommate and best friend.

Generally, he doesn't call himself during working hours.

What surprised Liang Hualong even more was that he actually asked about the logo of Xingchen Automobile.

"I've heard about it, and I've paid attention to it."

"It seems that four plans have been selected now, and a new round of voting has been held on the Internet."

Although it was not clear why Zhang Yingdong suddenly asked this question, Liang Hualong still put down his work and chatted with him.

"If one of these four plans is selected in the end, will the 660,000 bonus mentioned by Xingchen Automobile really be issued to the designer?"

"Of course! There is no doubt about it. ”

"Won't you find an excuse to say that this plan needs to be added or something, and then end up only sending part of it?"

Zhang Yingdong continued to ask.

As a graduate student, he obviously doesn't know much about society.

But I've seen a lot of various reports on the Internet, and I always feel that pie won't fall from the sky.

"Not really!"

"Our Mr. Cao is very angry."

"He won't do this kind of thing that corrupts character."

"What's wrong?"

"Why do you care so much about this?"

"It can't be that you also submit, right?"

Liang Hualong joked casually.

As a roommate, he knew that Zhang Yingdong's art literacy level was okay.

"That's right!"

"My work has been selected."

"It's in the middle of the four options."

When Zhang Yingdong said this, Liang Hualong was stunned.

Participated, and was selected?

Really?

Is the threshold for engaging in design so low?

"You're not kidding, are you?"

"Which of the four schemes did you draw?"

Liang Hualong has seen the four plans on Autohome.

Even he went and cast a vote.

Now that Zhang Yingdong said this to him, his interest immediately came up.

"It's the logo that looks a bit like S, and I designed it."

"What do you think of that plan?"

After listening to Liang Hualong's words, Zhang Yingdong was much less worried.

According to the voting information displayed on Autohome now, his plan is far ahead.

That's why he was worried about whether the reward of 660,000 yuan would be in vain.

"I said I voted for you yesterday when voting was just opened."

"Do you believe it?"

Liang Hualong's mood at this time was more complicated.

The "S"-shaped logo is far ahead in the number of votes, and he naturally knows about it.

Originally, he was still curious about who would be lucky enough to get the prize of 660,000.

Now it seems that this lucky person is likely to be his own classmate.

Although the last time we had dinner together, because of their good income, the other party was taking a low subsidy, doing a similar or even busy job, and they were "enlightening" each other there.

In this competition after graduating from college, he seems to have taken the lead.

But now......

I am afraid that my brother is too poor, and I am afraid that my brother will drive a Land Rover.

Originally, Liang Hualong thought that this was a joke, but now he thinks how can he say it so appropriately?

"Ah Long, if I am selected, I will definitely invite you to dinner at that time!"

"If you have any inside information, help me keep an eye on it."

Zhang Yingdong's mood is very good.

He is looking forward to the voting activities in the remaining days.

……

"Editor-in-chief, Autohome has firmly occupied various topics in the automotive industry during this time, and our traffic has dropped by 10%."

"In particular, some reports about Xingchen Automobile and the online submission of Xingchen car logo are very popular."

"Shall we hold them back?"

Netease Auto Channel, Lin Jiayan's mood is a little heavy.

The entire Internet industry in China is now booming.

However, the increase in traffic of their channel is significantly inferior to that of other channels.

This is a bit out of step with the rapid pace of development in the automotive industry.

Especially compared with the old rival of Autohome, the results on his side are even more insufficient.

"The marketing team of Xingchen Automobile is very good at creating topics, and if we are involved in the activities of collecting car logos, I am worried that after a meal, they will be helped by the time."

"That's going to be depressing."

After Fang Dawen suffered several losses in a row, he was also a lot more cautious when facing news related to Nanshan Group.

In particular, he heard some rumors, it seems that Lingnan Province should focus on supporting Nanshan Group and supporting the development of Xingchen Automobile.

In this case, if their reports are always not in line with the general direction, they may be talked to.

The car channel is now a bit of a drag on the company, and if he is still interviewed, he is a little worried that his position under the ass will be unstable.

"Or if we don't come forward ourselves, let some people express some opinions on the forums of other companies, and see if we can bring the rhythm of public opinion?

Lin Jiayan was a little unwilling.

Watching the rapid development of Autohome, it has become the No.1 professional media in the automotive industry.

This made her very unconvinced.

At the beginning, a headhunter found her and wanted to poach her to go to Autohome.

But what does she think is the future of a newly established company like Autohome?

Compared to the current company, there is no comparison at all.

Even a little bit higher in wages is not attractive.

Who knew it would be like this now.

"You can try to arrange it, but if the situation is not right or it doesn't work, just stop it."

"There are a lot of car companies that have new cars on the market today, and we focus on them."

"Even if the traffic does not increase much, as long as the advertising cost increases, this year's performance is still very good."

As the editor-in-chief of the channel, Fang Dawen's perspective on the problem is also constantly changing.

There is no way, the traffic can't win, so you can only increase your performance from somewhere else.

Otherwise, how to report to the company at the end of the year?

……

"Mr. Cao, the voting on the Internet has ended, and this S-like sign currently has the highest number of votes."

"Then do we choose the sign with the highest number of votes, or do we ......?"

Zeng Tingting took the results from Autohome and went to ask Cao Yang's opinion.

Whether the car logo is good or not is definitely a matter of opinion.

So in the end, Cao Yang must be going to make the decision.

"Contact this designer, and then let the person in charge of the design of the car logo in our research institute connect with him and improve the plan a little."

Obviously, Cao Yang thinks that this S's plan is feasible.

Of course, after all, it was designed by someone outside, and it looks a little immature, and it needs to be reprocessed by professionals.

Sometimes, the car mark should not only be considered for good looks, but also for workability or installation.

Don't look good when the time comes, if you can't process it, it will be embarrassing.

Or it is processed, and it is easy to be damaged after installation, which is obviously not suitable.

You can't design a car logo today and change it next year.

"No problem, I'll go handle it now."

"And then the activity of this car sign has basically ended."

"Can we take the naming of Xingchen No. 1 and follow the same routine to collect a wave of solicitation activities on the Internet?"

"When the time comes, it can be regarded as creating an atmosphere for our Star One in advance."

Zeng Tingting's proposal is obviously very much in line with Cao Yang's ideas.

In order to keep Xingchen Automobile hot, then it is necessary to throw out some news frequently.

Or do some activities, or so many car companies, why should everyone focus on you?

"Yes, let's do it in a similar way."

"But this time the bonus is not so much, just get 99,000."

"As long as it is directly selected, it will be distributed immediately."

"Don't make any candidates who don't want to be candidates."

The choice of the logo and the choice of the name of the car obviously need to be considered differently.

For example, Yangcheng Honda's Accord, Cao Yang feels that it is very successful.

The natural sound of Zephyr Nissan is also very good.

At that time, the various models of Xingchen Automobile, the names of the cars naturally cannot make people complain.

……

"Aaron, I'm going to be a colleague with you!"

Liang Hualong was drawing drawings on CATIA as always, but Zhang Yingdong called him again during work hours.

As soon as he connected the phone, he hadn't said anything, and Zhang Yingdong was already crackling there excitedly.

"It's only the end of May, and it's not time to recruit on campus yet."

"Could it be that you applied for a summer intern recruitment?"

Liang Hualong asked a little confused.

"No, Xingchen Automobile contacted me, I can sign an agreement with them in advance, and after graduation, I will enter the Xingchen Automobile Research Institute to work."

"I don't need to participate in the campus recruitment in the future, just do a good job of the graduation project."

"As long as I can get my graduation certificate, and they don't even mention it, I can join the company normally."

Zhang Yingdong finished speaking very excitedly, realizing that he might have forgotten to say a good news, and immediately added: "By the way, today Autohome notified me that my plan was selected for the car logo collection activity of Xingchen Automobile." ”

"They also said that I should pay attention to the bank's text message in the past two days, and the amount of the reward will arrive soon."

"They even informed me that there would be a simple award ceremony the day after tomorrow for us to attend at Autohome."

After listening to Zhang Yingdong's long-winded words, Liang Hualong somewhat understood what the situation was.

Zhang Yingdong participated in the solicitation of Xingchen Automobile logos and actually won the lottery?

Not to mention the reward of 660,000 yuan, he also directly obtained the opportunity to enter the Xingchen Automobile Research Institute.

With such an award as the foundation, his development prospects in Xingchen Automobile Research Institute must be worth looking forward to.

During the Chinese New Year, I was still complaining about Zhang Yingdong's "miserable" situation in my heart, but I didn't expect to be counterattacked so soon.

Thinking of this, Liang Hualong's mood became more complicated.

Of course, he must have congratulated him on the very least.

even asked Zhang Yingdong to have a treat.

……

"Editor-in-chief, Xingchen Automobile is not hiding it at all now, and it will give priority to all activities with Autohome."

"I just finished a car logo collection activity, and now I have a Xingchen No. 1 car name collection activity."

"But they also exaggerated the huge rewards for the car logo collection activity."

"Many of the people who did it were very positive about the car name collection campaign."

"I heard that it was just launched yesterday, and today there are already more than 10,000 names submitted."

After Lin Jiayan read the news on the Internet early this morning, she couldn't help but complain to Fang Dawen who was sitting next to her.

"There are some thresholds for the design of the car logo, and there are many onlookers, but there will not be many participants."

"But the collection of car names is different, and any netizen can participate."

"Anyway, I'm just thinking of a name, maybe I'll win the lottery."

"That's a lot higher than buying a lottery ticket and winning the prize."

Fang Dawen's mood was very stable, and he analyzed it there.

He found that he couldn't get angry as soon as he came across the news related to the Nanshan Group, otherwise he would probably be angry before he retired.

"That's right, I just think Xingchen Motors is really good at making trouble."

"Why can't other auto companies learn more?"

The more car companies make trouble, the better their life will be for these media.

Lin Jiayan will have such complaints, naturally thinking that other car companies can spend more money on marketing.

The profit margin of the car is so high, why don't you share the profit with the media?

"People are not so open-minded, you can take the initiative to give advice to customers."

"At that time, if the customer has a sense of trust in us, it will definitely be beneficial to the cooperation between the two sides in the future."

As soon as Fang Dawen said this, Lin Jiayan's eyes immediately lit up.

That's a good direction.

The OEM didn't move, so it took the initiative to push them to move.

For the sake of making money, for the sake of advertising expenses, this is chilling.

Maybe you can get fame and fortune.

(End of chapter)