Chapter 307: Winning the Designated Car for the Olympics

A merry heart makes a cheerful countenance.

Sometimes good luck comes, and happy events can't be stopped.

Just when Cao Yang was busy designing the appearance of the Xingchen No. 2 and Xingchen No. 3 models in the company, Liu Tianwu made a phone call.

"Mr. Cao, I have good news here, do you have any good things to share with me?"

"Let's have an equivalent exchange of information."

After getting acquainted with Cao Yang, Liu Tianwu was also a little casual when he called.

Luo Yi next to him is still a little unaccustomed to it.

After all, the appearance of his own leaders that he sees all day long is basically more serious.

"Leader, is there any new policy to support the development of Xingchen Automobile?"

Cao Yang's mind is now full of the contents of Xingchen No. 2 and Xingchen No. 3, and for a while, he really doesn't know what kind of medicine is sold in Liu Tianwu's gourd.

"It's not a particularly accurate guess, but it's pretty much accurate."

Liu Tianwu originally wanted to sell it, but he couldn't help it first, and said, "Doesn't your Ziweixing want to qualify for the official reception car of the Olympic Games?" ”

"I've gotten the news that this matter is basically eyebrow-raising."

"No surprise, in a few days, someone from the Olympic Committee should contact your company."

"You can't drop the chain then."

Although the prototype of Ziweixing is very impressive, it has not yet been officially mass-produced.

It's really hard to say whether there will be any problems in the future.

If Liu Tianwu wasn't worried at all, it would definitely be fake.

"The official reception of the Olympic Games designated car?"

"Great."

"Thank you for the support of the leaders."

"If it weren't for your help, there would be no chance that this opportunity would be our turn for Xingchen Auto."

"It just so happens that we are holding the project kick-off meeting of Xingchen 2 and Xingchen 3 internally today."

"I'll give you a brief report on the situation......

Some things that need to be kept secret, Cao Yang will definitely not say.

However, some information on the big schedule, as long as you start to inquire about the supplier, it cannot be kept confidential.

In this regard, it is obviously no harm to disclose it to Liu Tianwu appropriately.

After all, he wants to know Xingchen Automobile's next step, so that the district can do some cooperation.

"In terms of the construction of the new factory, if you need any help from the district to coordinate, you can go directly to me."

"It's important to make sure that the project schedule keeps up with the needs of your model."

Liu Tianwu didn't know much about the things related to the positioning of the model, and Cao Yang didn't say much.

Liu Tianwu only needs to be sure that Xingchen Automobile is going to build a new factory, and there is a new model to start research and development.

That's enough.

For him, this is definitely more exciting than the news that Zi MSI has won the official reception of the Olympic Games.

……

"Mr. Cao, I think this is a very good publicity opportunity for Ziweixing."

"Is it possible to cooperate with Autohome to carry out a special promotion activity, so that more people know about our Xingchen Automobile."

Liu Tianwu's message is accurate.

On the third day after his phone call, Xingchen Automobile officially received a contact from the Olympic Committee.

Invite Xingchen Automobile to go to the imperial capital and sign the relevant cooperation agreement.

Such a good opportunity, Zeng Tingting naturally couldn't let it go.

"Well, that's a good idea."

"We can hold a bigger signing ceremony in the imperial capital, and I think the Olympic Committee should also be happy to see it."

"But it's a pity that our Ziweixing is not suitable to appear on the scene so early, otherwise the publicity effect will be better."

The promotional rhythm of Xingchen Automobile has been set before.

In order to achieve the best publicity effect before the launch, the actual car will not be officially displayed to the public at the Yangcheng Auto Show in November.

Now there are only a few prototypes used in the development stage, not only some problems need to be improved, but the car has also been tested or dismantled, and is not in the best condition.

"Now the topics related to the Olympics have always been relatively hot."

"There are a lot of car companies that want to get the official designated car quota this time."

"The Olympic Committee is also very flexible and gave us the designated car for the official reception."

"But at the same time, Volkswagen was given the name of an official sponsorship."

"It can be said that one daughter is married twice and earns two sums of money."

Although Zeng Tingting also knows very well in her heart that Xingchen Automobile is now unable to undertake all the Olympic Games sponsored cars by relying on a limited edition Ziweixing alone.

Now the position of the official reception designated car is occupied, which is equivalent to digging a piece of the fattest meat from Volkswagen.

But she still felt a little regretful.

If you give Xingchen Automobile a few more years, you can eat alone.

In the past few Olympic Games, there has not been such a situation of one woman marrying twice.

"Actually, it's a good thing that you think about this from a different angle."

"Volkswagen has spent so much money to join hands with Modu Volkswagen and Spring City Volkswagen to jointly provide sponsored cars."

"There are not only Volkswagen Audi A6L in Chuncheng, Volkswagen Magotan and Sutar in Chuncheng, but also models such as Volkswagen Passat Lingyu, Touran and Volkswagen Skoda Octavia."

"They're definitely paying a lot more than we do."

"This means that they will be more active than we are in promoting the concept of the Olympic designated car."

"When the time comes, we will directly rub the hot spots, step on their shoulders, and let them pinch their noses and say good things about us."

As soon as Cao Yang said this, Zeng Tingting's eyes immediately lit up.

This operation seems to be feasible.

Anyway, Zi Weixing is mainly responsible for the officially designated reception tasks.

Volkswagen, on the other hand, is responsible for the car needs of many venues, Olympic villages, media and other related businesses.

The most visible occasion is the star car, Volkswagen can only contribute on not so formal and grand occasions.

It is estimated that in this kind of scene, the other party is also angry in his heart.

"Then we should hurry up to launch the first wave of publicity, and then this signing ceremony to let everyone know that Xingchen Automobile is officially recognized."

"When Volkswagen does any publicity in the future, it will be in a relatively passive position."

Zeng Tingting immediately realized the truth of the speed of soldiers.

This time, the Olympic car was divided into two parts.

So how to maximize the benefits of Xingchen Automobile is very important.

However, when they were discussing how to borrow money from Volkswagen, Vondel, the general manager of Volkswagen (Huaxia) Co., Ltd., was angry.

"Zhu, what's going on?"

"Isn't it said that Volkswagen's sponsorship of the Olympics is a foregone conclusion?"

"Why is it that the news I heard is the most important part of the car, but the sponsor is Xingchen Automobile?"

Volkswagen is well aware of the influence of Chuncheng Automobile Group in China.

Therefore, some official-related businesses were handed over to Chuncheng Automobile Group to promote.

Even from the stock ratio of Spring City Volkswagen, it can be seen that it is different.

For most domestic automobile joint ventures, the shares of both parties are 50:50.

However, Chuncheng Volkswagen is different, with Chuncheng Automobile Group accounting for 60% of the shares and Volkswagen accounting for 40% of the shares.

The influence of the Spring City Automobile Group can also be seen from this place.

Of course, the fact that the shares account for more does not mean that Chuncheng Automobile has really made more money.

Volkswagen has a way to transfer some profits reasonably outside of Volkswagen.

For example, they produce their own gearboxes and imported equipment and parts, and then such things as technical commission fees.

As long as Volkswagen wants to, then through a 40% share ratio, it is actually not a problem to take away six or seven percent of the profits in the industrial chain.

But Volkswagen trusts Chuncheng Automobile Group so much, and it turns out that the Olympics are out of the box.

It's no wonder Vondel was so angry.

At this time, he was not so polite when he spoke to Zhu Zhengfeng.

After all, no matter how high your Zhu Zhengfeng's status in Huaxia is, it can't be controlled by Feng Deer.

"Vondel, although there was a bit of an accident, Volkswagen is still the main sponsor of the 2008 Olympics."

"This identity has not changed."

Zhu Zhengfeng was actually a little annoyed in his heart.

He only learned the news yesterday, so he went to inquire about the specific reason.

But after figuring out the reason, he could only suppress his annoyance in his heart.

"In the 2004 Olympic Games, only Hyundai Motor was the main sponsor."

"In the 2000 Olympic Games, only one car company, Holden Motors, was the main sponsor."

"In 1996 and 1992, only General Motors and SEAT were the only car companies among the sponsors."

"Among the sponsors of Olympic members, according to the convention, there will not be two brands of the same type becoming sponsors."

"Why is there an accident when it comes to the car brand?"

Feng Dele didn't plan to let Zhu Zhengfeng go like this.

In the matter of sponsoring the 2008 Olympic Games, Volkswagen previously entrusted Spring City Automobile Group as the main helper to promote.

Now that it's like this, he doesn't even know how to explain it to the headquarters.

Not a penny of money is spent.

But the effect is to be greatly reduced.

Vondel's head is going to be big.

"Chinese characteristics!"

"Vondel, it's not the first day you've been to Huaxia either."

"You should also have your own understanding of some things."

"Not to mention the car sponsors of the Olympic Games, in most cases they are domestic brands, and you can't underestimate the influence of Xingchen Automobile in China alone."

"You can find someone to find out and see who went to inspect Xingchen Automobile some time ago."

"As an automobile company under Nanshan Group, they have a special position in the automotive industry in China."

"Even some of the gearboxes on Volkswagen are provided by Nanshan Group."

"You should know how influential such a company is in Huaxia."

At this time, Zhu Zhengfeng naturally wanted to shake the pot desperately.

In the past, it was even more difficult for him to say a few good words about Nanshan Group than to ascend to the sky.

But today, it came out casually, and all kinds of praise for Nanshan Group and Xingchen Automobile came out without thinking too much.

If Cao Yang and the others heard it, they would probably be shocked.

"Zhu, as far as I know, Xingchen Motors has not officially signed a contract with the Olympic Committee, is it possible to kick them out?"

Vondel was still a little unrelenting.

Volkswagen's current situation, he really has no way to explain to the headquarters.

"More than you, I hope Volkswagen will be the exclusive sponsor of the Olympic car brand."

"But there's no room for manoeuvre in this matter."

"Fortunately, Xingchen Automobile is only a new company that has just been established for less than two years, and there are not so many models to provide sponsorship cars for all aspects of the Olympic Games."

"Otherwise, we won't even be able to save the situation we are in."

When Zhu Zhengfeng said this, Vondel's heart felt a little better.

When the time comes, you will report to the headquarters from this perspective?

What else can you do?

……

"Your Xingchen Automobile is on Huaxia Taiwan again this time, and it is estimated that no domestic automobile company will be able to compare with you in the future."

The signing ceremony between Xingchen Automobile and the Olympic Committee ended smoothly today.

Fang Sisi naturally went to the imperial capital with him.

She even took some of the photos.

On the Huaxia TV side, all news reports related to Nanshan Group are entrusted to her to be the main responsibility.

After the event, the two went directly to the cheap shop to eat roast duck.

Although Cao Yang has a good reputation in the automotive industry, there are few people who can recognize him on the road.

Of course, there will be no shortage of necessary bodyguards.

Cao Yang didn't want to be robbed or stabbed inexplicably.

"You're right."

"This year is just the beginning of Xingchen Automobile, and after Ziweixing is officially listed, and after Xingchen No. 3 and Xingchen No. 2 are also listed, Xingchen Automobile's influence in China is not at all what it is now."

"When the time comes, when you introduce Xingchen Automobile, you don't need to specifically mention that this is Xingchen Automobile, a subsidiary of Nanshan Group."

Cao Yang was very "cheeky" and accepted Fang Sisi's praise.

He is obviously very confident in Xingchen Automobile.

"The path you are walking is really special, Ziweixing is a coupe, Xingchen No. 3 is a supercar, and Xingchen No. 2 is a large SUV."

"There's no car that's more popular."

Fang Sisi's view should represent the unified view of many people who know more about Xingchen Automobile.

If it weren't for the brilliant performance of Nanshan Group in the past few years, it is estimated that many people would have jumped out to sing about Cao Yang's arrangement.

"If Xingchen Auto wants to become a luxury car company comparable to Mercedes-Benz, BMW and Porsche, it must not take the usual path."

"Otherwise, why do people work hard for hundreds of years, and you want to surpass it in a few years?"

"How is that possible?"

When Cao Yang said this, Fang Sisi had no way to refute it.

If you don't take the usual path, you may have the possibility of success.

With decent development, Xingchen Automobile has little hope of becoming an existence like BMW.

(End of chapter)