If the reactions of Great Wall, Geely and BYD are relatively normal, the reactions of Mercedes-Benz and BMW are a little different.

Originally, none of them looked at Xingchen Automobile squarely, and felt that a local Chinese company actually wanted to benchmark BMW 730 for a luxury model.

Isn't that a big tooth to laugh off?

If luxury cars are so easy to get, then wouldn't the streets be full of luxury cars?

None of them have accumulated for decades, or even hundreds of years, to get to where they are today.

"Han, you sort out the situation of Xingchen Automobile, and report to me tomorrow."

Felix, the general manager of BMW Huaxia, did not look very good.

The sponsors of the Olympic Games are not only interested in Volkswagen, but also BMW.

However, in the end, it did not work.

Because of this, he was criticized by the German headquarters.

Originally, when he reported, he said that Volkswagen had won the qualification as a sponsor of the Olympic Games, so although the headquarters was angry, it was acceptable.

After all, Volkswagen's current scale should not be underestimated.

It has a variety of car brands, which can be said to be the most powerful stage.

But now Felix has discovered that in addition to Volkswagen, there is also a sponsor of the official Olympic reception car, Xingchen Motors.

In this way, the situation is different.

BMW's competition is not as good as Volkswagen's, after all, Volkswagen's joint ventures in China are Chuncheng Automobile Group and Modu Automobile Group, which have a very unique influence.

This point has long been foreseen by BMW headquarters.

So although it's not pleasant, it's relatively quick to accept.

But it will be difficult for them to accept that Xingchen Automobile has crushed the BMW car.

In particular, Xingchen Automobile's Ziweixing also advertised that it had an absolute advantage in benchmarking against BMW 730.

This is even more unbearable.

What makes Phillips even more anxious is that the appearance pictures of Zi Weixing circulating on the Internet in the past few days are so amazing.

Even if he is very unhappy with Xingchen Automobile, he has to admit that the appearance design of Ziweixing is very good.

Even the BMW 730 does not dare to say that it is more elegant and beautiful.

So for the first time, Phillips began to face up to such a Chinese company.

"The marketing department has collected all kinds of information related to Xingchen Automobile, and I have relevant information in my computer."

"Now I can give you a brief debriefing."

Han Yang secretly rejoiced in his heart.

Fortunately, I made preparations in advance, otherwise I would have been attacked by such a sudden attack, and I would probably be bitten again.

Don't look at foreigners who don't easily PUA subordinates when they work, that's not absolute.

Like Phillips, when he is in a bad mood, he will not be polite when he should scold.

Even sometimes when you don't scold, what you say is even more uncomfortable.

Soon, Han Yang turned on the computer and gave Phillips a brief explanation of the situation of Xingchen Automobile.

Due to the publicity strategy, a lot of information about Xingchen Motors can be found on the Internet.

For example, some cases of Ziweixing, as well as some simple situations of Xingchen 2 and Xingchen 3.

It's not easy.

After all, there is no information about the new model before the launch, so it is normally difficult to hear.

"They're going to get the second and third models so soon?"

After listening to Han Yang's report, Phillips felt that it was very untrue.

How can any enterprise develop like this?

None of the new cars have been on the market yet, and the second and third are coming.

Don't you want to see how the market reacts?

"Yes, a reporter contacted Xingchen Automobile for this news, and the other party did not deny it."

"And from the current point of view, the two new models of Xingchen Automobile are a sports car and an SUV respectively."

"In the past two years, the popularity of SUV models has risen a bit, and I can understand that they want to engage in SUVs."

"But sports cars are not something that Chinese companies can afford."

"How can the 3.0T twin-turbo engine used on their Ziweixing match the power needs of a sports car?"

Although Nanshan Engine is developing the W12 engine, this news has not been publicized to the outside world.

Just like Nanshan Gearbox has begun to engage in the research and development of 10AT, this matter will not be taken out.

It is impossible for a group to say everything.

Isn't that waiting for a competitor to stop you?

"I just listened to your report, and I'm a little worried."

"But now that I hear you say that, I'm not so worried."

"Xingchen Automobile is simply messing around, it doesn't look like it's seriously building a car."

Phillips breathed a sigh of relief.

This opponent seems to be a little floating.

"The biggest headache right now is Volkswagen, whose Audi A6 is likely to be impacted by Xingchen Motors."

"In particular, the main market for Audi A6 is the official car market in Huaxia, and Ziweixing has now become the official reception car for the Olympic Games."

"It is likely that in the next step, people will also work in the direction of official cars."

Han Yang felt the need to relieve the pressure on his boss, so as not to be scolded every once in a while.

"Didn't you just report that Zi Weixing is actually not very suitable for official cars?"

"It's beautiful, but it's too sporty and not stable enough."

Phillips has a good memory.

The information just now passed quickly, but he had written down a lot of things.

"The market of official cars is not simply based on the appearance of the car, but many times there are various factors in it."

"Besides, what if people think that Ziweixing is more sporty and suitable for showing the vigor of Huaxia?"

As soon as Han Yang said this, Phillips didn't bother with this issue anymore.

As long as it's not you who has a headache, it's okay.

……

Li Jianfeng is an old man of the public in the magic capital.

After graduating from college in '95, he entered the public purchasing department of Modu.

Now that ten years have passed, he can be regarded as a small manager.

However, early this morning, Bu Defan called him to him and said something that surprised him.

"Li, although I know that you have a very good relationship with Nanshan Group, and their parts QCD is also relatively good."

"But this is the decision of Volkswagen Huaxia, or even the decision of Volkswagen headquarters, and I can't help it."

"At most, it is a model that is now being mass-produced, and we will not toss and continue to use the parts of Nanshan Group."

"But in the future of new models, except for a small number of parts, other manufacturers really let them reduce the price can not be reduced to the level of Nanshan Group, otherwise we will give priority to other manufacturers as our parts suppliers."

Bu Defan was very solemn and instructed Li Jianfeng to work.

Yesterday, the German representatives of Volkswagen's various companies in China held a meeting together.

One of the important topics discussed was how to deal with Nanshan Group and Xingchen Automobile.

This time, the matter of the sponsors of the Olympic Games, because of the appearance of Xingchen Automobile, put Volkswagen's situation into an embarrassing situation.

There are even some jokes on the Internet that Volkswagen's content has reached Volkswagen's upper echelons.

In this case, Volkswagen certainly can't do nothing.

They want to deal with Xingchen Automobile directly, and there are not many tricks that can be used.

But when dealing with the Nanshan Group, the situation is different.

They still have a lot of tricks at their disposal.

"Bu Defan, the parts and components of Nanshan Group that we are using now are the best QCD conditions, so we will consider using them."

"Even these parts are orders that Nanshan Group grabbed from other manufacturers with a cost advantage of more than 10%."

"If we want to give up using Nanshan Group's parts, it is likely that the cost will rise to a certain extent."

Li Jianfeng knows too much about Bosch and mainland manufacturers.

As long as there are no competitors such as Nanshan Group, their price reduction cooperation will definitely drop by several levels.

So he is very reluctant to abandon the Nanshan Group.

The reason for this is not entirely because Nanshan Group has a very close contact during the New Year's holidays, but it really has the benefits of work.

In both public and private, Li Jianfeng felt the need to continue to use Nanshan Group.

"I understand what you're saying, and the headquarters is aware of it."

"So this instruction didn't say it directly, but it still left some leeway."

"If we don't even give Nanshan the opportunity to quote directly, then the price reduction cooperation of other manufacturers will definitely not be high."

"But we will ask everyone for a price, and when the time comes, we will take the price of Nanshan alone and let other manufacturers such as Bosch review it down to the same level."

"As long as we threaten them that we won't reduce the price to the same level, we will give the order to Nanshan."

"Then I think most of the parts, most of the suppliers, are still willing to work hard."

"The premise is that in this field, Nanshan's strength is really strong, and other manufacturers can realize that Volkswagen can do it if they find Nanshan to make parts."

Bu Defan has been in China for so many years, and he has a good understanding of many situations.

So when communicating with Li Jianfeng, he also said it very bluntly.

"If that's the case, then it might be better to push forward on the new model."

"If it is too intense directly in mass production, maybe Nanshan Group will directly do something extreme."

"When the time comes, it will affect our mass production supply, and that is also a problem."

"Even after people realize this change, they directly find a reason to raise the price, and want to earn back the profits before switching parts supply, which will make us very passive."

If you want to deal with ordinary suppliers, Li Jianfeng is not very worried.

It can be said that they knead it casually.

But it's different with the Nanshan Group.

This is definitely not the kind of manufacturer that can be kneaded casually.

Even he is different from any domestic auto parts company.

"Isn't there an annual model change every year?"

"Slowly through these model changes, they are switching their parts one by one."

"And then when the new models are fixed, they are excluded as much as possible."

Bu Defan combined Li Jianfeng's opinion and gave his own judgment.

The task given by Volkswagen, he must carry out.

But a little bit of flexibility is also needed.

……

"Zengbu, did you have any big conflicts with Volkswagen?"

Zeng Tingting, who had just returned from a business trip, suddenly received a call from Xu Liang of the Public Purchasing Department of Chuncheng.

They have known each other for many years, and their relationship has always been relatively good.

"XCMG, why do you suddenly ask that?"

"Is something wrong?"

Zeng Tingting's heart suddenly burst into a bad premonition.

In the past few days, there has been a lot of uproar on the Internet about Xingchen Automobile and Volkswagen becoming sponsors of the Olympic Games.

On the whole, many people feel that Volkswagen has suffered a loss this time, and was killed halfway by Xingchen Automobile and picked peaches.

As the head of the sales department, Zeng Tingting is a little worried that this publicity will have an adverse impact on Nanshan Group's parts business.

However, the development of the vehicle business is the general direction of the group in the future.

You can't stop doing it just because this matter will have an impact on the parts business.

"I'll tell you, but I won't admit that I told you about it."

Since Xu Liang wanted to sell a favor to Zeng Tingting, he naturally had to make some things clear.

"XCMG, don't worry, I don't have a good memory, I often listen to something today, and I can't remember it tomorrow."

Xu Liang said so, Zeng Tingting naturally wanted to cooperate.

As long as the two sides have a tacit understanding.

"This morning, the Germans in our department suddenly asked us to report on the supply of various models that Nanshan Group has given us."

"Then it was specifically proposed to reduce dependence on the Nanshan Group in the future."

"As long as it is a part that can be made by other manufacturers, even if the cost of the first quotation is relatively high, it can also give the other party a chance to review the price reduction."

"That means that as long as people can reduce the price to your cost level, the order will be given to other suppliers."

"At first, I thought it was Bosch or mainland China that these suppliers complained about a large number of their parts in Huaxia through the German headquarters."

"After learning about it later, I realized that this matter is not that other manufacturers want to deal with you, but that Volkswagen wants to deal with you."

As soon as Xu Liang said this, Zeng Tingting's brows couldn't help frowning.

Sure enough, what should come is still coming.

"So, Volkswagen will reduce the share of parts supply for the Nanshan Group in the future?"

"XCMG, I'm not wrong to understand it this way, right?"

Zeng Tingting confirmed it again.

"Yes, that's what it means."

"Did they say why?"

Although there was a guess in her heart, Zeng Tingting still wanted to confirm it again.

However, this time Xu Liang had no way to give a positive reply.

"They didn't say why, but it certainly won't be groundless."

"If you sort out the recent conflict with Volkswagen, I guess you will have the answer."

Xu Liang sighed.

This situation, he personally doesn't really want to see.

When the time comes, those German manufacturers will replace Nanshan, and it will definitely be more difficult to get along with.

However, his arms can't twist his thighs, and he can only implement the above strategy.

(End of chapter)