The 3rd Yangcheng International Automobile Exhibition with the theme of "Innovative Life, Wonderful Driving" will be held in Yangcheng Pazhou International Convention and Exhibition Center.

November 21 is Media Day.

The 22nd-23rd is the Professional Visitor Day.

The 24th to the 28th is a public viewing day.

Ticket price on public days: 30 yuan, but 60 yuan for professional days.

The most influential auto shows in China are the Auto Show and the Yangcheng Auto Show held in turn by the Magic Capital/Imperial Capital.

These two auto shows can be said to be national, and the other current influences are still local.

For such an auto show, various automobile OEMs and parts companies, as well as the automotive media must attach great importance to it.

"Xiaolin, this time at the auto show, we NetEase Auto must pay full attention to it and show our momentum."

"You can't let Autohome steal all the limelight."

Although it will be a few days before the auto show opens, everyone's preparations must have begun.

As a local automotive media in Yangcheng, NetEase Auto Channel naturally attaches great importance to it.

In recent months, many of the automotive industry news stories have been overwhelmed by Autohome.

This made Fang Dawen very annoyed.

"Editor-in-Chief Fang, don't worry, we have organized a team of 12 interviews, and we will not miss the press conference of each manufacturer when the time comes."

"For example, car companies such as Westwind Honda and Yangcheng Honda have also made reservations in advance."

"During the auto show, we will do an exclusive interview with their general manager."

"Some relevant reports and advertorials have been prepared and considered in advance."

Lin Jiayan is now Fang Dawen's most trusted subordinate.

This time, the relevant interviews of the Yangcheng Auto Show were handed over to her to be responsible.

"At this Yangcheng Auto Show, exhibitors have created a new high, and there are a lot more models on display."

"Yangcheng Honda's facelifted Accord, Changan Ford's Focus Sport, Mazda6's 6MT version, the new Kaiyue station wagon, Chevrolet's new car LOVA and Imperial Hyundai's new car ACCENT will also be unveiled."

"Lexus, Toyota, Buick and other car companies will launch some concept cars."

"Companies like Ferrari, Lamborghini and Porsche will bring their sports cars to the show."

"You must fully combine the content that readers on the Internet like to read, and write relevant articles."

"Especially in terms of car models, you have to work hard, and netizens should be most interested in looking at car models."

"If you can take some special photos, maybe a hit article will come out."

For the car channel, the Yangcheng Auto Show is definitely the most important thing in recent times, and there is no one of them.

So even if Lin Jiayan said that it had been arranged, Fang Dawen couldn't help but remind one or two.

"We have already obtained the arrangements of each exhibition hall from the organizers, and the work of the relevant personnel is arranged in combination with the arrangements of the exhibition halls."

"As for the photo shoot related to the model car you mentioned, it is the focus of our attention."

"Many car companies have commissioned advertising companies to recruit a lot of car models, and there should be no shortage of materials by then."

In 2005, half of the purpose of the visitors to the auto show was to see the car model.

At this time, the rectification of the car model had not yet begun.

So what everyone is wearing, how to attract attention and how to come.

No wonder so many people like to watch it.

"That's good, in short, this time it can't be compared to Autohome."

There are many websites that do automobile news in China, and the four major portals have automobile channels.

But what Fang Dawen cares about most is the situation of Autohome, after all, Yu Yu, the editor-in-chief of Autohome, used to be his subordinate.

Everyone broke up unhappily, and he didn't want Yu Yu to develop too well after going to Autohome.

And when Fang Dawen was discussing the arrangements of the Yangcheng Auto Show, the interior of Autohome was naturally not idle.

Even because Xingchen Automobile's Ziweixing is about to be officially unveiled at the auto show, Autohome needs to prepare more things.

"Editor-in-chief, with the stunning appearance of Zi Weixing, it must be no problem to attract a wave of attention."

"But I think that in order to continuously improve the brand power of Xingchen Automobile, it is not enough to rely on our Autohome to help promote it."

"I had a bold idea, and I didn't know if it was the right one to come up with."

He Ling is also a very assertive and intelligent person.

Now that he is young, he is the editor-in-chief of a section of Autohome.

"What thoughts?"

"Let's hear it, if it makes sense, I'll give feedback to the Xingchen Automobile Sales Department."

Yu Yu is naturally very aware that the relevant publicity of Xingchen Automobile is the main task during this time.

As long as this task is completed, everything else is easy to say.

"The models of the world's major luxury brands are often featured in movies and TV series."

"Nowadays, the domestic film and television drama market is slowly improving, and even starting to get hotter."

"I think Xingchen Automobile can consider making efforts in this regard, and even ask Nanshan Investment to come forward to invest in some film and television dramas, or directly acquire or set up a film and television company."

"I think that in the future, the film and television drama industry will also be a sunrise industry, even if you can't make too much money, you won't lose a lot of money."

"Even if you can take this opportunity to make Xingchen Automobile's reputation known, the personality of the luxury brand will be established."

"Then it's worth it for the film and television company to lose some money, and it should be regarded as advertising expenses."

When He Ling said this, Yu Yu couldn't help but nodded.

This proposal is indeed very feasible.

In particular, her old boss Zhang Fugui is now in charge of Nanshan Investment and is starting to make some moves in the Internet and financial fields.

Even she knows that Zhang Fugui is now in charge of funds that have reached the scale of 1 billion.

In this case, it is really possible to consider letting Nanshan invest in the film and television industry.

At that time, not only can movies and TV series be made to promote Xingchen Motors, but if those celebrities have something to do with Xingchen Motors in their daily use, it will also be an alternative publicity.

As long as Nanshan Investment is influential in the film and television industry, those stars will even take the initiative to cooperate with some publicity.

This is definitely a good thing for Xingchen Automobile.

"Your proposal is very good, you can organize it into a few PPTs, I'll go find Minister Zeng and Mr. Zhang."

"As long as they feel that there is no problem, then the possibility of convincing Mr. Cao to agree is very high."

Yu Yu thought about it for a while, and immediately felt that this matter was worth spending some energy.

Soon, this proposal was approved by Zeng Tingting and Zhang Fugui and appeared on Cao Yang's desktop.

"Mr. Cao, I think the proposal given by Autohome is still very constructive, and it is also in line with some of your previous ideas."

Zeng Tingting, together with Zhang Fugui, came to Cao Yang's office in person to talk about the significance of Xingchen Automobile's publicity and investment in the film and television industry.

Nanshan Group's main business is definitely automobiles, auto parts and equipment, but some other industries around these industries are naturally worth investing in.

Autohome, for example, came into existence in this context.

In Zeng Tingting's view, there is naturally no problem with the emergence of another company such as Nanshan Film and Television or Xingchen Film and Television.

"It's true, every car brand will invite some celebrities to endorse and place ads in some TV movies."

"Not only do we have coupes now, but we will also have supercars and large SUVs in the future, which are very suitable for finding implantation points in film and television dramas."

"For example, some rich people and important occasions have arranged Xingchen cars to appear, and everyone may not have any special reaction at the beginning."

"But there are many times, and the impression that Xingchen Automobile is a luxury car will slowly come out."

Zhang Fugui was also rarely positive.

He used to be engaged in sales, and he often had to participate in some second-half activities every scene.

However, the girl at that time must have a big gap with the star.

If only I had the opportunity to get in touch with celebrities in the future......

Naturally, his motivation is even higher.

He thinks that this industry is the most suitable industry for him.

"Your proposal is good, in the future, Xingchen Automobile should focus on enhancing its brand power, and the film and television implantation and star publicity effect are indeed very important."

"However, the water in the film and television industry is very deep, and it is not as down-to-earth as it is to engage in industry."

"None of us in our group are very proficient in this field, right?"

Cao Yang naturally knows better than them what the entertainment industry will look like in the next decade.

The film and television industry has indeed begun to enter a state of rapid development, and if you want to make some money advertising in the future, there is no problem at all.

Even if you don't do anything, just check the name of the film and television drama you invest in, you can avoid many pitfalls.

In this way, it is difficult to lose money, and it will not take up too much time.

"Mr. Cao, I remember hearing you say before that my aunt has a cousin who is still a teacher in Beiying and Chinese opera, and it seems that he was still an actor before."

"Although it doesn't seem to be very famous, I should know a lot about things in the industry."

"When the time comes, it shouldn't be so difficult to ask him to come over to assist in the affairs of the film and television company, and then recruit some people from the industry."

Zeng Tingting said this next to her, and Cao Yang really thought of the cousin mentioned by her mother.

Although they are not cousins, they still have some contacts between the two families in the same town.

It's just that in the past few years, Cao Yang has almost no time to accompany his mother back to his hometown for the New Year, and the exchanges between the two sides have become less.

Cao Yang, who grew up in Yangcheng, was not very impressed by his relatives in his hometown.

Many people don't even have an impression of what they look like, let alone their names.

After all, it's rare to call people by their full names in their hometowns.

"Don't say it, it seems that there is such a relative, but I haven't been back to my hometown for a long time."

Zhang Fugui said a little embarrassed.

The affairs of his relatives in his hometown, when his parents were still there, would care about it, and he basically didn't pay much attention to it later.

On the contrary, his sister is married, but she still has some contact with many relatives.

"I'll ask my mom to see what she's doing with this cousin."

"If it's reliable, do what you say."

Cao Yang didn't care about Zhang Fugui's words.

There were already some ideas in this regard, but now Autohome has taken the initiative to put it forward, and Zeng Tingting and Zhang Fugui both think it is very good.

Cao Yang naturally has no reason to discourage everyone's enthusiasm.

At most, it's going to be a little harder for yourself.

……

"Mom, this cousin you are talking about is called Zhang Songwen?"

At dinner that night, Cao Yang mentioned to his mother about investing in a film and television company to serve Xingchen Automobile.

Then I heard the name of a person who is not known now, but will be famous in 2023.

"yes, what's weird?"

"Let me tell you, your cousin is actually quite legendary."

"At the age of 17, he graduated from vocational high school and started his part-time job."

"During this period, Songwen has been engaged in many industries, including printing factory workers, beverage salesmen, air conditioning installers, hotel waiters, restaurant managers, tour guides, etc."

"When I was a tour guide, I seemed to have made a lot of money, and it was very beautiful to go home for the New Year."

"But he has always wanted to be an actor and is very interested in movies and television, so around 2000, he was admitted to Beiying."

"What's even more amazing is that he stayed in school to become a teacher after graduation."

"However, after he went to the imperial capital, I had less contact with him."

"At that time, the company also began to transform, and I was worried about you every day, and I didn't pay much attention to other things."

"What, you want him to help with that film and television company?"

Zhang Xiuli rarely saw her son discussing work with her, and her enthusiasm was also very high.

"This cousin, how is his character?"

For Cao Yang, it doesn't matter whether his acting skills are good or not.

What he wants now is mainly for an industry insider who understands the film and television industry to help him check the gates.

"Arven is very nice, and he is also interested in the industry."

"If he is really put in charge of the film and television company, I don't think it should be a big problem."

"He should have accumulated some contacts over the years, you just need to arrange a few finances to manage the company's accounts."

Mom said so, Cao Yang naturally has no doubts.

originally had this idea, and now that he knows that the so-called cousin is Zhang Songwen, Cao Yang is even more relieved.

"Mom, then you can contact your cousin to see if he is interested."

"If you are interested, you can come to Yangcheng to talk directly."

The film and television implantation of Xingchen Automobile is about to start now.

Since you are ready to invest in the film and television industry to serve Xingchen Automobile, let's move faster.

"Okay, I'll call him right now and invite him over for a talk."

"I feel that there is an opportunity to return to the film and television industry, and Arwen has no reason to disagree."

Finally had the opportunity to play her role, Zhang Xiuli was very active and began to call.

On the other side of the phone, Zhang Songwen looked at the mobile phone ringing in surprise.

(End of chapter)