Chapter 320 The official debut of Xingchen Automobile

Zhang Xiuli is now developed.

Zhang Songwen doesn't know how many times he has heard his mother mention this matter.

Even those who don't pay much attention to the automotive industry know Nanshan Group, and even heard that Nanshan Group is the largest private enterprise in Lingnan.

Relying on these news alone, we know the status of Zhang Xiuli and Cao Yang's mother and son in Lingnan Province now.

However, Zhang Songwen is not the kind of person who likes to be inflammatory.

Many years ago, when I met my cousin in my hometown, we would still talk.

Even when he went to be a tour guide, he saw Zhang Xiuli once.

But after that, except for a few phone calls occasionally, the two sides slowly lost contact.

Now that Zhang Xiuli suddenly called herself, Zhang Songwen is not surprised.

"Sister Li, long time no see, are you okay?"

Although I have doubts in my heart, I must still answer the phone.

However, after greeting for a while, Zhang Xiuli directly said her purpose completely.

This made Zhang Songwen couldn't help but get excited in his heart.

Let yourself be in charge of a film and television company, or a film and television company backed by Nanshan Group, the largest private enterprise in Lingnan Province.

So will you be short of acting in the future?

I ran hundreds of crews in the past few years and didn't get a decent role, did I start to transfer?

No matter how many questions he had in his heart, Zhang Songwen naturally agreed to go to Yangcheng to discuss the film and television company without any hesitation.

This was originally a pie-in-the-sky thing, and he had no reason to refuse.

Even if he loses the position of Teacher Beiying for this, he feels that it is worth it.

However, the auto show will start soon, and Cao Yang is also busy.

just met him briefly the next day, and handed over Zhang Songwen to Zhang Fugui.

And Nanshan Film and Television Culture Co., Ltd., a company that has a great influence in the Chinese entertainment industry in the future, was established.

Many years later, many people find it difficult to understand that such a large film and television company was actually established to advertise Xingchen Automobile.

Of course, that's all for later.

……

"Mr. Cao, this time the exhibition hall has a total of five areas: A/B/C/D/E, and we are in Hall E."

"Hall A is dominated by Mercedes-Benz, BMW, Volkswagen, GM and Ford; Hall B is mainly BYD, Great Wall and other enterprises. ”

"Hall C is home to companies such as Chery, Zephyr Honda, and Dongfeng Citroen Automobile."

"Hall D is home to companies such as Nissan, Toyota, Hyundai and Yangcheng Honda."

"And the E hall where we are located is with Porsche, Ferrari, Rolls-Royce, Bentley and Lamborghini, and Bosch doesn't know how to arrange this showroom."

"Overall, we wanted to work with luxury brands, and the organizers helped us meet them."

"This exhibition hall should be more lively by then."

Although it is an official media day after tomorrow, all OEMs are now busy arranging exhibitions in full swing.

Zeng Tingting naturally wanted to take Cao Yang over in advance to confirm the preparations.

"We only have one car, and the area of the showroom is not so large, and with these luxury brands, we can not only subtly convey the impression that everyone is a car of the same level."

"It also avoids the impression that our showroom is too small."

"After all, compared with General Motors, Toyota Motor and other companies, the exhibition hall area of each car company in Hall E is less than half of theirs."

Cao Yang looked at the exhibition hall that was basically completed, but did not make any specific suggestions for modification.

The exhibition plan was previously reported within the company, but now it has just fallen on the actual thing.

"There are also a lot of media who want to interview you this time, so in addition to Autohome, do you also want to consider other media?"

Zeng Tingting, as the window of Xingchen Automobile's external contact, has a good relationship with many media.

She naturally hopes that Cao Yang can accept more media interviews.

This is not harmful to Xingchen Automobile.

"Just let them interview Mr. Rao, and blow about the performance of Zi MSI."

"In particular, the 8AT automatic transmission, which is the first model in the world to be equipped with a mass-produced 8AT."

"We must do a good job of publicity, so that everyone knows the difference between Xingchen Motors."

"In addition, when the time comes, we can seize a few domestic million-level luxury cars, and constantly engage in benchmarking, so that everyone has the impression that the configuration and performance of Ziweixing are better than those of million-level BBA."

"This can be regarded as making some preparations for the official launch in January."

Cao Yang walked around the exhibition hall and also saw the appearance of the exhibition halls of Porsche, Bentley and other brands next to him, and did not stop too much.

Soon, it was November 21, 2005.

Today is the media day of the Yangcheng Auto Show.

Although the number of people in the exhibition hall is the least day, today is the most important day for various car companies.

Because most car companies will arrange some press conferences on this day, in order to allow the media to better promote themselves.

The car models invited by various brands have the most smiles today.

Objectively speaking, most of the international giants regard the current Huaxia Auto Show as a good platform to sell cars.

It is rare for any car company to put the world premiere model on the Huaxia auto show to promote.

This situation will slowly change after at least ten or eight years.

However, this situation is actually a good thing for Xingchen Automobile.

After all, compared with the content of other models that can be reported or not, Xingchen Automobile is much worth looking forward to.

On this occasion, Cao Yang naturally wants to play in person.

"Distinguished Guests......"

The first minute is routine time.

Although Cao Yang feels that there is no meaning, there should be no less routines.

Just as the media in the audience were looking around, waiting for the "garbage time" to pass, Cao Yang immediately began to get to the point.

This is much more concise than the speeches of the leaders of some joint venture automobile companies.

It's a little uncomfortable for everyone.

"For a long time, everyone felt that the coupe was a relatively niche model and was not taken seriously."

"For a long time, everyone has felt that the power performance of Huaxia car companies is not very good and uncompetitive."

"For a long time, everyone has felt that the appearance of Huaxia car companies is not new and will not be original."

"For a long time, everyone thinks that it is difficult for Xingchen Automobile to make a luxury car, and it will not succeed."

"Thank you to the consumers, media and friends who have been paying attention to Xingchen Automobile."

"I'm sorry, we're going to change everyone's old impression."

Cao Yang did not wear a suit today, but was dressed casually, which is completely different from the leadership style of other car companies' press conferences.

However, with that young and handsome face and no fat belly, the photogenic effect is absolutely good.

This point alone, in today's press conferences of various car companies, even if it is unique, can give some media an article.

"It is the mountains and rivers, it is the Nanke in the dream, it is out of reach, and it is I who will not give up day and night."

"Our purple microstar has countless advantages that make everyone give up day and night."

"It is equipped with the world's most powerful 3.0T twin-turbo engine."

"Everyone, pay attention, there is no 'one' behind this sentence."

With Cao Yang's words, the big screen behind him showed various parameters of 3.0T.

"With the twin-turbocharger, our 3.0T V6 engine can reach a maximum power of 280 kW and a maximum torque of 520 Nm."

"You can compare the parameters of our friends, and our level is definitely far ahead of the curve."

At this time, the content on the big screen changed again, listing the engine parameters of BMW, Mercedes-Benz and other models.

This scene made the media in the audience a little uproar.

At the press conference of every car company, they will boast of their awesomeness.

This is a routine operation, and everyone has seen it a lot, and they are all a little numb.

However, this kind of practice of directly listing the parameters of other car companies in a table for comparison, obviously stepping on others, is still not popular.

Xingchen Automobile is a precedent.

Even if this opponent's header is written "Bao*" and "Ben*", BMW and Mercedes-Benz are not completely written.

But in the eyes of many, this is even more excessive.

Make matters worse by attempting a coverup!

It's definitely a cover!

"Editor-in-chief, they're too ruthless, aren't they?"

"I directly want competitors like Mercedes-Benz and BMW to use them as stepping stones."

Fang Dawen and Lin Jiayan of NetEase Auto Channel naturally would not miss such an important press conference.

Even if they don't like Xingchen Motors, it's impossible not to report related news.

At most, Autohome will say that Xingchen Auto is good, and Lin Jiayan and they will look for bad places to emphasize.

"Although this approach is a bit excessive, I have to say that it is refreshing and impressive."

"After this press conference, everyone knows that Xingchen Automobile's Ziweixing has a very high engine level."

"At least the parameters on paper are good-looking, so that the purpose of Xingchen Automobile can be achieved."

Fang Dawen and Lin Jiayan have slightly different views.

As a media professional, he knows very well what makes a press conference a success.

From the very beginning, Xingchen Automobile has taken a completely different model from other car companies.

It can be said that the entire Yangcheng Auto Show, the press conferences of other car companies in front of Xingchen Automobile, are simply like playing home.

Over and over again, it is the leader's drowsy official clichés, at most, when the car model comes to power, everyone will be a little excited.

But the excitement didn't last for a few minutes before it faded.

Then I continued to fall into a state of drowsy like a university teacher's lecture.

It's like a star car, except for the first minute of the routine, the back is different.

Even if Fang Dawen doesn't like Xingchen Automobile, he has to give a thumbs up to their press conference in his heart.

"To put it mildly, our 3.0T twin-turbo engine is completely comparable to a 4.5L naturally aspirated engine, and even compared with some 5.0L naturally aspirated engines."

"The most important thing is that when our engine performance is so excellent, the fuel consumption can be about 7 under comprehensive working conditions of 100 kilometers."

"The perfect balance between fuel consumption and power."

"With such an excellent engine, Ziweixing is completely fast and lightning fast on the road."

"It can accelerate to 100 km/h in 5.6 seconds, which is comparable to the performance of many sports cars."

No matter what the product launch is, you must brag about yourself.

Xingchen Automobile is no exception.

It's just that the way people brag is more distinctive, and it can leave a very deep impression on everyone.

"I don't think many people have any intuitive feelings about this sentence."

"I guess you all participated in the press conference of the friends next to me just now."

"I was also honored to enjoy their content on the platform."

"As the star of this auto show, everyone must be impressed by the newly launched Cayman S from friends next to them."

"This is the first time it has been exhibited in China, and it is the most eye-catching focus of Porsche's booth."

Just as Cao Yang was saying this, on the Porsche showroom next to him, several people with extraordinary identities suddenly had a bad feeling.

The booth area of each car company in Hall E is not very large, and Porsche's booth is next to Xingchen Automobile.

Therefore, even if their employees do not deliberately pay attention to the press conference of Xingchen Automobile, it is impossible not to see it.

"If I'm not mistaken, the two-seater coupe Cayman S is a very different model that sits between the Boxster S and the 911 Carrera."

"Its mid-engine, powered by a 3.4-litre 295 hp horizontally opposed six-cylinder engine, accelerates to 100 km/h in just 5.4 seconds and reaches a top speed of 275 km/h."

At the press conference of a car company, it was absolutely rare to talk about the model parameters of other car companies.

Without waiting for the following media to discuss anything, Cao Yang continued: "Have you noticed that the Cayman S is such a pure sports car, and the acceleration of 100 kilometers is 5.4 seconds. ”

"That's a pretty good number."

"But our Zi MSI is a four-door and five-seater coupe, and when the weight is heavier, the acceleration to 100 kilometers is 5.6 seconds."

"Who is superior and who is inferior, I think everyone has an answer in their hearts."

Such a naked slap in the face made the faces of the people in the Porsche showroom next to them change.

"Lai Ping, I used to think that Huaxia people were as humble as you, but I didn't expect it to be like this."

"Wolfgang, I don't think there's any need to watch the press conference of this Xingchen Automobile."

"It's all nonsense from the beginning, and I think it's probably all done to attract attention."

"It's almost noon, why don't we go and taste Yangcheng food?"

As the CEO of Porsche, Wei Dejin personally brought Wolfgang Porsche, Chairman of the Board of Directors, and Lai Ping, Chief Design Director of Global Customer and Project Design, to attend the Yangcheng Auto Show.

Originally, I wanted to let the company's two special people fully see the rise of the Chinese market, but I didn't expect to encounter such a scene.

This was something he hadn't expected before.

"I've heard about this Xingchen car recently."

"As a well-known local enterprise in Yangcheng, they have provided engines for many independent brand models in Huaxia."

"So the parameters just mentioned are theoretically achievable, and they are nothing more than whether there are some special working conditions."

"But the exterior pictures of their models are very impressive."

"I think we'll need to see their actual car later."

Design director Lai Ping rarely gave the CEO face.

As a Chinese, he can sit in the position of Porsche's design director, and his level is definitely enough.

This brother was poached by BMW in 1984 to be a senior designer.

Unexpectedly, the first plan when I first arrived at BMW, the BMW 3 Series stood out.

However, it was also isolated by the rest of the design team because it was too sharp.

In 1989, he moved to Porsche.

He had the courage to innovate and use the concept of "Less Is More" to propose the design of the new generation of Porsche 911.

When the new generation Porsche 911 was launched in 1996, it set a sales record for Porsche.

This is the biggest change in the design of the 911 in the past, and it is also the most impressive Porsche 911.

The emergence of this car allowed Porsche to completely get rid of the fate of being acquired.

It can be said that Lai Ping is definitely the savior of Porsche.

It is no wonder that Wei Dejin, who is the CEO, has a lot of respect for Lai Ping.

Lai Ping later won more than ten international awards by designing classic models such as Boxster and Cayman, and established his status as a master.

Originally, he had no special expectations for the Yangcheng Auto Show.

But after coming to Huaxia, I saw the appearance of Xingchen Automobile's Ziweixing on the Internet, and I had more expectations in my heart.

It's just that I didn't expect that the platform of Xingchen Automobile was next to Porsche, and the Cayman S designed by myself became a stepping stone for the other party.

"Let's talk about another highlight of our Purple MSI, that is, the gearbox."

"There are a lot of car companies that came to participate in the Yangcheng Auto Show today, and everyone listened to a lot of press conferences this morning."

"Whether it is the car companies in other pavilions or other friends in our pavilion, even if it is the model with the best performance and the most luxurious positioning, it is not equipped with an 8AT automatic transmission."

"I can responsibly say that Ziweixing is the world's first mass-produced model equipped with 8AT."

"The 8AT provided by this Nanshan gearbox is also the most advanced transmission in the world, and with the 3.0T twin-turbo engine, it provides everyone with an unprecedented power system."

"To put it mildly, this system is now in a state of solitude and defeat."

"With the smooth body of Zi MSI, the driving and sports performance can be said to be unprecedented."

"Next, please come and enjoy the peerless elegance of Ziweixing!"

With Cao Yang's words, the clothes draped on the exhibition car were officially lifted by the staff.

I saw five purple microstars of different colors, officially appearing in front of everyone's eyes.

All of a sudden, all kinds of flashing lights shook so that Cao Yang couldn't open his eyes.

Even Weidkin and Wolfgang Porsche in the adjacent exhibition hall couldn't help but take a few steps forward, hoping to see more clearly.

"The smooth body shape and the drag coefficient of 0.29 are completely comparable to sports cars."

At this time, Cao Yang's voice sounded again.

And Wei Dejin, who was looking at Zi Weixing's stunning appearance with his eyes wide open, couldn't help but chuckle again in his heart.

The Cayman S also has a drag coefficient of 0.29.

This guy on the stage won't step on it again, right?

It was originally the most popular product at this year's auto show, but it really became a stepping stone for Xingchen Automobile.

That's going to affect the sales of the Cayman S.

After all, as a luxury model, everyone will definitely consider that sense of face when buying a car.

If the power performance and appearance of the Cayman S are compared to Xingchen Automobile, then some consumers will definitely change their minds.

"I guess everyone can't wait to get in touch with Zi Weixing up close."

"So I'll leave the rest of the words for when it's officially launched."

"Thank you again for attending the press conference of Xingchen Auto!"

Originally, there were some configuration parameters and the like that could also be introduced, but Cao Yang felt that it was just right to this extent.

If you say anything further, you probably don't have the heart to listen.

So it was a very happy end to the press conference.

As a result, the five exhibition cars were immediately surrounded by a group of people.

Fortunately, today is a media day, as long as the staff and media of the car company can enter.

Otherwise, it is estimated that Cao Yang would have to worry about whether there would be a stampede.

"Lai Ping, let's go over and have a look."

Wolfgang Porsche, as Chairman of the Board of Directors of Porsche Automobiles, also felt a hint of crisis at this time.

No way, although he is a rich third generation, he is not a person who does not learn and does not know how to learn.

Whether the car in front of him is good or not, he still has the ability to appreciate it.

As for Lai Ping, it is even more needless to say.

Originally, he thought that there were no decent car designers in China, and it was impossible to come up with any impressive products.

Even if it was rumored that the best-selling pickup trucks of Ford and GM were designed by the Chinese, he also felt that there might be moisture.

Besides, pickup trucks and coupes have completely different styles.

However, hearing is believing, seeing is believing.

After the official debut of the few purple microstars in front of me, it is definitely the existence of the crowd.

Even in the middle of the showrooms of many luxury brands, it is also a unique existence.

Even, Lai Ping also vaguely found a familiar shadow from this car.

He used to be in charge of designing sports cars at Porsche, but after becoming the design director, he also wondered if he could do a little innovation and design a coupe.

The idea has only just come to mind, and it has not yet begun to be implemented.

As a result, I saw a coupe that met my expectations perfectly.

It's no wonder he doesn't pay attention to it.

So, without waiting for Wolfgang Porsche to finish speaking, he himself walked towards the showroom of Xingchen Motors.

As the CEO, Wei Dejin saw that Wolfgang Porsche and Lai Ping had gone to the booth of Xingchen Automobile, so he had to shrug his shoulders helplessly and walked over.

This scene was naturally filmed by the media who participated in the press conference.

In particular, He Ling from Autohome, after seeing this scene, specially reminded her colleagues who were carrying the camera to pay attention to the people who came over from the Porsche booth.

(End of chapter)