For those who engage in news, their favorite is the content with gimmicks.

As soon as Cao Yang asked, He Ling, who was sitting in the corner of the interview room, was happy.

[Xingchen Auto intends to poach the design director of Porsche]

[Sympathy between masters, stars VS Porsche]

[Domestic car companies approached the design director of Porsche and wanted to dig into the wall? 】

……

In He Ling's heart, several titles popped up at once.

The content under these titles, no matter how she writes it, netizens must be very interested.

"I'll be retired in a few years, and when the time comes, I'll definitely come back and see it."

Lai Ping is smart.

He could naturally realize that there was a hole in Cao Yang's question.

But he cleverly avoided it.

Even if the CEO of Porsche heard this answer, he would not have any opinion on Lai Ping.

In fact, in the eyes of Wolfgang, Chairman of Porsche's Board of Directors, the design director is perhaps even more important than the CEO.

This is probably why Lai Ping dared to come to participate in the Autohome interview today.

"Mr. Lai, how do you think the overall level of Huaxia's automobile design can quickly catch up with the international level?"

Wu Yan, as the host, also felt the subtlety of the topic just now.

So a new question was thrown out in a timely manner.

"Frankly speaking, among the domestic car designers, except for Mr. Cao, I haven't found any of them for the time being."

"In the past few years, none of the best-selling models of Huaxia's own brands have been designed by themselves."

"I'm not saying that they all plagiarized, but 99% of them are borrowed, and only 1% are original, which really doesn't match innovation."

"If there is no spirit of innovation in automobile design, it is impossible to have good products."

"Of course, this situation is normal now."

"No matter which country's automotive industry it is, it is inevitable that it will encounter a similar situation in China at the beginning of development."

"Whether it is Dongying or Gaoli, these rising stars in the automotive industry, what they did at the beginning is not necessarily higher than that of Huaxia's own brands."

"But I'm afraid that after some car companies try this sweetness, they don't want to forge ahead, and they have always relied on learning from other car companies and want to take shortcuts."

"If that's the case, even in another 10 years, there won't be any improvement in the level of design."

"Of course, I believe that there must be some car companies that will put more effort into independent research and development and invest some resources in independent design after they have just earned the first pot of gold."

"In fact, in my opinion, the threshold for car design is actually not that high."

"A lot of times it's just a designer's idea or inspiration, and the cost is not as high as everyone thinks."

Lai Ping obviously still hopes that Huaxia's own brand can invest some resources in design.

After all, he is also Chinese, and hopes that more Chinese designers can get ahead in the automotive industry.

This will not only not affect his status, but will further increase his popularity.

"What Mr. Lai said is very reasonable, and I agree with it."

Cao Yang didn't come to trouble Lai Ping today.

People came to participate in the interview so face-saving, and Cao Yang naturally wanted to praise it.

"At the beginning, everyone had no money and no technology, so find some successful models to learn from, which is a common thing in all walks of life, and there is nothing to avoid."

"However, for long-term development, we must take the road of independent innovation."

"Automobile power, relying on reference is not a reference."

"Our Nanshan Group will invest 10% of its sales in R&D every year."

"That's why we have some achievements today, but there are still some gaps compared with some international auto giants or parts giants."

"In the next ten years, China's automobile industry will continue to develop rapidly, and will soon become the world's largest automobile market and become a major automobile country."

"I hope that in more than ten years, Huaxia will also be a real automobile power."

When Cao Yang said this, Lai Ping couldn't help but nodded.

He knows something about Nanshan Group and Xingchen Automobile, and knows that what Cao Yang said is not empty words.

This is one of the few entrepreneurs who are willing to invest real money in the field of research and development.

"Mr. Cao, there are many people on the Internet who said that during the Yangcheng Auto Show press conference, you compared the Porsche model with the new car of Xingchen Automobile, which was intended to touch porcelain, I don't know what you think of this problem?"

The purpose of this interview with Autohome is to attract the attention of netizens.

If the whole content doesn't have any exciting problems, it is naturally impossible to have any big popularity.

Therefore, Autohome also prepared some special questions for Wu Yan.

Originally, Wu Yan wanted to see what Cao Yang and Lai Ping meant in advance, but after both of them glanced at it, they didn't say anything.

After thinking about it, Wu Yan felt that he should ask.

The two masters are not afraid, what is there to be afraid of?

"I'm just stating an objective fact, not against anyone."

Cao Yang spread his hands and gave his own answer.

However, he soon went on to say: "As the design director of Porsche, Mr. Lai is mainly responsible for the design of the exterior and interior style. ”

"Things like the performance of the powertrain actually have little to do with Mr. Lai."

Regarding Cao Yang's answer, Lai Ping smiled after hearing it and said: "I heard that all independent brands in Huaxia are using Nanshan engine products, especially the 1.5T turbocharged engine, and the performance is said to be very good. ”

"If the 3.0T twin-turbo engine on Ziweixing is really as powerful as the introduction says, it is actually a blessing for the Chinese automotive industry."

"As a world-renowned luxury brand, Porsche has never been afraid of challenges."

"It's not that the better the engine performance, the better the car."

Wu Yan's question is somewhat of a contradiction creation, although Lai Ping has a good temper and is not angry, he will definitely not show weakness.

In fact, he is indeed not worried about the impact of the existence of Xingchen Automobile on the development of Porsche.

"I heard that next week, Xingchen Automobile will arrange a test ride and test drive activity for media friends, and when the time comes, it will be a mule or a horse, and you will know if you pull it out."

Wu Yan saw that Lai Ping and Cao Yang did not quarrel, a little disappointed, and a little lucky.

Next, she also threw out a few more controversial topics, but it made the atmosphere of the interview lively.

Soon, along with this interview, Autohome and Xingchen Automobile also came to another wave of marketing.

It can be said that during the entire Yangcheng Auto Show, the traffic of Xingchen Automobile is full.

……

The test ride and test drive activities of various car companies are an opportunity to show the advantages of the models, and it is also an opportunity to communicate with the media.

Basically, whether it is a joint venture car company or an independent brand, this kind of test ride and test drive activity will be arranged in a scenic tourist city.

For example, in places such as XSBN, San/Asia, Xiamen/Men, etc., there will be car companies that go to engage in activities almost every month.

Even some of the annual summary meetings are like to be arranged in these places.

After all, if you serve your media friends well, they are likely to say a few more good words to you.

This is also an unspoken rule in the industry.

Xingchen Automobile's Ziweixing test drive activity, due to the tight schedule after all, there is no way out of the province.

Fortunately, Zhucheng is also a well-known tourist city in China, and there is also an airport in the local area, which will not make the media feel unhappy.

"Mr. Cao, we have all invited the relevant personnel of domestic mainstream websites and automobile magazines."

"All the media who were invited also arranged to attend the event."

"At the same time, some newspapers and related organizations in Lingnan Province have also invited some people to come."

"In this test drive event, we have also prepared some models of BMW 5 Series, BMW 7 Series, Mercedes-Benz SLS, Audi A6 and Porsche for everyone to compare and experience."

"According to some comparisons and confirmations carried out by the research institute and the sales department themselves, our Ziweixing has an absolute advantage."

Zeng Tingting and Cao Yang took a purple microstar test vehicle together and went straight to Zhucheng from Yangcheng.

Taking this opportunity, it is natural to report on the preparations for the test drive event.

Judging from the experience of some car companies in the past, there are many accidents in test ride and test drive activities.

Therefore, today, Xingchen Automobile also arranged a large number of people from R&D and sales to participate in test ride and test drive activities.

"Every car must be followed by our personnel, on the one hand, to do a good job of service, and on the other hand, to grasp everyone's opinions in a timely manner."

"Especially some media outlets that are not so friendly to us in general, we have to avoid them picking the bone in the egg."

"The sales department also worked with Autohome to do a good job of public opinion counteroffensive work in a timely manner for some unfavorable news."

Cao Yang does not expect every media to publish articles from the perspective of Xingchen Automobile.

Unless Xingchen Automobile places advertisements in each of them and spends money to buy peace.

But this is obviously not what Cao Yang wants to do.

If you spoil everyone, you won't know how much it will cost you in the future.

"We're already working on that."

"At the same time, some of our cars are also preparing to enter the international market."

"The overseas side also asked the staff of the group offices responsible for the import and export of parts and components to help contact local distributors."

"It is expected that it will also be listed normally in the first quarter of next year."

"In order to achieve the best publicity effect overseas, we are ready to let Ziweixing participate in some events."

"Especially after the launch of the high-performance version equipped with the W12 engine, we thought about whether to go to the Niubei circuit to run a few laps and let everyone see our strength."

Xingchen Automobile wants to make a luxury car, naturally it can't just be tossed in China.

Zeng Tingting is obviously already starting to think about foreign marketing measures.

"Yes, we don't have any background, and we promote the charm of the brand with others, it's very empty."

"At this time, I will use data to speak, and pull a few more stepping stones."

As soon as Cao Yang said this, Zeng Tingting had a score in her heart.

Find some popular models of luxury models to touch porcelain, this is the fastest way to attract attention.

Just like during the Yangcheng Auto Show, Xingchen Automobile grabbed Porsche wool every day, and the effect was absolutely leveraged.

As for whether this will offend people, it doesn't matter so much.

Let's live it!

……

In Zhucheng, accompanied by the roar of the engine, Zi Weixing walked on the specially planned road.

It is also the first time that various media have experienced the charm of domestic large-displacement engines.

"Editor-in-chief, judging from the current driving experience, Xingchen Automobile is indeed doing very well."

"I didn't find any obvious bruises."

Lin Jiayan and Fang Dawen naturally came to participate in the test ride and test drive of Xingchen Automobile today.

For such an important event, if no one participates in them, it will obviously hurt NetEase Auto Channel more than Xingchen Auto.

Fang Dawen naturally wouldn't do such a short-sighted thing.

"It was a real surprise."

"The interior is very luxurious, so he can't find fault with it."

"Even the power aspect is overwhelming."

"Originally, I thought that some of the parameters they announced at the Yangcheng Auto Show press conference would be watery, but from the current test, they are basically in line with the facts."

"This also means that Nanshan Engine's large-displacement engine technology is also the world's leading."

"The 8AT provided by the Nanshan gearbox provides a very smooth shift for this car."

"I don't feel the frustration of shifting gears that can be felt on some models."

"I just don't know where the price will be set when it goes on sale."

"According to my guess, even if this car can't achieve the goal of a limited edition of 10,000 units, it is estimated that it will not be very far behind."

As a professional automotive media person, Fang Dawen naturally has a deep understanding of automobiles.

That kind of thing that is black for the sake of black, they big websites will not do it easily.

So with this test ride and test drive, he is also considering whether to ease the relationship with Nanshan Group.

He had heard that Nanshan Group had set up a Nanshan Investment Company to invest in the Internet.

Maybe by then, some shareholders of Nanshan Group and NetEase will become friends.

At that time, it would be too late for me to ease relations with the Nanshan Group.

"The amazing feeling that Ziweixing gave everyone before is mainly reflected in the appearance of the model."

"But after today, Zi Weixing's fame is estimated to rise a lot."

"It is estimated that all OEMs in the automobile industry will be interested in buying one or two to go back and disassemble them to see what Xingchen Automobile is doing well."

As soon as Lin Jiayan said this, Fang Dawen couldn't help but nodded.

Disassembling competitor models is something that every automaker is doing.

In particular, the purple microstar of Xingchen Automobile is so hot, it is easy to attract everyone's attention.

Even some media outlets may be involved in this kind of dismantling.

"At today's dinner, find an opportunity to express our kindness to the people of Xingchen Auto."

"Let's see if we can ease the tensions between the two sides."

"In the next period of time, we don't need to do anything specifically for Xingchen Automobile, just follow the other portals to report on it."

After Fang Dawen experienced the driving performance of Ziweixing, he made a decision in his heart.

……

Xiang Changle also came to participate in the test ride and test drive today.

During this time, the project of Huaxia's first automobile wind tunnel laboratory has been officially determined.

The laboratory is located in the University Town Campus of Lingnan University of Science and Technology.

As the project leader of the laboratory, Xiang Changle is definitely the biggest winner.

If he does well in the future, maybe he will be able to impact the selection of academicians.

So this time to participate in the test drive of Xingchen Automobile, his mood is very good.

Even he took the initiative to ask Cao Yang if there was anything he needed help with.

Or maybe there's something he can help with.

"Teacher, I heard that the Automobile Academy is organizing key teachers to rewrite the course "Automobile Construction", and our company is ready to provide a prototype car of Ziweixing to the college."

"When the time comes, on the new textbook, let's see if we can use the various structures of Ziweixing as examples to illustrate."

Cao Yang personally accompanied Xiang Changle to experience the driving feeling, and then took the initiative to mention a cooperation.

For OEMs, there is no way to sell early prototypes on the market.

Even some prototypes can't even be sold to employees.

They are not eligible to be listed.

For this kind of car, it is either used as an official car in the company's factory and does not leave the factory.

Either you have to choose to scrap it.

In this case, Xingchen Automobile will naturally encounter it.

Taking this opportunity, it is obviously a good idea to send one to the School of Automotive Science and Technology of Lingnan University of Technology.

After all, this is the highest-end model produced by Huaxia, and it is also the most technologically advanced model.

Whether it is the disassembly of the engine, the disassembly of the gearbox, or other parts, it can provide good material for new teaching materials.

This is also a good thing for enhancing the brand influence of Xingchen Automobile.

"No problem, I'm thinking about whether this project can be carried out with Nanshan Group."

"Otherwise, some teachers in the school have been out of touch with production for a long time, and the textbooks they have compiled do not have a particularly strong guiding significance."

"This year, we also took this issue into account, so we proposed to rewrite some of the textbooks for the automotive engineering major."

Xiang Changle didn't hesitate at all, and agreed directly.

For colleges and universities, unlike the compulsory education stage, there is no unified textbook for each university.

Basically, most 985 schools will use some of the textbooks published by their own teachers and publishers.

Some other ordinary universities, more often, will use textbooks written by teachers from good universities in the province.

It can be said that if this part is done well, it may mean that universities in the entire South China region, automotive engineering-related majors may use the textbooks compiled by Lingnan University of Technology.

"Then I'll arrange for someone to implement this when I go back."

"If there is anything that needs the assistance of Nanshan Group at that time, you just have to say it, teacher."

successfully got a thing, and Cao Yang was in a good mood.

So far, so good.

The next step is to provide guidance on all kinds of publicity.

……

"It's a very different driving experience."

"The 3.0T engine is completely different from the 1.5T engine."

"The most important thing is to use an automatic transmission, which makes it much easier to drive, and a variety of sports modes also allow people in need to better experience the driving feeling."

"I think you could consider developing a car racing game that would embed various models of Star Motors into the game as the default models."

"And in the parameter selection of some cars, there can also be a tendency to set."

Fang Sisi also came over today to participate in the test ride and test drive activity.

She is very motivated to promote the development of Xingchen Automobile.

The various ideas and ideas are also more open than the average person.

"Nanshan Investment mentioned to me before that it wanted to invest in the online game industry, but at that time I felt that the time was not particularly ripe, so I refused."

Cao Yang touched his chin, did he make the wrong decision this time?

"Investing in the game industry simply to make money may not be the best choice for the current Nanshan Group."

"But if this investment can be beneficial to the development of Xingchen Automobile, I think it can be done."

"You can even directly ask Autohome to set up a game division, acquire a small game company, or poach a group of people."

"Strive to develop car games in the fastest possible time, and even in the future, we can focus on car games and give full play to the advantages of Autohome."

As soon as Fang Sisi said this, Cao Yang did not immediately refuse.

Instead, we should seriously consider the pros and cons of this matter.

It's not a strange thing that Internet companies do games.

NetEase, which is also in Yangcheng, relies on the game business to develop very well.

Even the gaming business is their most lucrative business.

Autohome is now the largest automotive professional website in China, and if you want to further develop and grow, you really need to consider other aspects of your business.

Car games, whether it's a Need for Speed car, or a parking space grabbing game, it's definitely a head.

Although it is impossible to make as much money as some other online games, it is no problem to implant some advertisements or something and earn some advertising fees.

"What you said also makes sense, I'll talk to Yu Yu later, and let her start the project first."

If you want to make money, don't be afraid of being scolded.

For the development of Xingchen Automobile, Cao Yang also figured this out.

"By the way, now I have to increase all kinds of propaganda, and I feel more and more constrained."

"I want to arrange for someone to set up a website, just do something like a simplified version of a blog, or Weibo for short."

"The goal is to make Weibo an Internet platform with greater influence than several major web portals, so that more people can speak out on the Internet."

The Internet is not a key industry for Caoyang, but it has enough influence on the Internet, which is of great significance to the promotion of Xingchen Automobile.

Since even the game has been launched, don't wait for a big killer like Weibo.

Anyway, the threshold for this thing is actually not that high.

What I fight is the initial propaganda and determine the advantages.

If other companies want to imitate it, it will be more difficult to catch up.

"Weibo?"

The first time Fang Sisi heard this name, he really didn't really understand what kind of website this was.

"Yes, I'll sort out my thoughts later, and then I'll talk to you about it."

"I want you to be in charge of this project, so that you, the uncrowned king, can truly become the uncrowned king in the field of Internet propaganda."

As soon as Cao Yang said this, Fang Sisi was immediately a little moved.

The uncrowned king of Internet propaganda?

If this goal is achieved, it will be much more interesting than staying in Huaxia Channel.

(End of chapter)