The impact on the automotive industry after the release of Xingchen Auto Ziweixing is actually greater than many people imagined.

In particular, the application of the world's first 8AT automatic transmission has not only caused great repercussions in China, but also international auto parts giants and international auto giants have also stared at this world's leading technology.

Among them, Aisin, the old opponent of Nanshan gearbox, attaches more importance to it than anyone else.

"President, we have inquired clearly, Xingchen Automobile will hold a listing event on January 11."

"After that, you can buy Ziweixing at the corresponding 4S store."

"As soon as they go on the market, we will immediately come forward to buy two new cars from the Huaxia branch, disassemble the 8AT automatic transmission, and then directly let people take the plane back to China for dismantling and research."

Okumura, head of the sales headquarters of Aisin Headquarters, and Hiroyuki Nakazawa, R&D manager, briefed President Hisato Yoshikawa on the latest developments related to the Nanzan Transmission 8AT.

Aisin, which aspires to become the world's largest gearbox company, has been miserable by Nanshan Gearbox in recent years.

Originally, I was thinking about whether I could rely on the 8AT that was being developed to regain my advantage.

They are even already working with the Lexus LS460 to make some prototype confirmations, and it is expected that mass production will be smooth the year after next.

Unexpectedly, he was robbed by the Nanshan gearbox again.

It's no wonder that Aisin's high-level executives are angry.

"Isn't Xingchen Automobile already engaged in a test ride and test drive activity?"

"At this event, it must be the focus of 8AT, right?"

"Didn't you come back with any useful information?"

Hisato Yoshikawa was obviously not very satisfied with Okumura's report.

I didn't ask for any useful information, and I had to keep waiting.

It's a terrible feeling.

"I don't know whether it was intentional or unintentional, although Xingchen Automobile has been emphasizing that it is the first model in the world to be equipped with 8AT, it has not introduced too much about the technical parameters of 8AT."

"I suspect that their 8AT performance is mediocre and has no special highlights."

"It's just a product that was urgently developed to raise the gear."

Okumura felt that it was impossible for Nanshan Gearbox to make so many technological breakthroughs again and again in just a few years.

This is clearly counterintuitive.

Therefore, the 8AT of the Nanshan gearbox has average performance, which logically makes sense.

"Don't always underestimate our opponents."

"If Chuncheng Automobile Group or Xifeng Automobile Group comes up with 8AT, you say that the product performance will definitely not work, and I will also approve it."

"But what's the situation with the Nanshan gearbox, it's not the first time you've dealt with them."

"By now, their 6AT has almost sold out of our market."

When Hisato Yoshikawa said this, he was extremely distressed.

Why are you so unlucky?

I encountered something like this in office.

Will you be able to retire honorably then?

"President, why don't I go directly to Huaxia, and as soon as Ziweixing is listed, we can immediately confirm its gearbox performance."

"When the time comes, if you simply disassemble the gearbox and bring it back to China, some comprehensive performance will be difficult to grasp."

"It's better to do some confirmation directly in the laboratory of the Huaxia branch, and finally bring the tests that Huaxia can't do back to the headquarters to do."

Hiroyuki Nakazawa interjected next to him and made his own suggestion.

Since the 8AT of Nanshan gearbox is about to be mass-produced, after the news spread in the industry, his pressure has been very great.

If you can leave the headquarters and go on a business trip to China, you can breathe more or less.

Otherwise, you won't be able to bear the pressure.

"This method is also fine, and we must accurately grasp the various information of Nanshan Transmission 8AT."

"If we lose to Nanshan Transmission again this time, then we will have to supply Toyota in the future."

When Hisato Yoshikawa said this, Nakazawa and Okumura's expressions were a little solemn.

If it really comes to that point, they don't expect to have a chance to be promoted and raised in their lives.

……

Aisin and Denso are Toyota's oldest and most important parts companies.

Toyota has always been able to leave a lasting and fuel-efficient impact in front of consumers, and Aisin has also contributed to it.

As a luxury brand under Toyota, Lexus must be the first to install various advanced parts and components on its models.

For example, the Lexus LS460, which is a competitor to the Mercedes-Benz S-Series, BMW 7 Series and Audi A8, is preparing to use Aisin's 8-speed automatic transmission for the first time.

The 8-speed gearbox maximizes the combination of power and low fuel consumption, and is comparable in volume to the previous generation of the six-speed gearbox.

This would have been one of the LS460's biggest selling points.

Now it is much less lethal.

The champion of the Olympic Games, many people can remember.

But who remembers the silver or bronze medalists?

The application of technology in the automotive industry is similar.

The first model to be equipped with an 8AT, once this hat falls on other models, there will be a lot fewer consumers who can remember the LS460.

According to Toyota's expectations, the Lexus LS460 will interpret the true definition of luxury from the perspective of top performance, a noble, elegant, and agile flagship temperament.

This car combines the elegance of the shape with the innovation of technology, forging a luxury car with flawless design, mature technology and excellent quality.

However, this idea was poured cold water on someone.

"President, I think it is necessary for Aisin to start the research of 9AT automatic transmission, otherwise Huaxia's Nanshan transmission will sell 8AT everywhere in the future, and it will be difficult for our high-end models to open up a gap with other brands."

Tetsuaki Kobayashi, as the head of Toyota's North American headquarters, has a very large voice within Toyota.

Lexus's largest sales market is also in North America.

The new generation LS460, which originally had high hopes, found that its advantages were missing a lot before it was launched, which is definitely something that Tetsuaki Kobayashi cannot accept.

"8AT has not yet been officially mass-produced to start researching 9AT, will it be too anxious?"

Zhang Fujifu's mood is not very good, but it is not to the point of chaos.

In the past two years, Toyota's global development has been very good on the whole.

At this pace, it is even expected to become the second largest car company in the world.

"The technical difficulty of 8AT and 9AT is actually not much different, 9AT is more often than not, but it sounds more beautiful, and the actual performance will not be particularly huge."

"But if we want to produce luxury models, we must make consumers feel that the transmission we are equipped with is the most advanced in the world, so that consumers are willing to pay for that price."

Tetsuaki Kobayashi still has a very accurate grasp of the hearts of consumers.

I can't use most of the 9AT's performance, but I have to.

In fact, there are so many pieces of equipment in a car that consumers may not use once a year.

The most common is the skylight, and in the city, many people really don't open it once a year.

However, if the model you choose when you buy a car does not have a sunroof, you will definitely feel unhappy.

"You have a point."

"But this time, I'm sure Aisin doesn't drag his feet any longer."

"If the 9AT can't be developed before the Nanshan gearbox, then Aisin's board of directors will have to consider restructuring!"

Zhang Fujifu is obviously very dissatisfied with Aisin's performance in recent years.

It's just that he knows the reason, so he didn't punish Aisin's gang in any big way.

But if he falls behind again and again, it is equivalent to forcing him to make a move.

……

Christmas is the most important holiday of the year for Europeans and Americans.

In China, however, the Christmas mood is average.

Seeing that the 8AT has been successfully mass-produced, Ji Hua can finally make time to come out and run orders.

"Mr. Cao, I think Ford's luxury brands Lincoln, Land Rover and Jaguar, as well as General Motors' Cadillac, are the most likely models to be equipped with our 8AT first."

"So I'm going to go to the United States to visit the purchasing and design staff of Ford and GM immediately after this Christmas holiday, and introduce our 8AT to them."

The end of December and the beginning of January every year is a period of various summary reports, and if Ji Hua wants to go on a business trip to the United States, he naturally has to report to Cao Yang in advance.

"Mercedes-Benz, BMW and Audi, you can also visit it, and then you can tell Mercedes-Benz that BMW intends to equip the flagship model with 8AT."

"When I visited BMW, I could say that Mercedes-Benz had the intention of installing our 8AT."

"In the same way, when I go to visit Cadillac, I can say that Audi is ready to use our 8AT."

"In short, before the 8AT of Aisin and ZF has not yet been officially mass-produced, we should hurry up and grab a part of the market."

"In the future, it will not be so easy for them to take back the dominant position from us."

As soon as Cao Yang reminded him, Ji Hua was happy.

This trick is estimated to be really effective.

"I've heard that the Aisin 8AT is about to be developed, and we plan to install it on Lexus' flagship model first."

"When the time comes to communicate with those customers, I will share some of the information I have heard with them."

"The combination of true and false news can stimulate them to make decisions as soon as possible."

Ji Hua is also learning and using, and he is immediately ready to further stimulate those customers.

After all, there is competition between the various auto giants.

Like the Mercedes-Benz S-Series, BMW 7 Series, Audi A8 and Lexus LS series, these are the flagship models of their respective brands in the sedan segment.

Once one car uses the 8AT first, other models naturally do not want to be left behind.

Unless there is no better option.

Historically, the LS460 has been used for the first time, which has played a good role in promoting its sales in the United States.

Even in the American market, the LS460 sells more than the BMW 7 Series and Audi A8.

Aisin's 8AT is also willing to supply to other luxury brands after ZF 8AT is mass-produced.

This time difference is not an ordinary ingenious play.

"Those who can use 8AT must be luxury models, and the affordability for the price is much higher."

"Although the actual production cost of our 8AT is only 50% higher than that of the 6AT, I think there is no problem with doubling the price."

"Even in the early stage of mass production, we can directly sell it for a period of time at three or five times the price of 6AT, and quickly recover our various R&D and production line investments."

"Later, after the launch of Aisin and ZF's 8AT, we will quickly start to reduce prices, so that Mercedes-Benz, BMW and other OEMs can have a good struggle."

Although Ji Hua is a high-tech person, he is not without business acumen.

Now 8AT is completely an exclusive business.

It's not good to make money for a year or two, when will it be?

Besides, this kind of routine is the favorite use of European and American companies.

Develop a new technology product by yourself, and then sell it at a sky-high price, and quickly recover the investment.

Then wait until similar products from other manufacturers come out, and immediately reduce the price.

The best thing is to be able to directly force other families to live through price reduction, then it is the best.

The price can be increased again.

If it doesn't work, it is also a price reduction to grab orders from other companies, and you can continue to live a good life for a few years.

When the selling price drops to a certain level, there is no profit.

Then you can consider abandoning this product and starting to introduce a new generation of more advanced technology.

"No problem, just do it according to your idea."

"In 2006, whether the output value of Nanshan gearbox can reach a new high depends on the performance of 8AT."

"The size of our 8AT is very close to that of the 6AT, and even some of the installation locations are the same."

"The best thing is to persuade some car companies to switch gearboxes in mass production, and let 8AT completely go in volume in the second half of 2006."

The development of a new model is too time-consuming.

The advantages of the Nanshan gearbox are likely to be consumed while waiting.

This is naturally not a situation that Cao Yang wants to see.

Therefore, at the beginning of research and development, the problems that need to be faced by mass production switching have been considered.

For example, if you want to change the installation size and so on, it will take a lot of time.

It would be a lot easier if it was just a simple replacement.

"When the time comes, we will directly provide them with a package of solutions to help them achieve the switch in mass production."

"I think there are so many car companies, there are always one or two that will be interested."

"As long as someone makes a start, the other families will definitely feel the pressure."

"When the time comes, they don't need us to urge, they will be more active than us."

Speaking of which, Ji Hua is more confident in the prospects of 8AT.

With the technical advantages, it is much easier to engage in marketing.

Otherwise, if you simply fight there, life will be too difficult.

……

2005 was still a bumper year for Nanshan Group.

Ordinary employees must have a holiday on New Year's Day.

However, in addition to the fact that some people can take a holiday on January 1st, the leaders were called back by Cao Yang on the 2nd to hold a summary meeting.

This is basically the tradition of Nanshan Group.

Every year during the New Year's Day holiday, we must make a summary of the situation in the past year.

This year is no exception.

"Mr. Cao, in 2005, the turnover of the whole group exceeded 60 billion, a year-on-year increase of more than 20%, and the growth rate slowed down."

"Specifically, Nanshan Gearbox is still the largest branch in the group, with annual sales of 6AT/6MT/4AT/4MT gearboxes reaching 3.3 million units, and the turnover exceeding 23.5 billion yuan." ‘

"Nanshan Special Steel continued to play its advantages steadily, and its annual turnover reached 11.2 billion yuan."

"The production capacity of the pipe factory will also be released from this year, and it is expected that the turnover can continue to increase."

Dong Shengnan, as the head of the finance department, naturally reported the operating data of Nanshan Group first, as in previous years.

This was of great interest to all attendees.

Nanshan Group is not a listed company and will not publish its financial statements.

So these data, as long as Cao Yang doesn't want to publish them, ordinary people don't know.

Except for the tax office.

"The performance of Nanshan Auto Parts this year is as stable as ever, and the bearing and gear business has reached 7 billion yuan, which is mainly a contribution to the supply of Ford Motor's transmission factory."

"BYD's sales have increased rapidly this year, and the parts of Great Wall and Chery, Geely and other models using Nanshan Automobile Parts are also increasing rapidly, and the turnover of these parts has increased from 5.2 billion last year to 7.6 billion."

"Similarly, because of the increase in sales of its own brands, Nanshan Engine sold more than 500,000 engines in 2005, contributing about 5.2 billion yuan in turnover."

"Nanshan Mould's performance is also relatively bright, thanks to the mass production of hot stamping forming molds, last year's turnover reached 1.4 billion yuan, in line with the overall growth rate of the group."

"Nanshan equipment in 2005 also has a relatively large breakthrough, a variety of machine tools began to ship a large number of sales, a record completion of 30 billion sales."

"In addition, the performance of Nanshan Robot is also good, and it has achieved a 100% increase in turnover quietly, reaching 400 million."

"In addition, Autohome also contributed 800 million yuan to the group's turnover last year, and other businesses such as Nanshan Investment also contributed several hundred million yuan."

"With the efforts of all branches, we have successfully completed the goals set by the company at the beginning of the year, laying a solid foundation for sustainable growth next year."

With Dong Shengnan's report, the participants were in a very good mood.

If the company is good, you can be better.

This concept has begun to take root in the hearts of the people in Nanshan Group.

After all, after many years of increasing the year-end bonus by 1 month every year compared with the previous year, and then the basic salary is also adjusted by 10%, the treatment of employees of Nanshan Group is already very good.

For these executives, although they do not have shares in the company, the year-end bonus is many times more than that of ordinary employees.

Cao Yang was very happy and directly took out 2% of the annual net profit as an additional bonus for the staff above the section chief.

For a figure of Dong Shengnan's level, the bonus can reach the level of about 1 million a year.

In 2005, it was definitely a very high existence.

Even if it is placed in the future generations, it is not low.

Their income is closely related to the development of the company, and everyone will naturally be very concerned about the development of the company, hoping that the company can achieve the goal every year.

"In the past year, Xingchen Automobile, a subsidiary of the group, has also officially begun to make efforts."

"Next year's investments are expected to set new records."

"The new vehicle production plant, engine plant, and various parts factories are expected to invest more than 5 billion yuan."

"So the pressure next year is actually very high, and all business units need to continue to work hard and challenge to achieve higher goals."

After Dong Shengnan finished talking about the overall situation, Cao Yang naturally wanted to stand up and give everyone a good talk about the plan for 2006.

"Although last year's turnover reached 60 billion, the profit target was also achieved."

"But the money earned last year has basically been spent this year."

"The research and development of various new models, new technology parts, new equipment and plant investment are very huge."

"In order to support the development of the group, the turnover target for 2006 is 72 billion, and the profit margin is not less than that in 2005."

"At the same time, we will challenge to achieve the turnover target of 80 billion yuan."

When a business is just starting out, it can double its turnover at every turn.

But at this point, it is obviously difficult to double the size.

Of course, if Nanshan Investment has a surprise in the financial market, then there is hope for doubling the profit.

With enough liquidity in his hands, Cao Yang can make some more drastic moves.

In the future, Nanshan Group will become a 100-billion-level enterprise, which is a matter of recent years.

"In order to maintain sustainable development, each branch must also fully grasp the development direction of new technologies."

"For some core technologies related to the future, don't be afraid to burn money."

"If there are not enough people, recruit people, and if the equipment is not enough, invest in equipment."

"Nanshan Group takes the route of relying on technology to get orders, and this logic has not changed and will not change."

"Therefore, whether it is the auto parts or equipment business, we must maintain sufficient industry competitiveness."

"With the development of the Internet industry, communication technology will also iterate synchronously."

"Some places abroad have begun to use 3G networks, and sooner or later Huaxia will enter the 3G, or even 4G era."

"At that time, it will inevitably bring a lot of different things to the automotive industry."

"In addition to the traditional advantageous parts, Nanshan auto parts in automotive electronic parts, to do a good job of full technical accumulation, to have some innovation."

"Especially in the cockpit-related parts, it is necessary to have some unique advantages."

"At the same time, the group will also increase investment in semiconductor components."

"Whether it is a joint venture project with BYD or the group's own semiconductor division, we need to continue to increase research on new technologies."

Before the technical advantages are completely built, Cao Yang will directly guide the development direction of each business department.

In this way, we can avoid detours and become a leading international presence as soon as possible.

"Mr. Cao, Xingchen No. 3 uses a hybrid system, and this year we are going to focus on public relations of the hybrid battery technology, and strive to complete the research and development of related technologies within the year."

Dai Hanbiao also stood up in time to express his position.

Nanshan auto parts is the company's core business, although the turnover is not as good as Nanshan gearbox, but the importance is not lower at all.

(End of chapter)