Everyone is basically tired of watching the promotional video.

Especially those media who came to the event, what kind of promotional video haven't been seen?

To put it bluntly, a promotional video is actually a kind of advertisement for a car company.

Obviously, Cao Yang wants everyone to watch an advertisement for Xingchen Motors.

However, at the beginning of this promotional video, it unexpectedly attracted everyone's attention.

Similar to the performance just now, this promotional video makes full use of light and shadow, and expresses the stunning appearance of Zi Weixing to the fullest.

At the same time, the performance of ultra-high-strength body, LED headlights, air suspension, 8AT and 3.0T twin-turbo engines are also very wonderful in this promotional video.

"Mr. Zhang, this promotional video that Nanshan Film and Television helped shoot is quite good."

Fang Sisi's seat today is adjacent to Zhang Songwen and others.

This area is the CEOs of Nanshan Group's affiliated enterprises.

"There are a lot of ideas provided to us by Xingchen Motors, and I just asked some people to implement them."

"If you really want to say good, that's also the credit of President Cao and Minister Zeng."

Zhang Songwen is very low-key and modest.

Even if he is now the general manager of Nanshan Film and Television, he has initially shown the company's wealthy appearance in the industry, and there has not been much change in terms of receiving people and things.

"Today's press conference is a classic in every link so far."

"It seems that what Xingchen Automobile wants to achieve can basically be achieved."

Fang Sisi hadn't participated in the previous rehearsal, so it was the first time he had seen today's scene.

Even if she is well-informed, she has to give a thumbs up to today's press conference.

However, soon, the promotional video was played.

At this time, Cao Yang's voice sounded again.

"A good meal is not afraid of being late, and a good woman is not worried about getting married."

"What do you think of our purple microstar, okay?"

Cao Yang walked to the center of the stage and directly interacted with everyone.

"Good!"

Not to mention that the media want to sell face to Cao Yang, just the voices of the group employees who came to participate in the event today can tear down the roof.

"So how much do you think is the right price for such a good car?"

Cao Yang once again sold Guanzi.

"1 million!"

"800,000!"

"2 million!"

"500,000!"

A variety of voices came from all around the venue.

This is really not a pre-arranged trust, it can only be said that everyone's sense of participation has been driven by the performance and promotional video just now.

"Before officially announcing the price of Ziweixing, let's take a look at the performance of our friends."

It is better to touch porcelain, take advantage of hot spots, or deliberately raise your own value.

Anyway, it is impossible for Xingchen Automobile to easily let go of Mercedes-Benz, BMW, Porsche, and Ferrari.

Soon, according to several dimensions, the screen showed you the configuration of some luxury models being sold in China.

Moreover, this display is not a simple list, but after directly comparing with Ziweixing, there will be a result of the advantages and disadvantages of the configuration directly in front of everyone.

This is obviously the first time in the industry.

Although the names of friends have been processed on the header of these data, as long as you are not blind, you will naturally know which car company this is.

"Have you noticed that among the models within 1 million in China, none of the cars has better power performance than our Ziweixing."

"There are also very few models equipped with air suspension."

"And there are no LED headlights."

"As for the 8AT automatic transmission, I won't take it out to bully people, it's the only one in the world."

"You just spent 10 million to buy a Rolls-Royce or Ferrari, and it is impossible to equip you with an 8AT automatic transmission this year."

has already come to power, Cao Yang must have a fight with everyone.

Anyway, this kind of, the media like it the most.

This is the best material for writing articles.

The more Cao Yang does this kind of action, the more material he can provide to various media.

"Mr. Cao really dares to say anything, and he is not afraid of offending people."

He Ling naturally followed Yu Yu to attend the press conference today.

Dozens of people came to Autohome today, and it was like organizing a group to attend the press conference.

This is also absolutely unseen at the new car launch conferences of other car companies.

"As the founder and design director of Xingchen Automobile, Cao always has the confidence to say this."

"The entire domestic automobile companies, and even the world's automobile industry, are rare in various automobile companies whose talents can compete with Mr. Cao."

"If Mr. Cao had been born seventy or eighty years earlier, he would definitely be on a par with Henry Ford, Carl Benz and others."

Yu Yu was also in a state of excitement throughout the whole process today.

This press conference is full of dry goods!

"Indeed, Xingchen Automobile can attract so many people's attention, in addition to the reason for publicity, Mr. Cao personally designed its various models, which is also a very important reason."

"We Chinese people still worship the strong, Mr. Cao, a person who creates his own car company, designs his own cars, and designs them perfectly, can definitely attract a large number of supporters, and even have many fans like celebrities."

He Ling looked at the stage with glowing eyes.

In fact, she is now a fan of Cao Yang.

What a star, what a little fresh meat, now there is no Cao Yang attractive to her.

She is not the only one who has similar views.

Zhang Songwen, who was not far away, said to Fang Sisi at this time: "Mr. Cao's ability to control the field, few people can compare." ”

"It's a celebrity concert, and not everyone can reach this level."

"Mr. Fang, I think that in the future, the group can vigorously publicize Mr. Cao's deeds, and achieve the purpose of promoting Xingchen Automobile by publicizing Mr. Cao, I think this is more effective than simply publicizing a certain model."

"In just a few years, Nanshan Group has developed from a small factory on the verge of bankruptcy to the current scale, and the story in the middle can definitely be published into a book."

"I think this resource can be put to good use."

As soon as Zhang Songwen said this, Fang Sisi immediately nodded.

This line of thinking makes a lot of sense.

I have to talk to Zeng Tingting and Cao Yang about it when I go back.

"Promote specific models through film and television implantation, and promote Xingchen Automobile by publicizing Cao Yang's deeds."

"Mr. Zhang, I don't think there is any problem with your proposal at all."

"As long as this route is successful, Xingchen Automobile will have a firm foothold in Huaxia."

Fang Sisi's statement made Zhang Songwen couldn't help but show a smile on his face.

Since joining the Nanshan Group, he hasn't had much deal with Cao Yang.

If you can make the "boss lady" Fang Sisi recognize herself, so as to get Cao Yang's recognition, this is definitely a very meaningful thing.

If Nanshan Film and Television wants to develop and grow, and his film and television dream is to be implemented, it must be inseparable from Cao Yang's trust and support.

"I didn't mean to belittle my friends!"

On stage, Cao Yang did not stop his pace.

"There really isn't a luxury model on the market that can catch my eye, so I just designed and produced one myself."

"In the future, every car of Xingchen Automobile will be one of my daily cars."

"I also believe that Xingchen Automobile will be able to bring the best experience to all customers and give the most perfect answer."

"Okay, after so much rambling, I guess many people have begun to greet my ancestors in their hearts."

Seeing that he had stepped on a bunch of peers, Cao Yang ended this speech with a small joke in time, and then officially began to announce the price of Ziweixing.

"Next, please keep your eyes open, the price of our Deluxe Edition of Purple MSI is ......"

"799,900 yuan!"

"The price of the flagship version is 899,900 yuan!"

"Of course, I'm talking about the yuan."

Finally, Cao Yang did not sell Guanzi anymore, and officially announced the price of Ziweixing.

This price cannot be said to be cheap, after all, it is only the beginning of 2006, and there is a big gap between prices and wages and future generations.

A purple microstar, you can buy a mansion in Yangcheng at will.

It's no problem to even buy two large units.

Of course, this price cannot be said to be expensive.

After all, the price of the Audi A6L is 427,900-656,800 yuan.

The manufacturer's guide price of the BMW 530 is also 436,500-562,500 yuan.

As for the BMW 730, it starts from 988,600.

And the Porsche 911 has gone to 2 million.

Needless to say, Ferrari is even more expensive.

Cao Yang doesn't expect to make the price of Xingchen Automobile go to more than 1 million in one step.

There are also large SUVs and sports cars in the back, and the price space is still very huge.

"It's a pretty clever price."

"Xingchen Automobile once said that Ziweixing benchmarked against BMW 730, and from the perspective of its performance, it is indeed worthy of this sentence."

"However, the price is much lower than that of the BMW 730."

"As for the comparison with Porsche at the station, it sets off the conscientious pricing of Zi MSI."

After Lin Jiayan saw the price, she immediately couldn't help but discuss with Fang Dawen beside her.

Whether the price of a model is high or low, often after it is announced, everyone will have an intuitive impression.

"Your analysis makes sense."

"However, the pricing of Xingchen Automobile is basically out of contact with the official car market."

"I thought they were going to compete with the Audi A6L in the high-end official car market."

"However, their starting prices are higher than the top price of the Audi AL6, and they will definitely not be able to meet the needs of most official car bidding."

Fang Dawen pointed out the current problems in the pricing of Ziweixing.

For some car companies, the official car market is dispensable, such as Great Wall Motors.

But for some car companies, official cars are a very important market, such as Volkswagen Audi in Spring City.

In the eyes of many media people, Xingchen Automobile's Ziweixing must also have plans to enter the official car market.

Even the style of a four-door coupe is not so suitable.

It's not that there is no chance at all.

But at the current price, it's hard to say.

"They are now the official designated reception vehicles for the Olympic Games, and they should be no problem when used in some high-end reception occasions."

"For example, receiving foreign guests or some courtesy cars, the problem is not very big."

"After all, they're just coupes, not sports cars."

After listening to the price announced by Cao Yang, Lin Jiayan and Fang Dawen continued to exchange opinions.

Naturally, the other people present will also comment on the price.

"This car is so cool, except for Ferrari, Lamborghini and other sports cars that can compete with it, other luxury models are really not rivals."

"I think many stars in the entertainment industry should be interested in Ziweixing."

"Even I think that in the future, if we can cooperate with some film festivals and use Ziweixing as a reception car, it is estimated that it can also have a good publicity effect."

Zhang Songwen has now joined the Nanshan Group, and he will naturally not think about the problem purely from the perspective of Nanshan Film and Television.

If he can help the boss build up the reputation of Xingchen Automobile, even if Nanshan Film and Television is a mess, Zhang Songwen will not lose trust.

This is obviously also quite important to him.

"The occasion you mentioned is indeed quite good."

"It is necessary to make Zi Weixing continue to appear in various high-end scenes, and subtly make everyone feel that it is a high-end model."

"When the time comes, if Nanshan Investment finds a few well-known entrepreneurial stars to help promote it, the effect is estimated to be better."

Fang Sisi was also thinking about how to help promote Ziweixing.

Cao Yang asked her to be in charge of the construction of Weibo, the main purpose is actually to provide some convenience for the publicity of Xingchen Automobile.

Contribute to the construction of Nanshan Group's ecosystem in the automotive industry.

Others, on the contrary, are secondary.

"We are already in contact with several crews, whether it is investment or advertising placement, they are all in negotiation."

"During this time, I also set up the structure of the company and began to sign some actors."

"Later, we can also lead the shooting of some TV series or movies, and at that time the advertising placement will be even simpler."

"As long as Nanshan Film and Television can be bigger and stronger, those stars in the circle will take the initiative to help promote Xingchen Automobile."

Zhang Songwen has been beaten by the society for so many years, and naturally he knows that he wants to take this opportunity to explain the importance of Nanshan Film and Television to the "boss lady".

This Nanshan Film and Television is bigger and stronger, not only can make money, but also better serve Xingchen Automobile.

"You are Cao Yang's cousin, since he put you in charge of the business of Nanshan Film and Television, he must have a lot of trust in you."

"The scale of film and television investment is not particularly large, if you see some suitable projects, you can boldly apply for investment."

"Of course, it's best to be the kind of project that can contribute to the advertising placement of Xingchen Auto."

Fang Sisi Bingxue was smart, and naturally he also heard the meaning of Zhang Songwen's words.

However, this was originally Cao Yang's original intention to let people establish Nanshan Film and Television, and there was no need to impose so many restrictions.

also took this opportunity to establish some confidence for Zhang Songwen.

Otherwise, it is obviously not possible to be tied up in everything.

……

On the stage, after announcing the price of Zi Weixing, Cao Yang did not come down immediately.

Instead, he continued to introduce the after-sales service of Ziweixing.

"In the current automobile market, the warranty for the whole vehicle is generally only two years or 60,000 kilometers, whichever comes first."

"You know, the lifespan of a car is more than 10 years casually."

"This means that consumers have to bear huge after-sales risks and costs."

"For example, if the gearbox breaks down after two years of use, and you want to replace the gearbox, it may be gone directly for one or two hundred thousand."

"As for something wrong with the engine or something, it's even more commonplace."

"This is a very big risk point for consumers."

"We will ensure the rights and interests of consumers to the greatest extent and consider the risks of consumers."

"In the future, the after-sales warranty period of all Xingchen Automobile models will be raised to 3 years or 100,000 kilometers."

"Among them, the engine and gearbox, the two parts that everyone is most worried about, are to be raised to 5 years or 150,000 kilometers."

As soon as Cao Yang said this, the scene was immediately in an uproar.

The warranty conditions of 3 years or 100,000 kilometers will be standard in the future.

But in 2006, it wasn't really mainstream.

The most important thing is that the engine and transmission also come up with a warranty of 5 years or 150,000 km.

This is absolutely unprecedented.

For most consumers, the mileage does not exceed 20,000 kilometers a year.

This means that they don't have to worry about what will go wrong in 5 years.

Xingchen Motors dares to do such a warranty, which also confirms that they are very confident in their engines and gearboxes.

This is a very rare thing.

After all, for cars, the engine and gearbox are the most afraid of problems.

But the engine and gearbox are the most likely to go wrong.

"Editor-in-chief, will Xingchen Motors offend all its peers by doing this?"

"The warranty standards of other car companies are far from meeting this requirement, and there is no harm if there is no comparison."

"Xingchen Automobile is doing this, and other car companies are estimated to have a lot of opinions."

"After all, warranty is actually essentially a cost, and the longer the warranty period, the higher the corresponding cost."

"Especially for some manufacturers who don't use engines and transmissions very well, the problem is even greater."

"Even if it is to follow up, it is estimated that few people dare to extend the warranty time of the engine and transmission to 5 years or 150,000 kilometers."

"Invisibly, Xingchen Automobile also pulled a hatred for Nanshan Engine and Nanshan Gearbox."

Lin Jiayan was dumbfounded and looked at the warranty terms announced on the screen.

Although each clause is followed by a "※", there are some special clauses in small print at the bottom.

What wipers, tires, batteries and other wearing parts are not covered by the warranty.

Man-made damage is not covered by the warranty.

Those who do not go to the Xingchen Automobile 4S store for regular maintenance are not covered by the warranty.

And all that.

But this is the basic operation of various car companies, and there is nothing to criticize.

At least not to attack the Star Car.

"I don't think you see it the same way."

"This wave can be regarded as a very good advertisement for Xingchen Automobile, and it also makes everyone more confident in the quality of Xingchen Automobile."

"People take the high-end route, and their own market holdings will not be particularly high, at least not in the short term."

"In this case, there will definitely not be many faulty models, and the corresponding warranty costs will not be very high."

"But it leaves a very good impression on the customer, and there is no need to worry about this and that."

"At the same time, they also put a very good advertisement for the Nanshan engine and the Nanshan transmission."

"You must know that most of the domestic independent brand car companies are now using Nanshan Group's engines and gearboxes."

"Xingchen Automobile dares to make a warranty request for 5 years or 150,000 kilometers for the engine and gearbox, which shows that they are very confident in their engine and gearbox."

"Even the quality of the new technology parts such as 3.0T and 8AT used on Ziweixing is very confident, even if the 1.5T and 6AT products used by other car companies are naturally not a problem."

"I even think that by taking this opportunity, many independent brand car companies will extend the warranty time of their engines and gearboxes."

"In order to further dispel the concerns of consumers, and also provide better conditions than joint venture car companies in the field of after-sales warranty for the first time."

"After such a round of influence, Nanshan Group will definitely be the biggest winner."

Fang Dawen's position is higher than Lin Jiayan's, and the angle of looking at the problem is naturally not very different.

In his opinion, Xingchen Automobile has made a good move.

The whole press conference can be described as full of dry goods.

Not only did everyone be impressed by Ziweixing, but also promoted the robots, engines and gearboxes of Nanshan Group.

It can be said that there are many carvings with one stone.

……

Xingchen Automobile's Ziweixing listing conference is an online live broadcast, whether it is Autohome or other car channels, it provides a link to watch.

Although limited by the speed of the network, the definition of these videos is not very high, and it looks a little stuck.

But people outside can still learn about the release content of Xingchen Automobile in a timely manner.

From the very beginning, five large robot arms held Xingchen cars on the stage, with a variety of specially designed light shows, which have caused a lot of hot comments on the Internet.

"Ah Dong, you said that I will start looking for a job in the second half of this year, how about going to Xingchen Automobile at that time?"

Lingnan University of Science and Technology is about to have a winter vacation, but Li Rongfang and her boyfriend Zhang Yingdong are still studying in the library.

For Zhang Yingdong, the matter of the design of the logo of Xingchen Automobile has been invited in advance, and he can be directly employed after graduation.

His girlfriend was in law school and had wanted to be a lawyer.

If you want to be a lawyer, it is naturally best to go to a law firm.

Originally, Li Rongfang was also working towards this line.

But now watching the new car launch of Xingchen Automobile with her boyfriend, she can't help but start to have other ideas.

"How?"

"A press conference turned your mind around?"

"I've told you many times before, whether you want to consider going to Xingchen Automobile in the future, you're very entangled."

Zhang Yingdong is naturally happy to see this change in his girlfriend.

Everyone is in the same company, and the holidays and everything are very consistent, and there are not so many disputes when going out to play.

However, seeing that Tsundere's girlfriend's attitude has changed dramatically today, he couldn't help but ridicule.

"One time, another time."

"Before, I thought that Xingchen Auto was positioned as a high-end luxury brand, which was an unrealistic idea."

"Wouldn't it be better to produce mid-level cars like other independent brands?"

"It's just that you have to choose such a difficult path."

"But since the Yangcheng Auto Show, my thinking has gradually changed."

"At today's listing conference, they further demonstrated their strength."

"I think it's very likely that Xingchen Automobile can really do a good job of luxury cars."

"Today's light show and robot show, as well as the introduction of warranty terms, these are very innovative things."

"Just like Cao Yang said at the beginning, the most important thing for luxury cars is the need for innovation."

"You have to make consumers feel some of the new technology."

"Today's Ziweixing, even as a layman in the automotive industry like me, is deeply impressed by their world's first LED headlights and 8AT automatic transmission."

"Then some other consumers, or potential users, will naturally be aware of this."

"Whether a car is luxurious or not, sometimes it is formed by this public opinion environment."

"When people around you think this thing is very high-end, then when you want to buy a high-end car, you may choose Xingchen Auto."

"It's like Häagen-Dazs, as long as everyone in China hears about it, they will think that this is high-end ice cream."

"As for whether Häagen-Dazs is a high-end ice cream in its home country, it doesn't matter anymore."

"Another example is Audi, in the world, they can't be compared with Mercedes-Benz and BMW."

"But in China, there is a BBA statement, and it is placed at the same level as Mercedes-Benz BMW."

"It's a similar reason."

"I think that in the future, Xingchen Automobile may really become like Mercedes-Benz BMW, or even Porsche and Ferrari."

"So I think it might be a very good choice to go in while Xingchen Motors is just beginning to rise and hasn't taken off yet."

Li Rongfang ignored the friend's ridicule, but explained his opinion there very seriously.

"The future of Xingchen Automobile is indeed very exciting."

"Nanshan Group has the best engine technology in the country and the world's leading transmission technology, and also has outstanding performance in other components."

"In this case, it means that the lower limit of Xingchen Automobile will not be very low."

"Even if the sales of Ziweixing's car are not ideal, it will not affect the long-term development of Xingchen Automobile."

"In the future, it is a big deal to launch some models with a similar price to the Audi A6L, or an SUV with a similar price to the BMW X5."

"After all, there is still a chance to rise completely."

Zhang Yingdong is a person who wants to join Xingchen Automobile, so he is naturally very confident in the company.

It's just that the previous confidence was based on some self-indoctrination, but now it is supported by more and more information.

"Yes, so I'm going to go to the Star Car then."

"With Cao Yang's style, Xingchen Automobile will definitely have a lot of lawsuits at that time, and I will not have nothing to do when I go to their legal department."

As soon as Li Rongfang said this, Zhang Yingdong felt a little speechless.

For this reason, no matter how you listen to it, it's a little uncomfortable to listen to.

However, considering that it was his girlfriend who said this, he could only assume that he didn't hear it.

……

Yang Ze is a programming ape for an IT company.

When I bought BYD's F6 model, I often like to go to Autohome's "Daughter-in-law as a Car Model" section to post some posts.

Because the ex-girlfriend's appearance is good enough to play, those posts have caused a wave of heat.

However, in the end, he was pried into a corner by the owner of the BMW 730, which made him very depressed for a while.

After all, not to mention the uproar on the Internet during that time because of this matter, even his colleagues around him also knew about it.

So in the next two years, he also worked hard, worked hard in the company, and swept other colleagues into the company.

At the same time, his income is naturally rising.

The annual salary has quickly moved from 100,000 to 300,000.

However, these are not where his confidence lies.

"Ah Kuan. What do you think of Xingchen Auto's Ziweixing? ”

In the office, the two program apes were still working overtime, and they had no intention of leaving work at all.

"Zi Weixing?"

"Needless to say, it must be good."

"Even the Porsche people are ashamed of their appearance."

"If I had the money, I would definitely buy one."

Zhang Kuan just watched the launch conference of Xingchen Automobile's new car at Autohome, and naturally has a better understanding of the situation of Ziweixing.

Both of them are car enthusiasts, and they often mention some cars in their usual chats.

What Lamborghini is how, what is Koenigsegg bad and so on.

It's as if the cars were in their garages.

"How about I buy a Purple MSI Flagship Edition?"

"Isn't it going to be more stylish than the BMW 730?"

Yang Ze stared at the purple purple microstar on the screen, and the more he looked at it, the more he felt excited.

"Of course!"

"But I suggest you leave work early, go to bed early, and have everything in your dreams!"

Zhang Kuan didn't hesitate and scolded Yang Ze.

The two are very familiar with each other's salaries and bonuses.

Obviously, Zhang Kuan does not think that Yang Ze is the target customer of Ziweixing.

"I'm telling you seriously."

"Does this car really feel good?"

Yang Ze turned around and stared at Zhang Kuan, wanting to confirm whether everyone's cognition was consistent.

"Of course the car is good, there is no doubt about it."

"The world's first model equipped with an 8AT."

"The world's first car with LED headlights."

"The fastest four-door coupe."

"There is no opponent within 1 million."

"But you have to be able to afford it."

"You don't have to take on a bunch of loans to buy a car."

Zhang Kuan looked at Yang Ze with a little worry.

He knew that until now, Yang Ze had not completely come out of the fact that his girlfriend was snatched away by the owner of the BMW 730.

So I always wanted to have a more stylish model than the BMW 730.

"What a loan?"

"The two buildings of our family were included in the scope of demolition some time ago."

"Not to mention that thousands of square meters of new houses can be replaced, the cash subsidy alone can be millions."

"As long as you ask my mom, it's still no problem to buy a purple MSI."

Yang Ze looked calm and breezy, and said a message that made many people want to beat him up.

Demolition!

Although it is not yet the hottest time, it also depends on where and how big the building has been demolished!

Zhang Kuan: ......

Big dogs!

Why don't you have two demolition buildings in Yangcheng at home?

(End of chapter)