Propaganda is naturally something that needs to be taken seriously.

After Cao Yang and Wang Ying finished talking on the phone, they called Wang Fu, Li Su and others to communicate.

After everyone reached a consensus on the direction, it was up to the sales and marketing personnel of each company to implement the task.

For Cao Yang, the listing of Ziweixing is the most important thing during this time.

Therefore, even if it is some performances and displays in the listing activities, Cao Yang personally participated in the confirmation.

"Mr. Cao, this event, Lingnan Province and Yangcheng City have personnel to participate, and all mainstream media have basically been invited."

"What everyone is most concerned about now should be the price of Ziweixing."

"However, our current price, coupled with the publicity of a limited edition of 10,000 units."

"In the end, the average is that there are only one or two hundred sales per month, so can we consider not announcing the sales volume every month?"

Tonight is the official launch event, and then we have to face the problem of sales figures.

For Zeng Tingting, the head of the sales department, whether the sales data is 200 or 400 vehicles, compared with other car companies, the difference must be very large.

That's why she proposed not to announce sales in the future.

At least until the launch of the Star 2, the monthly sales volume will not be announced.

Unless some of the data growth in the back is very good, that's a different story.

"There can also be a more flexible way to publish sales."

"Although it is not necessary to release the sales data of three months at the beginning of each month, we can use some advertorials or other ways to rank the sales of our Ziweixing with the data of luxury models such as Ferrari and Porsche."

"Or when the time comes, we will set some sales benchmark models for Ziweixing, so that the same data will show different information."

"Our Purple Microstar, even if the original plan is to sell about 200 units a month, but it is not worse than the Porsche 911 or Ferrari Enzo, right?"

As soon as Cao Yang said this, Zeng Tingting immediately realized.

The same thing, shown in different forms of expression, gives people a completely different feeling.

My proposal not to disclose sales at all is obviously not the best approach.

"As a model comparable to a sports car, Ziweixing should indeed move closer to the body of a sports car, rather than compare it with a sedan."

"When the time comes, I will think about it carefully and find people to promote it on various forums, so that everyone can think of Xingchen Automobile, and they can think of car companies such as Porsche and Ferrari."

When Zeng Tingting said this, Cao Yang couldn't help but add, "It's not necessarily so rigid." ”

"It's good for us to get closer to the sports car, and we're going to get closer to the sports car."

"It's good for us to get closer to the car, so we'll get closer to the car."

"What is the fastest model within 1 million, the fastest 5-seater model in history, etc., you can promote it."

"Be sure to catch the gimmick, don't be afraid of how exaggerated this is."

Cao Yang thought that the new forces in the future would be the strongest SUV within 5 million, and the strongest propaganda method within 500,000.

Xingchen Automobile can learn from it.

Anyway, as long as you don't advertise openly, it doesn't involve violating advertising laws or anything like that.

"I understand, there is no problem with Ziweixing's hard power, and now it is necessary to improve its popularity."

"Whether it's creating a gimmick or touching other luxury brands, whatever is beneficial to us anyway, we can do it."

Looking at Zeng Tingting's glowing eyes, Cao Yang couldn't help but be a little worried about whether he would teach her badly?

In the future, the marketing of Xingchen Automobile will not become an alternative to the automotive industry, right?

……

"I heard that the level of the people here today is not low."

"It seems that Xingchen Automobile is still very valued in Lingnan Province and Yangcheng City."

On such an important occasion, both public and private, Fang Sisi must be present.

She is now in charge of the Weibo project, but Huaxia TV has not directly resigned for the time being.

Anyway, a journalist like her stationed in other places is very free to work.

If someone is covered, then there is not much difference between going to work and not going to work.

It's a big deal to let Nanshan Group provide some materials at the right time.

"In recent years, a lot of automobile projects have been launched in China, and the growth of the entire auto market is also very fast."

"Although Xingchen Automobile is taking the high-end route, it has not disappointed everyone so far."

"Naturally, the leaders are willing to come over and support."

The list of attendees at today's listing event, Mi Ying has already given it to Cao Yang.

Although it was not the one often seen on Lingnan TV, the heads of several bureaus related to the automobile industry were present.

"You have a limited sales of 10,000 units, what if Ziweixing sells very well by then, and 10,000 units are not sold?"

"Wouldn't it be a pity if it was discontinued?"

Fang Sisi asked a question that many people hadn't thought about yet.

Because for those who know the price. Ziweixing has to sell 10,000 units, which is very difficult.

After selling 10,000 units, I haven't even started to think about it.

"It's very simple, as long as you don't release more than 10,000 vehicles."

"Ferrari has done similar things before, obviously it is a limited edition model, but it was later discovered that in Dongying alone, the number of models sold is more than the limited edition."

"Not to mention sales in places like the United States and Europe."

"So this limited edition is nothing more than a gimmick to make consumers feel that they are worth the money."

"If it's really easy to sell, it's normal to produce more."

"Or a different name and another limited edition of the Olympic Games, a limited edition in a special color or a limited edition in a special rim style."

"Are the questions you mentioned still a problem?"

Cao Yang spread his hands, not feeling that Fang Sisi's worries were necessary at all.

Fang Sisi: ......

"How do I feel that if I am sold by you in the future, I may have to count the money for you?"

……

"Mr. Zhou, Xingchen Automobile's Ziweixing listing conference can actually invite us, which is a treatment that has never been enjoyed in other OEMs before."

"It seems that there are backing parts companies, which is more cool."

Zhou Wenjing followed Zhou Ling over today to participate in the listing event of Xingchen Automobile.

There were already a lot of people in the venue, but I felt that in addition to the employees of Xingchen Automobile and the media, few suppliers came to participate.

At least she didn't see a familiar colleague.

It stands to reason that as a better supplier in the domestic lamp industry, it will have some intersections with many manufacturers in various OEMs.

Even half of Zhou Wenjing's mobile phone address book is the contact information of other suppliers.

"I think it's not just that reason why we'll be invited to the launch conference this time."

"Otherwise, Nanshan Group has a large number of parts factories under its own, and their employees can fill the venue directly here."

Zhou Ling looked at the surrounding layout, which was obviously different from the press conferences of other car companies.

"That's not the reason, it's the part itself?"

"It may be so, after all, Ziweixing is the first model to be mass-produced with LED headlights."

"During this time, so many OEMs have taken the initiative to communicate with us, and even some car companies have ordered parts for us."

"The reason is that the LED headlights of Zi MSI are so eye-catching."

"Nanshan Group's technology accumulation in this area is deeper than we imagined."

"I feel that in today's listing event, maybe the performance of LED headlights will be more prominent."

When Zhou Ling said this, Zhou Wenjing couldn't help but nodded.

This result is the best result for them.

……

No matter what kind of car company's new car launch activities, it is inevitable that there will be some singing and dancing performances.

In particular, some dance elements are often related to the new model as much as possible.

The press conference of Xingchen Automobile is no exception.

After the simple opening of the host Wu Yan, it was a dance performance.

However, this is obviously not the most important link of Xingchen Automobile.

After the warm-up dance, it was inevitable to invite Cao Yang, the founder and design director, to come on stage and say a few words.

"Distinguished friends of the media, ladies and gentlemen: Good evening!"

"Welcome ...... first"

After 3 minutes of garbage time, Cao Yang quickly got to the point.

"Innovation is extremely critical for luxury car manufacturers."

"Xingchen Auto is committed to providing consumers with the most forward-looking technology and the most fashionable experience."

"I guess everyone can't wait for me to step down quickly and not waste time here."

"Next, please enjoy the wonderful performance brought to you by our Xingchen Automobile's first high-end luxury four-door coupe, Zi MSI."

With Cao Yang's words, the lights of the stage immediately changed, and the entire venue became dark.

I saw five giant robots holding five purple microstars of different colors emerging from behind the stage.

The stunning shape of the LED headlights brings a completely different visual effect to people.

This is obviously the perfect combination of the headlights and rear taillights of the five cars under the wave of the robot arm, constantly demonstrating different patterns.

Even a headlamp has a very different pattern due to the mutual changes of different light sources such as daytime running lights, turn signals, low beams, and high beams.

With the stage effect, this appearance is definitely refreshing for everyone.

"Editor-in-chief, this Xingchen car is too good at playing."

"This idea is combined with its own robot products, so that the robot arm plays with its own new car, wonderful, the perfect match between the lights and the car, giving people a new vision, and definitely opening up a new model of the launch conference."

Lin Jiayan in the audience looked at the perfect combination of the robot arm and Zi Weixing on the stage, and her mood was very complicated.

"The launch event of Xingchen Automobile is based on the theme of innovation, and the whole venue reflects the sense of science and technology everywhere, and this is also the highest quality presentation of various new car launches, and every detail is almost perfect."

"You still have to have a good relationship with the people of Xingchen Automobile, it is estimated that many of the hot news in the Chinese automobile industry in the future will be contributed by Xingchen Automobile."

"We are in Yangcheng, so it stands to reason that we have a geographical advantage."

"If you can't compare to Autohome, if you can't even compare with the car channels of other portals, then it's hard to say what the company's management will think of us."

When Fang Dawen said this, Lin Jiayan was shocked.

She hadn't really thought about it before.

But I have to say that Fang Dawen's concern is completely possible.

"Objectively speaking, Xingchen Automobile did not deliberately provoke us, although Autohome and Xingchen Automobile are both related industries of Nanshan Group, but after all, they are also two companies."

"It's really a bit inappropriate for us to transfer our grievances against Autohome to Xingchen Automobile."

"Editor-in-chief, don't worry, I will definitely contact the people of Xingchen Automobile more in the future to grasp the latest news in time."

Lin Jiayan took a deep breath and found a very defensible reason for herself.

In this way, there is a perfect explanation for the change in her attitude.

After all, she also has to explain to some other employees inside the car channel.

lest everyone think that her attitude has changed so quickly.

……

When the performance of the robot arm and the five purple microstars was almost over, twenty-five robots immediately appeared on the stage.

These robots are equipped with unique lights, sometimes forming a "star" character, sometimes forming a "chen" character, and sometimes becoming the symbol of the five rings of the Olympic Games.

It can be said that everyone has not recovered from Zi Weixing's stunning appearance, and was hit hard by the scene in front of them.

Don't look at the annual turnover of Nanshan Robot is at the bottom of the group, but when it comes to technical content, they are definitely not low.

As the most powerful robot company in China, with the construction of various factories in Nanshan, they have also ushered in more and more application scenarios.

Now it is also time for further large-scale external propaganda and external promotion.

Such an appearance at the press conference of Xingchen Automobile not only achieved the purpose of publicity, but also made everyone remember the press conference.

Even after the end of the show, several robots grabbed the engine, gearbox, subframe, tires and other parts, and performed a parts assembly on the stage.

Although it is only the assembly of some key powertrain and chassis parts, in order to promote the excellent power performance and air spring technology of Xingchen Automobile, this scene still has a great impact on everyone.

In 2006, although robots were being used in various automobile factories, there was no way to compare the application scenarios with later generations.

Considering that the labor cost is relatively low and the robot is more expensive, as long as it can be solved manually, most of the time it is still used manually.

But Xingchen Motors is an exception.

As long as it can be solved by machines, don't use people.

Especially for the planning of new factories, the number of robots used is definitely the largest in the country.

When the time comes, this can also be regarded as a propaganda point.

"Okay, presumably through these performances, everyone's expectations for our Ziweixing have increased."

"Since the official debut of the Yangcheng Auto Show at the end of November, many people have been very concerned about the pricing of our Ziweixing."

"Then I'll uncover this mystery with you."

When Cao Yang's words spread in the field, he immediately became a little quieter now.

Obviously, everyone is really concerned about the price of Zi MSI.

According to the performance data released by Xingchen Automobile before, it can be said that Ziweixing really has no rival among the models with a price of 1 million in China.

Even when compared to millions of sports cars, the performance is not far behind.

In this case, how much Xingchen Automobile will price Ziweixing is very concerned by many people.

"Our Ziweixing officially launched today has two models, the luxury version and the flagship version, and the prices of these two models are ...... respectively"

Speaking of this, Cao Yang deliberately paused and said, "How much?" ”

"Let's start with a promo."

(End of chapter)