After the new car is launched, the daily orders and actual sales data are naturally a piece of information that has attracted the attention of OEMs.

Although there are only a dozen 4S stores in Xingchen Automobile, they are still expanding.

However, the data summarized on the first day surprised Cao Yang.

"Sold 22 cars on the first day, so exaggerated?"

For the average model, if only 22 units are sold in a day, it is estimated that you will cry and faint in the toilet.

But Xingchen Automobile is different, people are taking the high-end route.

Ziweixing even released a limited edition of 10,000 units.

In this case, if 22 units are sold every day, 40,000 units can be sold over the entire life cycle.

This is definitely a very exaggerated statistic.

"I was a little strange after seeing this content, so I specifically learned about the situation with the sales staff of the 4S store one by one."

"Judging from the information we have so far, half of these 22 customers may have been bought by competitors for research."

"The other half was purchased by some of our partners, such as Mr. Guo from Yangcheng Huaqiang Factory who bought two, and Mr. Zhou of Xingyu Lights also bought two."

"There are only about five or six cars that are bought by ordinary consumers."

Zeng Tingting was able to sit firmly in her current position, so she naturally had a few brushes.

Before reporting to Cao Yang, she had already confirmed all kinds of doubts.

So if Cao Yang has any questions, she can answer them immediately.

"If that's the case, it's a lot more normal."

"After all, our Ziweixing has just been listed, and all kinds of publicity have not yet fully shown their power."

"In this case, it is common sense to sell less than 10 cars a day."

Cao Yang has a very clear understanding of the current situation of Xingchen Automobile.

Don't look at the fact that it is very popular on the Internet now, but it will definitely take some time for sales to explode.

Even if some consumers are interested in buying, they need to look at the development trend of public opinion and see how the people around them view Xingchen Automobile, and then they will make a move.

This is different from the situation faced by other established car brands when they launch mature replacement models.

"Mr. Cao, should we investigate and see what opponents bought our car to disassemble and study?"

"Or do you want the 4S store to impose some restrictions on such customers?"

Zeng Tingting naturally didn't want to see Ziweixing being dismantled and imitated by competitors.

However, there is obviously no way to avoid this.

Even in Cao Yang's view, there is no need to avoid it at all.

That's probably a good thing.

"Don't worry about him, people have to disassemble and study, which is also a good thing for our sales."

"No matter who buys our Ziweixing, they are our customers."

"So there is no need for 4S stores to treat them differently, on the contrary, we have to strictly control the inflow and outflow of some after-sales parts in 4S stores, so as to avoid people who want to disassemble and study our Ziweixing and get the parts they want through 4S stores."

"For example, the competitors of Xingyu Auto Lights want to study the LED headlights of Ziweixing, and now there is only one way, that is, to buy a car and go back to disassemble and study."

"If the management of the 4S store is not strict, it is possible that people will complete this purpose at a very low cost by purchasing after-sales parts."

"In addition to the lamp manufacturers, the transmission manufacturers must also be very interested in our 8AT automatic transmission."

"Whether it's Aisin or ZF, or BorgWarner and Jatco, they all have a need to get 8AT samples."

"Some other engines, gas springs and other parts must also have the need for dismantling and research."

"Okay, this is a good thing for us Zi Weixing."

"Even sometime in the future, we can find someone to break the news directly, just say that Aisin or some other well-known company bought our Ziweixing on its own, in order to learn the advanced technology on Ziweixing."

As soon as Cao Yang said this, Zeng Tingting immediately felt that her thinking was opened.

"I will immediately remind all 4S stores that they must strictly manage after-sales parts."

"In the future, we will also manage the situation of after-sales parts for overseas car exports."

For a long time, it has been Huaxia's own brand car companies that have been buying models from international auto giants to come back for dismantling and analysis.

Now it's finally a turn of feng shui, which seems to be a really good thing.

"How's the progress of the matter of finding Messi's spokesperson?"

Speaking of overseas sales, Cao Yang immediately thought of the matter of arranging the sales department to go to Messi for endorsement.

Others don't know how hot Messi will be in the future, doesn't he know yet?

Although Messi's fame is not small now, the endorsement fee has not yet exploded.

According to historical development, in the second half of this year, Messi's advertising revenue began to grow by leaps and bounds, all the way to more than 100 million dollars a year, which is really surprising.

At this time, at a cost of $1 million a year, there is definitely hope of winning Messi's car endorsement contract.

This price is not even needed for the first year.

"It's almost been discussed, and the other party wants to see our real car listed overseas, and then see the performance of the market before deciding whether to sign a contract."

"In other aspects, the two sides have actually reached an agreement."

Zeng Tingting is also more concerned about the spokesperson.

It's just that there is no final result yet, so it is not as industrious as reported.

"You arrange someone to sort out the various repercussions and performances of Ziweixing in China since its listing."

"Then let's see if we can convince Messi's agent to sign us as soon as possible."

"If the other party really has concerns, then you can sign the domestic and foreign contracts separately."

"Let's finalize the domestic endorsement contract first."

Although Xingchen Automobile will go global in the future, the main sales volume will definitely be contributed by China.

Relatively speaking, it is even more important for domestic consumers to recognize Xingchen Automobile.

"No problem."

"In the past two days, the performance of our Xingchen Automobile in China has been very eye-catching, and Messi's agent should also arrange someone to understand."

"As long as their concerns are alleviated, it shouldn't be a big problem."

"We are also revealing to them that Xingchen Automobile is not the only choice for Messi."

'If we don't sign the contract sooner, maybe we'll consider other players as well.'

Zeng Tingting's words really weren't to scare Messi's agent.

Messi is not the only player who is on fire now.

Even the hottest one is not Messi at all.

"Strive to finalize it after the Spring Festival, the sooner the better!"

……

"Lai Ping, the Huaxia branch has sorted out the listing of Xingchen Automobile's new car today."

"Do you think they will really have a certain impact on Porsche's sales in China?"

Having just finished the long Christmas holidays, Wei Dejin has almost forgotten some of the shocks of his last trip to China.

He felt that he was overly impacted by the situation on the day of the Yangcheng Auto Show, so when he left, he arranged for someone to keep an eye on the movements of Xingchen Automobile, and he must report to the headquarters after Ziweixing was officially listed.

Later, Lai Ping and Cao Yang participated in the interview with Autohome, and Wei Dejin also heard about it.

So I specially called Lai Ping over today.

"In the short term, it will definitely not have a particularly big impact on us."

"But there is no way to completely avoid consumers losing some of their expectations for CAMAN Y."

"Actually, if that Cao didn't create a company himself, then I think it would be very appropriate to poach him as the next design director of Porsche."

As soon as Lai Ping said this, Wei Dejin couldn't help but pay a little attention.

Although his relationship with Lai Ping is average, he is very clear about Lai Ping's design talent.

"If this Cao Yang can really design one amazing model after another as always, then in the future, even if Xingchen Automobile cannot compete with us, it will be different from other Huaxia automobile companies and become an existence that cannot be ignored."

Porsche's ability to exist today has a lot to do with the talent of the first generation of founders, Mr. Porsche.

Obviously, there is a slight resemblance between Xingchen Auto and the situation of Porsche.

"Yes, if Xingchen Automobile really wants to become the same existence as Porsche, it must not be so fast."

"But it's very likely that they're going to be a force to be reckoned with in the automotive industry."

"I think it is necessary for the company to pay proper attention to the situation of Xingchen Automobile in the future."

"Even if you don't see them as opponents, you can learn from their propaganda methods."

"At this point, they are really different from other car companies."

Obviously, Lai Ping has also seen the relevant information about the launch of Xingchen Automobile's new car.

The more I know about Xingchen Automobile, the more I will feel that this company is not simple.

"I will arrange for the Huaxia branch to report on the situation of Xingchen Automobile on a regular basis, so that they can pay proper attention to it."

Wei Dejin thought for a few seconds and agreed to Lai Ping's proposal.

……

"Tao Wen, you find time to contact Xingchen Automobile, and we will go over and communicate."

The rapid fame of Xingchen Automobile has had a far-reaching impact on the domestic automobile industry.

Zhu Zhengfeng, who was far away in Spring City, originally didn't think that Xingchen Automobile would have anything to do with him.

But yesterday, I was criticized by an old leader, saying how they had made Hongqi cars like that over the years.

Let them learn from Xingchen Automobile, and don't let the Hongqi brand decline.

In this case, even if Zhu Zhengfeng doesn't like Nanshan Group, he must adjust his mentality.

For people like them, keeping abreast of changes in some things is more important than the work itself.

So the next day, he asked Tao Wen to contact Xingchen Automobile.

With his identity as the general manager of Chuncheng Automobile Group, he will definitely be able to meet Cao Yang.

"Mr. Zhu, the Spring Festival is coming soon, your itinerary was relatively slow before the year, can we go to Xingchen Automobile's exchange after the Spring Festival?"

Tao Wen is still relatively clear about Zhu Zhengfeng's itinerary.

Her office is just next door to Zhu Zhengfeng.

As the head of the brand public relations department. Many of Zhu Zhengfeng's schedules were attended by Tao Wen.

"Don't delay, arrange it immediately, and pass it before the Spring Festival."

"By the way, call the person in charge of the research institute and the Hongqi brand, and go over to communicate together."

"Hongqi Automobile is already unsatisfactory with what it is now."

Zhu Zhengfeng thought of the unhappy tone of the old leader on the phone, and he was a little anxious.

In fact, he also wants to do a good job of Hongqi cars.

Within Chuncheng Automobile Group, the significance of the development of any automobile enterprise is not as great as the significance of Hongqi brand becoming bigger and stronger.

"I'll contact you right away, it should still be possible to arrange it before the Spring Festival."

Tao Wen didn't talk nonsense, just picked up the phone and was ready to start contacting.

Zhu Zhengfeng said that he had time before the Spring Festival, so naturally he didn't need to worry so much.

……

When various companies were busy summarizing at the end of the year, Xingchen Automobile put another satellite for everyone.

Messi officially signed an endorsement contract with them, and the two sides signed a 10-year contract from 2006 to 2016.

Although according to the contract, the endorsement fee will increase by 10% every year in the future, and it will definitely be a very high figure in ten years.

But judging from Messi's endorsement fee ten years later, this cooperation must be a big bargain for Xingchen Automobile.

In 2006, only $800,000 was required.

In 2007, only $880,000 was required.

Until 2016, it went to more than two million dollars.

The price is well worth it.

Of course, Messi's side will agree to this contract, on the one hand, because Messi's endorsement fee is not high now, and 800,000 is the market price.

On the other hand, Xingchen Automobile is also very sincere that it will increase by 10% every year in the next ten years.

No one dares to guarantee that he will still be so popular in ten years, and he will still have an endorsement contract of more than two million dollars a year.

Besides, Xingchen Automobile only needs Messi to participate in a new car launch or other activities once a year, and cooperate with the shooting of an advertisement.

This requirement is really not too high.

After all, Messi didn't even come to China specifically for the signing ceremony of the cooperation.

This kind of thing of making money while lying down, both sides feel that they are taking advantage of each other.

The so-called win-win situation is probably like this.

Even if Messi becomes popular in the future, looking back at this contract, he will not feel that he has suffered too much.

I can only admire Xingchen Automobile is very optimistic about its future.

"Editor-in-chief, are we really going to send this press release?"

"What if this is a gimmick made up by Xingchen Motors?"

Lin Jiayan looked at the manuscript in her hand and was very entangled.

Just this morning, Xingchen Automobile sent a press release to itself.

This kind of thing, in most cases, various websites will cooperate with the release.

Those who are dedicated will process it on this basis, and those who deal with things will be sent out directly.

Lin Jiayan did not do less similar things.

But this time, she was a little entangled.

No way, this content is really a bit exaggerated.

"Although Xingchen Automobile has made a lot of gimmicks during this time, at least what people say is not a lie."

"I think this kind of news that is easy to be debunked, they shouldn't dare to fake it."

"Otherwise, Messi's side can sue Xingchen Auto at that time."

Fang Dawen was also muttering in his heart.

Why did Xingchen Auto find Messi to sign the endorsement contract without making a sound?

Last year, Messi's performance in the football world was very eye-catching.

Messi made nine appearances for Barcelona in official first-team matches, scored one goal, won the La Liga title with the team, and won the 2005 European Golden Boy Award.

, the title of Argentine Footballer of the Year.

Although it can't be said to be in full swing, it can be regarded as a brilliant performance.

Generally, this kind of star can't look down on the endorsement contract of China's own brand car companies.

"Xingchen Automobile has not officially announced that it has signed Messi, and these articles are all released by us."

"Even if people want to sue, they can't sue, right?"

As soon as Lin Jiayan said this, Fang Dawen immediately retorted: "The emails sent to us by the other party are all recorded, this kind of denial, I believe that Xingchen Automobile should not do it, it hurts too much character." ”

"Then I'll go first?"

Anyway, I've reported to the above, and even if there is a problem, it won't be my own problem.

Lin Jiayan is now also beginning to learn to protect herself.

"Wait a minute, there's a news release from Autohome about this?"

Fang Dawen was still a little worried.

In case Xingchen Automobile wants to pit NetEase, then he will lose points on the company's top management.

"I've just seen it, and Autohome has already released the news."

"And it's still in the most prominent position."

"But the pictures in there, no matter how you look at it, it looks like it's from Photoshop."

"Otherwise, how could there be a photo of Messi and Zi Weixing?"

As soon as Lin Jiayan said this, Fang Dawen was completely relieved.

As for PS not PS, he is not worried at all.

Anyway, it wasn't they P who went up.

"Then send it!"

"Then keep an eye out and see how the article reacts."

……

"Peng Lin, you arrange someone to follow you and see how effective Xingchen Automobile's appointment with Messi is."

"If it works out, we can also consider signing a celebrity spokesperson."

With the release of the press release provided by Xingchen Automobile on various websites, the relevant information naturally spread quickly in the automobile circle.

Even many domestic fans have realized the existence of Xingchen Automobile through this incident.

"Judging from the current situation, Xingchen Automobile is gambling."

"I signed a ten-year contract at once, but I didn't even have a decent signing ceremony."

"I guess I want to get Messi's portrait endorsement rights in some way, right?"

Peng Lin feels that this matter may be a little different from ordinary endorsements.

He's a little disdainful.

"Mr. Cao has never disappointed everyone."

"If they choose a strange way of working together this time, then maybe there's something in there that we haven't seen through."

It's not the first time Li Su has dealt with Cao Yang.

It's obviously not that he doesn't think that Cao Yang will do something that suffers.

"That's right, I'll arrange for someone to follow up and see what new news comes out in the future."

"Xingchen Automobile has not even announced the endorsement fee, and I guess it didn't cost a lot of money."

"I don't know why Messi's side would agree to such cooperation."

Peng Lin's reaction not only represents him alone, but represents a type of person.

In other words, although the signing of Messi's spokesperson by Xingchen Automobile immediately became the headline news in the automotive industry, the repercussions were not so great.

After all, Messi's popularity in China is not so high now.

In a few years, the situation will be completely different.

……

"Mr. Cao, now that we have signed Messi, the popularity on the Internet has also risen."

"But there are many people who say strange things, think that we have done an opportunistic thing, and even think that we are stupid and have a lot of money, and we have been cheated."

"I think if Messi should find a chance to come to China this year, and we will use up the first platform opportunity?"

is about to go on vacation, but Zeng Tingting feels a little unsteady in her heart.

This development of public opinion is a little different from what I want.

"It's just a signing ceremony, it doesn't make that much sense."

"The other party can agree to our current price because we don't toss."

"Although it is said that I will attend an event and shoot an advertisement once a year, the contract specifically mentions it."

"Most of these events are held in Europe, and they only come to China once a year."

"Rather than this, it is better to wait until the new car launch of our Xingchen 2 and Xingchen 3, and let Messi come over more valuable."

Cao Yang feels that as long as someone discusses it, even if it is not so positive, it does not necessarily need special attention.

Sometimes, black and red are also red.

As long as it doesn't affect the brand image of Xingchen Automobile, let those people discuss it.

"Then I'll arrange someone to guide public opinion, and simply suppress the heat of this matter?"

Since Cao Yang didn't plan to ask Messi to come over and cooperate with the platform now, Zeng Tingting must have to think of other ways.

"Isn't there going to be a bonus again this year?"

"You don't need to ask people to do anything, as long as you report the number of bonus months issued by Nanshan Group, it is enough to attract everyone's attention."

"Then the day after tomorrow, isn't Mr. Zhu and his entourage from Chuncheng Automobile Group coming over?"

"When the time comes, we will definitely talk about some cooperation, and we will promote this cooperation on the Internet together, isn't it another news?"

Cao Yang casually found two reasons for Zeng Tingting.

"I see."

"Then I'll arrange it first."

Whether it is Xingchen Automobile or Autohome, there are special ones for this work.

It can be said that no automobile company in the whole of China attaches more importance to the guidance of public opinion and public relations on the Internet than Cao Yang.

Under the banner of Autohome, there is even a group of exclusive water armies.

At the critical moment, the opponent can experience the power of Nanshan Group.

(End of chapter)