Chapter 336: Zi Weixing's propaganda has never taken an unusual path

Dongying people also need to celebrate the New Year.

It's just that after the magic change, their year has become a Gregorian year.

The Spring Festival in China is no longer a festival in Dongying.

So when Huaxia was having the Spring Festival, the people of Aisin Seiki were still at work.

"A large number of planetary gear sets are the only way to develop 8AT."

"Nanshan Gearbox, an 8AT used in Xingchen cars, uses four sets of planetary gears."

"The planetary gear sets are engaged and separated by five gear shifters."

"The 8AT we are developing also has a structure of 4 sets of planetary gears, but the shift mechanism is 7."

As the R&D director of Aisin Seiki, Hiroyuki Nakazawa personally brought a group of designers to disassemble the 8AT of the Nanshan gearbox.

Previously, the Huaxia branch had dismantled an 8AT in advance and gave part of the data.

But there are some things that always feel incredible until you see them with your own eyes.

"The 8AT is more fuel efficient than the 6AT, and the efficiency is comparable to that of the dual-clutch transmission, and according to our research, the 8AT is 20% cheaper to manufacture than the 6-speed dual-clutch transmission, and the ride is better."

"It seems that Nanshan Gearbox is ready to go all out on the AT in the future."

"Now that they've built up a technical advantage, we have to follow up as soon as possible."

Okumura is also in a hurry now.

As the head of the sales department, he is most concerned about the change in Aisin's turnover.

In recent years, Toyota's global sales have increased, but Aisin's turnover has been declining.

Because the turnover of other customers has dropped so much.

Especially with Ford, Aisin is almost gone.

"Now the R&D investment of various enterprises in 8AT has indeed suddenly increased a lot."

"According to the information that we don't fully know, ZF, Ford Motor, Hyundai Mobis, they are already developing 8AT."

"But except for the Nanshan gearbox, other people's speed will definitely not be able to catch up with us."

"Aisin's strength is not so easy to catch up."

Hiroyuki Nakazawa still has some confidence in the R&D team he leads.

According to the original plan, the Aisin 8AT will be the world's first 8AT.

However, a Cheng bit gold came out halfway.

"Does the performance of the 8AT of the Nanshan gearbox match the news announced?"

The purpose of dismantling research is to benchmark and learn from others.

But to learn from each other, the first thing to do is to figure out the parameters of the other party.

How else to learn?

"Judging from the current testing situation, it is basically right."

"Compared with theirs, our 8AT is still a little behind in various parameters."

"That's what makes people feel incredible."

"How can a local gearbox company in China make such a good gearbox?"

Speaking of which, Hiroyuki Nakazawa's face was a little ugly.

This doesn't make sense.

"Do you think it's possible for us to poach some people from the Nanshan gearbox?"

"Being able to come to work in Dongying should be something that many Chinese people are looking forward to, right?"

As soon as Okumura proposed this, Nakazawa's eyes immediately lit up.

Soon, though, he became lost again.

"The 8AT of the Nanshan gearbox, we have disassembled it, and there is not necessarily much secret in the design."

"Some of the patents in it have been registered in major countries, and if we want to copy them directly, we will definitely infringe."

"It's nothing more than the accuracy and tolerance data of some parts, and we can't grasp it more accurately."

"But this aspect has always been our Aisin's strong point, and there is no great need to learn from Nanshan."

Hiroyuki Nakazawa still has a good understanding of the current situation.

Being able to poach people from the Nanshan gearbox certainly allows Aisin to better understand the other party's situation.

But for Aisin's 8AT, the significance is really not that big.

"Then are we just passively chasing after us?"

"I heard that Nanshan Transmission has been in contact with Ford, General Motors, Mercedes-Benz and BMW and other car companies, and if these auto giants are using Nanshan Transmission's 8AT, it will be very bad news for us."

Okumura is an ambitious man.

Naturally, he was unwilling to love Shin and just supply Toyota.

In that case, the development space will be relatively limited, and the social influence will be greatly reduced by one level.

"We can only think about some process optimization to see if we can further improve the performance of our 8AT."

"When it comes to this level of gearbox, the performance is a little worse, but in fact, the impact is not so big."

"The most important thing is to match and tune with the engine, and we are definitely better at this than Nanshan gearbox."

"It is entirely possible that the powertrain equipped with the Aisin 8AT will be more powerful than Nanshan."

"Of course, finding a way to reduce costs is also something that must be considered."

"Otherwise, the technology of Nanshan gearbox is better than ours, and the cost is lower than ours, and it will be difficult to grab orders from them."

As soon as Hiroyuki Nakazawa said this, Okumura's head was going to be big.

Specific cost?

When will Dongying enterprises compare costs with Huaxia enterprises?

"It seems that we have to consider the production of 8AT at the Huaxia factory as soon as possible."

"Or it can be put to Southeast Asia to produce, otherwise the cost is unlikely to completely drop to a similar level as Nanshan gearbox."

Okumura has a clear understanding of the labor costs in Dongying's country.

Whether it is the wages of the workers, or the value of water, electricity, gas and land, there is no way to compare with Huaxia.

In this case, the production cost of Aisin gearbox is destined to be higher than that of Nanshan gearbox.

Placing the main production location overseas is an unavoidable choice.

Invisibly, Cao Yang can be regarded as making an alternative contribution to the development of the Chinese transmission industry.

After all, if Aisin were to put 8AT into production in China, it would inevitably recruit some relevant personnel to engage in this work.

Even if many technical parameters are not announced, local technicians can learn something after all.

……

While the people of Aisin Seiki were disassembling the 8AT on the Zi MSI, the Porsche engineers were driving the Zi MSI to carry out various tests.

"Lai Ping, Xingchen Automobile's Ziweixing, will be officially listed in Germany next month."

"The dealers they are looking for still have some overlap with ours."

"Do you think we're going to stumble on them through a dealer?"

Wei Dejin didn't put Xingchen Automobile in his eyes.

But the test during this period of time has subverted many of his cognitions.

I didn't expect Cao Yang's cattle at the Yangcheng Auto Show to be a fact.

"How many Purple Microstars can sell in Germany, we don't know at all."

"But Porsche's sales in China are constantly rising."

"If we take the lead in using some tricks, and people Xingchen Motors will follow the example, and the biggest loss will definitely be Porsche."

As soon as Lai Ping said this, Wei Dejin immediately knew what he meant.

Fortunately, he mentioned it like that, and he didn't particularly care.

"This purple MSI, I always feel a little bit of Porsche 911 style."

"In particular, the styling of the front part of the car has a little bit of similarity with many of our models."

"The Chinese people said that it was an original new model, in fact, I think it is not the road that escaped the east and the west."

Wei Dejin tried his best to find out a little more fault with the purple microstar.

However, there are really not many places where you can go to criticize.

It made him feel a little depressed.

When will Porsche feel a little passive in the face of Chinese car companies?

"In the exterior design of the car, there will inevitably be a trace of design elements that borrow from each other."

"It is obviously untenable to say that Ziweixing is a copy of Porsche's model just by virtue of this feature."

"If we make this news public, it may cause some people to be disgusted."

"Wei Dejin, I feel that when Porsche designs some models in the future, it is necessary to make some special adjustments for the Chinese market."

"For example, Audi, they have launched an extended version in Huaxia to make the wheelbase longer."

"BMW and Mercedes-Benz are doing similar things."

Lai Ping's understanding of Huaxia is obviously much deeper than Wei Dejin.

When Chinese people drive, many times they want to travel together as a family.

The seating space in the rear seats becomes very important.

This is not very different from the market demand in Europe and the United States.

However, even in later generations, Porsche did not launch any extended version of the model.

"When it is lengthened, the handling performance of the car will definitely decrease."

"We can't smash our signboards."

Without even thinking about it, Wei Dejin rejected Lai Ping's proposal.

"You're right, the handling of the extended version is definitely reduced, but only professional drivers can clearly feel this change."

"For most consumers, they don't feel that the driving performance of the extended version has deteriorated."

"There are even fewer consumers in Huaxia who know how to drive."

"So I think we can consider launching a part of the extended version of the model in Huaxia."

"For example, the Cayenne, which is a good SUV that we are selling now, can consider launching an extended version."

In terms of exterior design, Lai Ping is naturally an authority on Porsche cars.

However, in the setting of the size parameters of some models, it is not him, the designer, who has the final say.

Obviously, Wei Dejin, the CEO, has a much higher voice in this regard than Lai Ping.

"When we don't extend the length, won't Chinese consumers also be happy to buy?"

"Not to mention the fact that we have to redesign a bunch of parts to launch the extended version alone, the cost of those parts alone will lead to an increase in our selling price, and in the end the sales may not only not increase, but actually decrease."

As soon as Wei Dejin retorted like this, Lai Ping didn't know what to say.

After all, his proposal was only based on the situation of other manufacturers and the needs of Chinese consumers.

Whether it is really the most suitable is the best, and he can't pack the ticket.

However, he has always been very conceited, but he put forward a bolder proposal, saying: "Wei Dejin, you said that if this purple MSI is slightly changed and replaced with the Porsche logo, as our coupe to launch on the market, will it also be liked by many people?" ”

Lai Ping always felt that the design of Zi Weixing was very consistent with his imagination in the dark.

That's why such an unbelievable plan was proposed.

"Lai Ping, although you will retire in a few years, you are already past the peak age of designers."

"But this kind of thing to find the appearance of the model cooperated with Huaxia Automobile Company, we Porsche will never do."

Wei Dejin gave his answer very seriously.

In his opinion, this is completely an act of price dropping.

However, his answer made Lai Ping feel very uncomfortable.

This made some of the ideas in his mind, which were originally in the embryonic state, begin to loosen up a little.

It's time to think about returning to your home country in the future to continue to shine.

……

"Ah Yang, the beta version of our Weibo has been developed."

When the Spring Festival in China had just ended two days ago, Fang Sisi brought good news to Cao Yang.

He had previously provided Fang Sisi with various ideas for a complete Weibo.

In this case, the R&D progress is naturally fast.

If it weren't for Fang Sisi's excellence, if he wanted to achieve good results as soon as the project he hosted was launched, Weibo would have been able to get a beta version before the Spring Festival.

"Great!"

"Yesterday, Zhang Song Wenye sent a list of information about a group of celebrities."

"When Weibo is officially launched, you can invite these stars to settle in and make a good reputation."

"At the same time, you can also advertise on various portals and forums, and let Weibo users break through the 10 million mark within a month, completely establishing its dominant position."

Weibo is such a big killer, Cao Yang knows very well that other companies will definitely follow suit when the time comes.

Therefore, we can only play a time difference and seize users before everyone reacts.

It's like going to various portals to advertise, which is feasible at the beginning.

Wait until the various portals react and are ready to start engaging in Weibo, and then advertise to you, that is something you don't even think about.

"No problem, I've already said hello in advance at the Huaxia Channel Advertising Center."

"When Weibo is officially launched, it will start advertising on Huaxia Channel."

"But after we operate like this, all kinds of publicity expenses are very exaggerated."

"Until now, I didn't know how Weibo could make money."

"If you rely on advertising money alone, you may not be able to earn back your investment in the future."

Fang Sisi said a little worriedly.

Spending money is very cool, but how to make money is more painful.

"You can rest assured, as long as everyone sees the influence of Weibo, the advertising fee will be much higher than you think."

"And advertising on Weibo, sometimes it is difficult for users to feel it."

"This kind of advertising will also be much more effective than blunt ads, and it will appeal to many people."

"Especially all kinds of entertainment companies and celebrities, they may all be our advertisers at that time."

As soon as Cao Yang said this, Fang Sisi was a little confused.

Will celebrities become advertisers on Weibo?

Is this the other way around?

"Ah Yang, aren't we begging those big stars to help promote Weibo now, why do you want them to pay to become our customers?"

"If you can do that, it's definitely going to be big news in the Internet industry."

Although Fang Sisi is very smart, there are some things that you can't compare to Cao Yang's vision if you are smart.

"It's easy."

"Isn't there a ranking of popular news on Weibo?"

"If a singer releases a new song, do you want the news to be on the top news charts?"

"A new movie is about to be released, do you also hope that related news can be on this news list?"

"Or conversely, if a big celebrity's negative news is on the list, will he want to take the news down?"

As soon as Cao Yang said this, Fang Sisi was immediately stunned.

Can it still be done like this?

Sounds a bit ridiculous.

But when you think about it, it seems entirely possible.

"Ah Yang, you ......"

"I don't even know how to describe it."

"I feel that the Chinese entertainment industry will be harvested by you in the future."

"But this model, is it easy to be scolded in the future?"

Bing Xue's smart Fang Sisi is naturally able to understand the various meanings and influences behind the cases that Cao Yang said.

"It depends on how to grasp the degree."

"In short, if Weibo is done well, it will be of great benefit to Xingchen Automobile and Nanshan Film and Television."

"And they promote each other, and in the end, what I want to achieve can be achieved smoothly."

"Wait until you send me the beta version to experience, if there are no major problems, it will be officially launched on February 1."

The impact of making Weibo out before the arrival of smartphones is definitely much greater than when Weibo officially appeared in 2009.

Even in later generations, Weibo's influence in some fields is still very large.

For the development of Xingchen Automobile and the promotion of Ziweixing, Cao Yang naturally wanted to personally guide Fang Sisi.

When the time comes, a former Huaxia TV highly educated beauty reporter will start a business, and maybe Fang Sisi can become a unique existence in the Internet circle.

When the time comes, let Fang Sisi directly promote Ziweixing, and the effect will not be worse than that of a first-line star.

……

On January 17, 2006, statistics released by the China Internet Network Information Center showed that as of December 31, 2005, the number of Internet users in China reached 111 million, an increase of 17 million over the end of 2004.

The Internet penetration rate reached 8.5 per cent, and for the first time, the number of people with broadband Internet access exceeded the number of people with dial-up Internet access.

This can be said to be the beginning of the rapid development of the Internet in China, and the number of Internet users in China will rise directly to 450 million in the next five years.

With such a large number of netizens, combined with the advent of the smartphone era, there have been more than ten years of unlimited scenery in the Internet industry.

Nanshan Group launched Weibo at this time, which is naturally a wave of dividends.

"Mr. Cao, our company has contacted more than 100 celebrities, and the other party is willing to register on Weibo and post some simple slogans on it."

"At the same time, the first TV series "Struggle" invested by our Nanshan Film and Television has also completed preparations, and filming will officially start next week."

"This makes more people in the entertainment industry willing to take the initiative to cooperate with Nanshan Film and Television."

Zhang Songwen knew that Cao Yang attached great importance to the launch of Weibo, so he specially called Cao Yang to report his achievements during this time.

Pulling a group of celebrities to Weibo to gain momentum, and then driving a group of fans to settle in Weibo, this is Cao Yang's publicity plan for Fang Sisi.

If Nanshan Group has never intersected with the entertainment industry before, then this task is completely difficult.

Now with Nanshan Film and Television, the situation is completely different.

Under Zhang Songwen's intentional or unintentional publicity, the news that Nanshan Group invests 100 million yuan every year to shoot TV series and movies has spread in the circle.

Whether it is some film and television companies or celebrities, they all take a fancy to this piece of fat.

What's so difficult about just registering a Weibo and posting a manuscript?

"Well, when the time comes, Weibo will give the corresponding star a VIP certification."

"For the celebrities who take the initiative to cooperate with us, there will also be some return plans on Weibo."

"When the time comes, you can also see which celebrity has an urgent need for publicity recently, and you can ask Weibo to help you operate, so that everyone can see the power and usefulness of Weibo."

Cao Yang knew that most of the celebrities who promised to help at this time must not have realized the importance and power of Weibo.

Since everyone is still unaware, let's help them improve their understanding.

"For these stars, it is already the best result for us to invest in a few more TV series or movies, and then give some good roles to people with a high degree of cooperation."

"If there are other surprises, there will definitely be more celebrities who will take the initiative to cooperate with our publicity in the future."

Zhang Songwen is also very aware of the reality of the entertainment industry.

If you can give benefits to others, they will always cooperate with you.

Otherwise, where did you come from?

"In terms of film and television investment, you can also see if there are other suitable dramas in the near future."

"As long as the drama is not very bad, you can vote for a few first, so that everyone can see the strength of the company."

Cao Yang naturally knows how realistic those stars are.

So don't count on the resources of these people for white/prostitution.

Soon, under the driving role of these stars, Weibo caused a huge repercussion in the Chinese Internet industry as soon as it was launched.

On the first day of the official launch, the number of registered users reached 500,000.

What's even more exaggerated is that the number has already become 1 million before the next day is over.

In the following days, it increased exponentially.

The advertisements of Huaxia Channel, the advertisements of the four major portals, the strategies of the water army of various forums, and the entry of celebrities......

All kinds of big moves are on the same page, and Fang Sisi's Weibo is in charge, but it is difficult to avoid popularity.

However, Cao Yang, the initiator, left Yangcheng at this time and went directly to Chuncheng to discuss the matter of the big red flag with Zhu Zhengfeng.

The automobile industry is the foundation of Nanshan Group.

Cao Yang is very clear about this.

(End of chapter)