Cao Yang chatted with Zhang Songwen for an afternoon.

Of course, the content of the conversation is not limited to "Struggle".

Nanshan Film and Television is for Xingchen Automobile, and to meet the needs of car implantation, only urban dramas are more suitable.

And urban dramas are also relatively wide in terms of audience audiences.

Although Cao Yang did not directly take out the "Imperial Capital Love Story" and "Snail House" in later generations to talk about things, he also put forward some requirements for Zhang Songwen in and out of his words.

"Mr. Cao, Mr. Fang asked me to list some influential stars in the circle, and I am going to let them help with some publicity."

"I think this matter wants to make those people more active, and the best thing is to release the news of Nanshan Film and Television's investment of 15 million to shoot "Struggle" before the Spring Festival, so that everyone knows our strength."

"After all, the people in this circle are very realistic."

"When they see that Nanshan Film and Television has a future, they will take the initiative to cooperate and do something."

"Otherwise, maybe the phone call will be just hung up."

Zhang Songwen came to Cao Yang today to report, and the most fundamental purpose was to formally finalize the investment tomorrow.

The first funds were also transferred to the crew's account.

Then you can start the publicity.

"No problem, you can also make a noise on some occasions when the time comes."

"Our Nanshan Film and Television Association will give priority to cooperating with stars who help Xingchen Automobile to carry out publicity."

"If there is a star who directly buys Ziweixing by himself, then as long as there is a suitable opportunity, he will be preferred."

Celebrities have their own unique influence.

Although most of the people who chase stars are not the target customers of Ziweixing, it is still very beneficial to enhance the brand power of Ziweixing.

Besides, the people who chase stars now are not target customers, and in ten or eight years, there will definitely be some of these people who will be the target customers of Xingchen Automobile.

"No problem!"

"I will also release the news that Nanshan Film and Television is going to invest 100 million yuan a year in the film and television field."

"At that time, we will definitely not only shoot one "Struggle", and other suitable investments will also be made."

"We can even directly sign some suitable actors and train stars ourselves."

"In this way, if you want them to cooperate with the promotion of Ziweixing, you can cooperate with it."

Zhang Songwen used to be the teacher of Beiying, so naturally he knew a lot of actors.

There are even some people who are not famous, but he thinks their acting skills are good.

"You can make your own decisions on the specific operation of Nanshan Investment, and you can regularly report on the company's development every month."

Zhang Songwen is his cousin, and his character has undergone the test of history.

So Cao Yang still trusts him.

The most important thing is that the investment in Nanshan Film and Television is indeed nothing to Nanshan Group.

The tax paid in a year is much higher than that investment.

"Thank you Mr. Cao for your trust, I will return to the imperial capital tomorrow and start arranging some related things."

"I've arrived in Yangcheng, why don't you go back to your hometown?"

"Don't go back first, the company is now full of things, there are many things to be busy, I am ready to find a chance to go back to my hometown after this wave of busyness!"

I haven't had the opportunity to film for so many years, and now I can finally show my strengths.

Zhang Songwen naturally didn't want to waste a day.

If it weren't for the Spring Festival soon, he couldn't wait to feel that he had settled down the actors with Director Zhao and started filming immediately.

……

On Chinese New Year's Eve this year, Cao Yang spent time in the company with his mother as always.

More than half of Nanshan Group's current turnover is export business.

So the Spring Festival or something, naturally it is impossible for everyone to have a holiday.

Mi Ying, the secretary, also continued to stay in the company today to work overtime.

In the past few years, she has officially grown into a strong woman in the workplace.

As the director of the general manager's office of Nanshan Group, she has the same level as the general manager of each branch.

However, no one in the entire company dared to chase her.

"Mr. Cao, I think this year's company anniversary celebration or year-end party, do you invite "The Same Song" over?"

"When the time comes, a "Same Song - Into Nanshan Group" or "The Same Song - Into Xingchen Automobile" or something like this should also be very beneficial to the publicity of our group."

"The most important thing is to further improve the cohesion of employees."

Although this year's Chinese New Year's Eve was also held in the cafeteria, there were many employees who performed spontaneously.

Although this kind of self-entertaining performance is also necessary, the atmosphere is naturally worse than inviting stars to come over to perform.

Cao Yang can not chase stars, but it does not mean that the employees of Nanshan Group are not chasing stars.

"That's a good idea, you can find someone to arrange it when the time comes."

There are so many things in the group every day, and Cao Yang knows a lot of things.

There's no need to worry about everything, or you won't be busy.

Cao Yang wants to develop the Chinese automobile industry, but he is not exactly a workaholic.

"Actually, I think if you want to promote Xingchen Automobile, can you consider sponsoring which F1 team?"

"When the time comes, we will provide engines or simple titles, which should be very helpful to enhance the brand power of Xingchen Automobile."

Zeng Tingting put forward her opinion on the side.

Obviously, she thinks it's better to spend money to play F1 than to spend money to invite "The Same Song" to come over for a gala.

This is an improvement of hard power for Xingchen Automobile.

"F1 is the top race in motorsport, and the overall arrangement of the whole year, the organization of each race, the work of the teams, the TV broadcast and other aspects are well organized, and it is really something to consider."

"However, if you want to set up an F1 team and get some good rankings, you can't do it in a day or two."

As the world's highest-level racing competition, the World Formula One Championship, which is known as the "world's three major sports events" along with the Olympic Games and the World Cup, is F1, and Cao Yang naturally knows it.

I have also considered that Xingchen Automobile will join this competition in the future.

Especially after the sports car comes out in the future, these competitions are even more needed to make everyone feel the strength of Xingchen Automobile.

It's just that he doesn't think it's the best opportunity yet.

By the time of the 2008 financial crisis, many fleets were no longer able to operate.

At that time, spending money to buy a fleet directly was not more troublesome than anything else?

"That's true, but I think we can let the wind out first."

"This is also a good publicity point for Xingchen Automobile."

"As for when we're going to actually start Formula 1, it's all negotiable."

Zeng Tingting is also becoming more and more flexible now.

Look for all kinds of opportunities to touch Porsche, Ferrari and other luxury cars, and look for all kinds of hot news to take advantage of hot spots.

If not, then create the opportunity yourself.

Judging from the current situation, these tricks still have a very good effect.

"Formula 1 should cost a lot of money, right?"

"I've heard that it costs seven or eight million dollars to produce an F1 car alone, and that's not counting the cost of research, the cost of design, the cost of wind tunnel experiments, the cost of public and private testing, or else the number would have to be at least doubled."

"Other than that, whether it's buying a team or building your own."

"The cost is staggering."

"The average team has its own factory department, in addition to the staff who race around the world with the team, and the slightly stronger teams have a dedicated test team."

"The Ferrari team is said to have 450 staff members."

"Ferrari started out playing racing cars, and it really didn't have any money, so it made money by going to civilian sports cars."

"Although the publicity effect of F1 is indeed very good, I think it needs to be carefully considered whether it is suitable for Xingchen Automobile, or whether it is suitable for Xingchen Automobile."

"Otherwise, we will have to invest hundreds of millions of dollars every year to engage in F1, but it is better to use this money for other publicity, which may have a better effect."

"Not to mention anything else, it is to hire all kinds of water army, experts, and scholars to promote or boast in various newspapers, magazines, and the Internet in China, and it can also set up the image of Xingchen Automobile's high-end brand."

I have to say that Mi Ying's statement is not unreasonable.

If Xingchen Automobile is really willing to spend hundreds of millions of dollars to find a water army to publicize, the effect is definitely not bad.

In fact, Xingchen Automobile is already doing this work, but the intensity is not to the extent of hundreds of millions a year.

"Using F1 to promote our Xingchen Motors, this thing can definitely be done."

"However, for the current Xingchen Automobile, the conditions for directly entering F1 are indeed immature."

"Companies can set up a team and let them learn about the rules of F1 first."

"At the same time, you can also tentatively approach some F1 teams to see if they have any intention of selling."

"In two or three years, when the conditions are ripe, we can buy a team and go straight to F1."

Cao Yang did not adopt Zeng Tingting's proposal, nor did he adopt Mi Ying's proposal.

Instead, they combined what they said and adopted a part of each.

"Mr. Cao's proposal is indeed more in line with the actual situation of our company."

"When the time comes, I'll personally find a few people to be responsible for the pre-planning of the F1 project."

"At the same time, this year we can also find the right time to expose the fact that we are preparing for the F1 project."

"You can even ask the designers at the institute to design a few renderings of F1 cars to match some of our publicity."

Regarding Cao Yang's decision, Zeng Tingting naturally did not have any opinions.

Anyway, the general direction is good for the work of the sales department, and it is also in line with the idea she originally proposed.

"I think that since the F1 project can be established, can the preparations for the WRC World Rally Championship be carried out simultaneously?"

"Compared to Formula 1, the threshold for WRC is a little bit lower."

Not to be outdone, Mi Ying also put forward a new proposal.

Although she was not born in the automotive industry, she has learned a lot of knowledge in the automotive industry in Nanshan Group over the years.

All kinds of famous automobile events, she naturally has also learned about them.

Especially after Xingchen Automobile was ready to make a sports car, she had a good understanding.

"In addition to formula cars, the WRC should be another race that fans can go crazy about."

"The competition is fierce, and the legendary charm of the car is brilliantly displayed."

"Unlike the track race, which takes place in a closed-loop course, it races all over the world in different conditions such as rainforests, mud, snow, deserts and winding mountain roads, making it one of the toughest races in motor racing."

"This special requirement also makes the WRC one of the most attractive competitions."

"Mr. Cao, Director Mi's proposal, I think it can be considered carefully."

Zeng Tingting naturally would not blindly oppose for the sake of opposition.

Although her relationship with Mi Ying is a bit delicate, it is not a big contradiction.

Participating in the WRC is obviously good for the company, and it is also good for the work of the sales department.

Naturally, she had no reason to object.

"The cars used in the WRC are all modified from production models."

"That's one of the reasons for the popularity of the event, because these cars are products that you can see in everyday life, unlike supercars or formula cars like touring cars."

"If our Purple Microstar is properly prepared, it can go to the WRC."

Mi Ying once again added her opinion.

Seeing that the two female generals of the company were so active in their proposals, Cao Yang naturally would not object.

"WRC competitions can travel the world, across continents."

"The track is varied, the snow and ice track in Sweden, the '10,000 turns' in Corsica, the rolling hills and enthusiastic spectators in Argentina, the heat in Nairobi, the rain in England."

"The WRC track environment creates a strong visual impact."

"As the rear of the car flicked by, the sand and dust also flew into the sky through the tires, and the atmosphere quickly ignited."

"That kind of scene really makes people's blood boil."

"However, the rules for participation in the WRC are also very strict."

"For example, the participating vehicles must be prototype cars with an annual output of more than 2,500 units from major car manufacturers."

"At the same time, there are strict restrictions on the size, weight, displacement, and power of the modified car."

"And each WRC car must have a driver and a navigator on board."

"The most important thing is that all the cars are all-wheel drive with a 2.0-litre turbocharged engine, as specified by the WRC."

"Our Ziweixing is going to compete, and we have to modify it well."

"We can start the preparations now, but if we want to officially participate in the competition, I guess it will be until next year."

With Cao Yang's decision, the preparations for F1 and WRC of Xingchen Automobile have officially started.

In the future, when Chinese car enthusiasts watch these two races, they will be able to see their own domestic teams participating.

This should be a good thing to enhance the influence of these two events in China.

For this reason alone, if Xingchen Automobile wants to participate in these two events, it will be able to get a lot of preferential treatment from the International Automobile Sports Federation (FIA).

(End of chapter)