There are no eternal friends between enterprises, only eternal interests.

This is absolutely true.

Cao Yang has a very clear understanding of this.

The relationship between Nanshan Group and Ford Motor is the same.

"Chris, everything is business, everything is negotiable."

"Including our 1.5T and 2.0T turbocharged engine technology."

Without too much entanglement, Cao Yang agreed to this general direction.

Through this cooperation, if the turnover of Nanshan Engine can exceed that of Nanshan Gearbox, then Nanshan Group's goal of becoming a 100 billion enterprise can be achieved as soon as possible.

As for clinging to technology, it doesn't really mean much.

With the technical strength of Ford Motor, it was mainly decided to fully switch to turbocharging, so that it would not take a few years to develop an engine of a similar level.

At that time, the cooperative relationship between the two sides will definitely not be so close.

Anyway, in Cao Yang's mind, after the value of this generation of engines has been utilized, it is time to transform to hybrid and electrification.

It's also a good idea to make a good amount of money while the value is at its highest.

"Cao, don't worry, our Ford Motor will never treat our friends badly!"

"Your group's Xingchen Automobile uses the dealer channel of Lincoln, a subsidiary of Ford Motor Co., Ltd. for sales, and will give you an accurate answer within a week."

"At the same time, what you just said about dealing with Dongying car companies, I will also quickly develop it within the company."

"At the same time, we will also consult with people from General Motors and DaimlerChrysler to get things up and running quickly."

Chris is a man of great measure.

Ford Motor is having a hard time every month right now.

Especially after entering 2006, the situation has deteriorated rapidly.

So there is an urgent need for some change.

"Then I'll wait for your good news."

"I just made an appointment with Austin from General Motors tomorrow, and I will have a good chat with him."

"By the way, I would like to ask you to help me promote the adoption of 8AT within the company."

"I think it's also a good thing to elevate Ford's selling point."

The main purpose of coming here today is to open up the sales channels of Ziweixing and the sales of 8AT.

However, Chris never mentioned 8AT, and in the end, Cao Yang threw it himself.

"I'll talk to the design side, but the models on Ford cars shouldn't be used in the near future, and it's possible that Land Rover or Jaguar or Lincoln will do it."

"I'll give you a preliminary reply to this question within a week."

Chris was a rare refreshment.

Cao Yang naturally has no doubts about this.

……

"Mr. Cao, I think the engine technology cooperation plan proposed by Ford Motor can also be mentioned with General Motors?"

"Anyway, the technology has to be licensed, so it's better to authorize a few more and sell more engines and related parts."

Out of the door of Ford, Zeng Tingting immediately put forward her own suggestions.

"If you can cooperate with Ford, General Motors can indeed take the initiative to mention it."

"But it's best if the engines of the two cooperation can be a little different, otherwise it is estimated that they will have opinions."

Ji Hua also put forward his own views on the side.

GM is more difficult than Ford, but it is larger.

Even if it is only the in-depth cooperation in engine parts, it can make Nanshan Group's turnover increase significantly.

For example, the turbocharger of the above engine, there are few in the world that can do well.

A turbocharger casually costs three thousand dollars.

If we can sell 2 million turbochargers to General Motors a year, we can achieve a turnover of 6 billion yuan.

Not to mention the turbocharger, Nanshan Group can also provide high value-added parts for engines such as generators, starters, and high-pressure oil pumps.

At that time, maybe General Motors will be able to contribute 10 billion yuan in turnover to Nanshan Group a year.

"Mr. Cao, if we supply a large number of parts to General Motors and Ford, it is possible that the other party will ask us to build factories in North America in order to reduce supply risks."

"How to deal with this aspect may have to be considered in advance."

Mi Ying, who hadn't spoken much, interjected beside her.

So far, all the factories of Nanshan Group are in China.

In foreign countries, only some offices have been set up to do some daily docking with various customers.

If you want to set up a factory, the situation is completely different.

"When the time comes, depending on the situation, if you really want to set up a factory, it will only set up an assembly plant, and all the components will be purchased from China, otherwise the cost will rise very much."

"In the case of the assembly plant, we can make the most of our robotics and equipment technology and reduce the number of personnel as much as possible."

Cao Yang had no good influence on the workers in the United States.

If you can use these "uncles" or use them less, it is naturally better to use them less.

If you really want to use it, you must also look for those who are obedient.

"Mr. Cao, in fact, if you want to set up a factory, you don't have to set it up in the United States, you can go to Mexico in the south."

"In North America, there are free trade agreements between several countries, and we should be able to meet the requirements of our customers by setting up factories in Mexico, and at the same time reduce costs."

Ji Hua has studied in Germany for many years, and he is also familiar with overseas affairs.

"Many parts companies in Dongying are in the state-owned factories in Mexico, and I think Mr. Ji's proposal is indeed very feasible."

Zeng Tingting also expressed her own views based on the news she had.

"Nanshan Group wants to provide parts to various OEMs, and the improvement of global supply capacity must be a topic that cannot be avoided."

"The sales department also planned in advance to see which countries to set up some branches in the future."

Although Cao Yang wants to keep all the industries in China, sometimes the customer's requirements are there.

If you don't, then you may miss the order.

So after all, we still have to face this problem.

"No problem, I'll arrange someone to sort it out immediately, and also take a look at some policies in various places in advance, so as not to be in a hurry."

For Zeng Tingting, now that there are more and more customers, it is becoming more and more difficult to manage.

All kinds of reasonable and unreasonable needs need to be considered.

Among them, the question of building factories overseas is often asked.

In the next few days, Cao Yang and his party visited other customers such as General Motors and Dodge Motors.

On Ford's side, Chris also quickly gave one of Cao Yang's satisfactory answers.

"Mr. Cao, did they really agree to put Ziweixing on the dealership of Lincoln Motors for sale?"

Zeng Tingting couldn't hide her joy on her face.

Building a sales channel from scratch is a very challenging thing to do.

In particular, Xingchen Automobile is only a Ziweixing car now, and it is still a coupe that takes the high-end luxury route.

It's even harder to do.

Now that Ford's Lincoln channel can be used, things are much easier.

"Tomorrow, we can arrange logistics providers to transport the first batch of Ziweixing to several major cities nearby."

"Our Ziweixing is about to be officially listed in the United States."

As soon as Cao Yang said this, everyone breathed a sigh of relief.

The promotion of 8AT and the overseas listing of Ziweixing were the main purposes of this business trip.

Now there is no particularly obvious progress in 8AT, but fortunately, there is some good news for Ziweixing.

In the next few days, Cao Yang and the others were naturally busy around the listing of Ziweixing.

But after all, it is an away game, and it is obviously unrealistic to make a big move like the domestic listing.

Fortunately, Lincoln's sales channels are sound enough, and the first batch of vehicles transported by each dealer is emptied.

The second batch of vehicles transported from Yangcheng is still floating on the sea.

"Chris, a coupe of the Chinese people actually dared to sell for $119,900 and $124,900."

"Where do they get their confidence?"

Melgan, as the vice president in charge of sales of Ford Motor, naturally knows about the consignment of Zi MSI in Lincoln's sales channel.

It was even after he nodded that the project could move on.

Now that the other party's model is officially launched, the people below will naturally report the relevant situation to him.

Because this project was proposed by Chris, the director of purchasing, within the company, Melgan couldn't help but complain to Chris after a joint meeting of production, sales and supply.

"This price is really not cheap, even a little high."

"But the appearance of their car is no worse than that of a Porsche or a Mercedes-Benz BMW."

"It is the first model in the world to use 8AT and LED headlights, and the performance in all aspects is still very good."

"Now it's just that it's less well-known, and few consumers know about it."

Chris naturally did something about Zi Weixing.

Otherwise, how would he dare to push this project at will within the company?

"Aren't the models designed by the Chinese always like to copy the appearance of other manufacturers?"

"This Cao Yang is really an anomaly."

Melgan felt that he was a little confused about this.

Cao Yang's power, he is not completely unaware.

After all, the F150 is the design design given by Cao Yang.

But it's a bit of a surprise to be able to design amazing models over and over again.

"Caoyang is indeed a very special partner, and now we have in-depth cooperation with them not only on the 6AT, but also on the engine."

"This kind of thing was unimaginable in the past."

"But now it's slowly becoming a reality."

Chris and Melgan were chatting there.

As the object of small talk, Cao Yang unexpectedly received a call from Zhang Songwen.

"Mr. Cao, I heard that Hollywood is preparing to shoot "Transformers", and many of the characters in it can be implanted in car advertisements."

"I deliberately filmed it more than ten years ago, and the shooting was a failure at that time, and it is said that the preparation of "Transformers" this time was not so smooth."

"Neither General Motors nor Ford Motor is willing to spend too much advertising money on ad placement."

"I think it's okay to consider making Zi Weixing a character in "Transformers"?"

Zhang Songwen knows very well that Cao Yang cares about Xingchen Automobile very much.

This time I went to the United States, and a very important task was to do work for the listing of Ziweixing.

Now that he has the opportunity to place advertisements in Hollywood blockbusters, he naturally wants to report to Cao Yang.

Whether it succeeds or not is another matter.

"Transformers?"

Cao Yang was taken aback, hasn't the film started filming yet?

He really doesn't remember much.

In later generations, there were six or seven films in this series, and although it cannot be said that every one of them was successful, it was a very classic movie on the whole.

The most critical thing is that when it comes to car implantation, there are few films that have been more successful than it.

"Yes, it's been in preparation for a long time, and if there are no surprises, it should be up in a few months."

"It should be available next year."

"However, Hollywood's film investment is relatively large, and the cost of advertising placement is often relatively high."

Although Zhang Songwen has not mixed in Hollywood, as a person who loves acting, he must have a good understanding of the situation in Hollywood.

Not to mention the huge difference in the remuneration of various actors, the investment amount of the film is even worse by more than an order of magnitude.

People invest hundreds of millions of dollars at every turn.

In China, the investment of more than 100 million yuan is as rare as the giant panda.

"Can you get the crew's contact information?"

"I'll contact you personally."

I don't know, forget it, now that I know that there is still an opportunity for advertising placement, Cao Yang will definitely not give up.

Even if it's more expensive, it's not unacceptable.

Even a direct investment of a portion of the capital is acceptable.

"I'll send it to your mailbox in a moment, this is the contact information of one of the assistant directors of the other party."

Obviously, Zhang Songwen had made preparations before he called.

Soon, after Cao Yang received this contact information, he contacted the other party.

Lang had a concubine interest, and the two parties immediately agreed to meet and talk about it the next day.

……

Cao Yang's trip to Hollywood went more smoothly than expected.

I made an appointment with the assistant director, but when I met directly, it was the director Michael Bay.

This is certainly a good thing for the cooperation negotiations between the two sides.

"Cao, I heard that you want to implant a car ad in Transformers?"

After a few greetings, Michael went straight to the point.

So far, there have been a lot of advertising placements for movies, but they have not yet reached Michael's expectations.

The main reason is that several local car companies in the United States are not very strong this year and are unwilling to pay a lot of money.

Some car companies in other places, he doesn't want to destroy some of the settings in the original comics.

That is, Huaxia has developed very fast in recent years, and Michael wondered if he could do something, so he was willing to talk to Cao Yang.

"Michael, this is our purple MSC, it was just launched a few days ago, how do you look at this look?"

Considering that the other party is not a person in the automotive industry after all, even if there is a recent study on the automotive industry due to advertising placement, the research object must not include Ziweixing of Xingchen Automobile.

So Cao Yang took the initiative to introduce the situation.

"It is the fastest coupe in the world, and it is the first in the world to be equipped with an 8-speed automatic transmission and LED headlights......

"Our Purple MSI is now available at Ford's Lincoln brand dealerships."

"It sells for $119,900 and $124,900 ......"

Before talking about advertising placement, Cao Yang first briefly and quickly introduced the situation of Ziweixing.

As a big Hollywood director, Michael definitely didn't want to find a very ugly car to implant in his movie.

However, seeing the purple microstar shape displayed by Cao Yang, Michael's expression obviously changed a little.

"Huaxia is the most populous country in the world, although the current film market is not very large."

"But it is foreseeable that the market in the future is very broad, and implanting an advertisement of a Huaxia automobile brand is very beneficial for the promotion of "Transformers" in Huaxia."

"And when I explain it to investors in the future, there are many stories to tell......

Without waiting for Michael to express any opinions, Cao Yang directly explained his views first.

Knowing the trend of the film market in the future, he can naturally easily find some points that make Michael excited.

"Cao, Hollywood's movie advertising placement is very expensive."

"I've heard that the investment in making a movie in Huaxia is often only a few million dollars."

Michael is obviously not ignorant of the situation in Huaxia either.

So before formally negotiating the price, let's feel the bottom of both sides.

"We are Ford's largest parts supplier, with a turnover of nearly $10 billion last year."

"As long as the character is attractive, we're willing to pay for advertising that matches the cost."

Cao Yang looked confident.

On Michael's side, it gives people the feeling that people are stupid and make money quickly.

"Which character do you value for ad placement?"

Combined with Cao Yang's analysis just now, Michael made a decision in his heart.

"How much does a bumblebee cost?"

"Bumblebee? That's a role that GM's Chevrolet fancies, are you sure you want to grab them? ”

"General Motors lost almost $10 billion last year, and today the board of directors is asking them to cut costs aggressively. I'm sure they shouldn't be spending too much money on advertising for the role of Bumblebee. ”

When Cao Yang said this, Michael did not refute it.

In fact, it was because of the lack of advertising placement of local American car brands such as GM and Ford that he was willing to meet Cao Yang.

Otherwise, where is the matter of the Huaxia automobile brand?

Even if the Chinese market is very important, it will be a few years later.

"$5 million!"

"As long as you're willing to pay $5 million, the look of the bumblebee is Violet MSI."

Michael immediately came a lion with its mouth wide open.

"Michael, just like you said, Huaxia's film investment is only a few million dollars."

"$5 million is enough for me to invest in a film in Huaxia."

"You've seen the appearance of Zi Weixing, and this will definitely become a dazzling scenery in "Transformers"."

"Of course, I also know that there is a lot of investment in films, and you are under a lot of pressure."

"So I would also like to express my sincerity to Xingchen Automobile."

"$3 million, but the premise is that as long as the sequel to "Transformers" is filmed in the future, Bumblebee will need to use our Violet MSI, and the price will be $3 million."

"And in the Huaxia region, the copyright of Bumblebee, the car man, belongs to Xingchen Automobile."

Although Cao Yang bargained quite hard, Michael was not angry when he heard it.

He himself doesn't have a lot of confidence in "Transformers", after all, there have been cases of failure there before.

But looking at Cao Yang's appearance, he seems to be very confident in this movie.

Otherwise, how would they be willing to sign such an agreement?

"Cao, you mean that in the future, even if we shoot the second, third, or even fourth and fifth sequels, you are willing to invest $3 million in advertising placement for Bumblebee?"

Michael looked at Cao Yang with flickering eyes, wanting to see where the other party's confidence came from.

"That's right, as long as the producer continues to shoot "Transformers", even if it is 10 films, I am willing to implant ads."

Normally, sequels are often not that successful.

Especially when the third and fourth sequels are sequels, the likelihood of success is even lower.

"$3.5 million, you can sign today if you want."

Michael returned a price.

Cao Yang thought for a moment, then stretched out his hand and said, "Happy cooperation!" ”

The two bosses finalized the direction of cooperation, and then it was naturally handed over to the lawyers of both parties.

Hollywood has a very mature process, and there is no need for Cao Yang to worry about it.

He just specifically advised that the agreement related to the sequel should be written clearly to avoid ambiguity.

In order to avoid that Xingchen Automobile will not be able to carry out advertising placement smoothly in the future.

"Mr. Cao, did you say that the contract was signed in the name of Nanshan Film and Television?"

On the side of the imperial capital, Zhang Songwen soon received a call from Cao Yang, telling him that he had won the bumblebee advertising placement of "Transformers".

is still invested with the fame of Nanshan Film and Television.

Now I'm waiting for him to come over with some stamps and stuff to add some formalities.

This made Zhang Songwen very excited.

Although it is only advertising placement, it also means that Nanshan Film and Television has begun to intersect with Hollywood.

In 2006, the expectations of the domestic film and television industry for Hollywood are not exaggerated words.

Zhang Songwen knows very well what the signing of this agreement will do to Nanshan Film and Television.

"That's right, it's all settled."

"You can see how to use this news to expand the popularity and attractiveness of Nanshan Film and Television in the circle."

How to make the most of a message, sometimes you don't need Cao Yangjiao, Zhang Songwen and they all know it.

What Nanshan Film and Television invested in "Transformers", Nanshan Film and Television began to enter Hollywood and other news, plausible, half-truths, can definitely attract the attention of a large number of insiders.

It can be regarded as a good advertisement for Nanshan Film and Television.

It's still the kind of effect that is very good!

On the last day of July, don't waste it if you still have a monthly pass in your hand~

(End of chapter)