After completing the advertising placement of "Transformers", Cao Yang and his party immediately flew back to Detroit.

Progress has already been made in cooperation with Ford Motor Co., Ltd. on the engine project.

"Cao, as you know, we at Ford have our own engine factory."

"If we buy a certain number of engines directly from Nanshan Engine, it means that the corresponding factory will produce a certain number of fewer engines."

"The workers will never agree, these workers belong to the UAW (National Auto Workers' Federation), and it is difficult to entangle."

"So we can only agree to buy more engine parts from Nanshan Group and assemble them into engines from Ford's own engine plant."

Chris didn't go around the bush and directly told Cao Yang the conclusion.

"Is the UAW that influential?"

"We just want Ford to purchase a certain number of engines from the Nanshan Group."

Although Cao Yang can also understand Chris's statement, understanding is understanding, and his own interests must be fought for.

"Last year, employees at the three major U.S. auto companies were treated 2.5 times the average wage of workers in other industries."

"Most of it has been taken by retired workers, resulting in an incumbent employee of an automobile company having to support three retired workers."

"It costs about $70 per hour for a Ford worker."

"It's all the result of the UAW, and if we don't want to face a workers' strike, we don't want to challenge the UAW."

Chris is quite sincere this time.

He told Cao Yang before that if the cost of the engine can be reduced, he can consider using the engine of Nanshan Group.

But now that the situation has changed, he is a little embarrassed.

Of course, it's just a little bit.

"Of course, although there is no way to buy the engine directly from Nanshan Group, there is no problem with the 8AT."

"Jaguar, Land Rover and Lincoln will have at least one model launched next year with a Nanshan 8AT."

"Then the 1.5T and 2.0T turbocharged engines produced by Ford, each of which will have at least $800 in parts, will be purchased from the Nanshan Group."

"And other Ford's own engines will also consider using some parts of the Nanshan Group."

Chris saw Cao Yang frowning, and immediately said the other conditions.

This can be regarded as a certain sincerity.

"Chris, I understand Ford's difficulties, but exporting engines has a different symbolic meaning for Nanshan Group."

"If Ford can ensure that it can purchase 10,000 complete engines directly from Nanshan Group every year, then I can agree to all other conditions."

Cao Yang did not gain an inch, but only symbolically put forward a request of 10,000 units.

For Ford, the purchase of hundreds of thousands of engines from Nanshan every year has a great impact.

However, if it is only 10,000 units, the impact on the engine plant will be negligible.

So he hesitated a little and said, "I personally agree, but we still need to discuss it within the company." ”

In the next few days, Cao Yang was communicating with Ford about this, and finally the two sides signed an agreement.

Of course, Ford asked to keep a low profile and not advertise.

Cao Yang naturally understands the other party's difficulties.

After the conclusion of the matter on Ford's side, there was also a new movement on the General Motors side.

It seems that Cao Yang's good luck has come together.

"Austin, do you mean that General Motors wants to cooperate with Nanshan Group on a 1.0T turbocharged engine?"

Cao Yang was a little surprised, he didn't expect General Motors to choose 1.0T.

Normally, 1.5T and 2.0T are better choices.

"That's right, we are going to use this engine on Chevrolet, and if you agree to transfer technology, we can purchase no less than 500,000 1.0T engines from Nanshan Group in the first three years."

"After that, we will also appropriately purchase a certain number of engine parts from Nanshan Group."

Obviously, GM's approach is not exactly the same as Ford's.

But no matter which one you are, you don't want to pay for the technology directly.

Fortunately, GM's sincerity is quite sufficient.

500,000 engines are enough for Nanshan Group to earn a lot of money.

"Austin, is Cadillac ready to use our 8AT?"

Cao Yang did not directly answer Austin's words, but changed the subject.

However, everyone is a smart person, and Austin naturally understands what Cao Yang means.

"As long as there is no problem with the 8AT test, Cadillac will gradually promote the use of the 8AT transmission next year."

"Except for a small number of entry-level models that use 6ATs, all other models will use 8ATs in the future."

So far, only the 8AT of Nanshan Transmission has been mass-produced in the world.

And it was carried out on the Ziweixing.

So at the beginning, GM definitely prioritized the Nanshan gearbox products.

However, Austin's words also hide a message that Cadillac will fully promote the 8AT, but did not say that it will use all the 8ATs of the Nanshan transmission.

However, Cao Yang didn't bother with this.

After all, it is unrealistic to expect GM to buy only 8AT from Nanshan Gearbox all the time.

They themselves also have the ability to develop and produce gearboxes.

"Austin, in addition to 1.0T, in fact, other products of our Nanshan engine are also good."

Anyway, the door has already been opened to cooperate, so the more projects the better.

However, this time GM's will is relatively firm, as long as 1.0T.

After arguing with Austin for a while without results, Cao Yang didn't say anything more.

After all, he snatched the Hornet's ad placement from General Motors.

Now GM may not mind much.

If "Transformers" becomes popular in the future, it will be difficult to say.

Of course, as a local American giant, they don't have only "Transformers" as an option.

If you want to implant car ads, it can be said that there are opportunities.

After leaving GM, Cao Yang and his party were ready to fly to Europe.

However, Zeng Tingting mentioned to Cao Yang and said: "Mr. Cao, Ford Motor began to fall into a state of loss last year, and the situation in the first quarter of this year is not ideal. ”

"Didn't someone think that the Star 2 was a bit like a Range Rover before?"

"Shall we ask Ford if they are interested in selling Land Rover?"

Xingchen Automobile's positioning is to take the high-end route, and the sales volume will definitely not be particularly exaggerated in a short period of time.

So Zeng Tingting has always wanted to buy a car brand back.

Land Rover, for example, is a good object.

"Ford Motor Europe barely made a profit last year, and they should be reluctant to sell."

"It's not impossible to mention it to them, and when they really want to sell it in the future, they should think of us."

Cao Yang is very interested in Jaguar Land Rover.

But it won't be done until 2008.

It's not a bad thing to get in touch with it now.

However, after his request reached Ford Motor, CEO Jacques Nasser was a little moved.

"Chris, you tell that Chinese guy that if they're willing to pay $3 billion, we can sell him Land Rover."

At this time, Ford Motor has obviously not reached the point of exhaustion.

When I bought a Land Rover car from BMW, it cost more than $2 billion.

Now I still want to be able to make a little money.

However, Cao Yang will definitely not buy it at this price.

In the end, neither side paid much attention.

After all, one is not sincere to sell, and the other is not sincere to buy.

Everyone is just testing each other.

……

Weibo has been developing in China for almost two months and has completely consolidated its advantages.

For a website like this with a social aspect, a user will only stay active on one platform for a long time.

In this case, the first-mover advantage is crucial.

When the news of Nanshan Film and Television's investment of $3.5 million to the crew of "Transformers" spread, it immediately made headlines on Weibo.

For several days in a row, popular stars have contacted Nanshan Film and Television, and they are willing to cooperate with each other.

Because in the eyes of many people, Nanshan Film and Television has invested so much money, and it must be able to get some roles.

Even many people popularized the situation of King Kong on Weibo, which also attracted many celebrities to retweet.

It can be said that for a week, at least one or two of the popular news on Weibo are related to this topic.

"Mr. Zhang, I think the time is almost up."

"It can be announced that Nanshan Film and Television has invested 3.5 million US dollars to obtain the Autobot role of Bumblebee."

"Star Motors' Purple MSI will appear in Transformers as an Autobot of Bumblebee."

As the CEO of Weibo, Fang Sisi naturally knows very well when to release the news and get the best results.

If the real news is released from the beginning, then it may be able to be on the hot search, but the heat is probably just like that.

has been hyped for a week now, and the enthusiasm of many celebrities has been mobilized.

Celebrity fans from all walks of life are discussing on Weibo which role their own stars are more suitable for.

So at this time, I told everyone that the character was snatched away by Ziweixing of Xingchen Automobile, and everyone's reaction must have been wonderful.

"Mr. Fang, I have already made the content."

"Later, we will arrange for someone to post it on the official Weibo."

"We're ready for the next few days."

"Even the pictures of Ziweixing after its transformation have been prepared several times."

"By then, it should be in the headlines for days on end."

Zhang Songwen is as reliable as ever.

When Cao Yang told him that Ziweixing was implanted in "Transformers", he had already begun to think about publicity.

Now that he has worked with Weibo to hype up the topic, he knows exactly what to do.

What's more, the official Weibo of Nanshan Film and Television officially released the information that Xingchen Automobile Ziweixing won the role of "Transformers".

At the same time, they also said that they will continue to cooperate with various film and television companies and crews at home and abroad in the future to invest in more movies and TV series.

Weibo was just sent out for ten minutes, and it was on the hot search.

#震惊! A group of celebrities can't grab a car#

#南山影视豪掷2800万, just buy a character#

#紫微星开始走向国际, into Hollywood#

#2800万打水漂, Nanshan Film and Television is really generous#

#星辰汽车不差钱, 28 million ads were thrown#

One-third of the top 10 popular news on Weibo are topics related to Nanshan Film and Television or Ziweixing.

It became popular on the same day.

"Lao Zeng, in order to improve its brand power, this Xingchen Automobile really spares no effort."

"It seems that when we launch a new model, we also want to make our brand power as high as possible."

"Even if there is no way to compare with Toyota and Honda, at least it can't be much worse than Hyundai and Kia."

Zhang Jiaqi is now very concerned about the development of Yangcheng Automobile Group's own brand models.

No matter how well the joint venture develops, it is just a tool to make money.

But self-owned brands are different.

That's a political achievement.

"Mr. Zhang, our new cars use a lot of parts from Nanshan Group, and I think we can make some fuss about this."

"Even 8.9 million cars like Xingchen Automobile are using parts of Nanshan engine and Nanshan transmission, and we are also using parts of each other."

"This means that there are no problems with the quality of our new cars."

"With the help of the fame of Xingchen Motors or other car giants of Ford and General Motors, we may be able to do some publicity for our new models, which may have an unexpected effect."

Zeng Guangda's thinking is also very open.

From this simple news, he found some content that was beneficial to Yangcheng Automobile Group.

"This is a good idea, Xingchen Auto relies on taking advantage of the popularity of Porsche to continuously improve its brand power."

"At that time, we can also take advantage of the popularity of Xingchen Automobile and other car companies to improve our brand power."

Zhang Jiaqi can be said to be more and more confident in Yangcheng Automobile's own brand.

However, if these words were heard by Cao Yang, it was estimated that he would be depressed.

Fortunately, the other party has now arrived in Germany, and it is obvious that he is not clear about some things at home.

"Mr. Cao, at present, we are looking for dealers to cooperate with all over Europe, and we have not opened our own 4S stores."

"However, judging from the current feedback from dealers, there are still some people here who are interested in Ziweixing."

"I think we need to speed up the F1 and WRC events that I mentioned earlier."

"Relatively speaking, there is a very high level of attention on the European side of the car that won the championship."

"Consumers here still care a lot about the performance of the car when they buy a car."

Zeng Tingting was also very busy during this time.

Don't think that going on a business trip abroad with your boss is like a vacation.

In fact, it is much more tiring than working in the company.

Cao Yang's daily itinerary, she has to discuss with Mi Ying in advance.

Then some of the work of the sales department cannot be completely left behind.

A lot of the preparation and liaison work for Ziweixing's overseas listing is also responsible for connecting with local offices or distributors.

In this way, her weight has increased by two pounds during this time.

(End of chapter)