People in different regions value very different things when buying a car.

There are few people who will buy a popular car in the United States.

Dongying's popular cars, put them in China to sell, there is a high probability that they will hit the streets.

On the European side, the cars that consumers like are unique.

Many hatchbacks are very popular in Europe, whether it is the Volkswagen Golf or the Renault Megane, there are many consumers who like them.

"Mr. Cao, since consumers in Europe attach great importance to performance, then I think it is possible to let our Ziweixing go to New York to brush the circle and use data to speak?"

Ji Hua has studied in Germany for many years and knows the situation here well.

So he immediately gave his own advice.

"New North brush circle?"

Cao Yang was a little moved when he heard it.

As someone in the automotive industry, it's impossible not to hear of the daimyo of Newbei.

"Yes, the Nürburgring is located in the north-west of Germany and was completed in 1927."

"It is currently one of the few classic racing cars in the world with historical status and technical difficulty."

"The runway is located in the hills at the junction of Germany, Belgium and Rwanda, with a total length of nearly 30 kilometers, 187 bends of various kinds, and the terrain is very complex, with a height difference of more than 300 meters and a width of less than 10 meters."

"Until 1982, the Nürburgring was divided into a 20.8-kilometre north circuit and a 5.1-kilometre south circuit, with the south circuit being designated as the official circuit for the Nürburgring Grand Prix."

"The Nürburgring Nordschleife is the most familiar New North Circuit, with a total of 154 corners, and the track is located on the mountain, which is the favorite place for various car companies to brush laps."

As a half-landlord, Ji Hua is obviously very familiar with the situation of the New North Circuit.

Of course, nine times out of ten, he did his homework in advance.

This kind of business trip with the boss must require a lot of preparation work in advance.

"Since the influence of New North is so great, let's arrange to brush the circle."

"But won't it be a hassle?"

Although Cao Yang has heard of the name of New North, he does not know much about the specific content.

"It's not that much trouble."

"If there is no official competition or manufacturer charter on the Niubei Circuit, even ordinary people can go up and drive a few laps after paying the money."

"Of course, if our Ziweixing wants to have a good result on the Niubei Track, it must not be so casual."

"We need to contact the management to charter the venue for testing, and the most important thing is to find a better driver."

"Otherwise, it will affect the results of the lap."

"According to our current dynamic performance parameters, there is every hope of refreshing a new achievement in the field of sedans."

"When the time comes, it should be a selling point."

As soon as Ji Hua said this, Cao Yang probably knew it.

"Then you should contact as soon as possible to see when the test can be arranged."

"In addition, I also invite Autohome or some other media with good cooperation to come to Germany to watch our circle brushing."

"When the time comes, do a good job of video shooting and photo shooting, and promote it on the Internet."

Cao Yang knew very well what the purpose of running the north of the button was.

Entertaining oneself is not suitable for the development of Xingchen Automobile.

If you want to refresh the results, you must make a big report.

At the very least, it is necessary to make potential consumers feel that Ziweixing is very good.

Otherwise, you are a new car company in China, and you want to sell it at such a high price in Europe, and you want to sell it for 109,900 euros and 114,900 euros.

Where is it so easy?

At this price, even in Europe, it is a high-end car.

It is not a model that ordinary people buy.

"I'll arrange this right away, but if the time is rushed, some people may not have visas."

Zeng Tingting responded a little worriedly beside her.

"Autohome's dedicated car channels now have relevant cooperation with various domestic OEMs."

"No matter which manufacturer it is, it's very friendly to these media."

"Going to the headquarters to visit something is an event that happens every year."

"So there is no need to worry about visas, there must be some people on these websites who have visas."

When Cao Yang said this, everyone breathed a sigh of relief.

Such an important matter, if there is no media present.

Although Xingchen Automobile can also arrange people to shoot and publicize by itself, there is always a little bit of Wang Po selling melons and boasting.

The effect is certainly not so good.

Soon, Ji Hua contacted some of his classmates in Germany before and quickly got the matter of chartering the Niubei Track.

"Mr. Cao, next Thursday will be chartered for a day, specifically for us."

"In addition, in terms of racing drivers, I also contacted a driver who has been brushing laps from various OEMs all year round."

"Although he can't compare with F1 drivers, he is very familiar with Niu Bei, whether it is Volkswagen or Honda, they have asked him to cooperate."

"I suggest that our Zi Weixing also find him to be in charge of running circles."

Ji Hua tossed for a day, and basically got things done.

Cao Yang naturally had no objection to this, so he said: "No problem, just do what you say." ”

"Then some domestic propaganda can also be carried out in advance."

"You don't have to wait until the day of the lap to start publicity."

Cao Yang is still very confident in Zi Weixing.

The performance of this car was definitely very good in 2006.

Otherwise, when I touched the porcelain Porsche before, the other party would not have pinched his nose and recognized it.

Obviously it is a 3.0T engine, but the performance is better than other people's W8 naturally aspirated engines.

Coupled with the 8AT and aerodynamically designed exterior, the brushing lap score will not be bad.

"No problem, I'll contact Mr. Yu from Autohome and Mr. Fang from Weibo."

"Then our sales department will also arrange personnel to publicize it on various forums and Weibo."

This work is naturally for Zeng Tingting to implement.

Fortunately, the sales department is already very experienced in similar work, so there is no need to worry about it.

And with Zeng Tingting's actions, there was a corresponding reaction in China.

Zi Weixing is once again on the hot search on Weibo.

"Dean Gao, you said that we Geely Automobile also went to build a sports car, or to acquire a sports car company, what do you think?"

With Geely Automobile's outstanding performance in the past two years, its financial situation has improved greatly.

Li Su's confidence and ideas have also changed a lot.

Especially during this period of time, he was also envious when he kept seeing Xingchen Automobile's Ziweixing out of the circle.

It's a Hollywood blockbuster like "Transformers" again, and it's a circle of buttons.

Among the domestic independent brand car companies, one is considered one, and none of them are as capable of making things as Xingchen Automobile.

The main thing is that the models produced by everyone are basically borrowed from the mature products of other international auto giants, and there is nothing to vigorously promote.

"Mr. Li, there is a big difference between sports cars and ordinary cars and SUVs."

"Not to mention the exterior design, there is a high threshold in terms of power performance and chassis design alone."

"Even if we learn from the mature products of other car companies like the development of Emgrand, I am afraid it is not so easy to produce."

"The most important thing is that even if it is produced, the performance may not be as good as others, and there may even be a big gap."

"In this case, I don't think the company has the ability to develop and produce sports cars on its own."

"Unless it's the concept of producing a sports car, to produce a sedan with the appearance of a sports car, and then sell it to a small number of consumers with special pursuits."

The tall pine forest is a bit big.

As the director of Geely's Automobile Research Institute, he knows better than anyone how difficult it is to produce sports cars.

Where is it so easy to produce a sports car?

But since the boss asked, he couldn't help but reply.

"What if I buy a car company?"

"Now the automobile market in China is developing rapidly, but some foreign car brands have not had a good time in recent years."

"Especially in Europe, there are some niche car brands that have been on the verge of losing money or even losing money for several years."

"Nanqi bought the Luofu brand from England before, and I think this road can also be considered."

Li Su's idea of realizing the rapid development and growth of Geely Automobile by buying old car companies is obviously not something that comes later.

Emgrand is selling very successfully now, and they will launch a sedan similar to the F3 and an SUV similar to the H6 this year.

At that time, the company's sales volume can rise to a higher level, and the profitability will be much better.

Nanshan Group is facing a situation where various banks are chasing after you to lend you money, in fact, Geely Automobile is similar.

There are a large number of banks willing to lend money to Geely Automobile.

This is also the confidence of Li Su's idea of acquiring other car companies.

"You can try to get in touch, but I think you may still need to do sufficient market research and preparation before considering the acquisition."

"And I personally recommend that even if you want to buy other models, you don't necessarily have to find a company that makes sports cars."

"Some other car brands may be more beneficial for our development."

My family knows my own business.

Although Geely Automobile has been developing for many years, the strength of the research institute is not particularly strong.

If you develop a mature model based on it, then the problem is not very big.

But if you want to develop a new model yourself, you haven't really had this kind of strength until now.

Even the interior designers of the simple exterior design of the car are not yet confident enough.

Of course, in a few years, with more experience, the situation may not be the same.

"What you said also makes sense, this matter will be investigated first."

Li Su just saw the news today and felt it, but he didn't want to implement it immediately.

……

On the plane to Germany, Yu Yu was a little embarrassed to find that his position was actually next to Fang Dawen.

For their old superiors, it stands to reason that they should be very familiar with each other.

However, the actual situation is that after Yu Yu left his old club, he never had direct contact with Fang Dawen again.

However, Fang Dawen was not so entangled this time, and took the initiative to greet Yu Yu.

"Mr. Yu, I was just guessing who Autohome would arrange to witness the Ziwei Star Button North Brush Circle, but I didn't expect it to be you."

"It seems that along the way, there is no need to worry about being bored."

When Fang Dawen said this, Yu Yu was not so stingy.

After all, it's much better now than before, and normally speaking, only people who don't mix well will be reluctant to contact their former colleagues.

"Editor-in-chief Fang, this is the first time that a Chinese car company has gone to Niubei to brush the circle, and it is likely that the results will not be bad."

"We're also going to witness history."

"In the future, when any car company wants to go to Niubei, it is estimated that they will mention this innovative move of Xingchen Automobile."

"It's very different from going to Germany to visit the Mercedes-Benz and BMW factories."

It's better to talk about work, cars, and nothing else.

That way it won't be embarrassing.

Yu Yu quickly made a decision in his heart.

"Yes, although Xingchen Automobile has only been established for a few years, and the first car has only been officially launched this year, it has brought more impact to the Huaxia automobile industry than any other car company."

"I've heard that they're already preparing for F1 and WRC events, but I just don't know when they're going to be officially going to compete."

"The more Xingchen Automobile can toss, it is a very good thing for us media people in the automotive industry."

"In the future, you don't have to worry about not having any good news to attract readers."

As soon as Yu Yu's words were finished, Fang Dawen's eyes lit up.

Will Xingchen Motors participate in F1 and WRC in the future?

That's big news.

As the two most important events in the automotive industry, if there are really domestic car companies to participate, then there is no need to worry about no news to report during the entire event.

You can even open a column, so that more netizens can go to the website to read relevant news.

"That's true, I hope that other independent brand car companies can also have more actions."

"If you just borrow the models of other car companies every time, even if they sell well, there are not many gimmicks to report."

"Readers have watched too much of this kind of news, and I guess they won't be interested."

As a senior media person, Fang Dawen is naturally very familiar with the preferences of readers.

What is the situation of the domestic automobile industry, he is even clearer.

"So I think it's necessary to make other car companies realize that it's beneficial to learn from Xingchen Automobile and do more tricks."

"We media people also publicize the efforts of Xingchen Automobile in this regard, so that others can see the power of role models."

After going around, Yu Yu naturally hopes that the NetEase Auto Channel can post more news related to Xingchen Automobile.

This is in the interest of the entire group.

Although Fang Dawen also understood what Yu Yu meant, this time he did not refute it.

After all, although this approach is good for Xingchen Automobile, it is also good for their platform.

Making this piece of the cake bigger is beneficial to the practitioners of the entire industry.

The two chatted all the way to Germany.

After a day of repairing in the local area, Zi Weixing's trip to the north of the circle can be regarded as an official start.

In the first few laps, the racers themselves are getting acquainted with the car and will not drive very fast.

After all, the situation on the Niubei track is more complicated, and if you are not familiar with the car, there is no way to give full play to the performance of the car.

These racers make a living by driving test cars for various OEMs, and subjectively hope that the models they drive can set some records.

In this way, their treatment will be better next time.

"Mr. Cao, judging from the current situation, the mass-produced cars that can run for 8 minutes are considered models with better performance."

"Up to now, the mass-produced sedans are mainly Volkswagen's Golf, Honda's Civic, Renault's Megane and other models have achieved relatively good results in Niubei."

"They all ran into eight minutes."

"Judging from the performance comparison on paper, our Violet MSI will definitely not be worse than them."

"Now it's up to the racers to get the most out of the Violet MSI."

While waiting for the racer to familiarize himself with the car, Ji Hua was also talking to Cao Yang.

The whole track is more than 20 kilometers, and Cao Yang naturally can't follow the whole process.

Even if it is a variety of media, it is often arranged for people to shoot at the starting point and the more amazing track in the middle.

Fortunately, the various media and Xingchen Automobile's own people are also distributed at various key nodes of the track, plus the videos provided by the track itself, which is enough.

"I think it's possible to sort out the data of the models of various car companies in Niubei in the past few years, and then formulate a targeted publicity plan."

"If the cars of other car companies are not as good as our Ziweixing, then we can set up a banner of car number one to publicize."

"If the data of some sports cars is not as good as our Ziweixing, we can directly pull it out and sort out a few articles separately to promote it online."

"By comparing the models of other well-known car companies from different dimensions, we can enhance the brand style of Ziweixing."

"I think it might have an unexpected effect."

Mi Ying added her thoughts next to her.

Xingchen Automobile continues to meet other well-known car companies, which is already an internal consensus.

Of course, this kind of porcelain touching must be based on the premise that Ziweixing's own data is powerful enough.

Otherwise, you can't even touch the porcelain, it's a humiliation.

"Director Mi's proposal, I think it's very feasible."

"I even think I can further produce some videos and upload them to some domestic video websites, and even overseas video websites."

"These marketing strategies are universal, even if they are placed on a global scale."

Zeng Tingting added her opinion.

"Mr. Cao, isn't Autohome making a car game?"

"I think it's okay to use the Niubei Circuit as one of the maps, or even the Niubei Circuit as the default map."

"When the time comes, domestic players can better understand how high the gold content of the first result of the Niubei track is."

"Coupled with the advertising placement of the follow-up "Transformers", I think the traffic of Ziweixing will be guaranteed for more than a year in the future."

Mi Ying and Zeng Tingting quickly put forward a lot of new ideas.

With the slow growth of the management personnel of Nanshan Group, many things no longer need Cao Yang to worry about personally.

In other words, Cao Yang made a start himself, and he could find the right talent to implement it.

After all, Nanshan Group is now a large enterprise with more than 30,000 employees.

And while everyone was chatting, the racers had already finished adapting to the car.

It's time for the official brushing circle.

Of course, this lap is not a one-time brush, but a challenge several times to find the best result.

"Mr. Cao, it's officially started!"

With the roar of the engine, Ji Hua began to introduce the situation on the Niubei track to Cao Yang again.

Every once in a while, there is a video footage in front of everyone, and you can also know the general situation.

In the video, from time to time, you can see that there will be some abandoned vehicles next to the track, as if telling the high difficulty of the Niubei track.

"If you can run for less than eight minutes, it's not a failure."

"If you can enter within 7 minutes and 50 seconds, you can basically surpass the lap record of past cars."

"If you can go one step further to 7 parts 40 seconds, then you can challenge some sports car stats."

"As for the faster 7 minutes and 30 seconds, then it is estimated that no car will be able to surpass us in the next few years."

"At most, the sports cars of companies like Ferrari and Lamborghini can be compared to it."

While explaining, Ji Hua explained to Cao Yang the meaning behind each data.

Otherwise, just looking at a number, it is difficult for everyone to have an intuitive feeling.

A lap is only seven or eight minutes, which seems not to be short, but in fact, because each section of the course is very different, the picture is very thrilling.

Everyone's attention was relatively focused, but it passed quickly.

"7 min, 43 sec, 22!"

"Mr. Cao, there is this result in the first lap, which is very good."

When Zi Weixing crossed the finish line for the first time, the results were immediately frozen.

"Mr. Cao, can you arrange personnel to start publicity?"

Zeng Tingting also heard Ji Hua's introduction just now and knew the significance of this achievement.

"I think there should be potential, look at the data later."

It's already this time, and Cao Yang is not in a hurry.

It's nothing more than waiting for a few tens of minutes.

There is a time difference between China and Germany, and it is late at night in China.

Soon, the second lap was also completed smoothly, and the result improved by more than three seconds.

On the third lap, the time changed to 7:29.81.

At this moment, the crowd immediately burst into applause.

Even some of the staff of the Niubei Circuit began to applaud.

This is definitely the best result of the sedan lap in recent years.

"Mr. Cao, I think this result is already good."

"Why don't you give the racers a break?"

"This kind of highly focused car often doesn't get better in the end, and even has an accident."

Ji Hua mentioned it at the right time.

"Okay, then let's promote it according to this achievement."

"Everything is going according to plan, so that netizens in Huaxia can see relevant news when they get up tomorrow!"

(End of chapter)