Chapter 350: The recall can't be done, and if you don't recall, it's a dead end
Dr. Hassan is the Head of Quality Management at Modu Volkswagen.
Originally, he had been in Huaxia for so many years, achieved a level promotion, and was preparing to return to China to further enjoy the days of promotion and salary increase.
However, the plan could not keep up with the changes.
Pictures and videos on the Internet about the serious deformation of the A-pillar after the collision between the Passat and Geely Emgrand have been completely spread.
It was obviously a car accident yesterday, but today it seems that the whole network knows the news.
There are many news related to them on Weibo hot search.
#大众帕萨特A柱断裂#
#大众帕萨特不如吉利帝豪#
#大众帕萨特被撞的一塌糊涂#
……
These messages stuck in Hassan's heart like a sharp knife.
"Hassan, what's going on?"
"Why did the Passat perform so badly in a collision?"
"Is it a design problem or a manufacturing quality problem?"
Vondel, the general manager of Volkswagen Huaxia, personally called Hassan early in the morning.
This situation is obviously a bit beyond their imagination.
It stands to reason that the Passat has fully considered the strength of the body in the development stage of the model.
A simple collision, the A-pillar should not behave like this.
It can be clearly seen from the picture that the A-pillar on the driver's side of the Passat has been significantly bent, and the steering wheel has been deflected due to too much intrusion.
It's a slap in the face of Volkswagen.
No wonder Vondel was so angry.
"I also think it's a little strange now, I have just checked the relevant drawings, and the tensile strength of the steel plate of the A-pillar reaches 590MPA, which should not cause such a serious bending to occur normally."
"I've now urgently arranged for someone to go to the welding shop and the production site of the A-pillar supplier to see if I can find the cause."
Hassan is also big now.
Without a plausible explanation for such an obvious problem, things would certainly not be so easy to pass.
But what is even more troublesome is that no matter how Volkswagen explains it, the impact of this incident is difficult to eliminate.
"Give you 24 hours, you have to give me an accurate, real reason, we can't let this matter ferment."
Vondel knew there was no point in continuing to question Hassan now.
I can only let them investigate it first.
……
"As one of the earliest medium-sized sedans in contact with Chinese people, the Modu Volkswagen Passat has always been a representative work of domestic family and business cars, and has been favored by a considerable number of users for a long time."
"However, it is such a 'magic car' that has entered thousands of households, but in the latest collision accident, its existing quality problems have been exposed."
"According to the video footage of the car accident collision scene, when it collided with Geely Emgrand, Emgrand's A-pillar was not significantly deformed."
"But the Passat's A-pillar was badly bent, and the roof was deformed, and the body structure was worrying."
“……”
"In addition, according to data from third-party car complaint platforms, the Passat's reputation among car buyers is also unsatisfactory, with a user satisfaction score of only 1.6 out of 5."
"The main issues complained about are power components such as transmissions, engines, and steering systems."
"In contrast, there were fewer complaints from the strength of the body."
"I have to say, this is also a sarcasm!"
A headline on Autohome quickly circulated in the automotive circle.
The spicy writing and ironic words made the marketers of various car companies tremble.
"Editor-in-chief, this autohome is going to offend the public of the magic capital to death."
"I remember that the partnership between Volkswagen and Autohome in the past seems to be quite good."
Netease Auto Channel, Lin Jiayan looked at the articles published by competitors, and was also quite emotional.
Such an article that offended the main engine factory, she didn't even dare to write it easily.
I didn't expect Autohome to release it on the headlines.
Could it be that the other party is really a media person who pursues the truth?
It's not like that!
Shouldn't the crows in the world be as black?
"Autohome often has its own unique rules and regulations."
"If we think it's weird, then there's probably a reason behind it that we didn't realize."
"Any media will be very cautious about publishing such news."
"It's definitely not something that can be done by a single editor."
Fang Dawen is also quite familiar with the style of Autohome, a competitor.
Although he can't figure out the reason, he can grasp the key by looking at the essence through the phenomenon.
"Then are we going to follow the trend and evaluate this matter?"
"Just now, the sales staff of Modu Volkswagen has contacted us and wants us to help send some articles explaining it."
"This favor, can we sell it?"
Although there are a lot of pictures and comments about the collision between the Passat and Geely Emgrand on Autohome and various forums and Weibo.
However, the car channels under various portals are not easy to draw conclusions.
This kind of offending customers must be cautious.
Basically, you just have to watch a certain website carefully, and if the other party publishes negative news about a certain brand every once in a while, nine times out of ten, the brand is not advertising on the platform.
This is intentional, and it is a special means of advertising.
"I'm afraid it's not that easy to clear this matter."
"Especially the autohome is biting this thing right now."
"I guess Geely Automobile will definitely be behind it."
"Even some other independent brand car companies will be happy to see it happen and help push it behind the scenes."
"In this case, we don't want to write our opinions ourselves, otherwise we will be easily criticized by netizens."
"You tell the people of the public in the magic capital, just ask them to send the advertorial, and we can help send it."
"In that case, they can't blame us."
Fang Dawen dealt with this problem very flexibly.
Anyway, the problem is in the hands of the people of the magic capital, and they are happy to see it happen to a certain extent.
After all, the more things happen in the automotive circle, the better life they will have as automotive media people.
Otherwise, there is no news every day, and netizens are too lazy to watch the car channel.
……
"Mr. Li, today's feedback from the 4S store and the number of customers who consult our Emgrand models have increased significantly compared with the past."
"It seems that the impact of this car accident is much greater than we imagined."
Peng Lin was in a very good mood at this time.
Emgrand is now Geely Automobile's volume model, and what kind of new record can be created in this year's sales results, the most important thing depends on Emgrand's performance.
Previously, he also wondered if it would be a suitable choice to launch a high-spec model that used hot-stamped parts.
Don't worry about it now.
This money is very well spent.
"It seems that this way of creating a car accident scene is more convincing than the crash test in the laboratory of the China Automotive Center."
"In the future, the after-sales service department must pay more attention to the car accidents related to our own models."
"The kind of scene that is more realistic, the publicity effect will definitely be better."
This time the car accident between Emgrand and Passat was, after all, man-made.
It is certainly impossible for the people in both vehicles to allow damage.
Even after the crash, the scene was quickly dealt with.
Even if the public of the magic capital wants to go to the scene to confirm, there is no way to see the real scene.
"Well, I will arrange someone to communicate with the insurance company and ask them for some good materials for publicity in a timely manner."
"However, this incident also brings us a lesson, other models that do not use hot-stamped parts, if they are also targeted, it will be very bad for us."
Peng Lin saw the power of this "car accident", and naturally he was worried that one day he would fall into a passive situation.
"In the future, all newly developed models will use hot-stamped parts."
"As for some of the models that are currently on sale or on sale on the market, I don't think there is any need to worry."
"Consumers have bought our models at half the price of the joint venture models, and they have already accepted some gaps in their hearts."
"So even if the photos of the real car accident are not ideal, the lethality is not so high."
Li Su is very sober.
There are some worries, and there is no need to worry in particular.
"That's right, it seems that this trick is the most effective against joint venture car companies."
"If you can make a comparison of the same model in foreign countries and find that the situation at home and abroad is completely different, then wouldn't the effect be better?"
As soon as Peng Lin said this, Li Su's eyes couldn't help but light up.
This thing, it seems that it can be done?
Of course, it is certainly inappropriate for Geely Automobile to come forward on its own.
But you can push it and let some automotive media come forward.
As for the intermediate expenses, Geely Automobile can sponsor it through the model of advertising fees.
This trick is completely feasible, huh?
Soon, they began to arrange this.
At the same time, in the Nanshan Group, Cao Yang was also paying attention to this matter.
"Mr. Cao, Geely Automobile has made a move."
Mi Ying quickly sorted out the news on the Internet for Cao Yang.
Among them, the content of the collision between Passat and Emgrand is naturally the most conspicuous.
"The A-pillar of this Passat is indeed indisputable, and it has been bent like this."
"It's even more exaggerated than I thought, no wonder the online guidance works so well."
Cao Yang looked at the pictures and was in a good mood.
Nanbei Volkswagen began to remove Nanshan Group from the supply chain.
It's no secret in the automotive industry.
Many people are waiting to see how Nanshan Group reacts.
Although it is difficult to prove that the current situation has anything to do with Nanshan Group.
But after Volkswagen broke with Nanshan Group, if it began to fall into trouble in Huaxia, the relationship between them would make everyone think more.
In particular, it is no secret that Autohome is an industry of Nanshan Group.
Now that Autohome is on the front line of reporting this news, what is the reason behind it is also worth scrutinizing.
"I just called Mr. Guo from Huaqiang Factory and asked him what he thought of the collision result."
"His analysis is the performance of the Volkswagen Passat, and it is likely that the A-pillar is not the 590MPA material used at all."
"Otherwise, even if it collides with Geely Emgrand using hot-stamping parts, there shouldn't be such a big gap."
However, he also felt strange, normally speaking, the strength of the steel plate would be relatively high for the key safety parts such as the A-pillar.
Mi Ying's preparation is obviously not a simple collection of news.
She had already started to think about the problem from Cao Yang's point of view, and confirmed some things in advance.
Secretarial work can be done to this extent, and ordinary leaders are not willing to change it easily.
"Don't worry about it for now, this is something Volkswagen needs to worry about."
"We'll just wait to see the show."
……
"What did you say?"
"THE SUPPLIER PRIVATELY REPLACED THE STEEL PLATE WITH A TENSILE STRENGTH OF 590MPA TO A NORMAL 270MPA STEEL PLATE?"
Vondel looked at Hassan dumbfounded.
This confirmation result surprised him very much.
Has the supply chain management of Modu Volkswagen been chaotic to this extent?
"Yes, we have found evidence of this at the supplier's site."
"Although the other party is quibbling, it is the truth."
"Vondel, are we going to recall this batch of models?"
As soon as Hassan asked, he immediately stopped Vondel.
If something goes wrong, it will be recalled.
But this time it was the A-pillar that went wrong.
This is a steel plate stamping part, welded to the body, it is not so easy to replace.
Not to mention the cost of replacement, the way of replacement alone is not acceptable to few consumers.
Because it is necessary to disassemble all the parts near the A-pillar, then cut off the A-pillar and re-weld the parts that meet the requirements of the drawing.
However, the welding of body parts is very particular.
After you cut it and then weld it in a 4S shop, the final strength will definitely be different from the design.
There may even be a situation where the strength is worse than not replacing.
When the time comes, if someone takes the model with the A-pillar replaced for a crash test, the results will be worrying.
However, if you don't recall, it doesn't seem to be the way to go.
The matter has completely made a big fuss on the Internet.
"Hassan, do you think it's better to recall or not?"
The problem is so difficult to decide, Vondel naturally does not want to make decisions himself.
So I quickly pushed the problem back.
"This ......"
"I'll report back inside the company to see how the company makes decisions."
Hassan was helpless.
What Vondel can figure out, he can naturally understand.
Recalls certainly won't solve this problem.
But if it is not recalled, it seems to be a dead end.
Who else will buy the Modu Volkswagen's Passat in the future?
……
"Mr. Cao, the news of the collision between Shenhao and Passat in the past two days is very lively."
"It seems that the introduction of the hot stamping production line provided by Nanshan Group into the Chuncheng Stamping Factory is a very timely plan."
Zhu Zhengfeng has naturally seen the news on the Internet.
Even when Tao Wen reported to him, he speculated whether this matter was related to the contradiction between Volkswagen and Nanshan Group.
However, no direct evidence could be found.
Thinking that the Magotan of Spring City Volkswagen and the Passat of Modu Volkswagen are brother cars, Zhu Zhengfeng is also worried that Magotan and even other models will encounter a similar situation when the time comes.
So I made a special call to Cao Yang, wanting to test Cao Yang's tone.
"THE TENSILE STRENGTH OF HOT STAMPING PARTS CAN REACH 1500MPA, WHICH IS INCOMPARABLE TO OTHER STAMPED PARTS."
"In the future, a large number of hot stamping parts will be used on Dahongqi, which is also a good selling point."
Cao Yang can probably guess some of the reasons why Zhu Zhengfeng called him.
But this kind of thing, as long as Zhu Zhengfeng doesn't say it directly, he will definitely play stupid.
"Indeed, the previous Dahongqi design used 16-point hot stamping parts, and now it seems that a few more can be used."
"When it's time to show it, it's more impactful."
Zhu Zhengfeng saw that Cao Yang had turned the topic around the big red flag, so he had to follow a few perfunctory words.
However, everyone is a thousand-year-old fox.
After chatting for more than ten minutes, nothing meaningful came out.
It's just that after this incident, Zhu Zhengfeng's opinion on Nanshan Group has changed a little.
In the future, I still don't want to get along with others easily.
lest something completely unexpected happen.
"Mr. Cao, I feel that Mr. Zhu seems to be a little suspicious of the collision between Geely Emgrand and Volkswagen Passat, does it have anything to do with us?"
Seeing Cao Yang hang up the phone, Zeng Tingting, who was reporting next to her, immediately interjected.
Sometimes, the authorities are obsessed with bystanders.
Zeng Tingting, who heard the conversation between Zhu Zhengfeng and Cao Yang throughout the whole process, could obviously feel the other party's intentions more clearly.
"I heard that in the 4S store of Modu Volkswagen, there have been car owners who have gone to push the cart and defend their rights."
"But in Geely's 4S store, there are a lot of customers."
"In this case, Autohome has to update several reports on this topic every day."
"Whether it's Zhu Zhengfeng or others, there must be some suspicions."
"But there's no evidence for this suspicion, and it's not necessarily a bad thing for us."
"So don't worry about it."
Cao Yang looked very open.
Properly baring your fangs is actually not a bad thing in business development.
Otherwise, everyone thinks you're a bully, and it's going to be troublesome.
"Well, now it is estimated that many car companies can also see that the influence of Nanshan Group after owning Autohome and Weibo is no longer what it used to be."
"In the future, when everyone cooperates with us, their attitude should be better."
As the head of the sales department, Zeng Tingting is naturally happy to see it.
Otherwise, as a representative of Party B every day, I will go to see Party A, grovel and see the most ordinary employee of the other party, and I must respect him.
That feeling, obviously, is not very good.
And at this time, the phone call from Yu Yu, the editor-in-chief of Autohome, came.
"Hey!"
Cao Yang was a little curious about what Yu Yu was going to discuss with him at this time.
"Mr. Cao, just now someone from Geely Automobile contacted me, hoping that Autohome will take this opportunity to push Passat and Emgrand to do a crash test at the China Automotive Center."
"At the same time, let's also find a way to import a Passat from the United States or Germany, and then have a crash test with the domestic Passat."
"This job is a bit sensitive, do you think we will accept it or not?"
Although the daily operation of Autohome has been handed over to Yu Yu.
However, she can also carry it clearly, and knows that the key issues need to be consulted by Cao Yang.
"Geely moves so fast?"
"Looks like they've done a good job this time."
After Cao Yang heard this, he was really a little surprised.
Emgrand and Passat crash test.
Passat vs. Passat crash test.
If the result is really the same as Geely's prediction, then this topic can definitely be on the hot search again.
And their Emgrand is definitely the biggest beneficiary.
Even Autohome can take this opportunity to further carry out some car testing projects in the future.
In the future, this may be a flagship product of Autohome.
In later generations, when many automotive media engaged in testing, they were very disciplined.
These tests, to a certain extent, will make a great contribution to advertising costs.
"The people of Geely Automobile should have asked people to post on the Internet this time, and now the popularity of this topic has been high."
"I guess the people at Volkswagen are going to be angry."
"Mr. Cao, the enemy of our enemy is our friend."
"I think we can help Geely Automobile."
Yu Yu said his proposal very clearly.
In this way, there is no need for Cao Yang to be embarrassed.
You ask the leader to make such a decision, and after proposing to you, let the leader acknowledge such a decision.
Although the result is the same, the meaning is completely different.
If you don't pay attention to this in the workplace, you probably don't know when you will fall out of favor.
"This belongs to the daily business of Autohome, you just have to decide for yourself."
Cao Yang is also an old man now.
Although this kind of thing is not afraid to leak out, it doesn't hurt to be cautious.
Anyway, with Yu Yu's intelligence, he must know what Cao Yang means.
The purpose of her call can be regarded as achieved.
However, Geely and Autohome are in action, and Volkswagen is not sitting still.
"The A-pillar is deformed≠ the safety is poor!"
"The body structure is specially designed so that the A-pillar bears and dissolves most of the impact force."
"The higher the strength of the car body, the better, and the combination of soft and hard is the safest."
"The Passat's wood grain patch + chrome bright strip + diamond stitching leather seats outline a touch of luxury and noble texture."
……
Various articles began to appear in the automotive channels of various portals.
Volkswagen is clearly not planning to recall the Passat this time.
The main thing is that there is no way to recall.
In this case, it is natural to think about how to redeem it.
However, these statements of theirs are very far-fetched, and they are naturally easy to be refuted by "netizens".
Different opinions are arguing on the Internet, and the news related to the collision of Volkswagen Passat and Geely Emgrand has been on the hot search for more than a week.
It wasn't until a new melon came out that the heat dropped a little.
However, the sales of the Passat of the Modu Volkswagen are declining at a rate that is visible to the naked eye.
(End of chapter)