The last quarter of each year is the quarter with the most activity among car companies.

Whether it's the rush sales at the end of the year, or the opportunity to take advantage of everyone's New Year's Day to pick up the car and go back to their hometown.

Anyway, the new cars of various car companies are basically launched in this quarter.

First of all, Geely launched the SUV model King Kong, which is officially a blue ocean to open up the mid-level SUV market with H6, S6, Tiggo and other models.

Immediately after that, Changan Automobile's first SUV CS75 also began to carry out test ride and test drive activities, and various related warm-up news was also flying all over the sky.

Then Chery's new Fengyun was also officially announced that it would be officially launched at the Yangcheng Auto Show.

And Great Wall Motors has also begun to warm up for its upcoming H5 model.

As a result, the automotive media will be overjoyed.

To engage in publicity, advertorials and advertisements are indispensable.

A variety of events are also coming.

Which tourist city to go for a test drive today, and which scenic spot to go to tomorrow to experience the new model.

With the company's salary and the carriage and horse fees given by the manufacturer, you will be able to win the jackpot in the event of eating and drinking.

It's simply not too moisturizing.

Yu Yu and He Ling both felt that they had gained a few pounds during this time.

"Mr. Cao, the spy photos of Xingchen 2 and the news of the start of development of Xingchen 4, I am ready to launch them on the same day."

"It might have an unexpected effect."

"When the sales volume of Ziweixing reaches a new high, the spy photos of Xingchen Automobile are exposed, and the news of the launch of Xingchen No. 4 will complement each other, and it will definitely become hot news in the automobile circle."

Yu Yu now comes to Nanshan Industrial Park every once in a while to report to Cao Yang about the situation of Autohome.

Of course, the main thing is that she wants to come over to report to Cao Yang about the relevant publicity work of Xingchen Automobile.

"You are professional in car publicity."

"If you think it's more impactful to put it together, put it together."

"Some other news about Xingchen No. 2 later, you can expose it one after another as exclusive news."

"What electric four-wheel drive, W12 engine, integrated hot stamping door ring technology and the like, let out some every once in a while, so that the heat can continue forever."

To make people remember you, it's definitely important to keep enough exposure.

Fortunately, Xingchen Automobile has enough channels and enough information to keep it hot.

"The renderings of Xingchen-2 have been released before."

"Now everyone should still be more interested in its specific configuration."

"Of course, the name of Xingchen No. 2 is also a gimmick, and when the time comes, you can hold a separate quiz or something, and you will be rewarded if you guess it."

"Even the price of Xingchen No. 2 can also be a guessing session on Autohome."

"For those who can guess, give a certain reward, which should fully mobilize everyone's enthusiasm."

"Of course, the cooperation of various hot searches on Weibo must also be very important."

"By now, Weibo has become a platform that many people log on to every day."

Yu Yu communicated with Cao Yang for more than ten minutes to promote the relevant plan, and waited until Mi Ying came over to inform Cao Yang to hold another meeting, and Yu Yu left Nanshan Industrial Park.

"Mr. Cao, the new model launch meeting of Xingchen No. 4 will be in the Tianshu conference room, just waiting for you to start."

Although some things about Xingchen 4 were mentioned at the last ministerial meeting, the company's official project launch must still be done.

The official launch of the model means that the market research activities jointly carried out by the sales department and the R&D department have ended.

It also means that the R&D department already has a clear model development arrangement, and there are clear requirements for various configurations.

All that's left is for the departments to roll up their sleeves and get to work.

"During this time, do you have a strong sense of expectation for Xingchen 4?"

Cao Yang has already given the exterior drawing of the Porsche Cayenne to Huan Yongxiang, and the research institute has made the first clay model.

It can be said that this project started faster than the previous three models.

"As long as you have seen the exterior map of Star 4, there is no one who will not be confident."

"According to my opinion, Xingchen 4 is even more beautiful and durable than Xingchen 2."

"The most important thing is that it is an SUV model, but you can feel the streamlining of the sedan."

"You can even feel a trace of Ziweixing from the top of Xingchen 4."

"Mr. Cao, I have a hunch that the Xingchen No. 4 is likely to be our highest-selling model so far."

Mi Ying is obviously full of expectations for Xingchen No. 4.

Such a medium-to-large five-seater SUV is larger than the BMW X5 and Porsche Cayenne.

The styling is much more beautiful than theirs.

The price is also relatively close to them.

But when the time comes, the power system is much stronger than others.

It is conceivable that after the listing, the sales volume is worth looking forward to.

"The SUV market has slowly become hot, although many people still think that a sedan with a butt is the real car."

"But after driving an SUV, I don't really want to drive a sedan anymore."

"In the future, whether it is Xingchen No. 2 or Xingchen No. 4, or other SUV models in the future, the sales are very worth looking forward to."

Cao Yang said to Mi Ying as he came to the Tianshu conference room.

The name of the conference room of Xingchen Automobile is more interesting.

Tianshu, Tianxuan, Tianji, Tianquan, Yuheng, Kaiyang, Yaoguang.

All have corresponding meeting rooms.

This has made many employees know the Big Dipper.

Otherwise, in general, there are really few people who can remember which seven stars the Big Dipper are.

"Mr. Cao, today's kick-off meeting of Xingchen No. 4 will mainly explain from several aspects such as market positioning, commodity competitiveness, and development goals......

After Cao Yang came to the conference room, the kick-off meeting of Xingchen No. 4 naturally began.

However, this kind of kick-off meeting is more often a process-oriented thing, or it is determined according to the needs of the project node.

The main thing was actually reported before the meeting.

Of course, some details will definitely not be so clear before the meeting.

The sales department, research institute, production management department and other departments have gone up to report the planning of their respective departments, and then Cao Yang commented again, Xingchen No. 4 is officially launched in the company.

Whether it is the Nanshan engine or the Nanshan gearbox, or the Nanshan auto parts, they have also begun to sit together synchronously.

It's just that in the beginning, most of the work was done in the research institute.

If they don't draw the drawings, there's no way to move forward with a lot of work.

After the kick-off meeting was officially held, the sales department immediately began to communicate with Autohome to discuss some publicity strategies.

If a star company like Xingchen Automobile wants to develop a new model, it is unrealistic to want to achieve complete secrecy.

Since this is the case, Cao Yang simply did the opposite.

Through "leaks" or other ways, to promote their own models.

"Xiaolin, over there in Xingchen Motors, you still have to communicate more with them."

"For example, some advertorials or pictures related to new models, if Xingchen Automobile is given to all major platforms at the same time, the publicity effect will definitely be better than that of Autohome alone."

"We want to make them aware of that, and we want to let them know that we're willing to cooperate with some publicity."

As soon as Fang Dawen arrived at the office in the morning, he turned on the computer and saw the news related to Xingchen Automobile, and it was on Weibo hot search.

As for Autohome, there are articles or pictures related to hot searches on Weibo.

If you think about it with your toes, you will know that Xingchen Automobile must have given Autohome some exclusive news.

This made Fang Dawen very surprised.

Seeing that Autohome has secured the first position in the industry, and the gap with other platforms has also widened.

Fang Dawen's mentality is also changing.

After all, when a person's level and condition are close to yours, you will treat him as a competitor.

But if the other party is much stronger than you, you can't afford to think about this at all.

"I reach out to them every week to ask if there's any scoop."

"But although they were very polite to us, they just didn't have any first-hand information."

When He Ling said this, she couldn't help but feel a trace of resentment.

Xingchen Auto always treats various media differently, and her situation will become very embarrassing.

"You don't treat Xingchen Automobile with the attitude of other car companies."

"You have to treat Xingchen Auto as your customer, as your food and clothing parents, maybe the other party's attitude is different."

Fang Dawen knew that Lin Jiayan was a little reluctant to bow to Xingchen Automobile in his heart.

However, sometimes, the head iron can't solve the problem.

"I don't think several other media have gotten first-hand information, and every time they release news related to Xingchen Automobile, the time is very close to us."

"Could this be done by the other party on purpose, that is, to give the most important news to their affiliates."

Lin Jiayan found a very convincing reason for herself.

However, for the head of the department, Fang Dawen only cares about the result.

How the process is, it is not so important anymore.

"Their Xingchen No. 2 will be listed this year, and Xingchen No. 3 will also be listed in the first half of next year, and now they have Xingchen No. 4."

"I estimate that the hot news in the automotive industry in the next few years will not be able to avoid Xingchen Automobile."

"In this case, no matter what angle we are from, we must maintain full communication with each other."

As soon as Fang Dawen said this, Lin Jiayan naturally had what kind of consciousness he would have tomorrow.

"Editor-in-chief, I'm going to visit each other in the past two days and have a good face-to-face exchange with them."

……

"Mr. Wang, the fourth model of Xingchen Automobile is an SUV again, and it seems that Cao is always really optimistic about the SUV market."

Just when Xingchen Automobile was on the hot search from various angles, many people in the industry were also talking about Xingchen Automobile.

As an important partner of Nanshan Group, Great Wall Motors is no exception.

"Judging from this year's market performance, although the advantage of sedans is still very obvious, even overwhelming."

"But the growth rate of the SUV market is much higher than that of sedans, and it has doubled."

"This shows that there are indeed many consumers who are very interested in SUV models."

"We Great Wall Motors chose to bet on SUV models, and perhaps in the future, we can rely on this road and become the largest domestic self-owned brand car company."

When Wang Ying said this, Zhu Jianbo was stunned for a moment.

The largest domestic self-owned brand car company in terms of sales?

Although there are some qualifications, she is too daring to think about it, right?

The current Chery and Geely are more well-known than Great Wall Motors.

Even the names of BYD and Changan Automobile are more familiar than Great Wall Motors.

If it weren't for the brilliance of the word "Great Wall", it is estimated that this difference would be even greater.

"Mr. Wang, I also think there is no problem in focusing on the development of SUV models."

"However, I feel that there are more and more companies launching SUV models now."

"Even those joint venture auto giants have begun to introduce SUV models, and the competition will definitely become more and more fierce in the future."

Zhu Jianbo is not enough to express his worries.

"The SUV models developed by the research institute are not less competitive than others."

"Otherwise, it will be difficult for the sales department to sell cars."

Wang Ying took this opportunity to knock Zhu Jianbo.

In her opinion, Great Wall Motor's independent research and development of engines and gearboxes is a bit backward.

There are more and more models of Great Wall Motors using Nanshan engines.

This is obviously a little different from Wang Ying's expectations.

The point is that it's time now, and I'm still worried about it.

This made Wang Ying a little dissatisfied.

"Rest assured, for our SUVs, body safety is a selling point."

"When the time comes, in terms of the use of ESP, I also think about whether I can consider giving some models in advance as standard parts."

"This is also closely related to the safety we promote."

Great Wall Motors uses ESP provided by Nanshan Group, and the price is much lower than that of Bosch and Continental.

This is also the confidence of Zhu Jianbo to dare to make such a proposal.

Otherwise, the price increase will definitely not be something that Great Wall Motors can afford.

No matter how hard everyone tries, the sales of independent brands will go up in a short period of time, and the price must be competitive.

Otherwise, it's all floating clouds.

"I don't care about the details, you're a professional in this area."

"But in terms of the positioning of new models, the research institute should keep an eye on the movement of Xingchen Automobile."

"Although we can't directly produce such high-end models, it should still make some sense to learn some of their concepts and apply them to the development of our new models."

Wang Ying said so, and Zhu Jianbo naturally had to nod.

Fortunately, by now, the research institute has begun to think about developing new models on its own.

That's an improvement.

……

"Ayang, during this time, some companies have contacted us one after another, knocking on the side to ask if we can buy the hot search, how do you think we should deal with this matter?"

Xingchen Automobile is on the hot search on Weibo every three or five days, and naturally it has fallen into the eyes of many well-intentioned people.

Although there is no evidence of a real hammer, some people will certainly have some doubts.

Especially for those who have engaged in marketing on the Internet, they know it even better.

"Finally someone has reacted?"

"I thought you guys had already started selling hot searches."

Cao Yang responded rather unexpectedly.

It's all business.

Everything can be turned into business.

The hot search is naturally the same.

Of course, the degree of it is naturally necessary to figure it out.

"I didn't always think about making users bigger, so our team is very cautious about things like games that will affect the user experience."

"But it's about to go public, and if there can be a significant increase in advertising revenue, it should also be good for us to go public."

"That's why I'm starting to get a little excited."

As soon as Fang Sisi said this, Cao Yang immediately understood.

Logically, there is nothing wrong with this idea.

Cao Yang naturally won't bother.

"Hot searches can definitely be bought and sold as an advertisement, and there is nothing wrong with that."

"Du Niang is much more mature than us in this regard."

"Of course, if a hot search is generally an advertisement, it will definitely not work."

"So you have to control the degree in this."

"Moreover, for some ordinary people who can also see that it is a hot search for sale, when negotiating with the other party, it is required to mark it as an advertisement at the back."

"Of course, the way of labeling can be discussed."

"And for some content that is a bit like a real hot search, if the price is in place, it is okay not to mark it specially."

Naturally, there is nothing to go around in circles with Fang Sisi, so Cao Yang directly said what he thought in his heart.

Anyway, these routines have been played by other people in later generations, and if you take them out in advance, the effect will definitely not be bad.

Of course, Weibo can't be like Du Niang, and there is no bottom line.

As soon as the search came out, the first few were all messy ads.

That's embarrassing.

"This method is good, which can not only distinguish our advertising costs, but also allow consumers to better accept them."

"After all, we've already made it clear that these are advertisements."

"However, the effect of the first hot search and the tenth hot search is very different, and when we set the advertising fee for pricing, can we also set it to be very different?"

Now that they had already talked about it, Fang Sisi simply asked some clarifications.

When the time comes, the province will take a detour.

"In this regard, you can dig a few people from Du Niang to specialize, they are very experienced."

"The difference between the hot search of the first place and the tenth place is definitely bigger."

"However, the difference between the nouns in the middle is not very big."

Cao Yang thought about it and gave his own reply.

With the chat between Cao Yang and Fang Sisi, the relevant policies on Weibo were quickly adjusted.

Geely Automobile, which has just launched the new SUV on the market, immediately began to buy a hot search to test the water.

There is no secret to this kind of thing, and many advertising companies are naturally fans of Weibo.

Of course, some opponents of the Nanshan Group will naturally know this news.

"Bu Defan, I heard a message from a friend in an advertising agency in the past two days, and it has something to do with our company."

Li Jianfeng and Bu Defan went to the supplier site for inspection, and on the way, they must try to find some topics.

This is also a problem that many people need to face when traveling with their leaders.

If you grasp it well, you can make a good impression on the leader's side.

In the same way, if you don't handle it well, don't expect the leader to have a good impression of you in the future.

"What's the news?"

Bu Defan's mood has not been so good lately.

He had a falling out with Hassan, and he was somewhat lost in his heart.

"On the Internet in Huaxia, isn't there a Weibo popping up this year?"

"Not only have various celebrities settled in, but even various car companies have opened official Weibo on it."

"As Volkswagen's opponent, news related to Nanshan Group often appears on Weibo's hot searches."

"Among them, the news related to Xingchen Automobile can be found on the hot search on Weibo every three or five times."

"At the beginning, everyone thought that the marketing level of Xingchen Automobile was very high and it could make things so hot."

"But judging from the current situation, this matter is not so simple, but there is a story behind it."

As soon as Li Jianfeng said this, Bu Defan immediately became interested.

Xingchen Automobile is definitely a special existence in the Chinese car industry.

Although sales have no impact on everyone, the influence is not small at all.

Especially now that they are already working on a fourth model, the second car will also be launched within this year.

Invisibly, more people pay attention to Xingchen Automobile.

"What's the story, you tell me to hear it."

There is nothing to do on the road, and the wireless network is not as convenient as it was in later generations.

So it's relatively rare to deal with mail or something.

"This Weibo has a very close relationship with Nanshan Group, which should be known to many people."

"Before, everyone had some doubts about Xingchen Automobile's frequent hot searches, and felt that Weibo had intentionally carried out traffic support."

"However, judging from the current situation, it may not be as simple as traffic support at all."

"People directly helped put the news related to Xingchen Automobile on the hot search."

"Now there are rumors on the advertising company's side that as long as the money is enough, most of the news can be searched on Weibo."

"When I logged on to Weibo in the past two days, I also paid special attention to the hot searches on Weibo, and there were more hot searches marked as 'business'."

"These should be the advertisements that are directly arranged to the hot search after giving money."

"Weibo can be so for takeaway advertising, so when I was with Xingchen Automobile, I must have used this trick before."

"It's just that everyone didn't know before, and Weibo didn't do anything specifically to mark it."

"Considering the special relationship between Weibo and Xingchen Automobile, I think this can be regarded as a way to deal with Nanshan Group."

Li Jianfeng explained in such a circle, and Bu Defan understood it.

However, he had more to think about.

"Let's not worry about this matter, let the sales department worry about it."

"Weibo, as a special platform, is already a place for many companies to promote their products."

"If we Volkswagen don't want to completely disappear on Weibo, it is obviously not appropriate to jump out and say anything on this matter."

"Otherwise, Weibo will definitely do something specifically for us at that time."

"We can't enjoy the benefits of the proposal, and when something goes wrong, maybe you will blame us."

As soon as Bu Defan said this, Li Jianfeng couldn't help but nodded.

That's true.

They just watched from the sidelines.

(End of chapter)