October 2006.

For Huaxia's automobile companies, it is definitely a bumper month.

Adhering to the industry phenomenon that the better the sales volume, the earlier the sales data will be released, only a few days after November, all car companies have basically announced their sales data.

In addition to the traditional Jetta, Santana, Excelle, Elantra, Accord, Passat and other joint venture car companies, independent brand car companies have also begun to shine.

Whether it is BYD's F3 or Great Wall's H6, or Geely Automobile's Emgrand, they are all squeezed into the list of monthly sales of more than 10,000.

The market share of the entire independent brand has been further improved.

Many car companies have also begun to prepare to build new factories or expand production.

In this way, the related equipment industry is naturally the first to feel the benefits.

"Mr. Cao, our robot business has basically entered most of the domestic OEMs."

"Among them, BYD's latest factory has handed over all the robot business to us."

"At this Yangcheng Auto Show, I wondered if Nanshan Robot could also arrange a booth so that everyone could also see the strength of our robots?"

"After all, the CEOs of major domestic automobile companies will come to participate in the Yangcheng Auto Show, and the effect of promoting our robots on this occasion is estimated to be better than that of professional robot exhibitions."

Li Shigui, as the general manager of Nanshan Robot, is naturally also an ambitious person.

In recent years, the development speed of Nanshan Robot is not slow, but compared with other brother enterprises of the group, the overall volume is smaller.

However, there are not many core technologies mastered by Nanshan Robot.

The number of patents registered each year is also among the highest within the entire group.

"It's not impossible."

"Last year, in our exhibition hall, in addition to automobile companies, there were some auto parts companies and traditional newspapers and periodicals such as Bosch and Yangcheng Daily."

"I heard that this year there will be a special parts technology exhibition in the exhibition hall, and Nanshan Robot can also occupy a place there."

"Within our group, Nanshan engine, Nanshan gearbox, Nanshan auto parts, Nanshan equipment, and even Nanshan molds can go to the exhibition."

The people below want to progress, and Cao Yang naturally supports it.

You have to worry about everything, and that's definitely not going to work.

"Mr. Cao, that's what I think."

Regarding Cao Yang's reply, Li Shigui was obviously not particularly satisfied.

So while watching Cao Yang's reaction, he tried to come up with his own ideas.

"We are playing at home, as long as we communicate well with the organizers, we should be able to give us a better position."

"So when the time comes, can we make the exhibition area larger, and then in the name of Nanshan Group, move the group's related industries to the auto show."

"At that time, it is likely that one plus one will be greater than two, so that the general managers and consumers of other companies in the industry can see our strength."

"For our group, those independent brands, and even some joint venture car companies, are our customers."

"Such an exhibition should be beneficial to enhance the brand power of our products."

After Li Shigui said this, he didn't ramble anymore, but looked at Cao Yang with some expectation.

If the robot business is exhibited separately, the effect will definitely not be as good as the group exhibition.

Especially when forming a group, you can combine some business of parts and components to dynamically show the power of Nanshan robots.

This should be attractive to many people.

"I think this plan will work, you can discuss it with Zeng Tingting, and call the heads of several relevant companies together for a meeting to discuss."

"Then settle it as soon as possible, otherwise the time will be tight."

This kind of thing that is beneficial to the Nanshan Group, Cao Yang naturally has no reason to oppose it.

If it is at the Magic Capital Auto Show or the Imperial Capital Auto Show, it may not be so convenient to arrange the exhibition, and the influence of Nanshan Group is not so great.

The Yangcheng Auto Show is different, and it is not a bad thing to give full play to the home advantage and let other peers see the strength of Nanshan Group.

Li Shigui had just finished reporting to Cao Yang about the participation of Nanshan Robot, and Zeng Tingting was also waiting outside the door to report on the relevant arrangements for the listing.

Since the listing time is scheduled at the auto show, and it has to be done together with "The Same Song", there are naturally a lot of things.

Even Zhang Songwen of Nanshan Film and Television was in Yangcheng during this time to help coordinate related matters.

"Mr. Cao, we discussed it, and when we look up to the market, won't we have "The Same Song" together at night."

"If you can sing a song together on stage when the new model is unveiled, I guess the effect will be much better."

"What do you think?"

After Zeng Tingting said this, she looked at Cao Yang with anticipation.

Zhang Songwen is also similar next to him.

Obviously, this plan was discussed by the two of them.

"Not good!"

Cao Yang directly refused.

Although I don't mind being a publicity ambassador, if I perform on stage or something, then forget it.

The appearance of the incomplete pentatonic sound, he himself is very clear.

"There are so many celebrities who want to join the team of "The Same Song", so I don't have to compete with them."

"If I were to come on stage and say a few words, it wouldn't be a big problem."

Hearing Cao Yang's answer, Zeng Tingting and Zhang Songwen were a little disappointed.

"Mr. Cao, it's actually not very difficult to sing on stage."

"If it's difficult for a person, it's no problem to arrange a star chorus."

"We can even ask someone to write a song specifically based on the situation of Xingchen Automobile."

Zhang Songwen added on the side.

"Yes, Mr. Cao, you now have a lot of fans on Weibo."

"When the time comes, take the opportunity of the same song to let more people know about you."

"This is also good for the publicity of Xingchen Automobile."

"After this show is over, Huaxia TV will also want to invite you to do a talk show."

"It just so happens that we have two new models on the market in the last six months, and we need some exposure."

Zeng Tingting continued to persuade without giving up.

This kind of thing that allows Cao Yang to perform on stage is definitely something that many people in Nanshan Group like to see.

"I'm the boss of a car company, and it's not necessary to perform without doing business."

Although Cao Yang still refused, his tone was a little loose.

Although the five tones are incomplete, if he sings a new song, he is actually not without a choice.

Engaging in a new song that fits well with Xingchen Automobile is really good for publicity.

Like "The Brightest Star in the Night Sky"?

Looking up at the positioning of this new model, it seems to be very good.

"Mr. Cao, as long as it is good for the development of Xingchen Automobile and the promotion of our new models, I don't think there is anything that is not doing business."

"Besides, whether you look at Du Niang or Ali, the boss of the family is not only singing on stage, but also willing to do other more exaggerated things for publicity."

After feeling hope, Zeng Tingting became more positive.

"yes, I think Apple Jobs did a very special job at this, making the company's leaders a symbol of propaganda."

"Sometimes this is much better than spending tens of millions of dollars on advertising."

"In particular, these models are designed by Mr. Cao, and the two personalities of the car designer and the founder of Xingchen Automobile can be determined."

"If it is done well, Xingchen Automobile will not even need to advertise separately in the future."

Zhang Songwen also hurriedly added his own opinions.

In his opinion, this matter is not only good for Xingchen Automobile, but also great for Nanshan Film and Television.

The greater the influence of Cao Yang, the boss, the more chips Nanshan Film and Television will have when they talk about cooperation with various stars.

"Mr. Cao, with your current achievements, you will definitely become the object of pursuit by all kinds of media in the future, even if you want to keep a low profile, it is impossible."

"Especially with the development of Xingchen Automobile, it is not like the engine and gearbox that are not directly facing consumers, every customer of Xingchen Automobile will definitely be full of interest in you, the founder and designer."

"Even in the future, you can't be on some wealth lists without a trace."

"In this case, it is better to look at this problem from a different angle, make good use of this situation, and make the company's development closely linked to your personal image."

Zeng Tingting and Zhang Songwen, what you say and I say also has a certain amount of truth.

In the end, Cao Yang was convinced.

"Then you can arrange to find a few people who are more good at arranging and music theory, and I have some ideas to communicate with him."

"When the time comes, just make the gimmick a little bigger and come up with an original song that is closely related to the company's name and model."

Either you don't do it, or you can do it well.

Obviously, Cao Yang is ready to surprise everyone.

"No problem, I'll arrange this later."

Zhang Songwen took this job without any hesitation, and then continued: "Mr. Cao, do you want to arrange a female star to sing with you?" ”

Although they all want Cao Yang to stand in front of the stage, they are also worried that if Cao Yang's singing level is really too low, they will be scolded by others, and they will also be in trouble.

"Female stars don't need to be arranged first, there is a demand for a semi-accompaniment band or something."

"Then when the time comes, I will arrange a few basic techniques to teach the guitar, and it will seem that the live effect will be better at that time."

Cao Yang already has a general picture in his mind, and when the time comes, he will symbolically go on stage and sing "The Brightest Star in the Night Sky", and the rest will be handled by the band.

The sense of that scene should also be very strong.

With proper marketing, a few hot searches will come out.

Next, Zeng Tingting reported to Cao Yang about the relevant arrangements for "The Same Song" on the day and night of the auto show, and left the office satisfied.

At the same time, the personnel of other car companies are also busy with the Yangcheng Auto Show.

"Han, can we adjust the location of our exhibition hall again?"

Phillips, President of BMW Huaxia Asia Pacific, couldn't help frowning after listening to the relevant arrangements of the Yangcheng Auto Show.

At this year's Yangcheng Auto Show, the exhibition hall area hit a new high.

Most of the world's major automakers will also participate in the exhibition.

This time, BMW was in the same showroom as Mercedes-Benz and Porsche.

In addition, most of the remaining exhibition halls are occupied by Nanshan Group.

Xingchen automobiles, robots, equipment, parts......

It can be said that standing in the BMW showroom, it is impossible for you not to see the situation of Nanshan Group.

Obviously, Xingchen Automobile has also worked hard to get itself into a showroom with BMW, Mercedes-Benz and Porsche.

Home field advantage is not so easy to beat.

"At this year's Yangcheng Auto Show, although the exhibition hall area has increased, the number of exhibitors has also increased, and the number of exhibited cars of various companies has also increased a lot."

"If we want to adjust, I'm afraid the position will be very poor, and we can only squeeze together with parts companies."

Han Yang could naturally guess why his boss wanted to adjust the location of the exhibition hall.

Last year, when Xingchen Automobile Ziwei Star was launched, the Porsche in the exhibition hall next door was not lightly stepped on.

Before, Ziwei Xing also took out the BMW 7 Series for benchmarking, and it was very lively for a while.

Now, if the BMW showroom is next door to someone's house, there may be some kind of moth.

"Then the marketing department should make a plan and prepare for some unexpected situations, so as not to be embarrassed when you are in a hurry."

Phillips struggled for a moment, and could only accept the result of being in a showroom with Xingchen Motors.

However, I have some opinions about the people in BMW Huaxia Branch.

And sometimes, what you don't like is likely to be something that others want but can't get.

On BYD's side, Wang Fu regretted that he couldn't share the same showroom as Xingchen Automobile.

"So, the showroom of Xingchen Automobile has been confirmed to be with Mercedes-Benz, BMW and Porsche?"

"Yes, the auto show will start in half a month, and there is no time to adjust again."

Wu Huabian replied in the affirmative.

For large-scale events such as auto shows, various manufacturers need to arrange partners to go to the site in advance.

And the plans for these exhibitions will be determined half a month in advance or even earlier.

Then immediately according to this plan to prepare materials, about a week before the official start of the auto show, it is necessary to enter the specific layout.

It's not as simple as you say you want to adjust it today and adjust it tomorrow.

"Xingchen Automobile is very powerful in publicizing this part, if we can have a showroom with them, the flow of people should be increased by several percent."

"Especially when they look up to the official launch at the auto show, there should be a big response at that time."

"It's a pity."

Wang Fu's face was full of regret.

However, Wu Huabao could only be silent.

What else?

If he had the ability to change this outcome, he wouldn't have to report like this today.

(End of chapter)