The 2006 Yangcheng Auto Show was held at the Convention and Exhibition Center in Pazhou.

Changan Ford hatchback Focus, Modu Volkswagen new Polo Jinqing and Jintori, Xifeng Peugeot 1.4L Peugeot 206, Chuncheng Volkswagen new Bora.

Imported cars such as the Cadillac Escalade, Volkswagen's new Beetle, and Phaeton will also make their public debut in China.

"Mr. Zhu, this time your affiliated enterprises of Chuncheng Automobile Group are worth everyone's expectations."

"Needless to say, the appearance of the big red flag can definitely attract the attention of many people."

"Audi is said to have brought out all of its main models to the exhibition."

The day before the auto show, Cao Yang routinely came to the site to confirm the situation of the exhibition, and also rehearsed for some activities on tomorrow's media day.

I happened to meet Zhu Zhengfeng in the exhibition hall, and everyone naturally had to have a good chat.

After all, Zhu Zhengfeng specifically contacted him,

"Audi really attaches great importance to this auto show."

"Audi has always sold well in the northern market, but it is average in southern China."

"In order to better open up the southern market, the Audi models shown to the public this time include Audi A8, Audi Q7, Audi A6L, Audi A4, Audi A4 convertible, and Audi A3 hatchback."

"In addition, the Audi S8, Audi's top-of-the-line high-performance sports luxury sedan, which made its world debut at the end of 2005 and attracted much attention, will also be shown to Chinese audiences for the first time, and this model will officially enter the Chinese market this year."

"Mr. Cao, the person in charge of Audi said in his internal speech that S8 will defeat Ziweixing in Huaxia."

Zhu Zhengfeng inadvertently revealed a piece of news to Cao Yang.

Audi's A6L and A4 are produced at Volkswagen's Audi plant in Spring City, but the S8 is sold through Audi's own channels.

Therefore, whether the S8 sells well or not has not so much to do with the Chuncheng Automobile Group.

In this case, he naturally didn't mind taking this opportunity to sell a favor to Cao Yang.

"What is the S8?"

"I'm not interested in it."

"Our Ziweixing is not afraid of S8 competition."

"Even I have the confidence that we can look up to the launch tomorrow and become a presence that surpasses the Audi Q7."

Who wouldn't be ruthless?

At this time, Cao Yang must not show weakness.

"You're looking up with a W12 engine, right?"

Seeing that Cao Yang mentioned looking up at this car, Zhu Zhengfeng immediately led the theme to the engine.

Dahongqi is now using the 3.0T engine on Ziweixing, which is already very good in China.

But compared to the W12 engine that looks up, it is certainly not a class.

So Zhu Zhengfeng has some ideas.

"That's right, this engine was the first to be developed by our Nanshan engine, and it represents the highest level of our group's automobile engine."

"Even if the W12 or V12 engine used by Volkswagen and BMW in the world is not as good as our W12."

It would be right to say that the W12 represents the highest level of Huaxia Automobile Engine, let alone Nanshan Group.

But the more Cao Yang said this, the more Zhu Zhengfeng was moved.

"Mr. Cao, our big red flag is now promoting a luxury version, but I also want to launch a flagship version next year."

"Looking up at the W12 engine used above, can you also sell some to the big red flag?"

After Zhu Zhengfeng said this, he looked at Cao Yang expectantly.

He knew that the W12 engine had no other choice than to buy it from Nanshan Group.

Volkswagen will not sell the W12 to the Spring City Automobile Group.

Or to put it another way, even if Volkswagen sells W12 engines to Chuncheng Automobile Group, Zhu Zhengfeng can hardly accept that price.

When the time comes, it involves post-maintenance or something, which can blow up people's heads.

"If it's just used on the big red flag, it's not impossible."

"However, the technical difficulty of this W12 engine is higher than that of the V6 engine, I don't know how many times."

"Plus the overall number is not very large, so the price of each engine is very expensive."

Cao Yang pondered for a while and felt that it was no problem to sell a Chuncheng Automobile Group.

Not to mention just selling finished engines, even selling engine production lines to them may not necessarily bring any threat to Nanshan Engine.

It's better to take this opportunity to make some money.

After all, in addition to the big red flag, even if other car companies want to buy W12 engines, Cao Yang will not sell them.

Selling high-performance engines indiscriminately will indirectly affect the brand value of Xingchen Automobile.

After all, what local tyrant doesn't want to drive a car of more than one million yuan by himself, and use the same engine as the hundreds of thousands of cars driven by others, right?

"Price is not an issue!"

"The flagship version of this big red flag is not for sales."

"Our Chuncheng Automobile Group is ready to develop a bulletproof car on this basis."

"When the time comes, with the W12 engine, the power performance can definitely be fully exerted."

"At that time, the price will not be hundreds of thousands more expensive than the luxury version."

Zhu Zhengfeng didn't mind Cao Yang slaughtering himself on the W12 engine.

No matter how ruthless the Nanshan engine is, can it be more ruthless than the W12 engine with worse performance imported from abroad?

"In this case, let's go back and let Hongqi's procurement connect with our group's sales department."

The bulletproof car Cao Yang is also prepared.

It's perfect to look up.

When the W16 engine comes out, it will be matched with the top configuration of the top and sell it for 3 million, which is not an exaggeration, right?

As for Purple Microstar, forget it.

A coupe-style car with a bulletproof version is nondescript.

In this case, then this market will let the big red flag do it for the time being.

Anyway, even if he doesn't sell the engine to Hongqi, people will have to put it on the bulletproof version.

Even for the procurement of some bulletproof models, Dahongqi also has its own unique advantages.

"Thank you Mr. Cao for your support, Volkswagen, do you need me to communicate with them as an intermediary and ease the relationship?"

Throwing peaches and sending plums, Zhu Zhengfeng also wants to give full play to his value.

Chuncheng Automobile Group and Volkswagen have a history of cooperation for many years, and Zhu Zhengfeng is really able to say a few words on Volkswagen's side.

"No need, Volkswagen regards our Nanshan Group as a thorn in its side, so everyone can break their wrists."

Cao Yang did not expect a thaw in relations with Volkswagen.

Things have come to this point, so we have to keep going.

If the sales of the North and South Volkswagen can be pulled down in the future, Nanshan Group can be regarded as a big name.

"Your relationship with Volkswagen is stiff, maybe other car companies will also have a grudge."

Zhu Zhengfeng was still thinking about whether to persuade him again, but Cao Yang had already made up his mind, so naturally he would not change it easily.

Fortunately, both of them are busy people, and their respective secretaries are constantly reminding them that there are other arrangements in the future, so the two of them don't talk anymore.

"Mr. Cao, we have basically figured out the situation of Porsche, Mercedes-Benz and BMW show cars in the same exhibition hall as us."

"Porsche's main focus is still those cars, Porsche 911, Cayenne, carrera, new Cayman, Boxster and other models."

"Basically, there are no cars in the same class as what we look up to."

"And BMW has brought a lot of models to the exhibition, what X3, X5, M5, M6, 325, Z4, MINI, MINI convertible, 530i, 760, 645CI, basically BMW models have been brought over."

"However, there is no one that can be beaten, even if it is the closest X5, it is at the same level as Xingchen No. 4, not an opponent to look up to."

After Cao Yang returned to his booth, Zeng Tingting immediately reported to him the situation of various car companies in the exhibition hall.

"As for Mercedes-Benz, CLS, CLK, SL, SLK, C-Class, S-Class, whether imported or domestically produced by Imperial Benz, they have basically been brought over."

"These booths of theirs seem to be here to sell cars, and there are no new models."

"So tomorrow's look up will definitely be the heaviest model in this showroom."

No matter which car company it is, it must be a good analysis of the situation of the exhibition hall where it is located.

Otherwise, I don't know how to deal with any unexpected situations.

That's embarrassing.

"This Yangcheng Auto Show, although various car companies attach great importance to it, there are still very few models that really make their world debut."

"At present, which car companies' models are more concerned?"

When Cao Yang asked, Zeng Tingting thought about it a little before saying: "Luxury brands as a whole are more concerned, whether it is BMW or Mercedes-Benz, or Ferrari or Lamborghini. ”

"But if you really want to say that ordinary consumers are more interested, I think Changan Ford's hatchback Focus and Chery's QQ6 have received quite a lot of attention."

"We supply the 6AT gearbox of the former, and we also supply the 1.0T engine and 4AT and 4MT of the latter."

"In addition, Camry, Tiggo 2.0T, VOLVO S40, Sylphy, New Bora, Pentium, 206 1.4L, Nissan Junyi, Mazda RX8, Xinma 6 Wagon, Golan, Santa Fe, Great Wall Wingle, Zotye 2008 and other models, all have some heat."

"However, I feel that the brightest thing at that time will be our Yangwang and the big red flag of Chuncheng Automobile Group."

Whether it is sycophancy or self-confidence, Zeng Tingting must be optimistic and look up.

As for the big red flag, except that the sign is not from the Nanshan Group, it is basically the same as the car of the Nanshan Group.

At least 6 percent of the cost of this car is owned by Nanshan Group.

"Which showroom is Land Rover in this time?"

Obviously, Cao Yang knew in his heart that Range Rover was the opponent to look up to.

In particular, the Yangwang itself is based on the 2018 Range Rover, a further amplified model.

"Land Rover, VOLVO, Jaguar several brands, they are in the Ford showroom, Range Rover, Land Rover Discovery are exhibited."

Zeng Tingting has been in the exhibition hall a lot these days, and she has a good understanding of the situation of various car companies.

It's definitely a confidant.

"Keep an eye out for them, we'll have some information about them in our materials then."

When Xingchen Automobile's Ziweixing was listed, it was Porsche who touched porcelain.

Looking up at this class of cars today, Porsche has no analogue.

As for Cayenne, the size difference is a bit big, and it seems a bit far-fetched to insist on touching the porcelain upwards.

So this time, Cao Yang is ready to make Range Rover a stepping stone to look up to.

As a brand that is slowly not taken seriously by Ford Motor, Xingchen Automobile stepping on the Land Rover should not cause too much backlash from Ford Motor.

After all, Cao Yang had asked someone from Ford Motor whether Land Rover cars were sold or not.

If you step on it now, you may be able to buy it cheaper in the future.

……

"Xiang Nan, I feel that Mr. Zhang doesn't seem to be particularly kind to see you during this time."

"The new model of Xingchen Automobile will be launched tomorrow, or will you go to the scene and order a look up on the spot?"

"In this way, Mr. Zhang's attitude towards you should change."

On a plane from the imperial capital to Yangcheng, Xia Lin and Xiang Nan sat in the first class and communicated in a low voice.

With the hit of "Struggle", both of them are completely popular.

The prices of their commercial performances have more than doubled.

This time they came to Yangcheng, and they participated in the activity of "The Same Song, Into the Star Automobile".

"The imperial capital is not only one Nanshan Film and Television, why buy such a domestic car in order to please the company?"

To the south, it is obvious that he does not look down on Xingchen Motors.

Even when Charlene bought Ziweixing before, he didn't support it.

It's just that they are still boyfriend and girlfriend, and they are not married, so he can't say anything.

Now if he wants to buy it himself, he won't be happy.

"Although Xingchen Automobile is an independent brand of Huaxia, other people's cars are really good."

"I opened the purple microstar myself, which is very experienced."

"Even if it is placed in the international market, people are not bad."

"The most important thing is that Nanshan Group is behind Nanshan Film and Television, and Xingchen Automobile is the industry of Nanshan Group."

"I heard Mr. Zhang say that Xingchen Automobile is the most important company in Caoyang, and there is no one."

"We spend more than one million yuan to buy a Xingchen Automobile's product, I think it's a very cost-effective thing."

Charlene is smart.

How to deal with the company within the scope of what she can accept, she is experienced.

"Are you serious?"

Xiang Nan looked at his girlfriend next to him and couldn't help frowning.

"If you want to develop well in the entertainment industry, I think Nanshan Film and Television is a good mountain."

"I'm even ready to attach the studio to Nanshan Film and Television."

Charlene answered this question very seriously.

"In that case, I'll order one."

Weighing the pros and cons is every celebrity's favorite thing to do.

Heading south, while a bit unruly, is no exception.

The same scene is also happening constantly in the conversations between some celebrities and their agents or friends.

Even among celebrities, this statement is already very marketable.

Zhang Songwen has the most say in this situation.

"Mr. Cao, after the official listing tomorrow, there will be more than 100 artists on Weibo to help post relevant pictures and advertorials, and I have already communicated and coordinated."

Tomorrow is not only the Yangcheng Auto Show, not only the day of the launch of Xingchen Automobile's new car, but also the day of "The Same Song, Into Xingchen Automobile" jointly held by Nanshan Film and Television and Huaxia Television.

So Zhang Songwen naturally wanted to come over.

"It's not troublesome, is it?"

Cao Yang is obviously quite satisfied with Zhang Songwen's arrangement.

When you set up Nanshan Film and Television by yourself, don't you want to help the development of Xingchen Automobile?

Otherwise, simply tossing in the entertainment industry, what is the picture?

"No trouble!"

"For them, it's a matter of touching their hands."

"Now that the company's influence in the industry has come, some artists we have not taken the initiative to contact, and people are willing to promote Xingchen Automobile."

Zhang Songwen replied very easily.

"The entertainment industry is the most realistic, those who support our stars, let them feel the benefits."

"Didn't you say that you would report to me the day after tomorrow about the investment in the new drama?"

"When the time comes, we can focus on the actors who have a good relationship with us."

Cao Yang doesn't want his investment to become a tool for some directors to make profits.

If Nanshan Film and Television does not contribute to the development of Xingchen Automobile, then there is no meaning of existence.

Cao Yang sees this very clearly.

"Well, that's what I thought too."

"There are several protagonists in it, and I'm ready to continue to use Charlene, Millay and Lu Tao in "Struggle".

"It just so happens that the characters are more suitable, and when the time comes, I can rub the hot spots of "Struggle" and make this drama even more popular."

"For the implanted models in this drama, I think the look up to the launch tomorrow is very suitable."

"There's a character in it who says it's a villain, but it's not exactly a villain."

"When the time comes, his car will be set to look up."

"At the same time, Zi MSI will also have some appropriate shots."

"As for the common vehicles, people from BYD have approached us before, saying that they have also mentioned it to Mr. Cao."

"So I plan to make BYD's model a common car for other occasions."

Zhang Songwen knew that Cao Yang was only interested in car advertising placement, and other advertising placements did not need special reporting.

Therefore, the selected content is all what Cao Yang is interested in.

"What's the name of this show?"

Although Cao Yang is very confident in Zhang Songwen, in the face of a special God's perspective, sometimes confidence does not work.

"The name of the TV series is "Snail House", and it just so happens that housing prices have begun to rise sharply in the past two years, and the claims about house slaves on the Internet are very noisy."

"Many people have been working in the city for many years and can't afford to buy a house."

"There will also be some emotional themes in it, and I feel that it should be popular."

"The most important thing is that its investment is not particularly high, if it weren't for the salary of several leading actors, it is estimated that 5 million would be filmed."

As soon as Zhang Songwen finished saying this, Cao Yang breathed a sigh of relief.

"Snail House"!

Although this drama was scolded more severely for various reasons.

But I have to say that this drama is a film that has left a strong mark in the history of Chinese TV dramas.

Song Siming and his Range Rover are even more popular.

It can even be said that the car advertising placement in this drama has been relatively successful in the entire history of advertising placement of Chinese film and television dramas.

The key is to look forward to the market just tomorrow, and then it can give full play to the publicity effect of advertising placement, so that the sales of Yangwang will surprise everyone next year.

"The investment and filming of TV series will be entrusted to you to be specifically responsible."

"I just want to ask for any details, but I have a request, that is, the filming of this drama should be completed as soon as possible, and then it will be broadcast as soon as possible in the first half of next year."

Filming a TV series is much less difficult than shooting a movie, and Huaxia's own experience is also relatively rich.

So in the case of not bad funds, the filming cycle of an urban drama really doesn't have to be very long.

If it's fast, it'll be done in two months.

It doesn't even take two months.

It's still no problem to catch up with the broadcast in the first half of next year.

"Some of the early communication information is almost there, and it can be formalized after reporting to you."

"We strive to complete all the preparations next month and start filming before the Spring Festival."

"When the time comes, the filming location will be placed in Yangcheng."

Zhang Songwen listened to what Cao Yang said, and naturally determined the next step without hesitation.

The boss let you do it, and he naturally has to cherish this opportunity.

After a succession of decisions, the long-awaited Yangcheng Auto Show of various car companies finally officially opened.

Traditionally, the first day is a media day, followed by a trade visitor day.

Then there's General Spectator Day.

For car companies, the most important thing must be the media day.

Whether the publicity effect is good or not often depends on today's performance.

In order to avoid collisions between the releases of various car companies, the organizers collected everyone's arrangements in advance, and then tried to coordinate the staggered time.

Otherwise, everyone is developing at 9:00, and the reporters are also lacking in skills.

Unlike last year's new car release, today's press conference of Xingchen Automobile is the earliest batch.

Last year, Ziweixing was a hot spot for others, so it was naturally more appropriate to do it after the press conferences of other manufacturers were almost finished.

This year's look up is basically the existence of no opponents, although there are also hot spots, but there is no need to wait until the end.

"Thank you for coming to the booth of Nanshan Group and the booth of Xingchen Automobile."

"At the Yangcheng Auto Show last year, Xingchen Automobile's first model, Ziweixing, was officially launched, which brought a very big surprise to everyone."

"Whether it is the world's first production model equipped with 8AT, or the first time to configure LED headlights, or the history of the sedan in the Niubei Circuit, it proves the excellence of Ziweixing."

"And Ziweixing's sales at home and abroad are also worthy of this kind of excellence."

"After a year, we once again held a new car launch and launch event here in Pazhou."

"We bring you the second model of Xingchen Automobile."

Cao Yang's speech on this occasion can be regarded as easy to handle.

I didn't even need a speech, so I just stood in the middle of the booth without a script.

And behind him were four cars dressed in car clothes and four purple microstars.

"In recent years, SUV models have received more and more attention, and the number of SUV models on the market has increased a lot compared to a few years ago."

"SUVs have better passing performance and better visibility performance, which can meet the diverse needs of many people."

"But I found it very difficult to find a luxurious large SUV on the market."

"Next door to us is the platform for BMW, Mercedes and Porsche, and everyone must have been paying attention to their show cars."

"You don't need me to say anything, you can see that none of them are big SUVs in their booth."

"Even the BMW X5, which is very popular in the market, is like a little brother in front of our admiration."

On the side of the BMW car next to him, a group of staff members naturally heard Cao Yang's words.

Although this is true, everyone sounds very aggrieved.

Does the little brother have the same existence?

This evaluation ......

The normal Guangzhou Auto Show is in November, but 2006 is a special year, and this book is written as November.

(End of chapter)