The high-speed rail bearing project is very important, but Nanshan Group has a big business, and there are many equally important things.

Ziweixing No. 3, which has been prepared for more than two years, is finally about to be officially launched.

Thanks to the publicity on "Need for Speed", the star sports car has become quite famous in China.

Although most people can't afford to buy such a sports car, it doesn't prevent everyone from getting to know it.

It's like many people can't sleep with female stars, but it doesn't prevent them from discussing it every day.

"Mr. Cao, this time our star sports car was launched in China, which was directly combined with the promotional activities of "Need for Speed".

"In foreign listing activities, it is combined with the Niubei track to promote the circle."

"At the same time, we will also be exhibiting at the Geneva Motor Show in March this year, and we will bring in the latest models to show off."

"At that time, the publicity will be carried out simultaneously at home and abroad, and in the automobile circle in the first quarter of this year, there will be no less news about our Xingchen Automobile."

Zeng Tingting reported to Cao Yang about Xingchen Automobile.

As the most important industry of Nanshan Group, Xingchen Automobile has big projects to promote every year.

This year is a very critical year.

Whether the sales of the mass-produced cars Ziweixing and Yangwang can reach a higher level, and whether the new models can attract consumers, all play a very key role in the development of Xingchen Automobile.

"The Star Sports Car has also been warming up in China for a while, do you have any expectations for its price?"

Although how much the Star Sports Car will sell, the interior of the Star Automobile has also been discussed before.

But everything can be modified until the final price is announced.

Unlike these models, the market for sports cars is definitely smaller.

If you set the price at 1 million, the sales won't increase much.

On the contrary, it is not conducive to making a reputation.

As a model used to enhance the brand power of Xingchen Automobile, the price of Xingkong is destined to not be low.

To what extent it is high on time, you need to do a good research.

"Judging by the reaction so far, everyone likes to compare it to Ferrari Enzo."

"Our own publicity team is also guiding in this direction."

"Enzo's overseas selling price is about 700,000 US dollars, which is equivalent to more than 5 million yuan."

"But the domestic selling price has gone to about 12 million yuan, which is a lot higher."

"I think it's more appropriate to set the price of Starry Sky at 4.9999 million yuan."

"On the one hand, this price is already close to the price of Ferrari Enzo overseas."

"On the other hand, compared with the price of Ferrari Enzo in China, it is more than half cheaper."

"At this price, it is already the highest among all domestic cars."

Zeng Tingting is naturally also very concerned about the pricing of the starry sky sports car, and has discussed it many times within the sales department.

"Didn't you say before that you wanted to set the price at about 3 million?"

It's not that Cao Yang doesn't think that the starry sky sports car is not worth 5 million, but the gap between the pricing before and after is a bit big.

So he also wanted to hear how Zeng Tingting thought about this matter.

"For people who can afford a starry sky sports car, whether it is 3 million or 5 million, in fact, there is not much difference."

"People who can't afford it, 3 million can't afford it, and those who can afford it, if you price it too low, people may feel that the style is not enough."

"The price of 4.9999 million is already higher than the price of some sports cars of Mercedes-Benz and BMW, and the price of Porsche 911 is also higher."

"But compared to Ferrari, Lamborghini and other sports cars, it is cheaper."

"It's a compromise price after taking into account everyone's wallets and style."

"When the time comes, we will fully benchmark the starry sky with Ferrari Enzo to show that our price is reasonable and our performance is advanced."

Obviously, Zeng Tingting is preparing to touch the porcelain Ferrari Enzo.

In the field of sports cars, Ferrari is much more famous than Porsche, Mercedes and BMW.

As for the Lamborghini, although they are more high-end, the production is too low, and they are not necessarily the best target for touching porcelain.

"In terms of marketing, are there any new measures besides touching Ferrari Enzo?"

Cao Yang felt that what Zeng Tingting said also made some sense, and basically agreed to the price.

Now the W12 version is sold for 4.9999 million yuan, if it sells well, and then a W16 engine version, the price will increase by one or two million, and the brand power will have nothing to worry about.

Of course, if the W12 engine does not sell well, the W16 engine naturally has no need to toss.

"We're ready to let the news go out and say we're going to buy an F1 team and get the stars on the F1 track."

As soon as Zeng Tingting said this, Cao Yang was stunned for a moment.

Although after the financial crisis, he has plans to buy an F1 team to play with and brush up on the style of Xingchen cars.

But certainly not now.

But if it's a fake news release, or if the message is true, but it hasn't been implemented, it doesn't seem to be a problem?

Although even if it is to participate in F1, the model has little to do with the starry sky sports car.

But it doesn't affect Xingchen Automobile to engage in marketing.

"You can arrange for someone to get in touch with some convoys, and then let people be exposed 'accidentally'."

Cao Yang's words can be regarded as approving Zeng Tingting's proposal.

"We're preparing to do this, and we're also planning to work with the HR department to post some F1-related recruitment news on the recruitment site."

"On the one hand, it is really recruiting some suitable personnel as technical reserves, and on the other hand, it is also a publicity gimmick."

"At that time, the editors of Autohome will also 'inadvertently' find out about this recruitment, and synchronize marketing."

"Of course, our star sports car, all the technical parameters are very powerful."

"The strongest sports car within 10 million, there is absolutely no problem with this title, at least in the Chinese market."

Zeng Tingting can now be regarded as a master of the tricks and mathematics that Cao Yang used in the past.

Although other car companies have used publicity gimmicks such as the best car within 300,000 before, where is the impact of 300,000 and 10 million?

The most important thing is that around this gimmick, Autohome can also publish various articles.

On the one hand, it is to step on Mercedes-Benz, BMW, and Porsche models openly, and on the other hand, it is to let everyone know that starry sky sports cars are expensive enough.

""Transformers" has been officially released in the United States, and the market performance is very good."

"It will also be officially released in China during the Spring Festival, which is also good news for our Ziweixing."

"When the time comes, take advantage of this shareholder wind to see if there is a suitable movie and implant the starry sky sports car into it."

"You have to make good use of Nanshan Film and Television, foreign film and television implantation is not easy to handle, it is too expensive."

"But for domestic film and television implantation, most of Nanshan Film and Television have the ability to negotiate, and the price is not high."

"It appears a few more times in front of everyone's eyes, so that the high-end brand image of the star sports car will slowly take root in the hearts of the people."

Cao Yang is still very confident in the performance of the star sports car.

This is Ferrari's flagship model, and it was taken early in 2007, and it would be abnormal if it didn't have any lethality at all.

"Mr. Cao, rest assured, in the urban TV series and movies released in China in the next three years, there will be frequent models of Xingchen Automobile."

"We will also make full use of Weibo and various forums to organize a water army to promote various models of Xingchen Automobile for a long time."

Zeng Tingting chatted with Cao Yang for more than an hour about Xingchen Automobile, and then began to implement these measures.

18 February 2007.

This day is the first day of the first lunar month.

Star Sports Car chose this special day to achieve global simultaneous launch.

However, this time, instead of holding an offline listing event in China, a special competition for the launch of a starry sky sports car was opened in the game "Need for Speed", which attracted a lot of attention.

"Xingchen Automobile is too much, and it doesn't let everyone celebrate the holiday."

As the core editor of NetEase Auto Channel, Lin Jiayan naturally couldn't miss the news of the launch of the Star Sports Car.

So even if she has gone home from vacation, she still has to write at home.

Fortunately, Xingchen Automobile has provided some materials, but in fact, she doesn't need to do much.

"Every time there is news about Xingchen Automobile, Autohome is the first to get the material."

"This time, the Star Sports Car chose such a special time and way to go on the market, and the price was directly set at 4.9999 million yuan."

"If we don't take the opportunity, we will be left further behind by Autohome."

On the other end of the phone, Fang Dawen, who was taking his family on vacation at the beach, was comforting his right-hand man.

Lin Jiayan is hard-working and hard-working, so naturally there are endless hardships waiting for him to eat.

Of course, Fang Dawen would not say it so directly.

"The strongest sports car within 10 million, this statement was on the hot search on Weibo as soon as it came out."

"Even the heat of last night's Spring Festival Gala was suppressed by it."

"Weibo has already been listed, and I am still so partial to Xingchen Automobile, and I am not afraid that my stock price will be affected."

While Lin Jiayan was writing the manuscript, she complained to Fang Dawen.

"Although the hot search on Weibo can be bought with money, it can be considered as a setting."

"But I have to say that the gimmick of the strongest sports car within 10 million made by Xingchen Automobile is really effective."

"I heard that they also made a batch of QQ emojis of starry sky sports cars, which were immediately popular among young people when they were launched in the early hours of this morning."

"I've seen it all in the QQ group."

Obviously, the QQ emoji package mentioned by Fang Dawen is also a new marketing method made by the Xingchen Automobile Sales Department.

Doing things on the Internet, among the various car companies around the world, Xingchen Automobile dares to say second, and absolutely no one dares to say first.

Xingchen Automobile alone, as well as Autohome's direct and indirect water army, are more than other car companies combined.

This is also an important reason why Xingchen Automobile is invincible on the Internet.

Even if some other car companies are aware of this, they are very slow to act.

Those traditional car companies already have a very mature set of workflows.

It's very difficult for you to innovate.

Just like after the arrival of the era of electric vehicles in later generations, don't those international auto giants want to do a good job of their electric vehicles?

But which giant has done it well?

Volkswagen?

General?

Ford?

Toyota?

Honda?

If there is one, there is no electric car that can be handled.

For example, Volkswagen, the price of the ID series of electric vehicles is only half of that in Europe, and the loss is not unwanted, and the sales volume is not good.

Toyota seems to be moving frequently, but when it comes to sales, it is also miserable.

Not to mention the performance of other car companies such as Honda and Ford in the electric vehicle market in China.

No one wants to sell a car at a loss.

The sales of electric vehicles are even worse than those of Volkswagen.

"In terms of marketing, Xingchen Automobile is worth learning from other car companies."

"But their new models, the technology is hard enough, and it is also admirable."

Lin Jiayan is a person who knows the goods.

0-100km/h acceleration time in less than 3 seconds!

0-200 km/h in less than 7 seconds!

0-300km/h in 15 seconds!

The top speed is up to 350km/h or more!

Although this data cannot be said to be the strongest in the world, there are really only a handful of people who are stronger than it.

The most important thing is that the sports car is more bullish than this number, and the price of one unit has gone to tens of millions.

5 million and six or seven million may be a price for local tyrants.

But 5 million and tens of millions, that's still not the same.

There are still not many local tyrants who can directly ignore this price difference.

"One thing to say, Xingchen Automobile is indeed fighting for Huaxia car companies at this point."

"If you take out the data of the starry sky sports car, you can directly crush the sports cars of Porsche, Mercedes-Benz, BMW and other car companies."

"Not even Ferrari Enzo is no match for it."

"This point, even if Xingchen Motors does not advertise on our platform, it is worth writing about."

Fang Dawen is also a person with a bit of car feelings.

Although the relationship between their channel and Xingchen Automobile has never been good, sometimes he is still willing to objectively introduce some things about Xingchen Automobile.

This has nothing to do with the contradiction between the two sides, but purely out of the pride of Huaxia automobile practitioners.

"Well, I'm almost done writing an article."

"I'll do another dry article later, and introduce the performance of the star sports car."

"Although Xingchen Automobile chose such a depressing time to launch a new model, the material they provide to automotive media people is rich enough."

"I guess for a while now, everyone won't have to worry about not knowing what to write."

Lin Jiayan and Fang Dawen chatted for more than half an hour about Xingchen Automobile.

Similarly, some other people in the automotive industry are also discussing the matter of Xingchen Motors.

"Ry, are you sure there's nothing wrong with the data?"

Wei Dejin looked at Lai Ping with a serious face.

Huaxia is on a long Spring Festival holiday, but Germany is working normally.

As Lai Ping, who has been paying attention to Xingchen Automobile, he learned about the relevant situation on the day of the Starry Sky listing.

"Starry Sky has been officially launched around the world, and if Xingchen Auto publishes false information, it will soon be exposed."

"It's not April Fool's Day, and I don't think there's a problem with the data."

Lai Ping's answer was very affirmative.

How can the data released when this new model is launched be fake?

Which car company has such a big heart and dares to do such a thing?

If you have fuel consumption, you can choose some different working conditions to test, and if it is a little bit worse, you can still pull it.

But if you want to cheat on engine parameters and so on, it's very difficult.

"Our 911's 0-100 km/h acceleration time takes 3.9 seconds, which is one second slower than the starry sky."

"The 10.5-second result of 0-200km/h is three or four seconds worse than the starry sky."

"How is this possible?"

Wei Dejin still couldn't accept this situation.

The Porsche 911 is the main source of their company's profits, and if it is suppressed by the stars, the impact will not be one or two.

"I hope it's fake, but the facts are the facts."

"Their engine is a W12 engine, which is more ingenious and better than Volkswagen's."

"A large number of carbon fiber and hot-stamping parts are used in the whole car, and the lightweight is also very good."

"Combined with the stunning appearance, the aerodynamics are also very good."

"In this case, it is normal that the indicators of the Star Sports Car are better than those of the 911."

"And the price of the starry sky is also higher than that of the 911."

When Lai Ping said this, Wei Dejin became even more angry.

Although the Porsche 911 is only sold for about $200,000 overseas, it costs more than one million to three million in China.

The price has an advantage over the starry sky, but the sales volume will definitely be affected.

If the Star Sports Car has a disgusting crash test, then the sales of the 911 are estimated to be even more bleak.

"Lai, our Porsche is a long-established luxury car company, not comparable to the nouveau riche like Star Auto."

"I hope that in the future, the design team will also cooperate with the sales team to make some efforts in this regard."

"We have to talk to customers about the brand heritage and history, not just the parameters."

Wei Dejin didn't know what to do for a while, so he could only arrange some tasks for Lai Ping first.

"It's not that our design team doesn't cooperate, it's really that the marketing work of Xingchen Automobile is too good."

"People's starry sky sports car is now known as the strongest sports car within 10 million, and it has attracted the attention of many people in China."

"Even their Huaxia station broadcast a lot of news about the starry sky sports car on the news of the day."

"In this case, it may be very difficult for us in Huaxia to suppress the starry sky sports car."

"The company should be psychologically prepared for a sharp decline in sales of 911 models in China."

Although Lai Ping's words were not heard, they were his heart's words.

He is not retired yet, so he is naturally willing to contribute to Porsche.

As for whether Wei Dejin can listen to it, it is not something he can control.

"I'll immediately arrange for someone to buy a starry sky sports car and come back, and your design department will disassemble and analyze it to see if our next-generation 911 model can surpass the starry sky."

Wei Dejin was also a little weak in his heart at this time.

So arrange someone to buy a sample car and come back for dismantling and analysis.

This kind of thing is what all car companies like to do.

(End of chapter)