In 2007, the competition in the Huaxia auto market became more intense.

In addition to Great Wall, BYD, Chery and Geely, which have successfully gained a foothold in sedans and SUVs, continue to launch new models and want to achieve new sales targets, Changan Automobile and Yangcheng Automobile Group, these rising stars, have also begun to exert their efforts.

In April, Changan Automobile's CS75 went on sale.

This new model, which is equipped with a 1.5T Nanshan engine and a 6AT Nanshan transmission, and uses a large number of Nanshan auto parts, has attracted a lot of popularity since its launch.

The GS4 of Yangcheng Automobile is one size larger than the CRV and S6 and other models of the same level, and it has received orders from thousands of consumers as soon as it was released at the Modu Auto Show.

The price has not yet been announced, and the model has not yet been officially launched to achieve this result, which is definitely very good.

That's not an exaggeration, though.

What really made various car companies in China completely turn their attention to SUVs was the CS95 model that Changan Automobile followed suit.

This medium and large 7-seater SUV equipped with a 2.0T engine and a 6AT directly reduced the original high price of a 7-seater SUV to less than 200,000 yuan.

After the listing, there was a phenomenon of increasing the price of the car.

This situation is not uncommon among joint venture car companies, but it is the first time it has appeared among independent brand car companies.

"Mr. Cao, this time our CS95 and CS75 can sell well as soon as they are listed, thanks to your advice."

"This SUV market is really bigger than we thought."

"The original price of 199,900 yuan for the 7-seat version of the CS95, now the 4S store has to add 5,000 yuan to pick up the car."

"Our original plan was to produce 30,000 units a year, but now it seems that doubling it will not necessarily meet the market demand."

"Although the CS75 did not reach the situation of selling cars at a higher price, it was still ahead of our plan for an annual production of 50,000 units."

Yi Jia is in a very good mood now.

Changan Automobile was good at micro-cars before, and it is a well-deserved king in the field of micro-cars.

But after the emergence of GM-Wuling, it also brought a lot of pressure to their micro-cars.

Combined with the changes in the Huaxia automobile market in recent years, he made the decision to transform and expand passenger cars at the same time.

This comes with a certain amount of risk.

After all, Changan Automobile has little experience in the passenger car sector.

And there are so many players in this market now.

After Changan Automobile has invested a lot of manpower and material resources, whether it can succeed or not is not a spectrum in anyone's heart.

Now that the CS75 and CS95 are available, many things have been answered.

Whether a new car sells well or not can be seen in the first month of its launch.

The so-called slow-heating models basically do not exist in the automotive industry.

Unless there is too little publicity in the early days, there will be a dark horse.

Otherwise, the probability that the model that hit the street in the first month of listing will be infinitely close to zero.

"Mr. Yi, I was thinking about giving you a call to say hello."

"With these two models, it is entirely possible for you to achieve the sales target of 100,000 passenger cars this year."

"In the first year of producing passenger cars, you can enter the 100,000 club, and few companies can do it except for Changan Automobile."

"Our Nanshan Group can also be regarded as borrowing the wind of Changan Automobile, and its performance can grow by a wave."

The sedan chair carries people.

Now is the honeymoon period for the cooperation between Nanshan Group and Changan Automobile, and Cao Yang naturally has to pick some good words to say.

At present, among several domestic car companies, Changan Automobile's new cars use the most parts of Nanshan Group.

To put it mildly, selling a CS75 and CS95, Changan Automobile may not make more money than Nanshan Group.

Of course, for models like CS95 that sell cars at a higher price, Changan Automobile's profits must be good.

There is no problem in earning hundreds of millions of dollars in passenger cars this year.

With this result, it is enough for Yi Jia to go to the top.

"Originally, I was worried that the passenger car factory I built would have a relatively large surplus capacity, but now it seems that there is no need to worry about it at all."

"As long as the production capacity can keep up, the sales of CS75 and CS95 next year should also be worth looking forward to, plus we have two more sedans to be launched later, and we can even hit the sales target of 200,000 units next year."

"Mr. Cao, the energy expansion plan of Chang'an Automobile's production plant is also ready to be officially launched."

"All the equipment of this new factory, as long as Nanshan Group can do it, we will give priority to Nanshan Group to do it."

Scratch someone's back.

Whether Changan Automobile can successfully develop in the passenger car business depends on the support of Nanshan Group.

In this case, Yi Jia naturally tried his best to deepen the relationship between the two parties.

Anyway, among the domestic welding robots, presses and other equipment, Nanshan Group is the best.

Buying from someone else is also buying, why not buy from Nanshan Group?

"Thank you Mr. Yi for your support, I will immediately let the relevant personnel connect with your purchasing department."

"According to the current trend, I think that next year, not to mention 200,000 passenger cars, even 250,000 will be no problem, and even 300,000 can be challenged."

Cao Yang is still very confident in Changan Automobile's new model.

The quality of the main parts is endorsed by Nanshan Group, and the selection of models is very accurate.

In addition, the CS95 has a similar appearance to the Highlander, the CS75 has a similar appearance to the RAV4, and the sedan is also designed in the same way as the Camry and Corolla.

In this case, it is difficult for Changan Automobile to hit the street.

It's like CS95, with a price of only 199,900 yuan for the top configuration.

And the same Highlander, the top 3.5L sports luxury version was sold for 497,000 yuan, and the gearbox was still 5AT.

If you were a consumer, would you think about buying the CS95 or the Highlander?

Even with the halo of imported cars and Toyota's brand bonus, it's not worth the premium of 297,000, right?

After all, the price difference is more than 297,000.

Not to mention the gap in maintenance, insurance and other aspects in the later stage.

It's no wonder that the CS95 will increase its price as soon as it goes on sale.

"Then borrow your Mr. Cao's auspicious words."

"However, we are ready to expand the production of CS95, strive to achieve monthly sales of more than 5,000 units as soon as possible, and hit the high target of monthly sales of 8,000 in the later stage."

"The production capacity of the 2.0T turbocharged engine and other parts needs to be bothered by Mr. Cao."

Yi Jia called Cao Yang, in addition to contacting feelings, talking about capacity supply is also a very important topic.

If the supply of parts from the Nanshan Group is not available, then the increase in production of CS95 is a joke.

Tens of thousands, or even hundreds of thousands, of parts on the car, but if one part is missing, there is no way to go on the market smoothly.

The lack of sales was not popular in 2007.

Besides, you're just short of parts, and you can't be short of engines, right?

"Production capacity is not a problem, we can supply as many engines Changan Automobile wants."

"It's the same with the other parts."

"Even if we move production capacity from other customers, we will definitely give priority to supporting Changan Automobile."

Cao Yang's words made people very comfortable to hear.

Of course, this is not exactly a polite remark.

Compared with Great Wall and Chery and other car companies are researching their own engines, Changan Automobile has made it clear to Nanshan Group that it does not plan to produce engines and gearboxes for passenger cars, and will purchase all of them from Nanshan Group in the future.

This naturally makes the strategic cooperation between the two sides closer.

Cao Yang is very optimistic about the future of Changan Automobile.

Don't look at the fact that people only started producing passenger cars this year, it is not impossible that the sales volume will exceed that of several other independent brands in the future, and even surpass the joint venture giants.

Just after Cao Yang and Yi Jia made a phone call, Zhang Jiaqi and Zeng Guangda of Yangcheng Automobile Group also visited Cao Yang in person.

Although their GS4 will not be officially launched until next month, it will also start to enter the mass production stage of small batches this month.

Now the booking situation of GS4 is very optimistic, and Yangcheng Automobile has naturally raised the relevant production schedule.

In this way, the supply of related parts also needs to ensure that there are no problems.

"Mr. Zhang, Mr. Zeng, congratulations, Yangcheng Automobile's own brand, this is an instant hit, and it has already made a name for itself in the automotive industry before it is officially listed."

It is also a Yangcheng enterprise, and the other party is still its own customer, and there will be a lot of cooperation in the future.

Cao Yang is naturally willing to maintain a good relationship with Zhang Jiaqi and Zeng Guangda.

Besides, today it is the other party who comes to the door, and he is the master.

If it sounds good, you can naturally say a few more words.

"This is also thanks to Mr. Cao's suggestion, although our GS4 is a competitor to Honda CRV, BYD S6, Harvard H6 and other models."

"But we chose to zoom in on the size one, which looks a notch higher than them."

"Sure enough, Chinese consumers still like big cars."

"For our manufacturers, the same model, the size is appropriately enlarged, and the cost difference is very small."

"It seems that our large 7-seater SUV will also be launched faster."

Zhang Jiaqi is in a very good mood.

Although he didn't listen to Cao Yang's words before, he made two SUVs, and they were a little bigger than the same level of cars, which they listened to.

"Consumers really like to make the car bigger, but in this case, it is not suitable to make a small car."

"Otherwise, the gap is too big, and consumers probably won't buy it."

"I think there's a GS4, and then you can get your 7-seater SUV model up, and it's enough in a short time."

Cao Yang thought that Yangcheng Automobile had made N models in one go, whether it was a sedan, SUV or MPV, almost all-round layout.

In the end, only a few models sold well, and after a bunch of models dragged on, the whole did not make any money.

After all, if you develop a new model, you need to invest hundreds of millions of dollars in molds for parts alone.

Not to mention other R&D expenses.

"Large SUVs are indeed worth looking forward to, and there are very few models on the market that can provide consumers with choices."

"Now Changan Automobile is the first to launch the CS95, which has directly become a situation of buying a car at a higher price."

"It was a bit of a surprise."

Zeng Guangda also said with emotion next to him.

To be honest, when he was engaged in a large SUV before, he was a little weak-minded.

Because whether it is Toyota or Honda, or Volkswagen and General Motors, there are no 7-seater SUV models in Huaxia yet.

If you want to enter rashly now, you will lose a mess when the time comes, then the independent brand of Yangcheng Automobile is equivalent to hitting the wall at the beginning.

This is a situation he does not want to see.

But now that he sees Changan Automobile eating crabs so deliciously, he regrets a little that he didn't give priority to large SUVs.

Now the GS4 is officially launched next month, but the GS8 large SUV will not be released until the second half of the year.

"SUVs are more domineering than sedans of the same level."

"Domestic consumers used to have no choice, so they could only buy cars."

"Now that we have provided them with better choices, many consumers have naturally been stimulated to buy."

Cao Yang chatted with Zhang Jiaqi and Zeng Guangda there.

"Mr. Cao, how far do you think the market share of SUVs can rise?"

"Now that various independent brands have begun to launch a large number of SUV models, it will definitely lead to the rapid saturation of this market segment."

"And it will also attract Volkswagen, General Motors, Ford and other car companies to launch their own SUV models."

"Then our situation may not be so good."

Zeng Quanta naturally hopes that the SUV market can become bigger and bigger, but now that there are so many players, he is actually not confident that it can continue to develop.

"It's true, now we are taking the joint venture car companies by surprise and launching a large number of SUV models before they can react."

"Those giants will definitely not watch us snatch market share in the SUV market."

"When the time comes, will they return to the situation in the car field?"

Zhang Jiaqi was also a little worried.

Due to the popularity of the GS4, they have already started the development of the GS3 and GS5 models in-house, and the GS8 model will also be mass-produced this year.

In addition, the development of several models of their sedans has also been carried out simultaneously.

At that time, if there is a big change in the market, their pressure will definitely be relatively large.

"Don't look at the growth rate of the SUV market in the past two years, which is much higher than that of sedans, but the market share of SUVs is actually less than 15%."

"According to my calculations, SUV models should be on an equal footing with sedans in the future."

"Considering the increase in overall market share, it is not surprising to sell 10 million SUVs in the coming year."

As soon as Cao Yang's words came out, Zhang Jiaqi and Zeng Guangda didn't know how to continue.

I saw the two of them staring at each other and being silent for a while.

Although they were hoping to get some good news from Cao Yang's side, it was even acceptable to draw some flatbread.

But now this pie is too exaggerated, right?

How many SUV models were sold in the whole of Huaxia last year?

That's about 1 million, right?

But Cao Yang now says that the SUV market can go to 10 million units in the future!

What is this concept?

I don't dare to think like this even if I have chicken blood.

"Mr. Cao, our GS4 current engine and gearbox, as well as the main auto parts are purchased from Nanshan Group."

"According to the current situation, the sales volume will definitely be more than planned."

"In terms of the supply of parts, I need to ask you to worry a lot."

Zeng Guangda felt that he couldn't continue to discuss the topic of the SUV market, otherwise the more Cao Yang said, the more exaggerated it became, and they didn't know how to listen to it.

So he changed the topic a little stiffly and talked about the production capacity guarantee.

In this regard, Cao Yang naturally does not have any pressure.

After all, compared with the overall production capacity of Nanshan engine and Nanshan gearbox, the demand for Yangcheng Automobile is still not much.

On the whole, this meeting can be regarded as a great pleasure for the guests and hosts.

After sending Zhang Jiaqi and Zeng Guangda away, Zeng Tingting came over to report a news.

"Toyota announced the list of Highlander's main suppliers through some informal channels today, and compared it with Changan CS95."

"They even let out the wind and want to sue Changan Automobile, saying that their CS95 infringes on Highlander's appearance patent."

"It is estimated that they felt a little pressure from the hot sales of CS95 and wanted to take this opportunity to suppress CS95."

As soon as Zeng Tingting said this, Cao Yang immediately paid attention to it.

Although the sales of CS95 are affected, Changan Automobile is definitely the most anxious and has the greatest impact.

However, almost all the main parts on the CS95 are supplied by Nanshan Group, and even the equipment and some molds used in Changan Automobile's production plant are also supplied by Nanshan Group.

Once Changan Automobile is affected, the interests of Nanshan Group will definitely be affected in the end.

The most important thing is that the main customers of Nanshan Group are now inclined to self-owned brand car companies.

Once Changan Automobile's CS95 is suppressed, it is likely to serve as a bad example, allowing other auto giants to jump out and suppress their own brands.

In that case, the impact will be great.

"Since Highlander entered the Chinese market, how has the sales been?"

Before making a decision, there must be some clarity on the situation.

Otherwise, there will be a miscalculation, but the impact will be even greater.

"Thanks to the rapid development of the domestic SUV market, their Highlander officially entered the Chinese market in the form of imports in December last year."

"And it is rumored that the follow-up will be domestically produced in Yangcheng Toyota."

"In the first quarter of this year, their Highlander sold more than 10,000 units, an average of more than 3,000 units per month."

"And on the entry-level version of the 2.7L model, there is also a situation where the price can be increased by 20,000 or 30,000 yuan to mention the car."

"It can be said that it sells very well."

"However, after entering April, the situation of Highlander markup sales has changed, and now in some 4S stores, Highlander can be mentioned without a price increase."

"This change, we speculate, has a lot to do with the listing of Changan CS95."

"After all, when the styling is close and the power performance is stronger, the price of the CS95 is almost less than half of that of the Highlander."

"Many potential consumers will think carefully about whether to buy Highlander or CS95."

"It is estimated that the people of Toyota are also aware of this, so they will make a series of counterattacks against the CS95."

Zeng Tingting quickly reported the situation she grasped to Cao Yang.

(End of chapter)