Urgent customer urgency.

In this regard, Nanshan Group has done better than many parts companies.

Therefore, although many independent brands know that the engines and gearboxes sold to them by Nanshan Group have not made less money, they can still accept it.

This time, Toyota Motor took action against Changan Automobile, and without waiting for the people of Changan Automobile to take the initiative to discuss countermeasures with Nanshan Group, Cao Yang called Yi Jia and went over.

"Mr. Cao, I just heard some information about this matter, and I haven't gotten a detailed report yet, I didn't expect you to react so quickly."

"But don't worry, although our CS95 looks more like the Highlander, it's not the same everywhere."

"The most direct is the taillights, we use the LED taillights of Xingyu lights, which are completely different from Highlander."

"In terms of car rims, the shape is also significantly different from Highlander."

"As for the shape of the four doors and two covers, we have made some adjustments in conjunction with Nanshan Mold."

"So even if it's a lawsuit, we're not afraid."

Yi Jia also thought that Cao Yang was worried that the sales of CS95 would affect the business of Nanshan Group, so he called him.

However, what Cao Yang wants to discuss with Yi Jia is naturally not a topic in this regard.

At this time, you must not put your worries out, and let alone let customers feel that they are just worrying about the interests of Nanshan Group.

"Mr. Yi, I have 100% confidence in Changan Automobile in this regard, Toyota wants to toss, we will accompany them to toss."

"Now that they have chosen to deal with the CS95, they may also be able to deal with the CS75 and other models that have not yet been launched."

"In this case, we must not show weakness and fall into their layout."

When Cao Yang said this, Yi Jia was quite surprised.

Feelings: Nanshan Group, this is here to help?

Thinking that Nanshan Group has conflicts with many competitors over the years, it has a lot of experience in struggle.

Especially last year's falling out with Volkswagen is no secret in the industry.

In addition, it seems that the relationship between Nanshan Group and Toyota Motor is also very poor?

Thinking of this, Yi Jia became interested.

"Mr. Cao, do you have any good suggestions?"

Changan Automobile used to mainly make mini cars, and its competitors were basically domestic car companies such as Xiali.

Therefore, how to deal with the suppression of international auto giants, their experience is relatively lacking.

Although when I was planning new models such as the CS95, I expected that Toyota might make trouble.

But when it comes to this situation, Changan Automobile is still a little unsure of what to do.

Is it to ignore this stuff and ignore it?

Or take the initiative and fight in the ring with others?

Or find someone to coordinate and see if you can settle off-the-spot?

To be honest, Yi Jia hasn't thought about it yet.

Now that Cao Yang is willing to take the initiative to help with ideas, he is naturally very happy and very willing to accept this favor.

"Mr. Yi, the competition in this shopping mall is sometimes like marching and fighting, we can't be led by the nose."

"Toyota wants us to deal with them at their pace, so we just don't let them do it."

"They beat theirs, and we beat ours."

"Didn't he say that our CS95 can't do this, that can't work?"

"We don't have to rush to explain something, but instead find a Highlander's weakness and try to make trouble."

"Get Toyota exhausted, get them to be unable to cope, and get them to give up the confrontation on their own initiative."

Cao Yang's resounding words made Yi Jia feel a lot more confident.

However, he still has no idea how to make a move.

Since Cao Yang took the initiative to call and express his willingness to help, he naturally would not be unable to pull his face to ask for help.

"Mr. Cao, you have a lot of experience in this area, can you specifically assist us to deal with Toyota?"

"At the moment, Highlander is still in the limelight, and some people even compare Highlander with looking up."

"Toyota's momentum is really trying to suppress them."

"Don't worry, no matter what the idea is, if it involves anything that needs to be kept secret, I will not betray the Nanshan Group."

"At that time, even if Toyota has grievances, it will be aimed at our Changan Automobile, and we will try not to let it affect the Nanshan Group."

Yi Jia gave a very solemn guarantee.

He also wanted Cao Yang to completely let go of his burden.

Otherwise, Cao Yang's idea will only be halfway through by then, and the effect may be greatly reduced.

"The contradiction between Toyota and our Nanshan Group is not a day or two."

"Nanshan Gearbox can have today's results, which is the result of grabbing a large number of orders for Aisin Gearbox."

"As the most powerful parts company under Toyota, we have offended Toyota by taking Aisin down."

"Not to mention that our Nanshan Auto Parts has grabbed a lot of orders from Denso in various parts such as ECUs."

"There is no way to alleviate the contradictions between the two sides for a long time."

"Mr. Yi, Toyota is the common enemy of Changan Automobile and Nanshan Group, as long as I can use the place of Nanshan Group, I will definitely go all out and spare no effort."

Before doing a good deed, what should be boasted must be bragged about.

It would be a pity not to always work there silently with your head down.

"These international auto giants have made a lot of money in our Huaxia, and they are still thinking about suppressing their own brands."

"Mr. Cao, this time we Changan Automobile are under your command, how you want to attack Toyota, we will cooperate."

Yi Jia followed Cao Yang's words and expressed his willingness to cooperate.

"Seven-seater SUVs like the Highlander and CS95 have weighed more than two tons."

"Coupled with the passengers in the car, if you want the car to drive smoothly, the requirements for the engine are relatively high."

"The CS95 uses the Nanshan engine 2.0T engine, and the relevant performance parameters are not worse than the Highlander 3.5L engine."

"However, the best Highlander sells right now is the 2.7L engine version."

"Obviously, for such a big car, the 2.7L engine is not powerful enough."

"Walking on flat roads in the city, I can barely cope with it, but when it comes to uphill, especially when some uphill roads are not in good condition, the power performance is definitely not enough."

"In this case, we can find a 2.7L Highlander and shoot a series of videos of them not climbing uphill."

"When the time comes, we will select some representative examples, compare and edit them with CS95, and then put them on the Internet to promote."

"Whether it is Autohome, Weibo, or various forums, they are all launched synchronously, and the popularity is increased in the shortest possible time."

"At the same time, we also want to make it more interesting and attract more attention from people outside of the automotive industry."

"For example, you can make some QQ emojis in advance, and come with a ridiculous text like 'brother just can't go uphill'."

"When the time comes, do you think these copywriters will be popular?"

As soon as Cao Yang said this, Yi Jia immediately gasped.

In the past, he also heard that Xingchen Automobile is the best at marketing among all car companies, and it has established its own brand in just two years.

When fighting against various competitors, there are more wins and fewer defeats.

It can be said to be an outlier among China's private enterprises.

Yi Jia didn't have much feeling about this before, but now after listening to Cao Yang's tricks against Highlander, he immediately felt the extraordinary.

These tricks seem very simple and nothing new.

But a set of combination punches can be very lethal.

In particular, Nanshan Group has the help of Weibo and Autohome, and it is said that it has a good relationship with many video websites.

What impressed Yi Jia the most was that Cao Yang even took into account plans such as QQ emojis.

If you really beat this set of combination punches, in a few days, copywriting such as "Brother just can't go uphill" will become popular all over the Internet.

"Mr. Cao, I will immediately arrange personnel to shoot relevant videos."

"But can Nanshan Group help arrange an experienced employee to guide us specifically?"

For Cao Yang's plan, Yi Jia was satisfied, and couldn't be more satisfied.

In this plan, there is no need for Changan Automobile to use any shady means, nor is it allowed to use the special influence in its own hands.

This is completely a dignified business war.

Even if the relevant layout is exposed, there is no fear of any loss.

You can even take a look at it.

Maybe in the future, this case can become a classic example of Changan Automobile's foreign war.

"No problem at all, I'll have someone from the sales department connect with you."

"This action must be fast, and Toyota should fully realize that this thing is our counterattack."

Sometimes, you don't let the enemy know that you're fighting back, and people think it's just an accident.

This will not have the greatest deterrent effect.

Fortunately, even if Cao Yang doesn't remind him, Yi Jia will let people deal with it as quickly as possible.

Isn't it just to shoot some videos of the Highlander and CS95 climbing?

There are not many other slopes in Shuangqing City, that is, there are the most slopes.

These videos can be shot in a day, and they can be done in a variety of ways.

……

Just when Changan Automobile was busy shooting videos and preparing to fight back, the personnel of Yangcheng Toyota's sales department were complacent and thinking about watching Changan Automobile's jokes.

In their opinion, with their own series of means, the sales of Changan CS95 will definitely be affected.

Especially in the past two days, they have also released a lot of articles related to Highlander's past excellent performance around the world, and have also placed advertisements on several platforms.

With so many tricks used together, it can't be ineffective, right?

"Xiaoma, you send a notice to each 4S store, asking them to submit Highlander's sales data every day after work in the past month."

"I want to see the specific sales trend chart of Highlander in the last week."

"In addition, find a way to get the relevant sales data of Changan CS95 and grasp their dynamics in time."

"In particular, we must grasp the changes in the price of their CS95 terminals in a timely manner."

As the deputy director of the sales department of Yangcheng Toyota, Mu Linsen is naturally very clear about the company's actions against Changan Automobile during this time.

Although the Highlander is imported, it is now sold in Yangcheng Toyota's 4S store because it will be made in Yangcheng Toyota in the future.

Highlander's sales have been affected, and Yangcheng Toyota's earnings will naturally be affected.

"Minister, these are already being arranged."

"In addition to that, we also went to the market and bought a CS95 to come back and tear it down."

"We'll see if we can find more places to attack CS95 then."

"Isn't it also popular for those car media to dismantle cars in the past two years?"

"When the time comes, we will also provide them with some materials, so that everyone can take a good look at where Highland is better than others."

Ma Hongjian is now highly motivated.

Although Yangcheng Toyota has not been established for a long time, it has a relatively high start, and the first car Camry sells well.

Therefore, the company's salaries and bonuses for employees are still competitive.

The most important thing is that in the early stage of the company's development, there are more opportunities.

As long as you do well, you still have the opportunity to be promoted and raised.

"The SUV market is relatively hot now, and although the sales of the Highlander are not as good as the Camry, the profits contributed by it are not necessarily less."

"Now the emergence of Chang'an CS95 has brought us a bad influence, and this sign must be suppressed."

Mu Linsen gave instructions very firmly.

However, just when they were full of expectations, some news began to appear on the Internet that was different from what they wanted.

"Highlander: Brother just can't climb uphill! Editor-in-chief Fang, the marketing level of Changan Automobile is very high. ”

"Toyota has just taken action against their CS95, and Changan Automobile's counterattack is coming."

"The most important thing is that this counterattack is so well chosen, so interesting, it is estimated that this article will soon become popular on the Internet."

Lin Jiayan looked at an advertorial that had just been sent out in surprise.

In addition to advertising, various media will receive some customer advertorials and charge a certain fee.

Obviously, this article in front of me is an advertorial given by Changan Automobile to the NetEase Auto Channel.

Unlike the advertorials given by some car companies in the past, Lin Jiayan's evaluation of this advertorial from Changan Automobile is very high.

Being able to find a headline and entry point that ordinary people are interested in reading after seeing it is the most basic condition for writing a popular news release.

It may seem simple, but it's not easy to do it well.

Lin Jiayan, as a professional editor, has been able to write a popular article for a long time.

"Highlander is selling so well now, and it has a good reputation."

"In this case, it is not easy for Changan Automobile to find the weakness of others at once."

"But compared to this article of theirs, I think the video is more classic."

"After these videos are released, it is estimated that this news can be searched faster."

Fang Dawen's vision is not bad.

What kind of article can be popular, and what topic is easy to attract everyone's attention, he can basically judge at a glance.

The topic thrown out by Changan Automobile in front of him, he also thinks it can be popular.

"I searched Weibo and various video websites to see if I could find relevant news."

Hearing Fang Dawen say this, Lin Jiayan immediately acted curiously.

She wanted to see if Changan Automobile's counterattack was really so sharp.

If there is a fight, then the automotive media people will not have to worry about the lack of relevant news materials during this time.

Between Changan and Toyota alone, you can write a lot of articles.

In addition, it can also be extended to contribute a large number of articles on topics related to the powertrain of various car companies.

And the more fierce the fight between various car companies, the more advertising is often placed.

It's meat time again this year.

……

Yoshiaki Watanabe is the new president of Toyota Motor Corporation.

Although he has been in office for more than a year, he has never been to Huaxia Branch for inspection.

2007 was a crucial year for Toyota.

Watanabe hopes that Toyota's performance in both the U.S. and China markets will surprise shareholders.

Some time ago, he went to the United States for a week.

Starting today, Watanabe began his investigation of China.

Spring City Toyota, Yangcheng Toyota and Toyota Huaxia are bound to be places he must visit.

Among them, the earliest establishment of Spring City Toyota, is his first stop.

However, as soon as he arrived at Harujo Toyota today, Watanabe felt that the atmosphere seemed to be a little delicate.

Worried that this was his own delusion, he didn't say much, thinking that it was just another manifestation of his unadaptability.

"Miyazaki, what is the relationship between Chuncheng Toyota and Chuncheng Automobile Group now?"

Miyazaki was previously the head of the sales department of Harujo Toyota, and now he has been promoted to vice president in charge of sales.

This time, the president of Toyota Motor came over, and he was definitely going to accompany him.

"In the past two years, Chuncheng Automobile Group has focused on Hongqi Automobile, and its interference in Chuncheng Toyota is not particularly much."

"Basically, as long as it does not involve the core interests of Chuncheng Automobile Group, they are still willing to listen to our plan."

Miyazaki Himasa naturally would not choose to sue on such an occasion.

Otherwise, the mess left behind by the time may have to be cleaned up by him.

"They didn't have the heart to interfere too much in the joint venture, which is a good thing for us."

"I'm afraid that if they interfere too much, it will be detrimental to our development."

Watanabe is quite satisfied with this situation.

Although Toyota's sales in China are not particularly high, the annual growth rate is good, which is worth looking forward to.

He had also heard that Chuncheng Automobile Group was relatively strong, and he was worried that it would affect the development of the joint venture.

"That's true, but although the car market in Huaxia is developing rapidly, the competition has become much fiercer in the past two years."

"Various car companies are launching new models, and prices are constantly falling."

Crying children have milk to drink.

Miyazaki Himasa also understands this truth very well.

The boss is here, so naturally he has to talk about the difficulties.

Otherwise, wouldn't it be difficult to explain that the results were not so satisfactory at that time?

"By the way, I heard about it when I was in Dongying. On the Huaxia market, many marketing measures are carried out on the Internet, and their Internet industry is developing faster than ours. ”

"Is there any hot car news on the Internet in China in the past two days?"

Hearing this question, Miyazaki Himasa's expression became entangled at once.

(End of chapter)