Chapter 396: With the help of pig teammates, things are getting bigger and bigger

No matter what kind of company it is, making small reports across departments is more hateful.

Not to mention the cross-company small reports in the various branches of the group.

Even if you don't have a heart, others can't accept it.

People will only think that the problem is your fault.

Miyazaki Himasa had actually paid attention to the news of Highlander early this morning.

"Brother just can't climb uphill" has become the most popular entry on Weibo.

However, Highlander is sold at Yangcheng Toyota, not their Spring City Toyota.

What does this make Miyazaki Himasa say?

The president had already asked, but he didn't say anything, and it didn't seem to work.

The very smart Watanabe Tetsuaki saw the entanglement on Miyazaki Himasa's face at once, and immediately knew that there might be a story behind it.

"What's wrong? Is there something bad news happening that has something to do with us? ”

Watanabe asked calmly.

Over the years, Toyota has experienced a lot of ups and downs.

Whether it is in Dongying or in the main American market, there have been some twists and turns.

Watanabe naturally did not expect Toyota's development in China to be smooth sailing.

"President, I also saw a news this morning when I was browsing Huaxia's social media, and it has something to do with the Highlander that Chuncheng Toyota is selling."

After struggling for a while, Miyazaki decided to be honest.

Dead friends do not die poor.

If he doesn't say it, Watanabe will definitely have an opinion about him.

If he said it, at most, the Dongying people of Yangcheng Toyota would have an opinion about him.

But even if you are an internal competitor, if you have an opinion, you have an opinion.

"Highlander?"

"Isn't Highlander selling very well in Huaxia?"

"Could it be that some negative news is popping up?"

As an important model of Toyota Motor in the world, the performance of Highlander in China, Watanabe has also heard of it.

Combined with Miyazaki Himasa's expression, there must be some negative news.

"Indeed!"

"Highlander uses a 2.7L engine and a 3.5L engine in Huaxia."

"Among them, 2.7L is the best selling in Huaxia, and 8% of sales are contributed by this power."

"But our Highlander has more than two tons, and the 2.7L naturally aspirated engine is actually a bit difficult to drive."

"Especially when climbing hills, the power output is even more insufficient."

"There are now some videos and articles on the Internet where Highlander can't climb uphill, which has attracted a lot of people's attention."

"It is estimated that there are also some competitors in it, and the reasons are in it."

Himasa Miyazaki gave a quick introduction to the situation.

He wanted to end the topic as soon as possible.

"Find a conference room, project all this news, and I'll take a good look at it."

The more subordinates don't want to report something, the more leaders sometimes want to know about it.

Tesaaki Watanabe is no exception.

Soon, various news reports and videos such as "Brother just can't climb uphill" appeared in Watanabe's field of vision.

After watching this video, Watanabe Tetsuaki didn't know how to deal with it for a while.

Whether it's an article or a video, it's actually very simple.

A country road with a slope of only 30°, Highlander just can't climb it.

According to Mr. Xia in the video, several cars in front, including POLO, climbed up.

Only his 2.7L Highlander front wheel has been slipping and can't climb up.

In this case, it is difficult to say that it is not Highlander's problem.

Watanabe Yoshiaki naturally knew what was going on.

In the end, he just left a directive to "keep an eye on it at all times and report to me every day on the progress of the matter", and put the matter on hold for now.

What he probably didn't expect, though, was that things would go much faster than he expected.

On the morning of the same day, Mr. Xia, the "car owner" in the video, found a local 4S store to defend his rights.

Because the 4S store did not admit that it was the problem of the vehicle for objective reasons, or that it did not fulfill its obligation to inform during the sales process.

This time the rights protection did not make any progress in the matter, but was met with bad words from the staff of the 4S store, who told Mr. Xia to "sue where to fall in love" and "whatever you want to solve" and so on.

Mr. Xia, who "came prepared", naturally filmed the performance of these personnel in the 4S store.

And he also specifically contacted the media for exposure.

And some "good deeds" also quickly called this slope that Highlander can't climb "Highlander Slope".

In addition, Mr. Xia also contacted the local car club to prepare to drive more 2.7L displacement Highlander to do field tests tomorrow.

As a result, several hot searches on Weibo that night were related to this news.

【Highlander Slope】

[Don't laugh at my brother, my brother just can't climb uphill]

【Best Toyota 4S Store Sales Manager】

All kinds of news made the heat of this matter out of the circle at once.

In particular, the performance of the 4S store with a bad attitude, with pictures and truths, has caused a lot of people to be extremely disgusted.

Who hasn't had a similar problem?

Buying things to buy bad things, and as a result, the other party's bad attitude is simply not too much in life.

Now there is no need for competitors to do anything extra, and the heat of this matter is high enough.

"Mr. Cao, the news of Highlander is even hotter today."

Nanshan Group, as soon as Cao Yang went to work, Mi Ying reported to him the latest situation on the Internet.

Yesterday morning, she had already mentioned the news to Cao Yang.

Originally, she didn't particularly care about it, because this matter didn't seem to have much to do with the Nanshan Group.

I didn't expect it to be a complete fire today.

Several news items on Weibo's hot search are related to Highlander.

"This is Yangcheng Toyota's 4S store, which has added fire to itself."

"If it weren't for the bad attitude of those people in the 4S store, it is estimated that the heat of this matter would not be as high as it is now."

"But it's better to make a big fuss, let Toyota suffer a loss, and don't be so arrogant in China."

Cao Yang is the mastermind behind the scenes, but the development of things now is a little different from what he thought.

However, in terms of effect, it is even better than I expected.

Originally, he just reminded Yi Jia to arrange someone to shoot a video of Highlander not climbing uphill, and then marketing it to hit Highlander's sales.

I didn't expect the people of Changan Automobile to be so smart, and they actually knew to find a real Highlander customer and put on a play that seemed completely real.

There are pictures and truths, and nothing has been done.

Toyota has a hard time even trying to get rid of it.

The point is that this morning, the gang will continue to take the cars of the local car clubs to the "Highlander Slope" for testing.

This is the rhythm of stabbing Toyota again.

"That's true, I heard that Highlander mainly sells 3.5L models in the United States, but in China, it mainly sells 2.7L models."

"In the various marketing plans, it feels like Highlander can trek through mountains and rivers and has good off-road performance."

"Actually, you can't climb such a slope."

"For those car owners who want to play off-road after buying a Highlander, it is estimated that the blow is still relatively large."

Mi Ying didn't know the story behind this matter, but just evaluated this matter from a relatively objective perspective.

"In the future, you can tell me about this matter every morning and evening to see what progress has been made."

Cao Yang is now a little looking forward to how Toyota will end up at that time.

Highlander was tossed like this, and he must not be in the mood to deal with CS95 again.

At least for the short term, they want to reduce Highlander's attention as much as possible.

"Minister, I think this thing is a little weird."

"We just started to deal with Changan Automobile, and all kinds of unfavorable news about Highlander 2.7L popped up on the Internet, and the speed of fermentation is still so fast."

"Behind this, I feel that there may be some kind of driving force."

The fact that Highlander can't climb uphill is in an uproar, and it is naturally impossible for Yangcheng Toyota to know nothing.

It's just that the OEMs of this era are far inferior to later generations in terms of the speed of dealing with emergencies.

So far, neither Toyota nor Yangcheng Toyota have officially expressed their views on this matter.

This is also a common routine used by many OEMs.

Let things cut cold on their own, and slowly it will be fine.

There were quite a few things that were handled this way before.

Yangcheng Toyota is also doing the same this time.

However, it is obvious that this time the popularity of Highlander is beyond everyone's imagination.

"It's really a bit weird, especially when the guy surnamed Xia went to the 4S store to defend his rights, he actually brought recording and candid shooting equipment, which was obviously prepared."

"Normal consumers should not be so vigilant."

Mu Linsen has also been browsing various news and comments on the Internet in the past two days, and naturally has some opinions of his own.

Although so far, he has not been able to find any direct evidence.

But there are too many coincidences in this matter to make people suspicious.

"yes, so I wonder if it's the people of Changan Automobile who are doing it."

"Some time ago, we just started attacking their CS95 and also put out some rumors to sue them."

"As a result, something happened to our Highlander."

"Even at the beginning, this matter has nothing to do with Changan Automobile."

"Then the heat of the matter will be so high now, it must have something to do with Changan Automobile's promotion behind the scenes."

Ma Hongjian, in line with the view that whoever benefits is the biggest suspect, believes that the matter is inseparable from Changan Automobile.

However, he found that there was only so much he could do.

What if you know that Changan Automobile is doing things behind it?

Is there any evidence?

Even if there is evidence, what can it be?

Did they frame you?

This morning, a group of people from the Riders Club went to the "Highlander Slope" to test the climb, and now it has appeared on the Internet.

Although there are individual vehicles that have tried many times and finally rushed up.

But the loud roar in the video seems to break the accelerator pedal.

In this case, even if you can rush forward, it will not solve everyone's worries.

After all, this also supports the view that the 2.7L version of the Highlander is really not good for power from another angle.

"Toyota is also paying attention to this matter now, you can collect the movements on the Internet in time and see how Toyota intends to deal with it later."

Things have come to this point, and it is definitely not something that Mu Linsen can make a decision on his own.

Yangcheng Toyota wants to discuss the plan, and Toyota Motor needs to discuss it.

After all, Highlander is now imported.

……

Different people's concerns about the same thing are completely different.

Toyota's people are worried about how to solve the current public opinion problem, while the people of Changan Automobile are happily thinking about how to add another fire.

Just after the people from the car club went to the "Highlander Slope" for testing, the local media also began to intervene in the report.

Under the silent promotion of Changan Automobile, the local traffic radio station FM 98.8 reported on the test situation.

The host joked on the show: "Let's say someone wants to sell cattle and say that their cattle are amazing, and the price is also very high." Because this cow is not only big, but also shiny and shiny. The man who bought the cow lived on the hillside, and when he drove the cow home, the cow could not climb the hill alive or dead. The cattle seller said, "The oxen I have sold you are for ploughing, not for climbing, and you have to go home, all right, carry the oxen up the hill." ”

"Is this cow more bullish, or is the cow seller more bullish?" The moderator asked.

Mr. Xia also told reporters who interviewed him that tomorrow morning at 10 o'clock, "at the 'Highlander Slope', there will be a larger Highlander hill climb test." ”

The "Highlander Slope" in Mr. Xia's mouth is the local Tangtou Slope.

He also joked that this is the name given by netizens, "You said that no one may know about Tangtoupo, but everyone must know about 'Highlander Slope'." ”

In this case, a practice of the Toyota 4S store involved made the matter more hot like adding fuel and vinegar.

The reason is that the 4S store called the police and said that Mr. Xia spread rumors and slander and spread false videos.

This led to Mr. Xia being "summoned".

After the relevant news was exposed on the Internet, there were more projects related to Highlander in the popular content on Weibo.

"It's chilling for a sales company to solve user complaints by calling the police, and a brand that relies on public relations to cover up the truth of the problem."

Mr. Xia's words were completely fermented on the Internet, and he also said that he would continue to persist and defend his rights through legal means.

These circumstances made the people of Changan Automobile go crazy with laughter.

"Mr. Yi, this Toyota's 4S store is simply a ghost lurking in Toyota."

"Without them, the heat of this matter would not be so high."

Zhang Lin, vice president in charge of sales of Changan Automobile, is the direct operator of this matter.

After Yi Jia finished communicating with Cao Yang, he immediately asked Zhang Lin to arrange it in person.

The results were even better than expected.

"The more the other party tosses like this, the more hot this matter will be, which is a good thing for us."

"But this incident also reminds us that if something similar happens in the future, don't have such a bad attitude."

"Especially now that many mobile phones have begun to have a camera function."

"If something is posted on the Internet, it may cause unexpected consequences."

Yi Jia knew this matter very well from beginning to end, so his feelings were even more profound.

The same thing, if it is dealt with, may pass quietly.

And if it is not handled well, it will be on the hot search.

Not to mention the impact on the brand image, the loss of sales alone is unacceptable.

"I didn't expect the 4S store to call the police, it's really surprising."

"I heard Mr. Xia say that the 4S store arranged maintenance personnel to go to the site to test whether the Highlander really can't climb uphill."

"With such ironclad evidence, they can still operate like this."

"It's so surprising, it's just a pig teammate."

Zhang Lin suddenly found that reality is sometimes more exciting than the plans he designed.

When he was preparing to do something, he didn't even think of this kind of scene.

I didn't expect that things are getting bigger and bigger now, and it was actually the firewood that the other party helped add.

"Since they want to make a big fuss, then let's make them make a little bigger."

"Now the people who buy the 2.7L Highlander are probably the objects of ridicule from the friends around them."

"You let the guy surnamed Xia work harder and strive to get a collective withdrawal from the car."

"Then find a way to make a big deal about this news, so that Highlander's sales data will decline directly."

As a model of the same size as Changan CS95, Highlander is also a competitor of Changan Automobile to a certain extent.

Especially now that Toyota is taking the initiative to make trouble, Yi Jia doesn't want to let it go easily.

Otherwise, he wouldn't be able to stand it if he came back every once in a while.

"It should be no problem, he has now been in touch with the Highlander's car club."

"Even if you don't really want to return the car, after doing this, the 4S store will definitely come up with some sweetness to compensate them."

"As long as they are aware of this, then the matter of group withdrawal can be carried out."

Zhang Lin still has a good understanding of human nature.

The moment a new car is sold, it can be depreciated by more than 10%.

If this is really returned, the 4S store will definitely lose a lot.

The point is that once this situation occurs, it is easy to cause car owners in other places to follow suit.

Then things are completely out of control.

Of course, it's not that hard to solve.

The world is crowded, all for profit!

As long as enough benefits are given, many people can choose to compromise.

After all, most people drive a Highlander and will never walk on a wild road like the "Highlander Slope" in their lifetime.

If you drive it in the city, the 2.7-liter engine can also be driven.

It's nothing more than a little throttle meat.

Soon, with Changan Automobile behind the scenes, Yangcheng Toyota's 4S store began to see a trend of 2.7L Highlander returning cars.

This news made the "brother just can't climb uphill" incident, which had just dropped a little hot, become hot again.

Even companies such as Volkswagen, General Motors and Ford are behind the scenes, trying to make Toyota fall on its heels.

After all, Toyota's global performance this year is too impressive.

This made several other giants very opinionated.

(End of chapter)