Although it is already 2007, the Chinese people are still very concerned about various international recognitions.

The most obvious are the various film awards.

If a film can win some awards abroad, it will immediately become famous.

Similarly, if a product can perform very well in foreign markets, especially in the United States and Europe, Chinese consumers will be very proud.

Looking up to the fact that it has now become the darling of the luxury high-end SUV market in the United States, it has become popular in the United States, and this news is naturally to make good use of it.

Under normal circumstances, the attention of the domestic people to the American automobile market is very low.

No one cares much about what new models are on the market, the prices and sales of the various models there.

But if these cars were exported by Huaxia car companies, the situation is obviously a little different.

Cao Yang obviously has a deep understanding of this situation.

So after Melgan told him about looking up to the hot performance in the American market, he immediately felt that this was a good publicity point.

Of course, the simple publicity of thousands of units sold may not have much impact.

After all, there are now many models in China that sell more than 10,000 per month.

But everything is afraid of comparison.

As long as you choose a good track to compare, you can compete with several champions.

For example, a large SUV with a price of more than 1 million yuan, or a 7-seater SUV, or a large 7-seater SUV with a price of more than 1 million yuan.

Anyway, it is always possible to find a few subdivisions of the comparison track, so that Yangwang becomes the champion.

Whether it is in China, or in the United States, or in the world, you will definitely find a few ways to compare yourself as champions.

The sales departments of various automobile companies have almost done similar things.

Otherwise, each company's various models can find some firsts, where are there so many firsts?

Soon, on Autohome and Weibo, there appeared "Looking up to the hot selling United States", "Looking up to foreign sales are higher than domestic sales, why is it so powerful?" Articles like that.

In order to make the propaganda image more realistic, some articles also include some screenshots of American websites as evidence.

In this way, looking up to the news that is selling well in the United States, it will soon be airborne on Weibo.

"Aimoha, Xingchen Automobile's Yangwang sells very well in the United States, this kind of large 7-seat luxury SUV, do you think the market demand is big?"

As President of BMW Asia Pacific, Phillips is based in Magic City.

Weibo hot searches and Autohome and other media are all promoting the hot sales of overseas, and he naturally paid attention to it.

In April, more than 3,000 vehicles were sold in the United States.

This data is placed on the middle class sedan, and it is really impossible to get it.

But on a large luxury SUV of more than one million yuan, it is not simple.

Coupled with Yangwang's sales in Huaxia and other markets, Yangwang contributed more than 7,000 units to Xingchen Automobile in July.

This data is definitely very good.

No wonder Phillips has doubts in his heart, is the spring of large luxury 7-seater SUVs really coming?

"Phillips, in fact, I have always thought that there is a lot of space in the large SUV market, and it is worth the company to develop a new model."

"I've mentioned it to headquarters before, but there's no follow-up."

"Our current X5 sells well in the world, and the cost of this SUV based on the 5 Series is not much higher than that of the 5 Series, but the price is a lot higher."

"In the next step, the company can consider developing an X7 model on the basis of the 7 Series."

"Now the demand for SUV models in the Chinese market is obviously rising, and the United States also prefers SUVs."

"That is, in Dongying and other places, the market for large SUVs may not be so big."

"I think the Asia-Pacific region can fully organize the relevant materials, and then propose to the headquarters to start the development of large SUVs as soon as possible?"

As the general manager of BMW Huaxia, Aimoha is very confident in the Chinese market.

Of course, it was mainly the performance of the look up that gave him a lot of confidence.

He doesn't think that Xingchen Auto's brand power can be higher than BMW's.

As long as BMW succeeds in developing the X7, sales will definitely be better than looking up.

"Your proposal is indeed necessary, the large SUV market, everyone did not pay attention to it before, and even other types of SUVs, the market space is also very small."

"But now the situation is changing, and the rise of the urban SUV market fully meets the comprehensive needs of consumers for the appearance and comfort of the model."

"In the future, this market should continue to grow."

"However, for the same SUV model, our X5 performed a little poorly in the United States in April."

"The result of the 25% offset collision has made many consumers of the X5 very opinionated."

"Looking up to being able to sell so well in the United States has a lot to do with their excellent performance in 25% offset collisions."

"When we put forward the idea of a new model, we also need to put forward some equipment and precautions."

Phillips feels that it is indeed necessary to promote the development of the X7, maybe this will be a big achievement for himself in the future.

And after seeing Yangwang's excellent performance on the Internet, the response was fierce, and it was not only BMW that reacted violently.

"Mr. Cao, congratulations, the global monthly sales have exceeded 7,000 vehicles, becoming a model with monthly sales of more than 10,000 vehicles, which is just around the corner."

Zeng Quanta made a special call to Cao Yang.

Of course, this call is certainly not just a simple message.

"I'm glad and happy, I heard that your GS4 orders have exceeded 10,000 now?"

"This is the debut is the pinnacle."

Daoxi's call, Zeng Guangda was not the first to call, Cao Yang has already formed a set of words very skillfully.

"GS4 is really something to look forward to, and I'm glad I listened to your advice."

"Originally, we were a little worried about the prospects of the GS8, but this year, the hot sales of 7-seater SUV models such as Changan CS95 and Highlander, coupled with the fact that even the Yangwang, which costs more than one million, are selling so hotly, I am more and more interested in 7-seater SUVs."

"By the way, Mr. Cao, there is something I want to discuss with you."

Zeng Guangda abruptly changed the topic and asked: "Our engineers have done some testing and feel that if the GS8 can be equipped with a 2.0T engine and an 8AT automatic transmission, the performance will be further improved compared to now." ”

"Aisin has been contacting us recently and is willing to sell 8AT to us."

"I don't know if the 8AT of Nanshan gearbox has any plans to sell it to the outside world?"

8AT is better than 6AT, this is known to everyone.

However, the 8AT of Nanshan transmission has not yet been supplied to any independent brand car companies in Huaxia.

Except for the big red flag.

In this case, Zeng Quanta also knew that it would be a bit difficult to make an exception for the Nanshan gearbox.

However, when he asked like this, it really gave Cao Yang a problem.

To sell or not to sell?

The average domestic model may not be able to afford the 8AT for the time being.

But medium and large 7-seater SUVs can still be used by gritting their teeth.

After all, the price is there, even if the 8AT is 10,000 yuan more expensive than the 6AT, there is no problem.

"Toyota's own Highlander is still only using a 5AT automatic transmission, and they are willing to sell the 8AT to you?"

"Is it because Toyota doesn't have confidence in Aisin's 8AT technology?"

Cao Yang did not directly answer Zeng Guangda's question.

Many times, there are questions that are not suitable for direct answers.

"This generation of Highlander has been launched for several years, and Aisin's 8AT was just mass-produced last year, and it is expected to be installed on the new Highlander."

"We also want to launch several versions of the GS8, some using 6AT and some using 8AT, to fully enhance our brand power."

Zeng Guangda's idea, Cao Yang is also understandable.

After all, everyone wants their brand to be a little more premium.

"Your considerations are quite reasonable."

"However, the Nanshan gearbox side was relatively conservative in the previous planning of the 8AT, and now the production of Yangwang is increasing, and there is no excess production capacity to sell to the outside world."

"After further expansion in the future, we can negotiate the sales of 8AT."

It is certainly inappropriate to refuse outright.

I can't say that my 8AT is only sold to high-end brands, and your Yangcheng car is not qualified enough for the time being, right?

After the mass production of the 10AT, the 8AT can be sold to the public.

Fortunately, Zeng Quanta is also a smart person.

After listening to Cao Yang's words, he immediately understood what it meant.

Although he was rejected, Cao Yang also gave him a step down.

The production capacity is not enough.

It's not that I don't want to sell!

Of course, that's fine.

Nanshan Transmission does not sell 8AT to Yangcheng Motors, so if they buy it from Aisin, it will not have a particularly big impact on the cooperative relationship between the two sides.

As a company under Toyota Motor, it is normal for Yangcheng Automobile to be willing to use it.

After all, the joint venture of Yangcheng Toyota has only been established for a few years, and now is the time for smooth development.

Even the recent incident with Highlander does not affect the overall development trend.

"That's a shame."

"After there is no problem with the production capacity in the future, we will talk about it."

Basically achieved their goal, the two didn't greet each other for too long, and each hung up the phone.

After that, Cao Yang went to the conference room to have a meeting with Guo Shuyin and Guo Shufu from Yangcheng Huaqiang Factory.

"Mr. Cao, in the past six months, the new models of various car companies have begun to use a large number of hot stamping parts, and the demand for hot stamping production lines is increasing rapidly."

"In addition to Benteler, Cosma, a subsidiary of Magna, has also begun to set up a hot stamping plant in the magic capital, and Gestamp from Europe has also invested in two hot stamping production lines in the Yangtze River Delta."

"One of the important reasons why I saw the hot news in the United States today is also that it has achieved good results in the 25% offset collision."

"The integrated hot-stamping door knocker is indispensable."

"It is foreseeable that in the next few years, the demand for hot stamping parts by various car companies will enter an unprecedented period."

"In order to completely occupy the leading position in the market, our Huaqiang factory is ready to lay out 10 hot stamping production lines across the country."

"In addition to the current five, five will be introduced this year and next year, and the number of hot stamping lines will be further increased to 20 in the future."

Guo Shuyin came over today to report to Cao Yang about the new investment.

In recent years, thanks to the rapid development of hot stamping parts, the development of Yangcheng Huaqiang factory is very fast.

However, due to the large investment, in fact, the company's account does not make much profit every year.

Investing now in five hot stamping lines in one go will certainly lead to a further deterioration in the profitability situation.

And you also need to find a bank loan.

This kind of thing must be discussed with Cao Yang.

Don't look at Nanshan Group, which only has 30% of the shares of Huaqiang Factory, but the equipment and molds of the hot stamping production line are supplied by Nanshan Group, and Cao Yang's voice must be greater than Guo Shuyin's.

It's just that most of the time, Cao Yang doesn't have time to take care of the Yangcheng Huaqiang Factory.

He can't manage so many businesses of Nanshan Group, so how can he worry too much about the situation of investing in enterprises?

"Hot stamping technology is a hot technology in the field of automobile body in the next ten years, and it is definitely necessary to expand investment."

"However, we also need to work related technological innovations."

"For example, the hot stamping of patch boards, the hot stamping of variable section panels, in-mold trimming and other technologies need to be carefully studied."

"As far as I know, Gestamp and Cosma have studied this area in depth."

"In the future, it may be possible to get a large number of orders from European and American car companies such as GM and Ford."

"Huaqiang factory should be a leading enterprise in hot stamping, not only in terms of production capacity, but also in technology."

Cao Yang attaches great importance to technology.

If a company is not competitive in technology, it will definitely not go far.

Nanshan Group has always adhered to the route of relying on technology to get orders, and related investment companies, he naturally hopes to take a similar path.

Otherwise, when the time comes, everyone will make the product the price of cabbage, and there will be no money to earn, and it will be impossible to make a breakthrough in new technology.

"Well, what Mr. Cao said is that we have also set up a special R&D department since last year, and we have poached a few engineers from Benteler."

"In the future, we will further increase investment in research and development."

Guo Shuyin is naturally aware of the importance of research and development.

Huaqiang factory can have today's situation, isn't it because it has entered the field of hot stamping forming in advance, and it can be regarded as having a technical advantage in this field with the light of Nanshan Group.

Otherwise, how could it have developed so quickly without any background?

"In terms of investment in the hot stamping factory, I have no problem, and I also believe in Mr. Guo's vision for the specific site selection work."

"In terms of equipment, you can communicate with Nanshan Equipment at that time."

Cao Yang reminded Guo Shuyin, and seeing that he had accepted it, there was no need to continue to say too much.

Later, we exchanged the cooperation between Huaqiang Factory and various customers, as well as the planning of some new models of each customer in the future, and this meeting ended.

"Mr. Pan, the equipment related to the hot stamping production line, in recent years, we should fully consider the capacity demand, I estimate that in the next three years, there will be at least 20 more than 20 hot stamping production lines in China."

"This is a big order of more than 1 billion yuan, and we can't let those imported equipment manufacturers make money."

Sending Guo Shuyin away, Cao Yang immediately called Pan Jinxing over.

As the hidden boss behind the hot stamping industry, Nanshan Equipment has become more and more influential in the automotive industry.

In the past, it was only famous for PRG presses and TRF presses, but later it also became famous for machine tools.

Now the development of complete sets of hot stamping production lines, as well as battery production lines, carbon fiber production lines, etc., Nanshan Equipment has been regarded as one of the leading enterprises in the equipment industry in China.

In a few years, one of these can also be removed.

"Mr. Cao, I feel that your prediction may still be too cautious."

"Due to the fact that the marketing related to various crash tests has been very hot in recent years, and the cost of improving the strength of the body is not particularly large, the enthusiasm of various OEMs for the use of hot stamping parts is very high."

"Even the always conservative Dongying car companies, such as Yangcheng Honda, are also reviewing the next generation of models and starting to introduce some hot-stamping parts."

"In this case, the number of new hot stamping production lines in the next three years, let alone 20, may more than double."

As the general manager of Nanshan Equipment, Pan Jinxing obviously has a more keen sense of smell for changes related to the equipment industry.

On the contrary, Cao Yang was affected by the residual impression in his mind, and felt that the use of hot stamping parts, even if it was faster than in his previous life, would not be so exaggerated.

In the original history, in 2007, there were only two hot stamping production lines in the entire Huaxia from Benteler, right?

Even in 2010, there were less than 10 under construction with the addition of Hastamp and Cosma.

But what about now?

Only Yangcheng Huaqiang factory has 6 hot stamping production lines in mass production.

The hot stamping lines of Chuncheng Fourth Ring Factory, Chuncheng Stamping Factory, and Xifeng Die Punching have also been put into production.

BENTELER is preparing for the construction of a third hot stamping line.

And the production lines of Cosma and Gestamp can also be put into production next year.

It can be said that this development speed has reached the level of the later generations around 2013.

In this case, it is not impossible to add another 40 hot stamping lines in the next three years.

"The stronger the demand for the hot stamping line, the better, and our prices can be stronger."

"Heating furnaces, presses and laser cutting equipment, these are the key equipment, we must win as many orders as possible."

"The best thing is to be able to let customers choose a turnkey project for the whole production line, which is more trouble-free and more profitable."

Although the scale of Nanshan equipment will never surpass that of companies such as Xingchen Automobile and Nanshan Auto Parts, its importance is not low at all.

Even more important than Nanshan auto parts.

For a long time, the domestic equipment industry has lagged far behind the international giants.

Whether it is a variety of machine tools, testing equipment, test equipment, there is a huge gap.

And it's not just the automotive industry.

This is even more evident in the medical industry.

Manufacturers such as Philips and Siemens, don't look at the products that ordinary people are exposed to, in fact, people earn more money in the field of medical equipment.

Cao Yang naturally hopes that in his automotive industry, this situation can be avoided to the greatest extent.

Nanshan Group should not only be an automobile giant on the surface, but also a big man behind various OEMs and parts factories.

(End of chapter)