The hot sales of Yangwang have made Huaxia's SUV fever more rapid.

Not to mention the Great Wall, Changan, Chery and other companies that already have SUV models, such as Changan Ford, Imperial Hyundai, Yangcheng Honda and other companies that originally did not have SUV models, have also accelerated the introduction of SUVs.

Behind the SUV heat, the heat of hot stamping is obviously higher.

But all companies engaged in stamping parts, and even companies engaged in molds, are thinking of going to this market to get a piece of the pie.

Relatively speaking, the profits of hot-stamping parts in this era are okay.

The cost pressure of various OEMs, especially joint ventures, is far less than that of later generations.

Like a solder joint on the car body, now the suppliers of various joint venture car companies, a solder joint price of about 0.2 yuan can be said to be a lot of people.

There are even quotations of 0.3 yuan for a solder joint.

But in later generations, let alone 0.3 yuan a solder joint.

If the quotation of a solder joint in your quotation exceeds 0.1 yuan, the procurement of the main engine factory will have to fight with you for 300 rounds.

Even your offer is directly not competitive and you can't get an order.

This has something to do with the high price of cars now.

People in the automotive industry have already felt the arrival of this wave of dividends.

Those who are more active have begun to rush forward.

Chen Liang is a typical representative of this.

At the beginning, he worked as a sales manager at Fanuc, and he lived a few years very comfortably.

However, Fanuc's CNC system and welding robot were beaten by Nanshan Group and lost their armor, and their days in China were not easy.

Chen Liang's immediate boss was also transferred to another place, so he also chose to change jobs.

However, this time he was unlucky.

Although he had fully analyzed it before changing jobs, he felt that Sodick's advantages in mold processing equipment were very stable, so he jumped to the past.

Who knew that this time it encountered Nanshan Equipment's large-scale entry into grinders, lathes, milling machines and other mold processing equipment, which greatly reduced Sodick's turnover in China.

Seeing that the bonus was not as good as a year, Chen Liang once again chose to change jobs.

He has always been working in the field of equipment, and naturally hopes to choose an equipment manufacturer for himself.

In this way, you can make full use of the advantages of past experience.

Choosing to go, he ended up going to the TRUMPF group in Germany.

Since the company was founded in 1923, TRUMPF has been committed to providing technical solutions to its customers.

Whether in the field of machine tools and power tools for sheet metal fabrication, or in the laser technology and medical industries, TRUMPF is leading the way with technological innovations.

With a turnover of 1.65 billion euros in 2006, TRUMPF is definitely a giant in the equipment sector.

TRUMPF is divided into four business units: Machine Tools, Laser Technology, Electronics & Medical Technology, and Power Tools.

Its core business is flexible and precision high-speed sheet metal processing, including full hydraulic sheet metal machining centers, 2D and 3D laser cutting/welding processing equipment, CNC hydraulic bending machines, pipe laser cutting equipment, carbon dioxide and solid YAG laser related equipment, etc., which can meet the needs of various industries in the automotive, aircraft and machinery industries.

Among them, the best TRUMPF in Huaxia is laser cutting equipment and carbon dioxide/solid YAG laser related equipment.

Chen Liang is now responsible for the business, which is also this part.

After joining TRUMPF, he was fortunate enough to win an order for laser cutting equipment for Cosma's hot stamping line in Huaxia.

A hot stamping production line needs to be equipped with 4 laser cutting machines to meet the demand of production cycle.

The order for two lines is directly 8 sets of laser welding equipment.

Trumpf's equipment, but it's not cheap at all.

This kind of laser welding equipment is directly imported from Germany, and it costs more than 8 million yuan for one piece.

It is equivalent to Chen Liang who has just joined the company and obtained orders of more than 60 million yuan.

Although TRUMPF's sales managers do not receive commissions, the bonuses are closely related to the order.

Relying on Cosma's order, Chen Liang's bonus is more than many people's annual salary.

"Molde, during this time, local companies in China such as Yifeng Group, Xifeng Industrial, and Huaxiang are all contacting us to understand the laser cutting equipment used in the hot stamping production line."

"According to the survey and analysis done by the marketing department, the next five years will be the five years with the most and fastest introduction of Huaxia hot stamping production line."

"But now in the industry, except for Benteler, Cosma and Gestamp using our laser cutting machines, the other Yangcheng Huaqiang Factory, Xifeng Die Punching, Chuncheng Sihuan Factory and Chuncheng Stamping Factory are all 'turnkey production lines' purchased directly from Nanshan Group."

"I think the company may need to consider putting laser welding equipment in Huaxia as soon as possible to produce, otherwise there is no advantage in cost, and it is difficult to further expand the market."

Chen Liang has been in the Chinese equipment industry for so many years, and he still has a basic vision.

In particular, it was planted in the hands of Nanshan Group twice before, and now TRUMPF's laser cutting equipment is a competitor to Nanshan Equipment's products.

This made Chen Liang's heart a little empty.

It's all said that there are no more than three things, but who knows?

What if your luck is more negative?

"Chen, you should know that the company is currently building a factory in Huaxia, mainly for the production of CNC plate processing machine tools, this kind of machine tools, Huaxia has more enterprises in production, we do not build a factory in Huaxia, it is difficult to get orders."

"But the laser cutting machine is one of the core equipment of our TRUMPF and is also a leader in the world."

"This kind of equipment will not be easily produced by the headquarters, let alone in a factory in China."

"I'm sure that as long as the company produces laser welding equipment in the Huaxia factory, it won't take a few years for other Huaxia companies to imitate our products and then grab orders from us at a lower price."

As the sales director of TRUMPF Huaxia, Molde thinks that he still knows a lot about the Chinese market.

Although what he said cannot be said to be wrong, it is certainly not what Chen Liang wants to see.

"Although there is a risk of technology leakage when the laser cutting equipment is produced in the factory in China, it will be difficult for us to get orders if we keep importing it."

"As far as I know, for the same equipment, Nanshan equipment only needs to sell about 5 million yuan."

"And we're asking for more than eight million dollars."

"Four units for a production line are more than 10 million yuan short."

"In addition to Cosma and Gesstamp companies, which are not bad for money, it is difficult for local manufacturers in China to ignore this difference in price."

Chen Liang still wanted to convince Molde to accept his views.

Only after convincing Molde can he further report to the company's general manager, and then to the German headquarters.

This layer by layer has led to many European and American companies responding very slowly to the changes in the Chinese market.

This situation needs to wait until a few more losses to slowly change.

"Nanshan Equipment may be doing a good job in PRG and TRF presses, but laser welding equipment is not their traditional advantage project."

"As far as I know, they have only started to get involved in laser welding in the past few years, and they don't have a lot of experience."

"In this case, the performance of their laser welding equipment is definitely not as good as ours."

"Comparing the price of German equipment with Huaxia equipment is not something that a normal person should do."

The arrogance on Molde's face could not be concealed.

In fact, he didn't hide it much.

After coming to Huaxia to take office, he specially commissioned a consulting company to investigate the situation of Huaxia laser cutting equipment.

Although in the low-end products, there are many companies in Huaxia that are involved.

However, in terms of mid-to-high-end products, almost all of them need to rely on imports.

American Coherence, Spectroscopy, IPG and Trumpf are the most important manufacturers of imported equipment.

Among them, TRUMPF leads the market share, accounting for almost half of the import share.

This is also where Molde's confidence lies.

"Although the history of Nanshan equipment is not deep, their hot stamping production line has also been put into mass production, and the laser cutting equipment has not heard of any major defects."

"In this case, it is difficult to realize the technical and quality advantages of TRUMPF."

Chen Liang felt a little tired.

After suffering two losses, he has completely corrected his mentality.

Whether it is for other international equipment giants or equipment manufacturers in Huaxia, Chen Liang attaches great importance to it.

Not to mention that this time it is facing the competition of Nanshan equipment,

But Molde didn't listen.

"Chen, what you need to do is to make your customers understand the advantages of our TRUMPF laser welding equipment, so that they understand that buying TRUMPF equipment is worth the money."

"In the words of you Chinese people, you get what you pay for!"

"You don't need to worry about the localization of equipment!"

Molde has said this, Chen Liang naturally didn't dare to say anything.

However, there was a faint sense of foreboding in his heart.

This time, TRUMPF may also be planted in the hands of Nanshan Equipment.

At the same time, as a radical manufacturer who wants to enter the field of hot stamping, Yifeng Group is also engaged in a heated discussion on the purchase of equipment for hot stamping production lines.

"Mr. Wang, judging from the current quotation of several of our programs, Nanshan equipment has obvious advantages."

"Whether it is to take out the furnace, press and laser cutting equipment separately for bidding, or to find quotations from relevant manufacturers according to the 'turnkey model' plan, Nanshan equipment has advantages."

Zhang Zhizhi, as the head of the purchasing and sales department of Yifeng Group, naturally hopes to buy cheaper equipment.

However, as the boss, Wang Qian thinks a lot.

"From a cost perspective, it's really a problem."

"But when we enter the field of hot stamping as a mold supplier, the first competitor we have to face is Yangcheng Huaqiang factory."

"30% of the shares of Yangcheng Huaqiang Factory are held by Nanshan Group."

"All of their equipment was purchased from Nanshan Equipment."

"In this case, if we also buy equipment from Nanshan Group, if the Yangcheng Huaqiang Factory is broken in it, we will have a big head."

After more than ten years of entrepreneurship, Wang Qian has also experienced a lot of things.

So I think a lot about the problem.

"Mr. Wang, I don't think this concern needs special consideration."

"Yangcheng Huaqiangcheng is just an investment enterprise of Nanshan Group, and it is completely insignificant in the entire Nanshan Group."

"It is impossible for Nanshan Equipment to give up our big order because of Yangcheng Huaqiang Factory."

"The most important thing is that our main customer is Modu Volkswagen, and the relationship between Nanshan Group and Volkswagen is very poor."

"Yangcheng Huaqiang Factory will be on the side of Modu Volkswagen in the future, and it will be basically difficult to get orders."

"We're going to have Bentler, Cosma and Gestamp instead."

"According to the information I investigated, the equipment of several of them is imported from abroad, and a production line costs more than 100 million yuan."

"If we purchase a hot stamping production line from Nanshan Equipment, basically a production line is about sixty or seventy million, which is almost half cheaper."

"In this case, it means that our parts quote can be much cheaper than BENTELER in terms of processing fees."

"When the time comes, no one will be able to grab the order from the Volkswagen side of the Demon Capital."

Zhang Zhizhi wants to convince his boss, and naturally he also has his own opinions.

"What you just said is very reasonable, but you all know that the relationship between Nanshan Group and Volkswagen is not good, if we still buy equipment from Nanshan Equipment, won't it make Volkswagen unhappy?"

As soon as Wang Qian said this, Zhang Zhizhi immediately retorted: "Mr. Wang, for products such as hot stamping parts, basically the purchasing department of Modu Volkswagen can decide which supplier to do it, and there is no need to carry out synchronous development with the R&D center of Volkswagen headquarters. ”

"In this case, the Chinese employees of the Modu Volkswagen have a great right to speak, and the Germans basically do not express their opinions."

"Even if there is really a German who is not interested in mentioning this stubble, the problem is not serious."

"After all, the purpose of our purchase of cheap equipment is also to provide cheaper hot stamping parts to the public of Modu."

As soon as Zhang Zhizhi said this, Wang Qian couldn't help but nodded.

Indeed, this is the truth.

There is so much price difference, the first two production lines, why not buy from Nanshan equipment first?

However, I don't know if Nanshan Equipment is willing to teach Yifeng some hot stamping related technologies.

……

"Mr. Cao, there is something I think I need to ask you for."

Nanshan Group, Cao Yang was watering Wan Nianqing next to the window, and Pan Jinxing walked in from outside the door.

"What's wrong?"

The development situation of Nanshan Group this year is very good, and Cao Yang's mood is also good.

"During this time, we are constantly selling hot stamping production lines."

"The intentions of many customers are also relatively clear."

"However, some customers mentioned the transfer of hot stamping technology and wanted to discuss it together with the purchase of equipment."

Pan Jinxing naturally knows the relationship between Yangcheng Huaqiang Factory and Nanshan Group, and also knows what impact the hot stamping technology will bring to other manufacturers.

That's why I came over to report to Cao Yang.

"Technique transfer?"

Cao Yang didn't feel particularly surprised when he heard this, and continued to ask: "Is it that some manufacturers want us to teach them hot stamping technology while selling production lines?" ”

In many cases, equipment manufacturers are more powerful than parts manufacturers in some aspects.

For example, if you develop hot stamping equipment, your experience and knowledge in terms of steel plate heating temperature, die waterway distribution, and laser cutting amount reservation must be higher than most hot stamping manufacturers.

"Yes, companies such as Yifeng and Xifeng Industrial have put forward demands in this regard."

"From the bottom of my heart, I don't quite agree with this plan."

"But if we don't agree, then they're likely to turn around and go to the AP&T isopress manufacturer and learn the same technology."

"In the end, we didn't get much benefit."

"So the lesser of two evils, I don't think it's impossible to consider teaching technology."

Pan Jinxing is the general manager of Nanshan Equipment, not the general manager of Yangcheng Fuqiang Factory.

Agreeing to the plan of Yifeng and other manufacturers is obviously a good thing for Nanshan Equipment.

"Yifeng is now starting to enter the field of hot stamping? I remember they were mold manufacturers, right? ”

"The mold of the parts with four doors and two lids is quite good, and it seems that many orders from Volkswagen and GM are handed over to them."

Cao Yang once heard He Qingquan talk about Yifeng, but now he didn't expect to hear this name from Pan Jinxing's mouth again.

As a local private enterprise in China, Yifeng has been relatively successful in the field of molds.

After all, such as engine hood molds, side wall molds, etc., are large molds weighing more than ten tons or dozens of tons at every turn.

These parts are still appearance parts, and the requirements for molds are relatively high.

In this case, Yifeng can also get a large number of orders from joint venture manufacturers such as Volkswagen and General Motors, indicating that they still have a few brushes in mold technology.

"Mr. Cao, you are right, Yifeng does make molds, but it is precisely because the molds are done well that he wants to make parts."

"Hot stamping parts have been very popular in recent years, and they probably see prospects."

"I've heard that they have a pretty good relationship with the people of the Demon City, and they should be able to get some orders from them."

"Even if they will enter the field of hot stamping, it is likely that some people on the Volkswagen side of Modu have made some promises."

"After all, Modu Volkswagen also doesn't want to hand over its hot stamping parts to foreign parts giants such as Benteler."

"The cost competitiveness of that kind is too poor, which will affect the competitiveness of their new models."

As soon as Pan Jinxing explained this, Cao Yang felt that there was nothing to worry about.

Do you want to learn hot stamping technology?

No problem!

However, you have to add money!

(End of chapter)