2007 was a very critical year for Nanshan Group.

Whether it is Nanshan equipment, Nanshan auto parts, or other industries, there are no small tasks.

For Xingchen Automobile, increasing the sales of various models is naturally the most important task.

In order to achieve this goal, Zeng Tingting and the others also tried their best.

So far, everything has gone relatively smoothly.

The sales volume of Ziweixing has been relatively stable.

After the introduction of the high-performance version of the W12 engine, sales increased by more than 20% compared to the same period last year.

The Star Sports Car itself is not a high-volume model, and now it can sell dozens or even hundreds of units every month, which is definitely beyond expectations.

As for looking up, it is even more needless to say.

Driven by Ford, looking up is a complete fire in the United States.

After surpassing 3,000 units in April, sales continued to exceed 4,000 units in May.

In the past June, it contributed more than 5,000 sales to Xingchen Automobile.

This number of units sold is already more than the number of units sold in other regions combined.

After all, even in Huaxia, the price of 1.4999 million yuan is more than 3,000 units sold in a month.

For Zeng Tingting, how to further improve the sales of Yangwang in China is one of her obsessions.

"Mr. Cao, Minister Zeng, our "Snail House" has been approved, and it will be officially broadcast on Modu Satellite TV from next week."

Zhang Songwen knows very well that in the drama "Snail House", Cao Yang and Zeng Tingting are most concerned about the advertising placement of Yangwang.

is different from the original historical "Snail House", this drama invested by Nanshan Film and Television has a lot more implantation scenes.

Of course, due to the increase in investment, the shooting quality of some lenses has also improved a lot.

After watching the edited and complete film, Zhang Songwen is still very confident in it.

In this case, it is natural to come over and report it well.

"Minister Zeng, have you seen the advertising placement in it?"

Cao Yang himself naturally doesn't have so much time to watch dozens of episodes of TV series from beginning to end.

So this task was naturally handed over to Zeng Tingting.

He also knew that during the filming of "Snail House", the sales department arranged personnel to connect with the crew.

"I've watched all the first few episodes of this show, and at present, the advertising placement of Yangwang is relatively natural."

"It doesn't make people feel that the implant is very blunt."

"As one of the protagonists, Song Siming's car, the appearance rate of looking up is very high."

"On some other occasions in the play, as long as it is suitable for looking up or Zi Weixing, the crew has made very appropriate arrangements, and Mr. Zhang has obviously put a lot of thought into it."

On this occasion, Zeng Tingting will definitely not dismantle the stage.

Besides, looking up to the matter of advertising placement, the sales department has arranged for someone to follow up in person.

If this is not done well in product placement, it can also be said that Zeng Tingting's work is not in place.

"This time, the actors of the crew also put forward a lot of opinions on the advertising placement of Yangwang, so it has the final effect."

"Now many stars in the film and television industry already know what Nanshan Film and Television cares about most, and many people take the initiative to help promote the products of Xingchen Automobile."

"There are even some celebrities who directly buy Ziweixing or look up."

Zhang Songwen listened to Zeng Tingting's words and breathed a sigh of relief.

The sales department recognizes the work of Nanshan Film and Television, so Cao Yang will definitely not say anything unpleasant next.

In the past two years, he has changed from a teacher to the general manager of a film and television company, and even he can play some cameo roles in some crews, how comfortable his life is.

So he takes this work very seriously.

"The filming budget of the film and television industry in China was relatively tight in the past few years, but it should improve greatly from this year."

"Many coal bosses have also begun to invest in film and television dramas, and the treatment of actors has also begun to rise."

"In the future, buying a luxury car will basically become the standard for celebrities."

"How to make good use of these people, this is indeed a matter worth pondering."

"In this regard, Nanshan Film and Television and Weibo can sit together and discuss it to see how to achieve the goal of one plus one is greater than two."

"What celebrities pursue is nothing more than fame and fortune, what they want, we will attack them from somewhere."

"Nowadays, Nanshan Film and Television has invested a lot of films and televisions, among which "Struggle" and "Snail House" are fully invested by ourselves."

"We must also do a good job in publicizing this area."

"I think 'Snail House' should also have the same potential as 'Struggle' to become a classic."

Cao Yang knew that the original version of Snail Ju, with almost no publicity, became the ratings champion of the same period on the fourth day of broadcasting.

After that, it sparked a national discussion.

Such a hit drama, no matter what the final outcome is, is worth taking seriously.

At the beginning, Range Rover's advertising placement on "Snail House" was considered by many people to be the most successful case of car advertising placement in Chinese film and television dramas.

Now it has been replaced by Nanshan Film and Television Investment, and product placement advertising has been replaced by looking up, but it can't be regressed.

"Mr. Cao, rest assured, we are already warming up in this regard."

"Starting from tonight, there will also be some news of "Snail House" on the hot search on Weibo."

"We have prepared some content that will make "Snail House" a regular visitor to the top news on Weibo in the coming week."

Cao Yang reminded this matter, Zhang Songwen naturally couldn't have done nothing.

Wouldn't it be a pity if a lot of manpower and material resources were spent in front of you, but it didn't do a good job when it came time to pick the fruit?

"Just be prepared!"

"The TV series "Snail House" is not afraid of criticism, and don't be afraid of intimidation."

"As long as it's hot enough to get Yangwang out of the circle, our goal will be achieved."

"At present, the sales volume in the United States has surpassed that of China, and Minister Zeng is holding his breath in his heart, wanting to make China's sales exceed that of the United States."

Cao Yang smiled and teased Zeng Tingting.

However, it also made Zhang Songwen feel a trace of pressure.

He is very clear about the purpose of the establishment of Nanshan Film and Television and what the meaning of existence is.

So everything has to revolve around this focus.

"Whether it is possible to make Yangwang's sales in China surpass that of the United States, I dare not say directly."

"But as long as "Snail House" is on the air, the reputation and popularity of Yangwang will definitely go to a higher level."

Zhang Songwen was quite cautious and said with some confidence.

In this regard, Cao Yang did not dwell on it.

Soon, the popularity of "Snail House" on Weibo began to slowly rise.

The crew and the main cast release some news every day.

There were even some scandals about the leading actors, which made the popularity of "Snail House" rise a lot.

By the time "Snail House" was officially broadcast on Modu Satellite TV, the popularity was much higher than the original time and space.

Zhang Yingdong has officially graduated and joined the Xingchen Automobile Research Institute.

As a new employee, the first period of work must be relatively easy.

Basically, it's all kinds of training.

Because he had to live with his girlfriend Xiao Rong, he did not live in the company dormitory, but rented a single room near Nanshan Industrial Park.

After dinner in the evening, the two of them turned on the TV and prepared to wait for the broadcast of "Snail House".

As an employee of Xingchen Automobile, Zhang Yingdong naturally knows about the large number of advertisements in "Snail House".

Even in the company's employee communication area, there are people calling on everyone to watch this drama.

"Other companies are trying to use various advertising methods to promote their new models, but our Mr. Cao has established Nanshan Film and Television in an ingenious way to promote their products through film and television advertising placement."

"Not to mention, this method is quite exciting."

Xiao Rong is now an employee of the legal department of Nanshan Group, and the two of them are double employees of the group, so they are naturally very concerned about the affairs of Nanshan Group.

""Struggle" was very successful in promoting Zi Weixing before, I don't know if this time "Snail House" can successfully promote Yangwang."

"The sales volume of the current look up is very good, if it can go to the next level, it will become a model with monthly sales of more than 10,000."

"That's really amazing, after all, this is a large SUV that costs more than a million."

Zhang Yingdong was looking forward to tuning the TV channel to Modu Satellite TV.

Soon, with a burst of advertisements and the opening song, the first episode of "Snail House" officially began.

In 1998, Guo Haiping and Su Chun, who had just graduated from college, dragged their simple luggage to their new home.

Their house is just a 10-square-meter attic with an old-fashioned house, and the bathroom and kitchen are shared with the neighbors.

Su Chun couldn't help but start imagining having a house of his own in the fighting room......

A second-hand house was crowded, and Haiping and several couples were inspecting in a house.

Haiping looked at her growing belly, and she felt even more that she had to prepare a home for the baby before he arrived.

Another set of second-hand houses, during this bidding, Haiping and his wife suddenly added 40,000 yuan to the reserve price, thinking that the house was done, Su Chun suddenly received a call from the owner, saying that the house was not for sale, and the deposit would be refunded to them, unless they added 50,000 yuan......

It is a very ordinary entry point, but it just hits the weakness of many people.

In recent years, housing prices in various places have risen rapidly.

Not to mention the big cities of Modu and Yangcheng.

Although from the perspective of later generations, those who buy houses now are actually winners in life.

But at this point in time in July 2007, everyone doesn't think so.

This is a stage high for housing prices.

"The TV series is very good, but it doesn't seem that there are a lot of pictures looking up at the camera?"

Xiao Rong couldn't finish watching the two episodes of "Snail House" and couldn't help but discuss it with Zhang Yingdong.

"Looking at the stills, that Song Siming's car is looking up, and now he has not officially debuted, and it is not surprising that there are not many exposure shots looking up."

"I guess it's going to start getting more tomorrow."

Zhang Yingdong felt the same way, but he was very keen to find the reason.

"I think this TV series will be popular."

"Why?"

"Because it's too realistic, this drama is not an idealization of youth idol dramas, but like a needle, it stings contemporary youth and punctures contemporary social reality."

Although I only watched two episodes, Xiao Rong was very touched.

"That's right, the hot topics involved in the play can easily resonate strongly with the people and face the current social hot topics."

"Reflecting the twists and turns experienced by ordinary people in urban life in the context of soaring housing prices."

"I'm suddenly looking forward to the rest of it."

The two of them were discussing there with great interest.

On Weibo, the popularity of "Snail House" is also rising.

It was able to become the No. 1 viewership in the same period on the fourth day without much publicity before, and now it is even more needless to mention.

Two episodes are broadcast every day, and by the next day, the ratings are already the champion of the same period.

In the next few days, with the fermentation of popularity, "Snail House" immediately became a popular urban drama discussed by the whole people.

The plain story and the true reproduction of ordinary people's lives have firmly grasped the hearts of the audience. The popularity of "Snail House" is not only because of the theme it chooses, but more importantly, because it faithfully reflects the inner state of people in real life. ”

"Snail House" is a life emotional TV series, which is the epitome of the history of contemporary college students' struggle to stay in the city, and the human value of the young generation represented by Haiping and Seaweed has produced violent shocks in the constraints of material conditions such as houses, and then deduces a vigorous but plain and real youth dream; "Snail House" has many highlights, and being close to life is where its life value lies. ”

"Everyone's values are different and they look at problems from different angles, so the performance in the play became the focus of social discussion for a while after the broadcast. How to choose between love and reality? How to choose between family and passion? How to choose between money and morality? These question marks continue to torture the contemporary youth. ”

"No matter how seaweed chooses, this drama reflects a bloody reality. It touches all the topics that the public cares about, and every character portrayed in the TV series has the shadow of the people around him in life, and the TV series "Snail House" is a microcosm of the reality of contemporary life. ”

Compared with youth idol dramas, which are brainless, silly and sweet, rich and handsome, the audience is definitely more willing to accept real-life TV dramas that are more real and close to life. This drama has more social value in terms of material selection and screenwriting, so it is easier to arouse the audience's emotional resonance, and fire is a matter of course. ”

……

All kinds of comments have kept the popularity of "Snail House" high.

And Xingchen Automobile also began to look up at the top in a timely manner to guide.

As the plot enters the second half, the exposure rate in the TV series is getting higher and higher.

This scene finally attracted the attention of many people.

"Mr. Zhu, the popularity of looking up is getting higher and higher during this time, and it is said that the customer flow of their 4S stores has doubled."

"I think the way of advertising placement in TV dramas can also be considered for the big red flag."

Tao Wen was also chasing "Snail House" during this time.

Slowly, she also saw the actions of Xingchen Automobile in this drama.

So I found an opportunity to mention this topic to Zhu Zhengfeng.

"Film and television advertising placement is not the first of its kind in Xingchen Automobile, but over the years, there have not been many successful cases."

"Looking up to the publicity effect this time is so good, it's because the TV series "Snail House" is very popular."

"Otherwise, it will be the same as other advertising placements, and it will be invisible to everyone."

Although Zhu Zhengfeng is very eager to look up to the effect of advertising placement, he is not hot-headed to think that Dahongqi can also have the same effect if he engages in advertising placement.

TV series like "Snail House", which can cause huge discussions as soon as it is broadcast, are only one or two a year.

However, the TV series filmed in Huaxia every year is in the triple digits, and the probability of successful advertising placement is too low.

From this point of view, it is clear that the investment in ad placement is not cost-effective.

The most important thing is that as a state-owned enterprise, if you are implanted into a very unpopular TV series, there is no way to even release the TV series.

Then the relevant advertising cost investment is difficult to explain clearly when facing an audit.

This alone can discourage Zhu Zhengfeng.

"That's right, Nanshan Group invested in the establishment of Nanshan Film and Television, which is responsible for the investment of film and television dramas."

"Not all film and television dramas of Xingchen Automobile's models are advertised, they should fully decide which drama to advertise in after fully based on the analysis and suggestions of Nanshan Film and Television."

"This time in "Snail House", in addition to looking up, BYD's S6 advertising placement can be regarded as relatively successful."

"It's more difficult for us to find advertising implantation targets by ourselves, but can we also contact Nanshan Film and Television in the future to see if they have any recommendations."

Tao Wen is obviously not completely dead.

In her opinion, the popularity of film and television dramas should be higher and higher in the next few years.

Correspondingly, the value and influence of automotive advertising placement should also be further improved.

The key is to see if you can find the right implant object.

"If Xingchen Automobile has products for advertising placement, then such a drama Dahongqi can consider also advertising, and the others should be cautious."

Zhu Zhengfeng thought about it for a while and gave his own conclusion.

Tao Wen knew that this was basically the best result, so he didn't dwell on it anymore.

And BYD, which tried the sweetness of advertising placement for the first time, is not like this.

"Mr. Wang, our S6 sales have increased by 20% in the past week, and according to the feedback from the sales staff, many of these customers came to understand S6 after watching "Snail House".

Wu Huabi has been in a very good mood recently.

The sales of the S6 were relatively stable, and it has always performed well.

Now there is still a 20% increase, which is definitely a surprise.

"How can a TV series be so driven?"

"I remember that the main car advertising placement in this show is the admiration of Xingchen Automobile, so isn't their increase even more exaggerated?"

Although Wang Fu has not watched the TV series "Snail House", he has naturally heard of the hot news on Weibo.

Especially during this time, Xingchen Automobile also began to make moves, and promoted some classic pictures in "Snail House" on the Internet.

There are many forums where there are some related topics.

Even after the article dedicated to discussing the plot of "Snail House", there will be some photos of Song Siming and Yangwang.

If someone counts the models with the highest exposure of car pictures on the Internet during this time, they must look up to it.

"We don't know the specific situation yet, but yesterday I went to the 4S store of Xingchen Automobile and took a turn, which was obviously much more lively than usual."

"This time the advertising placement, I don't think the growth rate of looking up will be worse than our S6."

Wu Huabi didn't feel jealous at this time.

Originally, the protagonist of the advertising placement of this TV series was to look up, and Nanshan Film and Television was willing to play with BYD, but it was still for the sake of Nanshan Group's face.

The associated implant costs are also not very high.

Now that it has such a good effect, Wu Huabi is already content.

Even within BYD Auto, this marketing case can already be analyzed as a classic case.

"Xingchen Automobile can always give you some surprises from different angles."

"Either there is a major breakthrough in new technology, or there is any outstanding performance overseas, or there is any innovation in marketing plan."

"Fortunately, they have been aiming for luxury models such as Mercedes-Benz, BMW and Porsche, otherwise we would not have been its opponents."

As soon as Wang Fu said this, Wu Huabao couldn't help but nod his head.

For independent brands such as Great Wall Motors and Chery Automobile, Wu Huabi is still confident that it will not lose to them in terms of marketing.

But when it comes to Xingchen Automobile, he really doesn't have any confidence at all.

"At this current pace, Xingchen Automobile's sales this year are likely to exceed or approach 100,000 units."

"If the price of each car is as high as more than one million, Xingchen Automobile may become the car company with the highest turnover among domestic automobile companies this year."

When Wu Huabao said this, Wang Fu was stunned for a moment.

He really hadn't seen it from that perspective before.

With more than 100,000 cars of more than 1 million, the turnover immediately went to more than 100 billion.

That's a very exaggerated number.

"Quietly, Xingchen Automobile may become the largest car company in China in terms of turnover, which is really a bit surprising."

Wang Funa really watched Xingchen Automobile develop step by step.

Last year, only a few thousand units were sold.

But by the time of this year, it is possible to reach 100,000 units.

To say that this number span, it is not that there are no car companies with similar scenes.

After all, whether it is the imperial capital Hyundai or Yangcheng Toyota, the sales volume in the second year of production has rushed to the level of 100,000 units.

But what kind of car are people selling, and what kind of car is Xingchen Automobile selling?

If you are not careful, Xingchen Automobile will put a satellite on the Huaxia Auto Market again.

(End of chapter)