The American market is looking up to hot sales.

Now affected by the hot sales of "Snail House", the sales volume in China in July also created a new high.

The global sales combined, and the sales of Yangwang reached 10,834 units.

This achievement, even if it is not compared with luxury models, is also good.

Combined with the sales of Ziweixing and Star Sports Cars, the record number reached 12,022 units in July.

With such good news, Xingchen Automobile naturally immediately released relevant news on its official WeChat.

"Mr. Cao, congratulations on your new achievements."

"The GDP performance of our district this year depends on the performance of your Xingchen Automobile."

Liu Tianwu is in a very wonderful mood now.

Last year, the GDP of the district exceeded 100 billion, and it ranked first in Yangcheng.

I originally thought that this year would be able to increase by a dozen points normally, even if it was very good.

Who would have thought that a single star car could double the GDP of the district.

It was a pleasant surprise.

It is no wonder that there are so many places in later generations that love vehicle companies, which cannot be concealed no matter how they can't hide it.

For a luxury brand like Xingchen Automobile, the GDP generated by the production of a car is ten times that of other car companies, and Liu Tianwu is even more afraid of it in the palm of his hand.

"Yangwang's performance is indeed a bit beyond our expectations, and it is popular both at home and abroad."

"In the next step, our Xingchen No. 4 hopes to be more popular than looking up, so that Panyu's GDP will completely crush other districts."

Cao Yang really has the confidence to say this now.

As long as the sales of 100,000 units a year are increased, it can contribute to hundreds of billions of GDP.

This kind of increase is definitely very scary.

Under normal circumstances, it is the annual GDP growth rate of the entire Yangcheng, which is now about 100 billion yuan.

Now the Xingchen Automobile family has done it.

It is conceivable how high the status of Xingchen Automobile in Yangcheng will be in the future.

"Produced by the stars, it must be a high-quality product."

"It's become a consensus among everyone."

"In the future, whether it is Xingchen Automobile or Nanshan Group, if there is anything that needs help and coordination in the district, you should not be polite to me."

"It is our natural duty to escort the development of the enterprise."

Liu Tianwu is really glad that Nanshan Group is in his jurisdiction.

At the beginning of the year, Nanshan Carbon Fiber set up a factory in Chang'an City, and he was a little worried that the GDP growth rate in the district would be affected in the future.

Now it seems that there is no need to worry at all.

As long as Xingchen Automobile, a major contributor to GDP, is enough to go up.

Today, Liu Tianwu called Cao Yang, which was more of a daily contact, so he didn't hang up the phone for too long.

However, just as Cao Yang was enjoying the joy, some people were very unhappy.

"Hanyang, now Xingchen Automobile's admiration has continued to set records in sales with the popularity of "Snail House".

"Now our X5 is a big drop in sales compared to theirs."

"Not to mention on the American side."

"Because of the unsatisfactory results of the 25% offset collision, the sales of X-May in the United States have fallen to less than 2,000 units, which is more than half compared to the peak."

"On the contrary, the sales of Yangwang cars exceeded 5,000 units a month."

"Although strictly speaking, looking up and X5 is not a level of model, but our X5 is now between more than 700,000 and more than 1.3 million, compared with the guide price of 149.99, it is actually relatively close."

"Some of our potential consumers of X5 must have changed their minds and bought Yangwang during this time."

"We can't let this go unchecked."

As the sales director of BMW Huaxia, McTi was very anxious at this time.

In terms of some means to deal with local enterprises in China, it is definitely necessary to consult the company's Huaxia employees.

The plan they formulated was more in line with China's national conditions.

"McTee, looking up at the fact that it was not so popular in China before, and now it can sell 5,000 vehicles a month because of the hit of "Snail House".

"Even as competitors, we have to admit that the advertising placement in "Snail House" is very successful."

"Even this ad placement can be used as a classic case in the automotive industry."

"So if we want to suppress the popularity of looking up, we first need to reduce the popularity of the TV series "Snail House".

"Otherwise, everyone's attention to looking up will definitely increase."

Han Yang knows too well how popular "Snail House" is during this time.

As long as you're online, it's hard not to see relevant news.

For example, in the hot news on Weibo, there are topics related to "Snail House" every day.

Song Siming's open look up has become the most classic shot of this drama.

"There should be a lot of controversy on the Internet about "Snail House", right?"

"Is there a way to take advantage of these arguments to lower the popularity of this show?"

McTee looked at Han Yang with expectant eyes.

This time, Han Yang did not disappoint him, and quickly gave a proposal, saying: ""Snail House" is too realistic, naked and bloody, which has touched the nerves of many people. As depicted in the TV series, people have become very materialistic, and the only faith is money. ”

"In addition, in a period of rising housing prices, the broadcast of such a drama is also full of irony."

"We can start from this aspect and mobilize some people to complain to the General Bureau."

"Even some public relations experts asked them to come forward and propose to ban this drama."

Hanyang was able to become the deputy director of BMW's Huaxia marketing department, and obviously there were still a few brushes.

Combined with the various reports and evaluations he saw on the Internet during this time, he proposed a plan that seemed to be effective.

"Is this really possible?"

Although McTee has also been in Huaxia for a few years, his understanding of Huaxia is obviously not as profound as that of Han Yang.

"A simple complaint is definitely not a no."

"But combined with the promotion of some articles, the speeches of experts, and the influence of our BMW cars, there is still hope."

"The most important thing is that the show itself has many controversial points, and we are just going to amplify such controversial points now."

As soon as Han Yang said this, McTee didn't bother anymore, but arranged for him to implement it as soon as possible.

And there will definitely not be only one company with the same action as BMW.

Some other car companies that are looking up to the publicity effect will definitely have some secret actions.

For example, Volkswagen and Toyota are also using their relationships to want Black Star Motors.

Even some other film and television companies in the entertainment industry don't want Nanshan Film and Television to rise so fast, and want to ban it when "Snail House" is on fire.

However, Nanshan Film and Television does not know about this action yet.

At this moment, Zhang Songwen is preparing for the next TV series "Imperial Capital Love Story".

Nanshan Film and Television is already a well-known company in the Chinese entertainment industry, and it has also signed a group of actors in the past two years.

The successful advertising placement cases of Ziweixing and Yangwang in the TV series of Nanshan Film and Television have attracted many automobile companies to set their sights on Nanshan Film and Television.

Of course, other film and television companies have also been greatly affected.

In recent years, Huaxia's real estate funds and Internet funds have not yet made a big splash in the film and television industry.

The coal boss is also just beginning to exert his power.

Therefore, the large advertising placement expenses of the auto giants are definitely worth looking forward to for various TV series and movies.

If a TV series has a large number of advertisements for a certain car, the price will not be less than 1 million.

If it is some urban TV series that look good, the price can go to four or five million.

This year, filming a TV series like this often costs less than 10 million.

Even if some celebrities are invited, the cost will not exceed 20 million.

After all, the price of celebrities is not as exaggerated as in later generations.

In this way, the millions of advertising placement costs are definitely not to be underestimated.

However, in recent years, the auto market has developed rapidly, and which of the major OEMs has not spent more than 100 million yuan on marketing every year?

Millions of advertising placement costs can be afforded by anyone.

Suddenly, the Huaxia film and television industry ushered in a wave of benefits brought by automobile manufacturers.

Various directors have begun to move closer to urban dramas, in order to better win the favor of car manufacturers.

Some far-sighted real estate merchants have also begun to consider learning the advertising implantation methods of automobile manufacturers, opening a new model of real estate advertising implantation.

"Mr. Cao, Nanshan Film and Television plans to invest in the filming of more than 5 urban dramas in the second half of the year, and is also preparing to create an online video website."

"At that time, the company can invest a lot in shooting some low-cost online dramas, micro-films and urban dramas to further expand the influence of Nanshan Film and Television."

Although Cao Yang rarely cares about Nanshan Film and Television, it is impossible for Zhang Songwen not to report to Cao Yang.

If he really makes any decisions, he will probably sit in the position of general manager for a short time.

"Start your own online video site?"

"Lao Zhang, you can think of this idea."

"As a film and television company, if you don't have your own distribution channels, there will definitely be a lot of restrictions."

"In the future, more and more TV dramas can be broadcast simultaneously on the Internet."

"However, it is definitely not enough to rely on our own TV series."

"Taking advantage of the fact that the copyrights of TV series and movies are relatively cheap now, you can rest assured that you can boldly acquire a batch."

"We just need the right to play online."

Seeing that Zhang Songwen is so active in planning the development of Nanshan Film and Television, Cao Yang naturally wants to support it.

For example, if you don't specifically bring it up, then even if Nanshan Film and Television will do it, the action will not be particularly big.

In 2007, on the Internet in China, especially on various video websites, everyone's awareness of copyright was very weak.

On the forums of various schools, you can download and watch a large number of movies and TV series.

None of these have paid a penny to the copyright owner.

But Cao Yang knew that this situation could not last forever.

In the future, with the attention of copyright protection in Huaxia, the value of the copyrights of TV series and movies that everyone once looked down on will skyrocket.

Now you go to some companies to buy the online broadcast rights of TV dramas, and you may be able to get it for a few thousand yuan per episode, and some are even less than a thousand yuan per episode.

But after more than ten years, thousands of dollars, are you embarrassed to go to someone to talk about copyright purchase?

Other people's saliva can drown you.

"Mr. Cao, if the copyright is acquired, if it is only a little acquisition, then there is no point."

"If there are a lot of acquisitions, the cost will be very large."

"Now whether it's Tudou or Youku, everyone plays it casually, and no one cares about copyright."

After all, Zhang Songwen can't have the same vision as Cao Yang, and he is still thinking about how to save Cao Yang some money.

"The future income of this fee investment is worth looking forward to, and it is completely worth investing."

"You don't have to be afraid to spend money, and you have a dedicated team to take care of the work."

"If Nanshan Film and Television wants to set up a new online video website, it always has to have some uniqueness of its own."

"All the movies and television dramas broadcast on our website are copyrighted."

"That's a point in itself that's worth promoting."

"Besides, now that the copyright has been acquired, when other websites infringe at will, our sword can be shot at any time."

As soon as Cao Yang said this, Zhang Songwen immediately had no opinion.

The boss is not afraid to spend money, what does he have to worry about?

The most important thing is what Cao Yang said in the last sentence, which is very exciting.

However, just when the two of them were happily discussing the copyright acquisition, the secretary Ruan Ling walked up to Zhang Songwen and wanted to report some news.

Zhang Songwen knew that Ruan Ling would come to him in this situation, and something big must have happened.

So I quickly ended the phone report with Cao Yang.

"Mr. Zhang, our "Snail House" has been banned by various TV stations."

Sure enough, as soon as Ruan Ling came out, it was very bad news.

During this time, Nanshan Film and Television has attracted a lot of attention by relying on this drama.

Not to mention that all the actors in the play have become more popular, which makes actors from all walks of life more interested in Nanshan Film and Television.

The second round of broadcast rights sold alone has not been slightly enhanced.

Not to mention the promotional effect brought to Yangwang.

In this case, "Snail House" was banned, and the impact must be very large.

"Do you say why?"

Although he was very anxious in his heart, Zhang Songwen also knew that it was useless to be anxious, so he would figure out the situation and talk about it.

"It's said that this drama is relatively vulgar, whether it is the lines or the content, it is full of all kinds of anachronistic things."

"In addition, it is said that many people have complained to the General Administration, so they were banned today."

Ruan Ling reported cautiously.

She was really a little worried that Zhang Songwen would vent his anger on herself.

"It's just banned on TV, isn't it?"

Zhang Songwen's mind was thinking quickly, the purpose of the establishment of Nanshan Film and Television was to serve the publicity of Xingchen Automobile.

As long as this goal can be achieved, then the ban will not necessarily have that much impact.

"At present, it is like this, and it can still be played on the Internet."

"But if you broadcast it on the Internet, there is basically no income."

"The fees given by each platform are very low."

Ruan Ling, as Zhang Songwen's secretary, also knows a lot of information about Nanshan Film and Television.

In this era, online broadcasting platforms will not spend millions or even tens of millions of dollars to buy the broadcast rights of a drama at every turn, as later generations did.

For example, Tudou.com, people are willing to symbolically give hundreds of thousands, which is already very interesting.

Otherwise, you won't give a penny.

"Immediately arrange someone to contact various platforms and authorize our "Snail House" to be broadcast to each other."

"It doesn't matter how much money you have, what you want is to get things on the air as soon as possible."

"In addition, we also release our video resources on the Internet through some means, don't worry about leaking or not."

After thinking clearly about the purpose of the company's existence, Zhang Songwen quickly made a decision.

"This ......"

Ruan Ling's face was full of shock.

This decision was very unexpected to her.

But she's just a secretary, and she doesn't dare to talk nonsense about such a big decision.

So after being stunned for a few seconds, he immediately continued: "I'll arrange it right away." ”

And after giving instructions to Ruan Ling, Zhang Songwen immediately called Cao Yang again.

I gave a quick and simple report on the situation.

"Your decision is right, since it has been banned, the possibility of lifting the ban again is infinitely close to zero."

"Taking advantage of the time window on the Internet that can continue to be broadcast, it is most appropriate to carry out all-round publicity on the Internet."

"Release the relevant film sources, so that more people can download resources by themselves through the Internet, even if the Internet is banned in the future, many people still have resources in their hands."

Cao Yang had no objection to Zhang Songwen's decision at all.

This is indeed the most appropriate solution.

Fortunately, Cao Yang was mentally prepared for the ban on "Snail House" before, so it was easy to accept it.

"Yes, that's what I thought too."

"Although from the perspective of Nanshan Film and Television, the income of this TV series may be greatly affected."

"But after the Internet is completely liberalized, it may spread faster and more widely."

"This kind of transmission speed may be faster than that of TV dramas, especially on the side of potential customers of Xingchen Automobile, and the spread on the Internet will be faster than that of TV dramas."

Zhang Songwen knows very well what Cao Yang values.

What leaders value is the most important thing.

At this point, he is a door clear.

"Go ahead and do it."

"I will also ask Xingchen Automobile to cooperate with the broadcast of "Snail House" on the Internet platform and do a good job in related publicity work."

"You can even let people privately provide some link resources of "Snail House" in the group of car clubs looking up and waiting for other models."

"Spread this drama through various channels, and indirectly increase the popularity of looking up."

I have to say that Cao Yang really attaches great importance to looking up to this model.

Large 7-seater luxury SUV, if this model is done well, it is really profitable.

You don't need to make any new models every year, and you don't even need to launch new generation products in four or five years like ordinary car companies.

A look up can basically be sold for six or seven years, or even seven or eight years, and only need to launch some facelifted models in the middle.

After the development costs were recovered in the first few years, the profit margins were getting higher and higher.

Of course, the premise is that your prices are strong enough and your sales are good.

After getting Cao Yang's approval, Zhang Songwen naturally became more confident in doing things.

Soon, various Internet platforms had relevant broadcast links to "Snail House".

And Nanshan Film and Television's own platform has also accelerated its construction.

As a result, the popularity of "Snail House" not only did not go down, but instead rose.

After all, the more it is banned, the more it can attract the attention of many people.

Originally, some young people didn't watch domestic TV dramas, but they also started to watch them due to the ban.

"Ah Yang, now on the hot search on Weibo, there are hot searches with "Snail House" and looking up every day."

"I went to the 4S store of Xingchen Automobile yesterday to take a look, and the popularity is obviously much higher than before."

Fang Sisi also paid great attention to Nanshan Film and Television and Xingchen Automobile during this time.

As the general manager of Weibo, many of Nanshan Group's publicity strategies need to be promoted by the cooperation between Weibo and Nanshan Film and Television.

She saw this very clearly.

"In the past, Nanshan Group has done various businesses for so many years to achieve a turnover of more than 80 billion."

"Today, the turnover of Xingchen Automobile has increased by more than 80 billion."

"It's no wonder that the social status of enterprises doing vehicles is so much higher than that of parts and components companies, and it is really in terms of creating economic output value, we are not a level of opponents."

Cao Yang obviously felt that the institutions at all levels in the district had recently become more concerned about the affairs of the Nanshan Group.

Basically, as long as the Nanshan Group doesn't mess around, there will be no resistance to what they want to do in the district.

Even various departments in the district have received internal notices to fully assist the development of Nanshan Group and contribute to the economic development of the district.

In this case, the status of Nanshan Group in Yangcheng, and even in Lingnan Province, is rising rapidly.

The annual output value can not only easily exceed 100 billion, but even hit 200 billion.

It is very likely that it will add a few hundred billion more in the future.

This kind of enterprise is not well maintained, what other enterprise is worth caring for?

"Yes, it is estimated that with the hot sales of Yangwang, other places in China will also do their best to do the work of Xingchen Automobile, and want Xingchen Automobile to build a second factory in other places."

What Fang Sisi said, Cao Yang can understand.

However, the Yangcheng factory can be easily expanded to a production capacity of more than 300,000 yuan, and there is no need to consider building factories in other places so quickly.

It only makes sense to wait until the capacity of this plant is saturated and there is no room for expansion.

Of course, the local area of Yangcheng will definitely provide enough land for Xingchen Automobile to build a new factory.

However, at this time, it is necessary for Xingchen Automobile to build a new factory in other places.

Whether it is going to the Demon Capital or the Imperial Capital, it is something worth considering.

"These things will be considered next year, and the most important thing now is to maintain the sales of Yangwang, or even continue to increase."

"To create a popular model, sometimes the publicity effect is better than the effect of a bunch of modest models combined."

Cao Yang's promotion of automobiles obviously has his own unique insights.

Although Xingchen Automobile now has 3 mass-produced products, almost all of its promotional resources are inclined to look up.

As long as the sales volume of Yangwang is done, it is natural that Ziweixing and Starry Sky can enjoy some overflowing benefits.

On the contrary, if the publicity resources are divided into three parts, the three models will be promoted together.

Then the final effect may be much worse.

This truth is really not something that every manufacturer can understand.

(End of chapter)