Nanshan Group is the biggest beneficiary of the development of Huaxia's own brand.

Especially in the past two years, almost all the SUVs launched by various independent brands are products with Nanshan engines and Nanshan gearboxes.

Many other parts are also purchased from Nanshan Group.

Even the robots and other equipment used by various car companies to expand their production lines were purchased from Nanshan Robot.

Naturally, this situation is not acceptable to everyone.

In particular, some more "ambitious" car companies want to change the situation.

In the past, many independent brands had poor technical accumulation in engines and gearboxes, and almost all of them purchased some or all of the engines and gearboxes from outside.

It's not that they don't know the importance of these two things.

But there is no money!

If you don't have money, you won't be able to recruit a lot of experienced R&D personnel.

If you don't have money, you can't spend a lot of money on all kinds of experiments.

If you don't have money, you don't dare to find some foreign institutions to cooperate in the development of products.

The situation is different now.

Whether it is Chery or Geely, or Great Wall and BYD, all of them have sold more than 200,000 units this year.

This result is definitely not bad.

The point is that these models are priced a little higher than they were in the same period in history.

The price of SUVs is generally about 100,000, or even 1120,000.

In this way, the profit of a bicycle is much higher than that of a car of 50,000 or 60,000 yuan.

The most important thing is that the styling of these cars is based on the best-selling products of international auto giants, which is more in line with the aesthetics of consumers.

Therefore, even if the discount amount of the 4S store is not very large, the sales are good.

In this way, after a hard year, various car companies can still make some money.

Not to mention a car, earn 3,000 yuan, and there will be a profit of more than 600 million yuan a year.

In 2007, 600 million was still able to do a lot of things.

For these enterprises, if they do not expand the scale of production and do not engage in more new products, it will not be of great significance.

Among them, Chery, BYD and Great Wall are the most prominent.

Great Wall Motors has long been licensed for Nanshan Engine's 1.5T engine technology, and now it is producing corresponding products in its own engine factory.

Chery is even more different, their models, and about 30% of them use their own engines.

Even if these engine technologies are a little backward, they have not completely given up.

Now that they have money in their hands, they think even more differently.

"Mr. Yin, if we do redevelopment based on Nanshan engine's products, then it will inevitably infringe on some of their patents."

"And the cooperative relationship with Nanshan Group in the future should also be affected."

Inside Chery Automobile, Yin Chuan, Zhang Wuchao, president of the research institute, and Song Xianming, director of the purchasing department, are holding a meeting to discuss the independent research and development of engines.

The more he saw the rapid development of the domestic auto market, the more Yin Chuan felt that Chery needed to have its own core technology.

Otherwise, the problem of homogenization will become more and more obvious with other independent brand products in the future.

Everyone uses the engine and gearbox of Nanshan Group, and even the various key components are still exactly the same.

Sooner or later, the competition will become white-hot.

This is a situation that Yin Chuan does not want to see.

"We can buy their auto parts from Nanshan Group, such as starters and generators, and buy their products directly, isn't it patent infringement?"

Yin Chuan is determined to build his own engine.

It is possible to continue to purchase a part of the engine from the Nanshan Group for a short period of time.

But in the long run, most of the engines need to be made in-house.

Unless it is the kind of large-displacement engine, Nanshan Group is willing to sell it, and if they also have demand, they can consider continuing to buy.

"Yes, but in this case, it is likely that the final cost will be higher than buying the entire engine outright."

Song Xianming reminded him beside him.

Don't look at the purchase of parts and components to assemble into engines, the price at which Nanshan auto parts are sold to the group is definitely different from the price at which they are sold to the outside.

They also understand this truth.

"It's not only Nanshan Engine that makes turbocharged engines, Volkswagen or General Motors all have their own products."

"When the time comes, we will combine the strengths of several companies and develop an engine with a different displacement from the Nanshan engine, so that all kinds of parts can be purchased more freely."

"If Nanshan auto parts want to get orders, they have to reduce prices."

Yin Chuan also quickly found a solution.

If you directly copy the products of Nanshan Engine, then many of the parts in it may only be purchased from Nanshan Group.

But change it yourself, and when the time comes, you will get a 1.4T or 1.8T engine, and even the displacement will be different from your Nanshan engine, and the patent infringement lawsuit will not be so easy to fight at that time.

As for the parts, the parts on the engine are not only available to Nanshan Group.

United Electronics, Denso, Hitachi, Valeo, Delphi, BorgWarner and other manufacturers can also produce most of the engine parts.

He didn't believe that he couldn't buy parts with money, it was impossible.

"If you really want to build your own engine, I think you can take a little trick."

"For example, now some of our models use Nanshan Group's 1.5T engine, so when the time comes, we will ask Nanshan Group if there are 1.2T products, and say that we want to enrich the product line more, so that consumers have more choices."

"Nine times out of ten, Nanshan Engine will not develop a product for us alone, and it will be natural for us to engage in 1.2T products by ourselves."

Zhang Wuchao proposed a more flexible approach.

He naturally supported his own engine research and development, otherwise the importance of the research institute would continue to decline.

But he is also worried that if the R&D work is too radical, his own products will not be able to be taken out at that time, and Nanshan Group will not sell engines to Chery, so the pressure on him will be too great.

"Dean Zhang's plan, I think we can give it a try."

"Including the gearbox, I think we can try something similar."

"Isn't there a 4AT and 6AT product for Nanshan gearbox?"

"But they don't have a 5AT, so we can start with the 5AT first."

Song Xianming knew that the theme of today's meeting was to discuss the independent research and development of engines and transmissions.

So the topic of gearbox was thrown out directly.

"Then let's do what you say, and strive to develop the 1.2T engine and 1.8T engine belonging to Chery Automobile in the next two years, as well as the 5AT automatic transmission."

"Then our road will be widened all at once."

"At the same time, the company is also preparing to establish Chery Auto Parts Co., Ltd., which specializes in researching some other core parts, so that we can have relevant research and development capabilities as much as possible."

"At this point, Great Wall Motors and BYD are already ahead of us."

"The traditional Chuncheng Automobile Group, Xifeng Automobile and Modu Automobile have always had their own parts industry."

Yin Chuan threw out a new plan.

People should not only engage in engines and gearboxes, but also other auto parts.

Anyway, now that there is some money in the company's account, it is natural that there will be more thoughts.

In this regard, this change can also be felt within the Nanshan Group.

"Mr. Cao, BYD has successively established the 15th and 16th business divisions in recent months, which are responsible for the development of automotive chassis, automotive electronics and automotive interior and exterior decoration parts."

"According to what I heard, BYD plans to make eighty percent of the parts on the vehicle in the future be able to be made in its own factory."

"Only some parts that are not very important, or parts with relatively high technical content that cannot be done by yourself, are purchased from outside suppliers."

Nanshan Group, a ray of sunlight shines through the glass on the evergreen by the windowsill, Cao Yang listened to Zeng Tingting's report to himself, and at the same time watered the evergreen there.

"Wang is always a talent with a technical background, and most of the parts of BYD cars are now purchased from outside."

"He definitely can't always accept this situation."

"Haven't you been engaged in some technology research and development of electric vehicles and plug-in hybrid vehicles before?"

"Now it seems that we are no longer satisfied with the in-house work of the powertrain, and we want to further expand the research of other parts."

Regarding the news reported by Zeng Tingting, Cao Yang was not surprised at all.

The original BYD was adhering to the principle of being able to make its own parts and making all its own projects in the development of the whole industry chain.

Even parts such as semiconductors are being done on their own.

This is not quite the same as many car companies.

Although there is a lot of controversy about whether this method is good or not, but from the final result, BYD succeeded, so this way is naturally a good way.

If it fails, then this method will definitely be criticized by many "experts" as a reversal of history.

After all, Ford and General Motors also made a large number of parts by themselves in the early years, and slowly stripped them all out.

Now BYD is doing the opposite, isn't it a step backwards in history?

"The trouble now is that not only BYD is speeding up the speed of independent research and development, Chery Automobile, Great Wall Motor, and even Yangcheng Automobile have also made some moves."

"In the long run, at least in the engine segment, it's likely that after reaching a historical peak next year, it will start to decline."

Zeng Tingting gave her judgment quite affirmatively.

Although many car companies are engaged in independent research and development, this year's performance must not be worried.

After all, R&D also takes time.

In particular, the development of engines is not something that can be completed in a few months.

But there are already successful templates out there, and the time it takes is greatly reduced.

If you can't do it this year, it's still possible to do it next year.

Then many of the models that will start after the year will definitely be equipped with the engines of each manufacturer.

"This trend is definitely like this, but as long as the performance of our engine products has been far ahead, even if there is no way for the business to continue to grow explosively, it will not decline so quickly."

"Domestic companies that want to produce automobiles are not only Great Wall, Chery, and BYD, so many car companies, even if each one orders a 108,000 engine from us, it is very considerable in a year."

"Of course, we really can't completely ignore what you said."

"You can make a few plans to see how we plan to cooperate with people in the future."

"It's not just black and white, there's a lot of choice left for us in between."

Cao Yang knew that it was impossible for the engine to eat alone.

On the contrary, the gearbox is likely to occupy most of the domestic market for a long time.

When the domestic sales volume is more than 20 million, even if only 30% of the cars are equipped with Nanshan gearbox products, it is a very scary data.

"That's right, I'll go back and sort out a few plans."

"Customers such as BYD and Chery who are ready to use their own engines, we will be different from long-term cooperative customers like Changan Automobile in terms of capacity supply and price concessions."

"In addition, I think the legal department should also be prepared to clash with them."

"If a customer takes our technology and kicks us out, it's absolutely not tolerated."

Although Zeng Tingting also knows that the engine business is a business, it is impossible to continue to expand the business.

However, the orders that have been obtained are slowly being snatched away by the factories of various OEMs, and it must be uncomfortable in my heart.

"The products we have launched are basically internationally competitive products at this stage, and in the future, we will at most carry out a technical update on the basis of these products, and then we can consider making full efforts to transform into hybrid engines and electric vehicles."

"In a short period of time, it is very difficult for each OEM to do better than us, even if they are to build their own engines."

"As for three or five years from now, at that time, we also have a new generation of products to compete with them."

"When the time comes, we can also combine the marketing measures of channels such as Autohome and Weibo, so that the sales of customers such as Changan Automobile, who have been using our products, will exceed that of other models that have transformed to produce their own engines."

"Even on the Internet, some public opinion offensives can be launched, telling consumers that people's new models no longer use Nanshan's engines, and they need to pay attention to quality issues."

Cao Yang didn't panic at all.

He has a number of ways to deal with clients who want to get rid of the Nanshan Group.

Although self-reliance and self-research on engines is a manifestation of the efforts of independent brands.

But Cao Yang's pattern is not so big.

Huaxia already has Nanshan Group such a company can provide advanced engine products, from a higher level of perspective, other companies continue to invest a lot of money in engine research and development, in fact, the significance is not as great as they advertise.

Of course, everyone's position is different, and it is impossible to say who is right and who is wrong.

It can only be said that it is in the shopping mall, each according to his ability!

"Shoot the first bird!"

"Kill the chickens and make an example of the monkeys!"

"Mr. Cao, I think we will really have to work hard in this area when the time comes."

"Of course, we certainly can't leave it to other companies."

Seeing Cao Yang's calm performance, Zeng Tingting breathed a sigh of relief.

Then he continued: "Now there are some customers who are tentatively asking whether it is possible for us to sell 3.0T engines, and I have not given a direct reply for the time being. ”

"Look at this problem, how do we need to deal with it later?"

Dahongqi has performed well in the domestic market this year.

Although there is no way to compare with Ziweixing, it is already very good compared with the previous Hongqi high-end cars.

Naturally, there are some other car companies that have new ideas.

"I won't consider this issue for the time being in the past two years, and I'll wait until Xingchen Automobile has completely gained a firm foothold."

Cao Yang gave the answer very directly.

Dahongqi takes the high-end route, and there is no problem with selling the 3.0T engine to them.

If some other car companies with insufficient brand power are also using this engine, it is obviously not a good thing for the sales of Ziweixing.

"Then I'll quote a very high price and let them give it up on their own?"

Zeng Tingting also knows very well how to deal with customers.

If you refuse directly, it must be a bit inappropriate.

But if I quote a sky-high price, you should know what it means, right?

Everyone's emotional intelligence is not low.

……

Domestic engines that need to be purchased are basically independent brands.

Almost all of the joint ventures have their own engine plants.

In this case, even the Nanshan engine, which has the highest technical level, is facing some small actions from customers, such as engine manufacturers like Aerospace Mitsubishi, and life is even more difficult.

"Lu Sang, Huaxia's automobile market has been growing rapidly in recent years, but the company's turnover has not risen for several years, and even declined."

"Originally, we thought that after the introduction of a new generation of engines in the second half of last year, the situation would gradually improve."

"But almost three quarters have passed this year, but the situation has not improved."

"Is there anything you can do to change this?"

Taro Yonekawa, the head of sales, was in a bad mood.

The company's performance is not good, and his dream of returning to China for promotion is becoming more and more difficult to realize.

Originally, it was stationed in China, which meant that it was a bit of a frontier.

If you don't get very good grades, don't think that you can be promoted when you return to China.

"Michuan, the new models launched by various independent brands in recent years are basically the products of Nanshan engines."

"From 1.0T to 2.0T, the performance of each engine is very advanced, and the fuel consumption is lower than ours."

"Even in terms of cost, it is not much better than our engines of the same level."

"In this case, it is very difficult for them to increase the purchase of engines from our company."

Lu Bin naturally knows very well what situation the company is currently facing.

He deals with customers such as Great Wall, Chery, Geely, and Xifeng Automobile every day, and he is also relatively clear about the various actions of customers.

In his opinion, it is good that Aerospace Mitsubishi has been able to stabilize sales in recent years.

In a few years, it may be a significant decline.

So during this time, he began to think about running relationships to see if he could be transferred back to the group.

"I naturally know what you said, but we have to find a way to let customers know that such an important part of the engine, if they are all purchased from Nanshan Group, the risk is actually relatively large."

"In particular, their gearbox was also purchased from Nanshan Group, and the hard work of producing this car is actually making money for Nanshan Group."

"In the past two years, we have introduced a new generation of products at the same time, but also done a lot of cost reduction work."

"As long as they expand their purchase of engines, we can offer a better price."

At this time, sales are more important to Yonekawa than profits.

One point more profit, one point less, many times the results are not so obvious.

But more and less sales are very intuitive data.

"What you said makes sense, if you have been buying such an important part of the engine from a manufacturer, it is very risky."

"So now Great Wall Motor, Chery Automobile and BYD and other companies have increased their independent research and development efforts."

"According to what I heard, from the end of next year, they will gradually increase the proportion of self-produced engines."

As soon as Lu Bin said this, Yonekawa Taro was silent.

Various car companies have already built their own engines, so doesn't that mean that the possibility of buying engines from Aerospace Mitsubishi in the future is even lower?

"Yonekawa, Mitsubishi's engine technology is very good, and I think if you really want to expand your business, you have to find a way to convince Mitsubishi headquarters to introduce the most advanced engine technology into our factory."

"Then we can discuss cooperation with some manufacturers through technical cooperation."

"At that time, some of the engines will be produced by us, and some of the engines will be used by us after licensing the technology to earn licensing fees."

Lu Bin boldly put forward a new proposal.

I have to say that this suggestion is still very feasible in theory.

But after listening to this, Yonekawa Taro did not have confidence in this kind of operation.

Mitsubishi, as a Dongying company, has always been reluctant to bring the most advanced technology to China.

Even many Dongying companies are like this.

The products produced in the Huaxia factory are all technologically backward products.

No matter how fierce the competition is, at most it is to produce things at the same level as Dongying.

It is more difficult to introduce the latest technology that is still under development than to ascend to the sky.

After considering the wording, Mi Chuan told Lu Bin his opinion.

"Huaxia already has Nanshan Engine, a company that has mastered the world's most advanced engine technology, if our company does not want to start going downhill so soon, either the introduction of the latest technology, or a substantial price reduction, relying on cost advantages to win some orders."

Yonekawa:......

(End of chapter)