The development of an enterprise is like sailing against the current, and if you don't advance, you will retreat.

How are the various car companies in Huaxia.

In the past, whether it was Xiali or Jinbei, they were all relatively bullish existences.

But since the beginning of this year, their presence has clearly declined.

However, independent brand car companies led by Chery, Geely, Great Wall, BYD and Changan have begun to burst out their own energy in the Chinese auto market.

In particular, Changan Automobile, a rising star, has launched two SUVs, the CS95 and CS75, as well as the V5 sedan so far this year.

The performance of these three cars after the launch is very impressive, and the sales volume in September is expected to hit 20,000 units.

This is undoubtedly a very challenging data for an independent brand that has just entered the passenger car field.

Changan Automobile attaches great importance to it.

"Mr. Yi, we have cooperated with Autohome to carry out an activity of 'Chang'an Secret Land, Traveling All Over Sichuan', hoping to further attract consumers to buy our CS75 and CS95."

"All the itinerant personnel of the sales department also went on a business trip to the 4S store to guide the speech on the spot."

"According to the current situation, there should be no problem with CS75 sales exceeding 10,000, and CS95 and V5 each selling more than 5,000."

"The purchasing department of Nanshan Group has also communicated with them, and there will be no problems with the supply of parts."

Lan Qiaosheng, director of the sales department of Changan Automobile, was reporting to General Manager Yi Jia on the arrangements for September at this time.

Golden September and Silver Ten, starting from September every year, various car companies are busy rushing sales.

If you don't get good results in these two months, don't expect anything particularly good throughout the year.

2007 is the first year of Changan Automobile's passenger car development, and it is a very commemorative year.

Naturally, Blue Bridge hopes that the higher the sales data this year, the better.

At that time, when Changan Ford and his gang look at Changan Automobile again, their eyes probably won't dare to be high, right?

You know, in the past few years, Changan Ford's performance has been very good.

It can even be said that Changan Ford is the largest car company in Shuangqing City, and many employees in it have their noses raised to the sky.

This made the people of Changan Automobile a little unhappy.

Obviously, they are the purest Chang'an people, but their performance is not as good as that of the joint venture Chang'an Ford.

This situation is basically similar to that of various automobile groups in China.

The people of Modu Volkswagen and Modu General are a little bit down on the people of Modu passenger cars in their hearts.

The people of Chuncheng Volkswagen and Chuncheng Toyota don't look down on the people of Chuncheng sedan in their hearts.

As for the Imperial Capital Mercedes-Benz and Imperial Capital Hyundai, it is needless to say that they completely look down on the people of the independent brand of the Imperial Capital Automobile.

Even if many of the management of these joint venture car companies are employees of the group's own brands, it is inevitable that they will have different thoughts.

In this regard, Lan Qiaosheng is deeply experienced.

"In China, the scale of Chuncheng Automobile Group and Modu Automobile Group is far ahead, and Didu Automobile Group is close behind."

"If we don't work hard, we may be caught up by Yangcheng Automobile Group."

"The sales volume of these two months is very critical, you must pay more attention."

Yi Jia is also in high spirits now.

Spending a lot of money on passenger cars, that was his decision.

If he fails, he has to bear the responsibility.

Now that he has succeeded, the greatest credit naturally goes to his head.

So I'm in a very good mood.

"I understand that the competition in the domestic auto market has become much stronger than in previous years."

"In this case, if we can't seize the opportunity of the expanding automobile market, the pressure will be even greater in the future."

"Once an independent brand has completely formed a number of units, it will be more difficult to catch up in the future."

As a latecomer, the people of Changan Automobile are more aware of the urgency of time.

If you don't work hard, there are so many car companies in China, and there will be no place for Changan Automobile.

……

Similar conversations are also underway within other car companies.

"Mr. Zhang, our situation is a bit similar to that of Changan Automobile."

"Everyone has just entered the passenger car field this year, and the three models that are being sold or will be mass-produced are all medium and large SUVs, mid-size SUVs and mid-size sedans."

"In this case, if our sales volume is not comparable to Changan Automobile, it is estimated that many media will have to comment on it."

Zeng Quanta has been concerned about the sales of various domestic car companies during this time.

In the first eight months of 2007, the sales volume of Modu General Motors officially surpassed the Modu Volkswagen and the Spring City Volkswagen, and sat in the position of the leader.

However, the advantage is not very obvious, although it may be chased by the North and South Volkswagen again.

It was followed by the imperial capital of Hyundai.

However, the performance of rising stars such as Great Wall Motors and BYD Motors is also very bright, and they may hit the top five positions at any time.

As a new player, Zhang Jiaqi set an annual sales target of 150,000 units for Yangcheng Automobile.

After all, several of their new cars have been on the market since the first quarter of this year.

So even if the sales volume can reach more than 20,000 units this month, there is still pressure to finally reach the goal of 150,000 units for the whole year.

"At the moment, the advantage of our GS4 is relatively obvious."

"Did you find that Xingchen Motors now puts almost all its marketing resources on Yangwang, striving to make Yangwang a popular model, which can play a good driving role."

"I think we can learn from this method."

"We also put our main marketing resources on the GS4, and strive to make the GS4 the first SUV in China with sales of a single model exceeding 20,000 units."

"Even after the launch of more model configurations, the monthly sales of a single model will be 30,000 units."

"At that time, whether it is a word-of-mouth effect or a good publicity effect, it should be very high."

Zhang Jiaqi, as the general manager of Yangcheng Automobile, naturally has a good vision.

He keenly saw some clever tricks in Xingchen Automobile's marketing plan.

Hearing Zhang Jiaqi say this, Zeng Guangda immediately realized the benefits.

"I immediately discussed with the sales department to see how I could come up with a special offer for GS4."

"When the time comes, more consumers will be attracted to buy GS4."

Zeng Guangda is Zhang Jiaqi's successor, and the two sides do not have a particularly big competitive relationship, and the cooperation is relatively smooth.

Therefore, for Zhang Jiaqi's instructions, Zeng Guangda also implemented them to the letter.

"In the mid-size SUV market, there are more and more players now."

"Whether it is Honda CRV, Toyota's RAV4, or BYD's S6, Great Wall's H6, Chery's Tiggo, Changan's CS75, or other car companies' products, consumers have many choices."

"Compared to them, our GS4 has more space, the configuration will not be worse, and the power is about the same."

"That's already a very advantage."

"After all, consumers are very interested in buying a bigger car for the same amount of money."

Zhang Jiaqi is also obviously aware of the preference of Chinese consumers for large cars.

At the beginning, the GS4 listened to Cao Yang's suggestion and made the length, width and height one size bigger on the basis of the CRV and other models of the same level.

Now it's really showing its own advantages.

Sitting in the back, both the footroom and headroom are a fist more than other models.

Don't underestimate this one fist.

When a taller person sits on it, the feeling is completely different.

"Confirm this, and our next marketing will further highlight this advantage."

"What others have, we have."

"What others don't have, we have."

"The price of a mid-size SUV is close to that of a mid-size and large-sized SUV."

Zeng Quanta is also becoming more and more confident in GS4.

"Although we are a new brand that only entered the game this year, the engine and gearbox are provided by Nanshan Group, which is exactly the same as BYD's S6, Great Wall H6 and other models, and consumers do not have to worry about the quality of GS4."

It is often difficult for a new brand to open up at the beginning.

One of the most important reasons is that your car has not been tested by the market, and everyone will have all kinds of worries.

But this concern is basically non-existent when put on GS4.

After all, its powertrain is very mature, and a large number of models on the market are equipped with it.

It is no problem to take this opportunity to rub other people's hot spots.

The two chatted for a while, and then Yangcheng Automobile immediately began to act.

The 2007 Golden Nine and Silver Ten are obviously not quite the same as in history.

This year, the car market in China was hotter than the same period in history.

Among them, the performance of each independent brand is also much better than the same period in history.

Not to mention word-of-mouth.

"Mr. Cao, our advertising revenue in the third quarter of this year is expected to increase by 30% quarter-on-quarter and 20% year-on-year compared with the second quarter."

"All car companies are very generous, and some car companies are engaged in various activities almost every day."

"If it weren't for the worry that there would be too many pop-up ads, it is estimated that Autohome would be occupied by advertisements."

"The car channels of other portals are in a similar situation to us."

Yu Yu came to Cao Yang's office in a good mood and reported to him the recent situation of Autohome.

Although September has not yet passed, advertising contracts and everything need to be signed in advance.

Basically, the results for September have been decided.

"In recent years, China's auto market has been in a state of rapid development, with an average annual growth rate of more than 20 percent."

"In this case, all car companies are naturally making a lot of money."

"If you have money in your hand, you will be generous."

"In the same way, when you see more cars sold, you make more money."

"The enthusiasm of people to sell more cars is also very high."

"You can even calculate how much more money you can make by selling 10,000 more cars, and then put that money into marketing, whether it is cost-effective."

"You can even calculate how much more money you can make by selling 10,000 more cars, and then put that money into marketing, whether it is cost-effective."

Cao Yang knows that in the next 10 years, the Huaxia auto market will be in a very hot state.

Sales will increase from 2 million units in 2000 to 25 million units.

If you don't experience it yourself, even if you tell everyone about this number now, no one will believe it, right?

Even if the Huaxia auto market can reach more than 8 million this year, there is still a very big gap between it and more than 20 million.

"That's right, in recent years, you can often see various car companies advertising there on Huaxia TV, not to mention on various Internet platforms."

"Even if you go to the center of Yangcheng, you can see advertisements from car companies such as Xifeng Nissan and Yangcheng Honda in sports centers and other places."

"In this case, it also attracts more ordinary people to shift their eyes to cars."

"Even our Need for Speed has an ever-increasing number of players."

"Nowadays, among the car-related games, Need for Speed is already the undisputed king."

"Second place was an alien game called Run Kart."

It was rare to have the opportunity to come to Cao Yang's office to report something, so Yu Yu naturally wanted to find a little more topic to talk to Cao Yang.

"The game business is indeed worth doing."

"Especially for all kinds of games related to automobiles, Autohome can easily achieve drainage, which has obvious advantages over other companies."

Cao Yang didn't plan to let Autohome go public so quickly, so it was important to find some sources of profit for Autohome.

Although it relies on advertising revenue, it is now profitable.

But compared to the company's expenses, this profit is not very impressive.

In order to make the treatment of Autohome's employees continue to rise, the best way is to make their profits continue to rise.

This is also a means for Nanshan Group to cultivate its own code farmers.

In the future, with the advent of the era of intelligent networking, if there are not enough code farmers, how to engage in autonomous driving, how to get to L3 and L4?

In later generations, even Xiaopeng Motors has more than 3,000 people engaged in intelligent network business, if Nanshan Group does not have tens of thousands of people, how can it completely become a global auto giant?

If these people rush to recruit at that time, it will definitely not be the best way.

When it comes to accumulating resources, when the time comes, you know the root cause and know what everyone is good at, so let him do what he does.

This is the best way to get the best results.

Besides, when the era of smartphones comes, Nanshan Group can do more.

"No problem, we already have more than 500 employees in our games division, and we will continue to expand to more than 1,000 people in the future."

"At the same time, we are also planning to build a special Autohome building to better do all kinds of car disassembly, comparative analysis and testing."

"Of course, the current office area is already very crowded, which is also an important reason."

Taking this opportunity, Yu Yu tentatively mentioned the idea of building a building to Cao Yang.

Many companies have reached a certain stage of development and will build their own buildings.

This is a normal thing.

With Autohome's status in Huaxia Internet, it doesn't seem to be a strange thing to have a building of its own.

However, Cao Yang knows that this year is not the best time to buy land and build a building.

In the short term, this year's land price is a cyclical high, otherwise "Snail House" would not be so popular.

That's because "Snail House" is very realistic, reflecting the dilemma faced by many urban young people in the face of high housing prices.

When the financial crisis arrives next year, things will change dramatically.

Although Huaxia relied on 4 trillion, it quickly came out of this crisis.

But the second half of next year is a good time window, and it is still worth grasping.

"You can find someone to start thinking about the location and the design of the building."

"When we have a concrete plan, we'll evaluate it."

"On the whole, I agree in principle to build a building that belongs to Autohome."

"But where to build, what to build, and what scale to build, this matter must be fully considered."

Cao Yang's answer is actually a procrastination.

However, it seems that the fish has already achieved a very good result.

After all, she had only tested it for the first time today.

Next, they continued to talk about the Huaxia auto market.

Basically, for most car companies, now is the best time for the market.

However, it is clear that there are also some models of some car companies, which belong to the ranks of exceptions.

Yangcheng Toyota's Highlander is obviously a member of the accident industry.

"Minister, although the heat of the Highlander incident has slowly gone down, it has left a lot of bad nicknames on the Internet."

"What 'brother just can't climb uphill', as well as 'soft-footed shrimp', and even 'rich man's harvester' and the like, not only has the sales of the 2.7L version dropped sharply, but even the sales of the 3.5L version have also declined."

"Compared with Changan CS95 and Yangcheng Automobile's GS8, the price of our Highlander is indeed a bit high."

"From the current point of view, our domestic Highlander will not be launched until the end of next year at the earliest."

"If it continues at this pace, Highlander's popularity will be very low in a year."

"So I think it's okay to consider cutting the price in advance?"

Ma Hongjian reported the sales of Highlander to Mu Linsen in the past week.

Obviously, the data isn't very pretty.

"Aren't we the ones who should return the car, the ones who should be compensated?"

"Why is it that there are still people who are still ghosted?"

Mu Linsen was also very annoyed.

In his opinion, Yangcheng Toyota has expressed its sincerity to the greatest extent.

And in terms of publicity, he no longer deliberately highlights his strong off-road ability.

But sales still haven't gone up.

"I think there may be some competitors behind this matter."

"In the past two years, domestic independent brands have launched a large number of SUV models, of which there are several models of the same size as our Highlander."

"For them, Highlander is also a competitor to a certain extent."

"So naturally, I hope that Highlander's sales are as bad as possible."

Ma Hongjian has been following up on the Highlander during this time, and obviously has his own judgment on some situations.

Obviously, this may have been an accident at first.

But now that it has developed, if there is no push behind it, he will never believe it.

"If you say that, it's really possible."

"I always felt that the fermentation speed of the previous thing was a little too fast."

"It seems that it is just a day or two of hard work, and it has become the hottest news on the whole network, and it has become popular directly."

"The point is that the fire has not been on fire for a day or two, and the heat has lasted for more than a week."

"If someone is contributing to this, it makes sense."

"Who do you think is the most likely person?"

Mu Linsen listened to Ma Hongjian's words and felt that it was quite reasonable.

Something like that, their sales department hasn't done anything like that.

When the Nanshan Group came up with the Passat colliding with the Passat, he was also more active than anyone else in arranging people to make trouble.

After all, the Passat and Yangcheng Toyota's flagship model, the Camry, are also very direct competitors.

But what about now?

Accord, Camry, and Teana, the three mid-to-high-end sedans of Dongying car companies, have become the leaders.

Passa specifically said that it was the first place, and it didn't even have its share in the top five.

After all, Changan Ford's Mondeo and Magic Capital's Kaiyue are not dry meals.

Even because of the Passat, the sales of Magotan under Spring City Volkswagen have been greatly affected.

And all this, Mu Linsen can be regarded as a participant.

"During that time, we had a bad relationship with Changan Automobile, and the CS95 was a model copied from Highlander, so Changan Automobile was the most likely to cause trouble."

"But Yangcheng Automobile's current GS8 is actually the same as the positioning of CS95, and their suspicion is also very big."

"In addition, the Great Wall H8 is also going to be launched, and the positioning is similar to that of Highlander."

"All of these manufacturers are suspicious."

"Even the Nanshan Group, which supplies engines and gearboxes to these manufacturers, is more or less involved in this matter."

"After all, the related news is the biggest uproar on Autohome and Weibo."

"To say that there is no factor of Nanshan Group in this, I don't believe it."

Ma Hongjian's thinking is still very clear.

His analysis is basically very close to the truth.

However, no matter how clearly the analysis is, it cannot change the status quo.

"The price of Highlander is indeed a bit high now."

"You make a marketing plan and see how to give concessions to further stimulate Highlander's sales."

"We can't let the popularity of Highlander continue to decline like this, otherwise when the domestic Highlander is listed, there will be a lot more publicity work to be done."

Mu Linsen is still very optimistic about the domestic Highlander.

Even if there are several more 7-seat medium and large SUVs in China, on the whole, the market in this west wind field is still not so fierce.

At that time, the price of domestic products will definitely drop significantly, and those consumers who were originally hesitant to buy their own brand products may begin to change their minds.

Soon, Yangcheng Toyota also began to act for the better performance of the Golden Nine and Silver Ten.

Although the domestic automobile market is not the largest in the world, the number of domestic automobile companies is deservedly the first in the world.

This situation has not changed from more than ten years ago to more than ten years later.

In 2007, the Huaxia auto market began to undergo significant changes.

Looking at it more than ten years later, you will find that 2007 was a turning point for the Chinese auto market.

(End of chapter)