In April 2007, the bankruptcy of New Century Financial Corporation, the second-largest subprime mortgage company in the United States, exposed the risk of subprime mortgages.

Beginning in August 2007, the US stock market was able to sustain its elevated levels as the Federal Reserve reacted by injecting liquidity into the financial system to increase market confidence.

However, soon, the stock prices of Fannie Mae and Freddie Mac, the two major mortgage giants in the United States, plummeted, and the financial institutions holding the "two-house" bonds suffered large losses.

It can be said that the signs of a financial crisis have already appeared.

In this situation, the auto market in the United States has also begun to be affected.

On the one hand, the overall auto market is sluggish, and on the other hand, Toyota, Honda, and other Dongying car companies and Korea car companies are constantly attacking.

So whether it's General Motors or Ford, this year has been a bad day.

"Melgen, thanks to Xingchen Motors this year, otherwise our losses would have been hundreds of millions of dollars more."

At the Detroit airport, Ford Motor invited a group of media to prepare for a special test.

Melgan, vice president of sales, and Chris, vice president of purchasing, both came to the test site.

The staff was still making some preparations, and Chris and Melgen were chatting in the lounge area.

"GM has lost more than $20 billion in the first three quarters of this year, more than double the amount we lost last year."

"At this pace, I feel that GM may start a large-scale layoff next year."

As the boss of the American auto market, General Motors' every move still attracts the attention of many people.

But this big brother is really not good now.

"In the first three quarters of this year, Toyota's sales have surpassed ours."

"Originally, I didn't grab the first position in the market, but now I have fallen to the third place in the market."

"I don't think it's going to be easy next year."

Although there is a worse case of GM over there, everyone's mood is not so depressed.

But Ford's situation this year is also not optimistic.

It's just that the situation is not as serious as that of General Motors.

So far, Ford has been in the red in the first three quarters.

However, thanks to the additional income from the sale of Aston Martin and the sale of Star Motors, as well as a series of measures taken by Murali since taking office, the amount of losses this year is expected to fall significantly.

Even if you're lucky, it could fall below $1 billion.

Although this situation is still relatively miserable, it can at least keep enough confidence in Ford.

"I can't understand the current market."

"If you want to say that the car market is not good, but the models of Toyota and Honda are selling quite well."

"But to put it mildly, our situation with GM is a bit miserable."

"Is it true that the models we design do not meet the market demand?"

Melgan asked, and Chris didn't know how to answer.

Fortunately, by this time, the staff had almost done all the preparation for the test.

For this test, Ford is also hemorrhaging.

Not only have they leased models such as Porsche, Lamborghini, Ferrari and Bugatti Veyron, but even sports cars from Aston Martin, McLaren, Pagani and Koenigsegg.

In order to compete with the Star W16 on the same stage, let everyone see the power of this sports car represented by Ford Motor.

The most eye-catching thing is that there is an F16 parked on another runway parallel to the runway where these sports cars are located.

This scene made the media who came to participate in the event excited.

Not to mention so many top sports cars, just being able to bring fighter jets over and race together is not something that ordinary companies can do.

That is to say, the American market has been handed over to Ford Motor to operate, and Xingchen Automobile is not suitable for brushing up on the scene to brush up on the presence, reminding the American media that Xingchen Automobile is a Chinese enterprise.

Otherwise, this gimmick would definitely be able to attract all the automotive media to take the initiative to pay for business trips.

Fortunately, Ford Motor also fully considered the demands of Xingchen Automobile and arranged professional personnel to shoot all the videos.

even made a live broadcast link to Xingchen Automobile, which fully met the publicity needs of Xingchen Automobile in Huaxia.

Whether a car is good or not, sometimes there is no way to explain it simply in one or two sentences.

But with so many top-of-the-line sports cars racing together, some of the performance comparisons are still very intuitive.

100 km/h acceleration performance, top speed, braking performance......

Many domestic consumers don't care too much about things, but American consumers do.

Therefore, after Xingchen Automobile mentioned such a test, Ford immediately responded positively.

They know better than anyone how much such a gimmick will boost the sales of star sports cars.

Although this sports car is not designed to shock sales, the price of $1.2 million still needs to be attractive enough for consumers to pay for it.

Otherwise, it is estimated that it will be difficult to break 10 annual sales.

"Melgan, I have to say, this contest is so cool."

"As long as the Starry Sky W16 can successfully leave other supercars behind, even if it is finally surpassed by F16, it can also play a very good publicity effect."

Chris holds a binoculars and looks at the scene on the runway.

With the commander waving the flag, the game is about to officially begin.

"That's true."

"There are still a lot of ideas from the Chinese people."

"In the future, it is necessary for us to communicate more with Xingchen Automobile to see what is worth learning from some of their propaganda methods."

After several years of getting along, the status of Nanshan Group in Melgen's heart has been very different.

Whether it is the amazing performance in the field of engine and gearbox, or the surprise of Xingchen Automobile to everyone, it is worthy of Mergen's respect and attention to Nanshan Group.

"That's true, and now it seems that we chose to cooperate with Changan Automobile, which may not be a good idea."

"If the object of cooperation is Nanshan Group, maybe our performance in Huaxia can be even better than now."

When Chris said this, Melgen was also stunned.

He really hadn't thought about it before.

However, a car company can only have two joint ventures at most in China, so it is definitely pointless to dwell on this issue now.

"Nanshan Group is very interested in Land Rover Cars, and it seems to be a little interesting to Volvo Cars."

"Compared with selling brands such as Land Rover to other agencies, I think selling to Nanshan Group may be a better solution."

Although after the Aston Martin was sold, the urgency for Ford to sell Jaguar Land Rover was not so high.

But selling these brands is something that has already been decided within the company.

The difference is nothing more than when it is sold.

Melgan and Chris are both high-level executives of the company, so they naturally know this information.

"We can consider going to this year's Yangcheng Auto Show, and then find an opportunity to talk to Cao Yang to see what price they can drive."

When Chris finished saying this, there was a roar on the runway.

The competition has officially begun.

As a monster that only takes 2.5 seconds to accelerate to 100 kilometers, Starry Sky W16 is naturally at the forefront.

At the same time, the F16 on the adjacent runway also began to run at full speed.

But in the beginning, it was definitely the acceleration of the sports cars.

Even in the first kilometer, all sports cars are faster than the F16.

Of course, it's hard to say who will have the last laugh.

After all, at top speed, fighter jets are 100% capable of killing these sports cars.

"The Starry Sky W16 really didn't disappoint, and it took the lead in running at the front, which is really great."

Melgan holds a binoculars and watches the race on the runway.

For it, it would be great if the Starry Sky W16 could run all the way to the end.

When the time comes, you can save a lot of effort when you publicize it.

"The performance of the W16 engine used by Xingkong is better than that of other manufacturers' 16-cylinder engines, and with the specially strengthened brake discs and other parts, it is normal for it to be ahead."

Chris also watched the game on the airport runway with a smile on his face.

This competition is also a breakthrough for Ford's marketing.

Although the initial idea was given by Xingchen Automobile, it was Ford Motor that implemented it after all.

Others don't know the story inside.

"The advantages of Starry Sky W16 are more obvious!"

"But the speed of the F16 is also accelerating!"

"The Porsche 911 has been surpassed!"

"Another sports car has been overtaken!"

The further you go, the more obvious the F16's advantage will definitely be.

By the last 200 meters, only the Bugatti Veyron and the Starry Sky W16 had not been overtaken.

However, in an instant, the Bugatti Veyron was overtaken by the F16.

Melgen and Chris were still looking forward to whether there would be an exception to the starry sky W16, but in the last few tens of meters, they still lost to F16.

"What a pity!"

"Just a little bit!"

Melgan slapped his thigh hard.

"Ahh

"Melgan, why are you slapping me on the thigh?"

Chris on the side looked at Melgan speechlessly.

Is this an unjustified disaster for yourself?

"The ......"

"Mistake!"

"Pure mistake!"

"Chris, there will be a match with the Boeing 737 later, I think the Star W16 did not win the F16 fighter, but it should be no problem to win the Boeing 737."

Melgan hastened to change the subject.

"The Boeing 737 is a passenger plane after all, although it is not slow, but it gives people a feeling that it is not so fast."

"But it was a race against the plane, and it won."

"This gimmick can also be used well."

Chris looked at the Boeing 737 that slowly slid out of the runway, and his face was slightly regretful.

"These two plane races really gave me some inspiration."

"After this wave of heat passes, we can find a more exciting race to keep the popularity of the star sports car at a high level."

When Melgen said this, Chris looked at him expectantly.

"Think about it, if we let the Apache race against the Star Sportsman, it will be like if the Star Sports Car can evade the Apache's missile lock."

"Do you think this is a very good marketing stunt?"

"Whether Apache wins or stars win in the end, it can attract everyone's attention."

"For some wealthy consumers, what they care about most is whether the sports car they buy is special enough."

"If you drive out, you can brag to others that your sports car is faster than an airplane, and you can even avoid an Apache attack."

"Even if this can only be satisfied under certain conditions, it is enough to make many people find it interesting."

As Ford's vice president of sales, Melgan is still relatively clear about what consumers think.

Especially for some high-end consumers, it is more difficult for ordinary people to grasp their ideas.

"It's a really good idea, and we can consider waiting for this wave of enthusiasm to pass before launching it."

"Maybe it's another classic car marketing case."

Chris is also a knowledgeable person.

Listening to Melgan say this, he thought it was really interesting.

While they were talking, the race between the sports cars and the Boeing 737 began.

This time, there was no suspense at the beginning, and the sports car was ahead.

However, halfway through the track, the Boeing 737, which was accelerating at full speed, also began to go crazy.

One sports car after another.

However, in the end, neither the Starry Sky W16 nor the Bugatti Veyron were overtaken by the Boeing 737 before crossing the finish line.

"It worked!"

"Finally a good publicity gimmick!"

Although the result was expected, Melgen couldn't help but clench his fist and wave it in the air a few times.

"The Bugatti Veyron and the Star W16 have both outperformed the Boeing 737, and I think I can also take this opportunity to hype up the topics related to the advantages and disadvantages of the Bugatti Veyron and the Star W16."

"As far as the price of the Bugatti Veyron is concerned, no matter what advantages or disadvantages the Star W16 has compared with it, in the end, it can be compared together, and it is already a win."

The Bugatti Veyron, which used to be the fastest in the production sports car, is now surpassed by the Starry Sky W16.

This is a good publicity point for the starry sky in itself.

Now in the race against the Boeing 737, only two of them have succeeded.

Then it's better to give them a CP.

Rub the hot spots!

It's not Huaxia's media.

"That's true, I'll arrange it later!"

While Melgen and Chris were discussing the outcome of this particular race, the Autohome livestream was officially postponed.

said that it was a live broadcast, but it was actually a recorded broadcast.

However, domestic netizens don't know.

"Mr. Yu, this kind of marketing is full of topicality, and I think it can definitely be searched on Weibo."

He Ling is personally in charge of today's live broadcast.

Autohome even launched a pop-up ad on its homepage to attract more people to watch the live broadcast.

"There are already more than 100,000 online viewers!"

"It is estimated that as soon as the live broadcast ends, this matter will be airborne to the hot search."

Yu Yu is very clear about the relationship between Xingchen Automobile and Weibo.

Not to mention that this live broadcast is very topical, even if it is average, it can be searched on Weibo.

Anyway, the industry already knows that Weibo's hot searches can be purchased with money.

Airborne hot search or something, it's normal.

It's just that this time she feels that even with her strength, the starry sky sports car can be on the hot search.

"This kind of activity can actually be done several more times, but it is estimated that it is difficult to replicate in China."

He Ling said with a little regret.

Even people who don't have a particular interest in cars will be interested in watching big cars and airplanes racing.

Not to mention those working in the automotive industry.

"Aren't you going to have a game with Di/Bye right away?"

"Although there are no planes to participate, I think it's great to be able to bring together so many sports cars and combine them with the official website of Need for Speed."

As soon as Yu Yu said this, He Ling immediately nodded.

This year's domestic automotive media people, that's really blessed.

Basically, there are some OEMs engaged in large-scale activities every month.

Fly (play) everywhere!

"Mr. Yu, it's also quite interesting for you to read these comments."

"At the beginning, Mr. Cao suggested that our video could display the subtitles of the comments, and I didn't think there was anything special about it, but now I slowly feel the wonderfulness of it."

Looking at the subtitles that kept floating on the screen, He Ling was in a good mood.

"I lost! Starry Sky Sports Car is so powerful? Dare to compete with fighter jets? ”

"Starry Sky W16 actually left the Bugatti Veyron behind, it's really exaggerated!"

"Who can have such a sports car and make their girlfriend free, right?"

"Every one of them is so handsome, I like it!"

"When will I be able to afford one of these!"

"Upstairs said that the girlfriend is free, why can't the boyfriend be free?"

"Are you sure you're looking at the cars?"

……

A variety of comments filled the screen.

More than 100,000 people watched online, and the number is growing.

One can imagine how many reviews of all kinds will be.

"Ah Yang, this time I cooperated with Ford Motor in North America, although most of the money was earned by them, but for Xingchen Automobile, the harvest is actually not small."

Fang Sisi naturally quickly saw the news on Weibo's hot search, and then quickly learned about the relevant situation.

"That is, the situation of Ford Motor in the past two years has been relatively difficult, otherwise this kind of thing to help others sell cars, even if it contains good profits, they are not necessarily willing."

"Not to mention that we put forward a propaganda plan, and they immediately went to actively implement it."

Cao Yang is still satisfied with the current cooperation between Xingchen Automobile and Ford Motor.

The money is not much earned, but the popularity of Xingchen Automobile is definitely out.

Especially in domestic publicity, we can make full use of the excellent performance of Xingchen Automobile in the United States.

"In order to achieve a better publicity effect, Ford Motor is also hard enough, and even the F16 fighter jet has been moved."

"If this were to be placed in our country, it would be unimaginable."

Fang Sisi looked at the high popularity on Weibo, and was also very emotional.

"A large automotive company has a huge local presence."

"Especially after the sales of Xingchen Automobile came up this year, I have a deeper feeling about this."

"In the future, Nanshan Group will be led by Xingchen Automobile to drive the development of Nanshan engine, Nanshan gearbox, Nanshan robot, Nanshan equipment and Nanshan auto parts and other industries."

"Gradually become an industrial giant and become the largest private enterprise in China."

From a competition organized by Ford Motor, Cao Yang thought of a lot of things.

If you want to have a greater voice, you must have stronger strength.

With the news of the Starry Sky W16 racing with the plane fermenting on Weibo, various automotive media have also begun to exert their power.

[Airplanes and cars compete in the same field, accelerating to 100 kilometers in 2.5 seconds, Starry Sky W16 interprets the strength of supercars]

[Who will win the car vs. plane race?] 】

[F16 fighter and car exciting race, the result is incredible! ] 】

[Boeing 737 and car wonderful race, the result is incredible! ] 】

[Xingchen Automobile makes history again, outperforming Boeing 737!] 】

[Punch Bugatti, step on Lamborghini, Xingchen Auto is amazing! ] 】

[Starry Sky W16, the fastest production sports car on the planet!] 】

[With a price of 10.01 million, Starry Sky W16 is worth the price!] 】

[Do you still buy tens of millions of Lamborghini? Outdated! 】

All sorts of marketing articles are popping up on the Internet quickly.

Some of them are published on Autohome, but many more are published in other media.

This time, not only the car channels of various portals were interested in this news, but also some other social news and the like, which also reported on this content.

After all, the sports car and airplane races are still very attractive.

Not to mention that the protagonist is still a supercar produced by Huaxia itself!

Even Liu Tianwu, who had just been promoted by half a level, took the initiative to call.

"Mr. Cao, congratulations, the starry sky W16 has given the Huaxia automobile industry a breath of air."

Obviously, Liu Tianwu has seen the relevant news.

Otherwise, it wouldn't be like that.

"It's a pity that we almost won F16."

"In the future, we will strive to break our own record!"

Cao Yang's mood is also very good.

This wave of publicity effect is definitely a full score!

The key is that this kind of thing is very beneficial to enhance the brand power of Xingchen Automobile.

At the beginning, I wanted to arrange someone to engage in a starry sky sports car, and this was the purpose.

Otherwise, just looking at the money-making effect, it is better to make more SUVs.

"Then I'll see!"

"After March next year, I guess I will go to work in the city."

"When you have anything, you can call me at any time."

Although Liu Tianwu will be promoted sooner or later, Cao Yang has already guessed this.

However, I suddenly knew the news at this moment today, and I still felt a little surprised.

"Congratulations leader!"

"Our Nanshan Group is rooted in Yangcheng, and there are many things to continue to trouble you in the future."

Strange or unexpected.

At this time, it must be buried in the heart.

Congratulations are the most important thing.

To a certain extent, the performance of Starry Sky W16 can be regarded as a perfect stage result for Liu Tianwu.

(End of chapter)