Xingchen Automobile's marketing measures are often one set after another, which makes people overwhelmed.

This time the Star W16 is on the market, and it is naturally no exception.

When the popularity of the Star W16 and Boeing 737 and F16 races on the Internet has not subsided, a new round of publicity offensive of Xingchen Automobile is ready to start.

This shining jewel is not only known for its towering skyscrapers and luxurious shopping, but also for its diverse travel experiences.

It is home to a series of world-class circuits, such as the Circuit de la Burgira and the Circuit de Almachi.

These professional tracks not only provide the perfect driving environment for racing drivers, but also a paradise for extreme sports enthusiasts.

Driving a high-performance sports car on a spacious and smooth track, you will feel the roar of the engine and the whistling of the wind, as if you are in the middle of a dynamic racing race.

This is also an important reason why Xingchen Automobile puts the propaganda point of the Middle East here.

The race and supercar experience tour, co-organized by the dealer of Xingchen Automobile, attracted many local tyrants to participate.

All kinds of automotive media in China were also invited.

It's not so much a racing race as a supercar recommendation meeting.

The dealer prepared a wide variety of mainstream sports cars for the event, and even held a small supercar show on site.

"Said, this time Xingchen Automobile has also arranged a lot of media to come to participate in the event, it seems that they are paying more and more attention to the Middle East market."

Evans is Saeed's right-hand man, in charge of a 4S shop in Dee/Baie.

As the largest car dealer in the region, the Saeed Group not only sells Star cars, but also dealers for Ferrari, Lamborghini and Porsche.

This time, Xingchen Automobile took the initiative to contact us and wanted to engage in a large-scale marketing campaign together.

I even want to take this opportunity to hype up the popularity of Xingchen W16 before the Di/Bai Auto Show.

When the time comes for the auto show, there will be many princes and nobles who will participate, and they can sell cars directly.

"Xingchen Automobile takes the high-end route, whether it is a starry sports car or a look-up, there is still a market in us."

"In particular, looking up at this large SUV, it is very popular with some tribal leaders."

"This time, we used the marketing campaign of Xingkong W16 to completely start the fame of Xingchen Automobile."

"When the time comes, it may be able to bring us unexpected surprises."

Saeed can have today's status, and his vision is naturally not bad.

In his opinion, the potential of Xingchen Automobile is great.

Especially a few days ago, he saw the video of the United States doing the Xingchen W16 and the plane race, and he was even more confident.

When buying a car, ordinary people may not be particularly entangled in what the maximum speed is, and whether it can run faster than an airplane.

But the local tyrants here are different.

If your car doesn't have a gimmick, no one will buy it.

"The performance of the Star W16 is indeed very good, whether it is the engine or body design, or the various parts used on it, they are all world-class."

"In this case, they beat the New York lap time and outperformed the Boeing 737, which seems to be a thing of the past."

"Before, the Bugatti Veyron sold more than a dozen in our store, and when the time came, these cars mainly knew that the Starry Sky W16 ran faster than the Bugatti Veyron, and it was estimated that they would have to change cars."

As soon as Evans said this, Saeed immediately continued: "Don't you have the contact information of each customer? ”

"In that case, let's just introduce our new store to various customers, so that everyone can also know about the starry sky sports car."

Saeed knows how to get stitches.

Local tyrants all have circles.

As long as one car is mixed up in the circle, then it is likely that all of a sudden it will bring several cars.

"I'll arrange it as soon as possible and make a return visit to these car owners."

After a little thought, Evans came up with a better plan.

No wonder he was able to become Said's right-hand man.

Soon, today's event can be regarded as the official beginning.

Zeng Tingting and Said both came to the stage and said a few simple words.

Then it is to let the media choose the sports car they are interested in, shoot and test drive.

As a hot model, the Star W16 has been very popular with the local media.

And models such as the Bugatti Veyron are more popular with reporters from China.

"Mr. Fang, this Bugatti Veyron sits on it, and it feels completely different."

"It feels like you're sitting on top of a car made of gold."

Although the price of Bugatti Veyron in Di/Bai is lower than that of Huaxia, it is not something that ordinary people can climb.

If Lin Jiayan hadn't been in the automotive media industry, it is estimated that she would never have had the opportunity to take a test drive in her life.

You know, even at the auto show, the average person doesn't have the opportunity to try a sports car like the Bugatti Veyron.

It's not like a model of an ordinary joint venture car company, as long as you want, you can go in and try it out and feel the comfort.

"This event is more like a luxury sports car show before the Dee/Bai Auto Show."

"Xingchen Auto is also very good at arranging time, after we participated in a day of activities, we played in the local area for a few days, and it was time for the opening of the auto show."

Fang Dawen was very satisfied with this trip.

It's the first time he's been to Di/Bye.

Xingchen Automobile was entertained with delicious food and drink, and even the air tickets were booked by the marketing staff of Xingchen Automobile.

This treatment is still very good.

Of course, as long as it is the mainstream automotive media, it can enjoy this treatment at this time.

OEMs, not bad money!

A little travel expense is nothing at all.

"Although Xingchen Automobile never advertises directly, its marketing expenses are more than that of ordinary car companies."

"Otherwise, even if there is a car home to support them, there will definitely be a lot of voices on the Internet."

Lin Jiayan and other industry insiders will not believe that any OEM has no advertising fees.

That's not.

Different OEMs are just different proportions of advertising costs.

But to say no, that's impossible.

If that's the case, then someone else will spend the money under a different name.

"That's just as well!"

"However, Xingchen Automobile is very good, the technical level is hard enough, and there are a lot of marketing tricks."

"In this case, it's a bit difficult for them to even if they want to stay popular."

As soon as Fang Dawen said this, Lin Jiayan couldn't help but nodded.

Indeed, this is the truth.

……

"Zengbu, this time the number of Star W16 ordered by Di/Bai's dealers is second only to the local 4S stores in the United States and Huaxia."

"That's more than every dealer in Europe has ordered."

Xia Qingqing from the brand public relations department of Nanshan Group also came to participate in the event with Zeng Tingting today.

She even contacted the local reporter of Huaxia TV to come over together.

After all, her identity as the niece of the deputy director of Huaxia Station still has some effect.

"The Star W12 sports car is limited to 499 units, and the W16 version is also limited to 499 units."

"In this case, if the local dealer is optimistic about the Star W16, it is natural to order it in advance."

"Otherwise, we don't have a car to deliver to them, and we will delay making money."

Zeng Tingting responded in a rather calm tone.

Although Xia Qingqing said that the number of sports cars ordered by local dealers is high, it is relative.

If you really want to look at the data, it's actually just an order for 30 vehicles.

Of course, this is just the first batch of cars to be ordered.

"That's right, especially the excellent performance of the Star W16 in the North American market, everyone is more optimistic about the performance in the Middle East market."

"Especially when the auto show is coming soon, it will definitely be a gathering of luxury cars, so that everyone can see our awesomeness."

Xia Qingqing is quite satisfied with her job.

Although she did it through the back door, she was still very conscientious.

"The Middle East market is special, there is no decent car industry here, but there are a lot of rich people in many places."

"There may not be much room for domestic brands to play here, but luxury cars are different."

"In the future, it is likely that it will indeed be the third largest market in the world for our star sports cars."

Zeng Tingting is very optimistic about the market prospects in the Middle East.

Especially now that the price of oil is rising, there are even more wealthy people here.

Even if ordinary people can't afford to buy a starry sky sports car, Ziweixing can still afford it, right?

Besides, there's Starry Sky 4 in the back.

"The people here are really rich, even ordinary people, and their incomes are very high."

"The most important thing is that the foreign companies here have rules on how many locals they have to recruit."

"So they don't have to worry about employment either."

"After a period of auto shows, I heard that the most positive ones were all luxury car companies."

"It seems that it is not only our Xingchen Automobile that has confidence in the luxury car market here."

Xia Qingqing and Zeng Tingting chatted there, waiting for the official start of the game.

It's a competition, but it's actually a test.

Pull more than a dozen popular sports cars over to test the acceleration performance and braking performance together, so that media friends can experience various drifts and difficult actions.

It's a big marketing campaign.

It's just that it's more special.

If it weren't for the high cost of crash testing, it is estimated that a few more cars would have to be pulled out for this event.

With a roar, the runway was very lively.

Whether it's a test ride, it's a test drive.

The organizers can fully meet your requirements.

"Zengbe, it looks like our Starry Sky W16 is the most eye-catching."

"There are people lining up to experience it."

Xia Qingqing watched the scene at any time, and was in a good mood.

This year, the sales volume of Xingchen Automobile will definitely exceed 100,000 units and become the first echelon of the domestic automobile industry.

In this case, she continues to stay in the Nanshan Group, which can be said to be promising.

In the future, if you become the vice president of Nanshan Group in charge of external public relations and publicity, it is estimated that you will be able to directly connect with various provinces and cities.

At that time, she felt that her achievements would be higher than that of her aunt Xia Hong.

"Mr. Cao is worthy of being the most powerful car design master in China, and the shape of this starry sky sports car, I think it will not be outdated even if it is placed in ten years."

"Even I think the starry sky sports car has a certain collector's value."

As soon as Zeng Tingting said this, Xia Qingqing's heart immediately moved, and said, "Zeng Bu, I think what you said is very reasonable. Nowadays, some luxury brand watches and bags have some collectible value, and even some classic cars are much more expensive than they were back then. ”

"I thought I could try to market the collectible value of the Star Sports Car?"

"When the time comes, if everyone accepts the concept that buying a starry sky sports car is not a consumption, but an investment, I think it will be very meaningful for sales."

Xia Qing is a few years younger than Zeng Tingting, and his thinking is more flexible.

When she mentioned this, Zeng Tingting also realized the wonderfulness of it.

Of course, how to operate it is definitely not that simple.

"Do you have any new ideas to make a plan, and we will report to Mr. Cao together when the time comes."

"I think as a limited-edition supercar, the Star Sports Car does have such attributes."

Zeng Tingting felt that this matter still needed to be reported to Cao Yang.

Because according to her previous understanding of Cao Yang, some limited edition models are just a gimmick.

Just like the Purple MSI, it is limited to 9,999 units worldwide.

However, Xingchen Motors is ready to avoid the problem of the number of limited edition units by changing a special model or changing the shape of the wheels and other simple workarounds.

If the same is true for the Star Sports Car, then it will be more difficult to market the collectible value.

How to move forward is the best for the company, and you need to think about it.

……

The marketing momentum of Xingchen Automobile overseas is becoming more and more fierce, and the related impact will naturally touch many car companies in China.

Among them, Great Wall Motors, which has been cultivating overseas markets for a long time, has a very special feeling about this.

"Mr. Wang, up to now, the export proportion of Xingchen Automobile's models this year has exceeded 50%."

"This is the only one of its kind among all domestic car companies."

"Even the export amount of other car companies is not as much as that of Xingchen Automobile."

"I think the company can further expand the export market in the future."

As the head of the sales department, Lian Furong has a lot of pressure on his shoulders.

Although the growth rate of Great Wall Motors this year is very gratifying, its peers are not bad.

If you want to stand out, you still need to work hard.

"Your proposal is very reasonable, our current models, whether in terms of appearance or configuration, or power performance, will not be worse than those joint venture car companies, and even some of the performance is better."

"In this case, our price is only about half of that of the joint venture."

"Although overseas, this gap may not be so big, but we can definitely achieve a higher profit on export models than in China, and the price is still much lower than that of other local international auto giants."

Wang Ying is also a very thoughtful person.

As a woman, she was able to become the general manager of Great Wall Motors, and her personal ability must be very good.

Otherwise, how can you suppress so many subordinates?

"At the moment in South America, we already have some business in operation."

"Maozi also has some business over there."

"In the next step, while continuing to strengthen the marketing in these places, I think we can enter the market in Australia and Africa."

Even Central Europe can try to make an effort, and there may be unexpected surprises. ’

"Once the word of mouth is good, we may also achieve half of our sales in China and half of our sales abroad in the future."

Lian Furong further put forward his own ideas.

For Huaxia at this time, although the amount of foreign exchange is not as scarce as it was ten or twenty years ago.

However, it is still highly valued for companies that can create foreign exchange.

In particular, automobiles will be valued even more if they can be exported.

This is barely a high-tech product.

"In this way, let's find a time to go to Nanshan Group and communicate with Mr. Cao and Minister Zeng."

"Our products have no competition with Xingchen Automobile, and if they sell well overseas, we can buy more parts from Nanshan Group."

"I think they're willing to talk to us."

When it comes to automobile exports, Wang Ying naturally thinks of Nanshan Group.

This is the best batch of domestic enterprises to do internationalization.

In the automotive industry, it is the most top-notch existence.

In this case, isn't it a waste of time if you don't go to a master for advice and think about it yourself?

……

As a region lying on oil, oil prices are outrageously low.

For consumers in these places, small-displacement engines are of little particular interest.

The large displacement is the favorite.

Not only is the popularity of the Starry Sky W16 far greater than that of the Starry Sky W12, but even the W16 version that looks up sells much better than the W12.

After staying in Di/Bai for a few days and waiting until the opening of the auto show, Zeng Tingting's feelings about this became even stronger.

"For example, the cost of the W16 engine in China is very high, and the fuel consumption of 100 kilometers is more than 20, which is still under specific working conditions.

If you are stuck in traffic, you can soar directly to more than 30.

This level of fuel consumption is destined to have no fate for ordinary people in China.

To a certain extent, engine displacement is already the distinguishing boundary of the rich.

Owners who can afford to use passenger cars above 4.0L, if there is one, there is no poverty.

Provided that it's a passenger car!

"Minister Zeng, I think the Middle East can focus on promoting the large-displacement engine versions of our various models."

"Ziweixing now only has a 3.0T V6 engine, and after the V8 engine version is launched, I think we can focus on the Middle East market."

"Maybe it'll be a surprise for us."

Xia Qingqing looked at the models promoted by various car companies at the auto show, and there were basically no small cars.

Or that small cars are not the protagonists of the Di/Bai Auto Show.

On the contrary, some models that cannot be seen at domestic auto shows can be seen here.

Among them, the exposure rate of sports cars is significantly higher than that in China.

"The Middle East is indeed more suitable for the development of large-displacement engines."

"In other places where oil prices are relatively low, you can also focus on the promotion of large-displacement models."

"We could even consider launching some Middle Eastern versions of the model."

Zeng Tingting now gradually has a global vision.

Nanshan Group's business has spread all over the world, and this situation will be more obvious in the future.

Therefore, how to carry out various marketing measures in this situation is a thing that needs to be carefully considered.

"Nanshan Engine now has the development strength of various displacement engines, and it is not difficult to match some models in a targeted manner."

"When the time comes, you can ask Mr. Cheng to come outside and take a walk to see what the demand for engines is like in various places."

Xia Qingqing chatted with Zeng Tingting while visiting the auto show.

Some of the things that happened at the auto show will naturally be reported to Cao Yang, who stayed in China, in a timely manner.

"Mr. Cao, the Star W16 has sold 8 units at the Di/Bai Auto Show."

"It seems that the first batch of cars transported over will be sold out soon."

"This sales volume is quite good."

Mi Ying reported good news to Cao Yang early in the morning.

As a supercar with a limited sales of 499 units worldwide, the annual sales task of the Star W16 is actually only more than 100 units.

Now 8 cars have been sold at one auto show, and the sales speed is obviously beyond everyone's expectations.

Although I knew that these local tyrants were rich, I didn't expect to be so rich and so generous.

"In that case, we have to thank Ford for helping us put together a test of a fighter plane and an airplane race."

"Otherwise, relying solely on our own marketing, it is estimated that the Star W16 is not so famous in Di/Bai."

"Now I can directly put the videos of those races on the auto show site and play them as background music, and the effect is still very good."

Cao Yang knows the arrogance of the Middle East tyrants.

However, the performance of this auto show is still a bit surprising.

It seems that in the future, the annual Di/Bai Auto Show can be arranged to participate in the exhibition.

"In the future, when the sales department and the research institute develop new models, I think it is necessary to go to the Middle East to investigate the market demand."

"I feel that the sales of luxury cars, or ultra-luxury cars, over there are still more worth looking forward to."

Mi Ying is now very familiar with business.

It is also relatively easy to put forward a variety of valuable proposals.

"You're right, it's like our bulletproof version, I think there should be a market over there."

"The marketing of luxury cars is sometimes completely different from that of economy cars."

"The niche market can sometimes surprise everyone."

Cao Yang also felt that what Mi Ying said was quite reasonable.

The development of new models by Xingchen Automobile needs to fully consider the needs of some characteristic regions.

Or it is to develop some models for a certain region.

This will make it easier to get orders.

Special Edition.

Sometimes it's not necessarily a derogatory term.

Don't engage in a special version, sometimes people still think that you don't pay enough attention to others.

So treat them differently!

(End of chapter)