After entering November, all car companies began to work hard to achieve the annual sales target.

Some time ago, Huaxia's automobile media were all swiped by various hot news of Xingchen Automobile.

Some more flexible car companies have also begun to imitate some of the practices of Xingchen Automobile.

At Spring City Airport, a runway has now been set up.

A Hongqi sedan and an Airbus A320 were parked on the runway, surrounded by a number of media waiting for the event to begin.

"Editor-in-Chief Fang, this big red flag is not a model that focuses on acceleration performance, they don't need to have a race with the Airbus A320, right?"

"I think there is a high probability that the big red flag will not be able to outrun others."

Among the media, there are naturally Fang Dawen and Lin Jiayan.

During this time, they wrote a lot of articles about the Star W16 and F16 and Boeing 737 races.

It can also be regarded as a wave of contribution to the traffic of the website.

Now seeing the arrangement of Hongqi cars, their first reaction is that people want to imitate Xingchen cars.

"Regardless of whether it can win or not, at least the publicity effect should still be good."

"And this kind of publicity method is not something that every car company can handle."

"That is, Hongqi cars, they can easily imitate the marketing methods of other Xingchen cars."

Fang Dawen looked at the problem from a higher height.

In his opinion, as long as the Great Red Flag has made this battle, it will have won the propaganda.

And the cost of this kind of marketing is not very high, but the publicity effect is not low.

When the time comes, a Weibo hot search is basically stable.

"That's right, it's a good time for them to rub this hot spot."

Lin Jiayan didn't deny this.

She even thinks there may be more similar marketing schemes popping up in the future.

Don't look at the means are not new, but as long as the effect is good, there are many car companies to imitate.

However, when the host came to the stage and began to explain today's game plan, they found that the Hongqi sedan was not a simple imitation this time.

People are also innovative.

Because today's game is a demonstration of the scene of the big red flag pulling the Airbus A320.

"It's quite interesting for them to get in, knowing that they might not be able to outrun the plane."

"But with the power of 3.0T, it is no problem to pull an airplane on a flat airport."

Fang Dawen looked at the Airbus A320 and the big red flag again, and couldn't help but give a thumbs up to the red flag car.

"That's true, but if you just pull the plane, I think not only Dahongqi can do it, but most of the middle and high-end cars on the market should be able to do it, right?"

"In this way, isn't there no way to fully explain the power of the Great Red Flag?"

Although it is a liberal arts, Lin Jiayan also has a certain ability to judge the content related to friction.

The plane is parked on the runway, as long as the pull force exerted by the big red flag is greater than the friction force experienced by the aircraft, the plane can naturally be pulled.

"It's not so important, sometimes it's not that important, just make a name for yourself."

"Until now, no other model has adopted such a marketing plan."

"And the big red flag is adopted, and it is naturally the biggest profiteer."

"At that time, even if there are other car companies following suit, it doesn't matter."

"It's even a reminder of today's test."

As soon as Fang Dawen said this, Lin Jiayan opened her mouth and found that she had no way to refute it.

At this time, the host on the stage basically completed the introduction of the test plan, and some people began to enter the big red flag.

The test is about to begin.

This naturally attracted everyone's attention.

Fang Dawen and Lin Jiayan didn't continue to chat.

"Coax!"

With a huge throttle roar, the big red flag rushed forward suddenly, and the specially treated cable was quickly straightened.

Then, in an instant, the pull force is applied to the wheels of the Airbus A320.

The huge plane began to move slowly forward at a speed visible to the naked eye.

This scene was naturally recorded by various media and Hongqi Car's own personnel.

After that, Da Hongqi continued to pull the plane forward for dozens of meters before slowly stopping.

"Whoa, whoa!"

At this time, there is naturally no shortage of applause.

The host appeared again and began to invite Zhu Zhengfeng, general manager of Chuncheng Automobile Group, to come to the stage to say a few words.

And these two sentences are more than ten minutes when they are said.

He introduced in detail the various advantages of the big red flag, and even previewed the plan to launch a bulletproof version in the future.

It was only when everyone was a little impatient that they slowly walked down the makeshift platform.

That night, naturally, it was also delicious and delicious to entertain all kinds of media.

During the meal, there were even some lucky draws, so that every media person could have the opportunity to win awards.

And the awards are not bad.

Naturally, everyone should also report on today's news.

"Mr. Cao, this Hongqi car is quite good at rubbing hot spots."

As the second domestic aircraft marketing OEM, the popularity of Dahongqi will naturally not be bad.

Although it did not rush to the first position on Weibo, it can be regarded as entering the hot search list.

So Mi Ying naturally saw it.

"They won't be the last, and if they can be the first, they can be considered to be timely in their reaction."

"During this time, it is estimated that many people envy our starry sky W16 has received such high attention."

"That is, the starry sky W16 is just a supercar, otherwise under such a high heat, the promotion of sales should be greater."

"However, the test of Dahongqi this time can be regarded as an inspiration for us."

"The 3.0T V6 engine can be taken out to show off, and our W16 engine can be bullish?"

Cao Yang didn't mind Dahongqi's follow-up at all.

Let's not mention that other people's tests are not direct imitations, but have made some adaptations.

It doesn't matter if it's just plagiarism.

When the time comes, the topic of racing cars and planes will be heated up a little, and the news that has just cooled down will become hot, so that the starry sky W16 can enjoy another dividend.

"I'll talk to Minister Zeng at that time to see if she has any new ideas on her side."

Mi Ying listened to Cao Yang's words, and naturally knew what to do.

However, without waiting for Xingchen Motors to have any new ideas, other car companies already have them.

"Mr. Wang, our H8, as the company's current highest-end model, is equipped with a 2.0T turbocharged engine provided by Nanshan Engine."

"Isn't it possible to consider an experiment of pulling wheeled armor or walking on an airplane?"

On the side of Great Wall Motors, Lian Furong naturally also paid attention to the marketing plan made by Dahongqi.

So the next day, he put forward his idea to Wang Ying.

As a local pillar enterprise, Great Wall Motors can also handle some things.

"You've got a good idea, you can give it a try, and it won't cost much anyway."

"It's like a marketing campaign to give back to the media."

Each OEM has a dedicated budget to deal with the media.

Just as there are various activities in the medical industry, there are also various activities in the automotive industry.

What to explore the plateau, explore the beauty of XX and other activities, is almost every day.

Many people will only start to be interested in tourism in the Great Northwest in 2023.

But for all kinds of automotive media people, maybe people are tired of playing now.

Especially in recent years, there have been a lot of SUV models, which are very hot.

Many of the activities of various OEMs are held in the Great Northwest.

It's as if holding events in these places can make everyone feel that their SUVs have better off-road performance.

"Then I'll arrange it right away!"

"I estimate that after the big red flag brings this wind, many other car companies will immediately follow suit."

Wang Ying gave her judgment very decisively.

In the next few days, Autohome and other media received invitations from various OEMs one after another.

There have even been cases of time conflicts.

"Mr. Yu, these companies have a keen sense of smell, and in just one week, several companies have arranged a variety of test activities to pull planes."

He Ling took stock of the various invitations she received, and was a little speechless in her heart.

When I participated in the big red flag event for the first time, there was still some novelty.

But if you continue to participate in similar activities of other car companies, it feels much worse.

More often than not, it's really just a run-of-the-mill marketing campaign.

"There is no way, everyone has seen that Dahongqi has achieved very good results in this follow-up activity, and naturally they have launched their own test plans."

"It's not a very difficult thing, as long as you use the relationship, many car companies can handle it."

"If it doesn't work, then throw money."

Yu Yu saw it very thoroughly.

In the domestic market, if something is hot, there will be a swarm of people to engage in it.

This hasn't changed in years.

Similar things will continue to develop in the future.

"That's just as well."

"It is not a bad thing for us automotive media to engage in more activities for various car companies."

"This year's advertising revenue is up a lot compared to last year."

In the past few years, the life of Huaxia's automotive media has been relatively comfortable.

In particular, the Internet media have not been affected by the impact of traditional newspapers and periodicals.

For them, the market is constantly expanding.

Then, with the expansion of the market, more and more OEMs also put more advertisements.

In this way, it is difficult for them to live their lives.

"There are at least dozens of new models launched in the Huaxia auto market this year."

"With so many new models coming out, manufacturers are naturally doing everything possible to make ordinary consumers remember it."

"It's also inevitable that there will be more and more marketing activities."

The two chatted about the current automotive industry.

As the second largest beneficiary of this publicity outlet, Chuncheng Automobile Group is naturally summarizing the marketing effect this time.

"Mr. Zhu, our sales of Dahongqi have increased by 25% year-on-year in the past week, and the number of consumers who come to the store to see the car has also increased significantly."

"From the current point of view, our input-output ratio is very valuable."

Tao Wen was in a very good mood, and reported to Zhu Zhengfeng on the promotion of the big red flag and the changes in the brand power of the red flag car.

"It seems that there is nothing wrong with following the marketing pace of Xingchen Automobile."

"It's just that there are some programs that we can't learn."

"I see that some time ago they went to participate in the Di/Bai Auto Show, and we can also consider participating in the exhibition next year, so that everyone can see the charm of the big red flag."

"It would be great for us to be able to sell some big red flags to the royal family in those places."

Zhu Zhengfeng is in a very good mood.

Let Dahongqi pull the idea of Airbus A320, but he put it forward himself, and then arranged for someone to implement it.

This sense of accomplishment is naturally very high.

"When the time comes, I'll arrange it, with the excellent power performance and shape of Dahongqi, as long as those local tyrants see its power, it should still be possible to sell some."

"Even we can make full use of the influence of Chuncheng Automobile Group and use the big red flag as a means of promotion in some foreign/business activities."

"I think it might work better this way."

As a very special existence in the Chinese automobile industry, Chuncheng Automobile Group naturally has a lot of cards to play.

Especially when it comes to Hongqi cars, all means are used, and everyone has no pressure.

You can speak louder when you ask someone.

"You can really give this plan a try, and we can even arrange a special visit to see if we can cooperate with any part of the Middle East."

"Assemble the Great Red Flag in their local area."

Zhu Zhengfeng's thinking is becoming more and more active now.

As soon as this plan was thrown out, even he felt that it was very feasible.

After all, in those parts of the Middle East, the industry is really not developed.

If Hongqi Sedan goes to the local area to find a partner, it may really have an unexpected effect.

After all, he is still very confident in the competitiveness of Dahongqi.

Soon, with Zhu Zhengfeng's instructions, Chuncheng Automobile Group also acted quickly.

However, Cao Yang, the initiator of the turmoil in the Huaxia automobile market, was studying various parts with a group of engineers within the Nanshan Group at this time.

"Mr. Cao, our bulletproof version is currently equipped with run-flat tires and bulletproof glass, as well as smoke screen systems, fire extinguishing in the engine compartment and electric door handles and other defense functions."

"Among them, the run-flat tires and bulletproof glass are purchased from the outside, which is relatively unfavorable in terms of cost control."

"The most important thing is bulletproof glass and bulletproof tires, and the domestic technology is not particularly advanced, and they are all imported."

As one of the key models for development in the future, the bulletproof version of the Wangwang W16 is the expectation of many people.

However, the development process was not all smooth sailing.

This is the first bulletproof car of Xingchen Motors, and everyone has little experience.

Fortunately, the Nanshan Group has its own Nanshan special steel, which can be done in terms of armor.

Nanshan Auto Parts can also produce a large number of various auto parts, and has related R&D capabilities.

Therefore, most of the parts used in the bulletproof version can still be handled.

The bulletproof glass and bulletproof tires are relatively weak.

"There is no problem with imports in the short term, after all, the sales of the bulletproof version that I look up to should not be particularly high in the short term."

"However, in the future, we should not only look up to the bulletproof version, but also consider the needs of other suitable models."

"So bulletproof glass and bulletproof tires still need to be laid out in advance."

"Even for tires, we have to think about whether we can find some manufacturers to OEM after accumulating relevant technology, or even buy some tire manufacturers directly."

Cao Yang is naturally able to understand the difficulty of Rao Yongxiang's words.

Although Fuyao Glass is doing very well in the automotive glass industry, bulletproof glass is not done.

As for tires, there are many tire companies in China, but in terms of passenger cars, there is still a relatively large gap with Michelin.

This situation, even after more than ten years, will not change much.

Although Cao Yang did not have the idea of building a tire factory directly, it would be too troublesome to start from scratch.

However, it can be considered to give the appropriate rubber formula and process requirements.

Common tire materials include rubber, wire, and fibers, among others.

The internal structure of the tire is composed of multiple layers of cord and steel ribbon, which have a significant impact on the robustness and wear resistance of the tire.

Different combinations of materials and constructions can achieve different performance requirements, such as high-speed tires and off-road tires.

Why are Michelin's tires better than those produced by many domestic tire companies?

There are many factors that go into this.

The formula of the material is the most important point.

And this point, for Cao Yang, is precisely the easiest point to break through.

"Mr. Cao, tires, as a standard accessory for automobiles, have been indispensable in the century-old development history of the automobile industry, but they do not seem to have changed much."

"Actually, a lot of things are in some places that you can't see."

"For example, in terms of comfort, it mainly depends on the mute technology and shock absorption performance."

"In these aspects, domestic tires do not have more independent technology, and many are still reversely developing foreign tires."

"After all, foreign tires have decades of technical precipitation, such as Deutsche Continental has a silencing cabin technology, and the difference between the two in tire noise may be more than 3 decibels."

"Another example is braking performance, the gap is also obvious."

"Some institutions have tested a variety of brands of tires, and when the speed reaches 100 km/h, the braking distance of Bridgestone, Pirelli and other tires is generally within 40 meters."

"Domestic tires require a distance of at least 41 meters."

"It looks like a difference of one or two meters, but at a critical moment, even 0.5 meters is crucial."

"Of course, although the advantages of some big brands of foreign tires are indeed obvious, but after these years of development, just like the domestic cars a few years ago, domestic tires have also made great development and progress."

"I think it may be more appropriate for the group to study it for a few years and then find a manufacturer."

It was not against Cao Yang's proposal.

Instead, combined with his own views on the domestic tire industry, he put forward a plan that he thought was more suitable for Xingchen Automobile.

"Mr. Cao, I think Mr. Rao's proposal is still very reasonable."

"Although the wear resistance of domestic tires is good, after a certain period of use, the grip decreases significantly, especially the grip of slippery roads."

"At the same time, the quietness is generally average, and there are only a few high-end products, and the tire noise is well controlled."

"If you want to talk about balance, domestic tires are generally biased, wear-resistant and cost-effective, but the tire noise is large, the comfort is poor, and the grip is weak."

"It might be more appropriate to give them a few more years to let them grow slowly."

Dai Hanbiao also added his own opinion on the side.

As an indispensable part of the car, Nanshan auto parts are not without tire technology research.

In fact, any OEM needs to do some research on tires to a greater or lesser extent if they want to produce cars.

Otherwise, there will be no way to judge what tires are most suitable for your model.

"Tires are definitely not the most technical parts that many people think."

"There are at least a dozen kinds of rubber materials involved in a tire."

"In the tread, rubber accounts for only 50%, and the rest are vulcanized by various other materials, and carbon black particles and silica particles of various nano sizes will be added to the tread material."

"And a variety of different shapes of tread will also significantly affect the grip and drainage performance of the tire."

"It can be said that tires are a very technical product."

"The formula and pattern of its tread rubber are the core technologies of various tire brands."

"And foreign tire brands, because of the earlier development, so they preemptively registered patents."

"Domestic tires can only find ways to bypass patents, and the difficulty can be imagined."

Huan Yongxiang and Dai Hanbiao complemented each other's opinions, obviously not very supportive, and immediately invested a lot of manpower and material resources to study tires.

"What you say is true, but because of this, once the Huaxia auto market enters the stage of rapid development in the future, when the tire production capacity is not enough, it will be controlled by others."

"And if we have some tires designed by ourselves and then found a foundry to produce them, we can avoid these risks very well."

Cao Yang's words are really not groundless.

In the years after the financial crisis, no one could have imagined that the growth of the Huaxia auto market would be so fast.

Therefore, Michelin, Continental, Bridgestone and other manufacturers have problems with their production capacity, which makes various OEMs want to "grab tires".

And due to the increase in demand, the price of rubber has risen, and eventually the main engine factory has to bear it.

Otherwise, tire manufacturers will give priority to selling parts to other customers.

However, during this period, the tire industry was both ice and fire.

The production capacity of foreign tire giants is insufficient, but domestic tires are overcapacity.

In this situation, Cao Yang naturally wants to lay out and break it as soon as possible.

No matter how bad it is, start with the spare tire first, it's always no problem, right?

When the time comes, we will conduct some tests, so that everyone can see whether Nanshan Group's own tires are good or bad.

(End of chapter)