Nanshan Group is very knowledgeable about marketing.

Anyone who has dealt with them knows this.

Now the fastener business is all spun off and merged with Tang's Bolt to establish Nanshan Fastener Co., Ltd.

This matter is logically a very small matter, and ordinary people will not care about it at all.

But Cao Yang will not easily give up this publicity opportunity.

Sometimes, when you take the initiative to visit customers and get orders, it's very difficult.

After all, before you enter, customers must have a ready-made supply system, and it is not easy for you to break the original pattern of others.

Especially bolts and nuts, fasteners, except for a small number of high-precision products, most of the time, it is not that no one can buy parts without them.

Even some high-precision parts, often not only one manufacturer can do it.

Rather, it is because the amount of these parts may not be very large, or a lot of confirmation work needs to be done after adopting other solutions, so a certain degree of monopoly is formed.

In this context, the best way for Nanshan Fasteners to get more orders is definitely not to constantly sell and visit customers.

It's about finding a way to increase your popularity, and finding a way to let others know how good you are.

When the time comes, some customers will take the initiative to come to the door.

In that case, it will be much easier to get a new order.

So, very soon, all kinds of news began to appear on the Internet.

[Huaxia high-speed rail is stuck in the neck by Dongying screws, Huaxia really can't make screws that will never loosen them? ] 】

【Huaxia high-speed rail parts! What is the principle of "never loosen the nut", and will it jam our necks? 】

【Dongying imported Hadlock locknut high-speed rail uses hard-lock】

[Dongying's invention of "never loosen the nut", the official public drawing, no one has successfully copied it]

……

This time, the news did not appear first from Autohome, but on the mainstream portal.

Various media people also have a very keen sense of smell, and knowing this type of article can still attract many readers.

Therefore, they have also started writing articles around this hot spot.

Weibo even went to a hot spot specifically.

In just a few days, this news is out of the circle.

Even many liberal arts scholars and some ordinary people have begun to discuss this issue.

"Minister Zeng, if you want to promote and suppress first, you have played this trick perfectly."

"Exaggerate foreign technology very highly, and belittle domestic technological development first."

"In a few days, we will release the news that we have overcome the locknut, and it will really make Nanshan fasteners famous."

Tang Zongcai stayed in Yangcheng during this time, following up on matters related to the company's merger.

The people he came into contact with the most were the sales department, Nanshan equipment and Nanshan auto parts.

The more you get in touch, the more you can feel the strength of Nanshan Group.

This kind of power, not only technically, but also in marketing.

If he had done it himself, he probably wouldn't have thought of such a way to publicize it, right?

He wouldn't even think to advertise.

After all, there are not many fastener companies in the industry that will advertise on the Internet.

"This is a routine operation, and I also learned from Mr. Cao."

"When the time comes, we will first use this topic to hype up the company's popularity, and then slowly promote some other technologies."

Zeng Tingting didn't take credit.

This operation is really not very creative for Nanshan Group.

However, in the field of fasteners, it is enough.

In the past, basically no one paid attention to this field, and no company made any publicity about it.

"Well, if there is anything you need my cooperation with, you can tell me at any time."

"I don't know how to engage in publicity, but if there is a technical problem, you can ask people to come to me at any time."

Tang Zongcai is a technical expert, and he has been studying in the field of fasteners, and he is really not very good at marketing.

Now that you're a part of the Nanshan Group, there's no need to worry about marketing.

This made him more confident in the future of Nanshan fasteners.

"No problem, when the time comes, we will form a series of publicity programs, so that Nanshan fasteners can have a good heat in the next month."

"When the time comes, together with Nanshan Auto Parts, we will communicate with the procurement of various automobile OEMs to further expand the fastener business in the automotive field."

"The business in equipment and other fields can also take advantage of this trend to start developing the market."

Zeng Tingting was also very busy, and after chatting with Tang Zongcai for a while, she went to work on other things.

However, the follow-up publicity did not fall at all.

[Huaxia's self-developed bolts make Dongying's "never loose" nut "loose"]

【Fake! The lifeblood of domestic high-speed rail is in its own hands, and Dongying's never-loosening nut is nothing more than that]

[Down's nut: the Chinese version of the "never loose" nut _]

[Slap in the face Dongying will never loosen the screw, and once said that the open principle cannot be imitated|]

……

Soon, the second wave of propaganda offensive came.

Originally, many netizens who scolded their mothers on the Internet suddenly found that the words they had just scolded seemed to be about to be taken back?

In particular, some people always feel that foreign technology is more advanced, and they constantly complain about China's high-speed rail there.

Now it's a slap in the face so fast.

"Cow, this principle even I, a foreign language learner, can understand this principle, it's really ingenious!"

"It's really amazing, I can find an easier way to solve the problem."

"Speaking of which, there's still no way to make Hardlock's bolts?"

"If you go upstairs, you won't be able to see yourself, will you?"

"Yes, it's not good to be cheap and easy to use, but it's good if it has to be complicated to import?"

……

On the Internet, especially in various forums and some groups, the discussion is very intense.

There was once a series of articles that praised Hadlock so highly, and even pulled out something like "craftsmanship".

As a result, when I turned around, it was ......

Many people must be unconvinced.

However, this time the real hammer is so irrefutable.

As long as you know some people who know the principle of bolts and nuts, or even those who don't know, after reading the relevant introduction, you can also understand the power of Down's bolts.

"President, we just received a contact from the agency in Huaxia, and something happened there."

In the corner of the factory in Hadlock, the company's founder, Katsuhiko Wakabayashi, is experimenting.

At this time, Mizutanigawa, the head of the sales department, came over in a hurry.

Hadlock's company was not large, even a small workshop with less than 100 people.

The main product made by people is the locknut.

President Wakabayashi is also a tech nerd, and he spends his days at the company researching new technologies.

I am not so worried about some of the situations in the market.

However, he is very confident in his skills.

So even if Mizutani Chuan was a little flustered, he was not in a hurry at all.

"What's going on over there in Huaxia?"

"Do we want to order another batch of bolts, and then we can't be satisfied?"

Katsuhiko Wakabayashi put down his work and made a joke.

Something like this has happened many times in the past.

He's used to it.

Even if the company's products are a little in short supply, he has no idea of continuing to expand the scale.

Keeping some of the tightness right away is what he thinks is the best solution.

"President, this time the problem is much more than the tight supply of production capacity."

"If it's not handled properly, it's likely that we won't need to worry about capacity constraints in the future."

As soon as Mizutani Kawa said this, Katsuhiko Wakabayashi began to pay attention to it.

Although the company is small, the character of every employee in it is very clear to Katsuhiko Wakabayashi.

Mizutani River is usually quite steady, but today he is in such a hurry and panic, it seems that something is really wrong.

"Mizutani, don't be in a hurry, tell me slowly, what's going on over there in Huaxia?"

"Could it be that there is something wrong with the quality of the parts that we have supplied in the past?"

Combined with the news just fed back by Mizutani, Wakabayashi felt that there might be something wrong with his product in Huaxia.

Otherwise, how can there be such a thing as not having to worry about tight production capacity in the future?

"President, you know the quality of our products best, and naturally there is no way to have any problems."

"This time, other companies in Huaxia have also produced locknuts, and they are still locknuts that are directly used on high-speed rail."

"The Internet over there in Huaxia has been boiling for a long time."

"I just listened to the relevant situation reported by the agents over there, and even arranged for them to find a way to get some samples of the other party."

"Once this is really confirmed, the impact on us will be huge."

When Mizutani said this, Katsuhiko Wakabayashi understood.

However, at this time, he was not only not nervous, but relieved and said: "The drawings of our locknut are directly published on the Internet. ”

"It's not surprising that other manufacturers have tried to produce it, and even produced it smoothly."

"But they don't have some of our production technology experience, and it is impossible to produce products that meet the requirements all the time."

"This has been tried by many companies in the past."

"Otherwise, our products would not be able to be sold to Korea, the United States, and Huaxia."

Wakabayashi's face was full of confidence, and he felt that Mizutani was definitely making a fuss this time.

Something like this has happened in the past.

I didn't see any bad effects on the Hardlocker Corporation.

Even the more similar things happen, the more Hadlock's fame grows in the end.

It is definitely not easy for a small business with only a few dozen people to have such a reputation in the international market.

But Ruolin realized it with his own business.

"President, let's take a look at the design principle of this Down bolt first."

Mizutanigawa can fully understand the inner thoughts of his president at this time.

So he didn't bother to defend anything.

Instead, he directly put the Toshiba laptop in his hand in front of him, and asked him to take a good look at what the new things appeared in the Huaxia market were like.

This is not someone imitating Hardlock to produce anti-locking bolts, but directly overturning the logic and principle of their own side, and creatively proposing a new plan.

Even if Mizutanigawa is a person in business, he can easily understand that this anti-locking bolt is technically no problem.

If Katsuhiko Hayashi is a technical expert, he is naturally no exception.

He just looked at it for a few minutes, and the calm expression on his face completely disappeared.

Instead, the face was full of seriousness.

"This design is indeed very ingenious."

Looking at the introduction on the computer screen, Wakabayashi couldn't help but praise it.

"Yes, this kind of Down nut makes a fuss about the bolt, and the bolt integrates two threads with different rotation directions."

"There are also two nuts with different tightening directions, and when one nut wants to loosen, it pushes the other nut to rotate, and this rotation force will tighten the other nut."

"This allows the thread to be gradually reduced in terms of the stress area, while at the same time ensuring that the strength of the nut is not disturbed."

Mizutanigawa naturally realized that this kind of design was ingenious, and it was really possible to break the monopoly of his own company.

That's why I hurriedly came over to find Katsuhiko Wakabayashi.

"Before, our anti-loosening bolts were not produced by other companies, the reason is that even if other companies produce them, the cost will be much higher than ours."

"This kind of Down's bolt, in principle, is indeed much simpler and easier to understand."

"But in fact, if you want to popularize large-scale production, I'm afraid it's not that easy, right?"

Katsuhiko Wakabayashi is also a knowledgeable person, and he can easily grasp the key point of the problem.

Own bolts are very troublesome to process, and the cost is not low.

The Tang's bolts made by this Chinese enterprise are not easy to process.

"Normally, that's true."

"After all, it is very difficult to tap two different threads on one bolt at the same time."

"Until now, there should not be any company that has produced similar equipment."

"This company has been established for many years, and it has not completely popularized Down's bolts."

"One of the biggest reasons is that we can't completely solve the problem of mass production."

"But recently, this company was acquired by Huaxia's Nanshan Group, and after merging with Nanshan Group's fastener business, Nanshan Fastener Co., Ltd. was established."

"This Nanshan Group is a very powerful manufacturer in China, not only producing various auto parts, but also producing complete vehicles."

"The fastest Starry Sky W16 in the production car is produced by this company."

"In addition, Nanshan Equipment, a subsidiary of Nanshan Group, also has a very high reputation and strength in the field of industrial equipment."

"Fanuc once suffered a big loss at their hands."

"So I'm worried that Nanshan Group will soon solve the problem of mass production of Down's bolts."

As soon as Mizutani said this, Katsuhiko Wakabayashi's expression changed again.

It seems that the situation is really more complicated than I thought.

"The south and north cars, have there been any moves now?"

After the parts are produced, it is necessary to find customers to use them.

Otherwise, it would be meaningless.

It's like a lot of technology researched in universities, but without industrialization, it directly becomes a product in the laboratory.

Sometimes, it doesn't make that much sense.

"In terms of high-speed rail bearings, Nanshan Group has broken the monopoly of Schaeffler and NTN and other enterprises and has become a supplier of high-speed rail in China."

"So their relationship with CSR and other companies is very close."

"Now Tang's bolts can solve the problem of anti-loosening, and CSR will definitely consider using them."

Mizutanigawa once again reported bad news.

This made Wakabayashi Katsuhiko truly realize that the crisis was coming.

However, they are unsure of how to face this crisis.

Dongying enterprises sometimes have this problem.

Making decisions is always grinding, and you don't shed tears when you don't see the coffin.

……

After Tang Zongcai was busy in Yangcheng for a while, he finally had time to return to the original factory.

This time, though, he found himself busier.

Due to the vigorous publicity of Nanshan Group, Tang Zongcai is famous.

The fame of Tang's bolt cannot be said to be well-known to passers-by, but compared with the previous popularity, it has at least skyrocketed hundreds of times, or even thousands of times.

As a result, the relevant departments of the district and the city, as well as Hui'an Province, and even some potential customers such as CSR, have naturally arranged people to come to investigate.

"Brother-in-law, such an important technology as Tang's bolts, we even sold tens of millions of technical plants, isn't it a bit of a loss?"

Originally, the head of the company's purchasing and sales department was Tang Zongcai's brother-in-law, Fang Shifang, who was in charge.

It's always been them who ask for customers, but now it's the other way around.

Fang Shifang's thoughts naturally began to change a little.

"Do you think that without the Nanshan Group, we would be in the current situation today?"

"Although Down's bolts can theoretically play an anti-loosening role, they have not achieved large-scale mass production in the past two years, don't you know what the reason is?"

"Without the intervention of Nanshan Group, we may not be able to achieve large-scale production in a few years."

"Now they promise to provide us with special tapping equipment within half a year to completely solve our problem of mass production."

"Besides, if it weren't for the Nanshan Group, would we know where the gate of CSR is heading?"

Although his life and work have changed dramatically during this time, Tang Zongcai has not floated.

He knows very well that this cooperative merger and acquisition is a good thing for himself, and it is naturally a good thing for Nanshan Group.

It's a win-win thing.

If his brother-in-law can't change his mind, then he doesn't mind letting him change jobs.

"Brother-in-law, that's what you said, but the Down's bolt you invented is a technology on par with Hardlock."

Fang Shifang wanted to say something, but Tang Zongcai couldn't listen to it at all.

"Now that Nanshan Fastener Co., Ltd. has been merged, many personnel arrangements related to it are to report to the group."

"Among them, a large number of businesses and personnel spun off from Nanshan Auto Parts will naturally be arranged to our factory."

"In the future, the sales and procurement related business will be handed over to the group."

"I have a friend who owns a real estate company, so you can go and work there."

The company is already Nanshan Group, and the key department of the purchasing and sales department naturally cannot continue to hold it in its own hands.

Tang Zongcai saw this very clearly.

"Brother-in-law......"

Fang Shifang looked at Tang Zongcai in surprise.

This result is obviously completely different from what he imagined.

He also wanted to take this opportunity to make his life more comfortable.

I didn't expect ......

Everything that happened here, Cao Yang is naturally not clear.

But Tang Zongcai is slowly becoming smarter now, and naturally there is a way for people to know that he has fired his brother-in-law.

"Mr. Cao, this Tang Zongcai is still quite sensible."

"After I went back, I cleared out all the related accounts in the original company."

"None of my brothers-in-law, cousins, or cousins stayed."

"It saves us a lot of things."

Zeng Tingting reported the news she heard to Cao Yang.

Nanshan Fasteners is an independent company, and it also has related sales and procurement business.

However, the candidate for the head of the sales and purchasing department needs to be determined by Nanshan Group.

Further, this candidate is mainly to arrange personnel from the sales department of the group that Zeng Tingting is responsible for.

"It is not easy for a talent to study bolt and nut technology in China, and we can give some tolerance appropriately."

"For example, if you choose the location of a factory, you can continue to produce in two places without moving."

"And the newly added anti-lockbolt equipment can also be directly added in the original down's bolt plant."

"In this way, we are slowly spreading our business across the country."

"Yangcheng is our base camp, but in some other areas, it is time for synchronous development."

This year, the national layout of Nanshan Group's various businesses began to be launched, which was the direction that had been determined before.

Whether it is Nanshan Carbon Fiber setting up a factory in Chang'an City, or the current Nanshan Fasteners, it can be regarded as a chess piece of Nanshan Group to the whole country.

Because Nanshan Group's performance has increased very well this year, there are no special questions raised by Yangcheng.

Even Liu Tianwu didn't call Cao Yang this time.

It is completely let go and let the tentacles of Nanshan fasteners reach out of the province.

"I understand that there weren't many people in their factory originally."

"After merging the nut plate and fastener business of Nanshan Auto Parts, most of the people and resources are actually from our group."

"So I don't have to worry about the new company losing control."

Zeng Tingting also attaches great importance to this newly established company.

After all, there is a lot of news about them on the Internet.

"The group is big, and how to manage the various business divisions is indeed a topic that needs to be discussed."

"We can talk to Warwick about this later."

"They have offices all over the world, so they should have a lot of experience in that."

Cao Yang is not a person who wants to grasp all the power in his hands, but how to delegate power is also skillful.

In his previous life, he didn't have the experience of managing such a large company.

So when it's time to ask for advice, I'm not afraid that I won't be able to pull it down.

The master is the teacher, and there is nothing to be embarrassed about.

It's just that before his trip to Warwick was completed, something happened to Nanshan Equipment.

How many monthly passes do you have?

(End of chapter)