Official cars are a special market.

Like a general official car, it must have nothing to do with Xingchen Automobile.

Up to now, it is mainly because some Ziweixing has obtained orders for official cars on a few occasions through cooperation with Dahongqi.

It can be said that Xingchen Automobile's official car strategy was unsuccessful.

Of course, this has something to do with the positioning of Xingchen Automobile.

However, although the price of looking up is very expensive, it really has its own unique use in some special occasions.

For example, when some important people from the outside come to visit, there must be a need for bulletproof vehicles.

Similarly, there is also a demand for this in some specific occasions in China.

Before, there were not many options, so they had to settle or import expensive bulletproof cars from abroad.

But now that the bulletproof version of Xingchen Automobile has arrived, the situation is different.

The market price is 3,999,900.

But if you buy it through the purchase of official cars, a discount of 1 million yuan, Cao Yang thinks there is no problem.

So after Zhu Zhengfeng threw out such a topic, he had no reason to refuse.

Of course, he also knew that Zhu Zhengfeng was not so kind, and he must have his own demands or goals.

This is a normal situation.

"Mr. Zhu, thank you so much."

"As long as I look up to the bulletproof version to enter the official car procurement, then I can directly give a discount of 1 million."

"We don't expect to make money on the purchase of official cars."

Cao Yang quickly weighed it in his mind and came to a conclusion.

Even if it is 1 million yuan cheaper, the price is not known how many times more expensive than the average official car.

So you don't need to use it in normal cases.

And the occasions where it needs to be used must be important occasions.

Nine times out of ten, it's the kind that makes the news.

It's definitely a very good advertisement.

Maybe by taking this opportunity, more domestic tyrants can also buy a bulletproof version of Yangwang.

After all, although domestic tyrants generally don't need to worry about the dangers associated with firearms, such a heavy car has a much stronger sense of security when sitting in it, right?

The most important thing is to look up to the bulletproof version, while it is heavy, the power performance is also very good.

The potential is limitless.

"If only the price could be reduced!"

"Although the market demand for this part is not so large, the meaning is very different."

"But after all, it is a large SUV, and sometimes you still need a high-end sedan to match it."

"Is it possible that the two of us will cooperate again so that the big red flag can also have a bulletproof version?"

Zhu Zhengfeng felt that there was no need to turn around in front of Cao Yang, and directly said his thoughts.

This is the main purpose of his call to Cao Yang.

As the first automobile company in China, the status of Chuncheng Automobile Group is very special.

The Hongqi car has its own special mission and significance.

In the past, Hongqi sedan did not try to produce a bulletproof version of the model, but the results were not satisfactory.

Now Xingchen Automobile has made this part of the market, and it seems to be very successful.

Zhu Zhengfeng is definitely looking forward to it.

"Theoretically, it's certainly feasible."

"However, although the bulletproof version of the model looks similar to the regular version in appearance, it has actually undergone earth-shaking changes."

"And because the output is relatively not very high, the development costs of various parts and the amortization of molds are relatively high."

"In the end, a bulletproof version of the Great Red Flag, it is estimated that the cost will not be much lower than our look-up."

The benefits have already been eaten, and Cao Yang naturally knows that it is impossible to directly refuse Zhu Zhengfeng's proposal.

Besides, the current big red flag is nominally a model of Chuncheng Automobile.

In fact, in addition to the car logo, it is more appropriate to say that it is the model of Xingchen Automobile.

It's just a name, a profit.

It's kind of taking what you need.

Obviously, the bulletproof version of the big red flag, the cooperation plan should be similar.

Even Xingchen Automobile can further amortize some of the costs of looking up to the bulletproof version.

"I totally understand that."

"In the past, Hongqi cars have also produced many models on a small scale, and I also have a deep understanding of some of the impact on costs."

"However, the bulletproof version of the model, no matter which car company produces it, the cost is relatively high."

"It's understandable."

"But when the time comes, can our Big Red Flag bulletproof version also use the same power system as the Yangwang bulletproof version?"

Zhu Zhengfeng further asked a very critical question.

No matter what the model of the bulletproof version, the weight will not be light.

There are quite a few that go up to 5 tons like looking up.

Zhu Zhengfeng feels that the big red flag should also go to this level.

In this case, if the current 3.0T turbocharged engine is used, the power is definitely not enough.

After all, a bulletproof car is such a thing, in addition to being bulletproof, it must also run fast.

Otherwise, there will be too many bullets, and you will definitely not be able to stand it.

And you have to be bulletproof, and you have to run fast.

This puts a lot of demands on the powertrain.

"Considering the size of the big red flag, I estimate that only the W12 engine can be put down."

"The W16 engine shouldn't fit."

Cao Yang thought for a moment and gave his own reply.

W16 is the highest-end engine product of Xingchen Automobile, and he is definitely reluctant to give it to other customers.

Even if the cooperation with Dahongqi is special, he is unwilling.

But since it has been agreed to cooperate in the bulletproof version of the big red flag, it is definitely inappropriate not to increase the displacement of the engine.

Therefore, the W12 engine is a relatively suitable choice.

On the one hand, the power of the engine with this displacement is basically sufficient.

Even other sedans in the world, with bulletproof versions, have engines that are not stronger than those of the W12.

Zhu Zhengfeng is obviously clear about this situation.

So after listening to Cao Yang's words, he immediately said: "W12 is fine, then use W12." ”

Although Zhu Zhengfeng is not sure whether what Cao Yang said is a prevarication or an objective fact.

But he is really happy with the W12.

You must know that even if it is a bulletproof version of the Mercedes-Benz S series, the engine is not stronger than the W12 produced by Nanshan Engine.

To put it mildly, after the bulletproof version of the big red flag comes out, it not only has a domestic market, but even overseas can compete with Mercedes-Benz BMW to grab a part of the market.

If it can really be made like that, Zhu Zhengfeng will definitely be the hero of Hongqi Car.

Up to now, except for Xingchen Automobile, the export business in China has been average.

Great Wall and Chery started relatively early, but the cars sold are low-end, and the sales are not very outstanding.

At that time, if Dahongqi can have outstanding performance overseas, Zhu Zhengfeng feels that he may not retire in the company in his life.

"Then I will arrange personnel to dock with the Hongqi car, and strive to launch the bulletproof version of the big red flag in the first half of next year."

As soon as Cao Yang said this, Zhu Zhengfeng was completely relieved.

Although it can't catch up with the important occasion of the Olympic Games, it is good if it can be mass-produced in the first half of next year.

This phone call can be described as a fun call for the guests and hosts.

However, they are happy, and the people of Mercedes are not happy.

"Yang, looking up at the bulletproof version of the news, your sales department should collect and sort it out as soon as possible, and then report it to the headquarters next week."

As the head of Mercedes-Benz in China, August is in a bit of a bad mood now.

Mercedes-Benz has always been a representative of high-end cars.

Mercedes-Benz S-class is the pursuit of countless people's dreams.

The elegant body shape and the special trident logo have attracted countless people to fight for it.

The bulletproof version of the Mercedes-Benz S series is the standard model for many royal dignitaries and official receptions.

Every year, it can be regarded as a great contribution to the brand marketing of Mercedes-Benz cars.

But now all of this is facing huge challenges.

Xingchen Automobile is growing rapidly, so fast that August can't keep up with its pace.

He never imagined that one day, Mercedes-Benz's bulletproof car would also face competition from Xingchen Automobile.

And it's the kind of SUV competition that sedan is.

It's not normal at all.

However, the status quo is to look up to the emergence of the bulletproof version, especially the appearance of a popular video on the Internet that seems to be true, which makes many potential local tyrants turn their attention to it.

Big enough, powerful enough, strong enough protection!

In this case, looking up at the bulletproof version has formed an all-round crushing of the Mercedes-Benz S series bulletproof version.

"August, looking up at the bulletproof version, in fact, we mentioned it to the headquarters half a year ago, but no one took it seriously."

"I think it's necessary to let those people in the headquarters suffer a loss, otherwise when we continue to report other news about Xingchen Automobile in the future, there will still be some people who don't take it seriously."

"They always think that the models produced in Huaxia are unlikely to pose a threat to Mercedes-Benz cars."

"This kind of brand self-confidence is very necessary, but self-confidence cannot be turned into pride."

Although Yang Ming is only a sales director, he is very familiar with the way he communicates with Germans.

If you don't say what you think directly, and wait until something goes wrong to say what happened to me, that's definitely not okay.

It's better to say the ugly things at the beginning, and even take this opportunity to vent some of the past grievances.

The most important thing is that as the general manager of Huaxia, August has also encountered scenes similar to what Yang Ming said countless times.

The people at the German headquarters still don't pay enough attention to the Chinese market.

This is indeed worth making them suffer a little.

"Then you mean to leave him alone?"

August was silent for a moment before continuing to ask.

"It is still necessary to send the report back, but if the headquarters does not mean to let us report separately, then I will just send a report."

When Yang Ming said this, August thought for a moment and did not object again.

Anyway, the sales of the bulletproof version of Mercedes-Benz in China are very low, even if it is affected by Xingchen Automobile, it will not have much impact on performance.

The position under his ass is still very stable.

Thinking of this, August was not so annoyed.

……

The better the development of Xingchen Automobile, the more unhappy people from some car companies are.

Among them, Toyota and Volkswagen are popular.

So far, Nanshan Group and Volkswagen are basically in a completely decoupled existence.

Not to mention the large parts such as the gearbox, even the nut plate, there are basically not many left.

For any new specification of parts, Volkswagen will not consider Nanshan Group.

Now the development of Xingchen Automobile is getting better and better, which directly brings great pressure to Audi, a luxury car known as the largest market share in China.

It can be said that Xingchen Automobile and which car company it has grabbed orders, and Audi is on the list.

"Strauss, Audi cars have always had a unique position in China."

"But now the models on some important occasions have been snatched away by Dahongqi or Ziweixing."

"Even looking up is starting to steal a part of Audi's market."

"In this situation, you must come up with a way to come out."

Vondel felt that the last two years had been very tiring.

Obviously, Volkswagen is developing very well overseas, why did it start to stagnate in China?

If there is no change in the market as a whole, then stagnation is understandable.

However, the Chinese market is in a stage of rapid development.

At this time, Volkswagen's sales in China did not increase significantly, which means that the market share is declining.

This is definitely not a situation that Vondel would like to see.

"Vondel, Xingchen Automobile's current three products, we are difficult to find models that can be suppressed."

"Needless to say, the Star Sports Car is now the fastest production car in the world."

"Looking up to our Q7, it also has an all-round advantage."

"Even Ziweixing, we won't be able to compete with the A7 until 2010."

"In this case, we want to compete with Xingchen Automobile, which is not competition, it is to add news heat to them."

Strauss was very direct about the current situation.

In his opinion, Audi's performance in Huaxia is not up to standard, not because of his ability.

It's that the design department can't afford to offer more competitive models.

For example, when Q7 just came out, he still thought it was worth looking forward to.

But when compared with looking up, there is no way to see it at all.

Compete?

What kind of car do you use to compete with others?

"Our German car companies, Audi is not the only one who has business in China, you can contact Mercedes-Benz and BMW."

"Let's see how we can discuss how to deal with Xingchen Motors together."

"According to this rhythm of development, the rise of Xingchen Automobile has the greatest impact on our German car companies."

Vondel naturally knew that what the other party said made sense.

So I didn't press it hard there.

"It is indeed necessary to discuss together to see how to deal with this situation in the Huaxia auto market."

"I heard that Xingchen Automobile will soon launch a new model this year, and we will face more pressure at that time."

"The rapid development of Huaxia's own brands has also affected the sales of Volkswagen in the north and south to a certain extent."

"We urgently need something to change this."

Strauss naturally has some knowledge, otherwise there is no way to become the person in charge of Audi Huaxia.

However, there are some things that they can change immediately when they realize the crisis.

For example, in later generations, Volkswagen, Toyota and Honda, foreign auto giants, don't they realize the crisis they are facing after the arrival of the electric car era?

Everyone can realize it.

But what about the result?

Volkswagen's ID series is considered to be a relatively good performance among international auto giants.

But it can only be said to be a failure.

As for Toyota and Honda, it is even more needless to say.

In the field of electric vehicles, there is almost no presence.

I have to say that there are some things that you can't change immediately if you think about them.

Especially when the company grows, it faces more constraints.

You can't replace them all, can you?

……

The troubles of Volkswagen and Mercedes-Benz car companies, Cao Yang doesn't care.

However, the call of Austin, the director of purchasing at General Motors, he could not ignore it.

"Cao, it stands to reason that I should congratulate you, but at this moment, I can't say the word congratulations."

Austin's mood was clearly not so good.

2008 was the most difficult year for GM, and bankruptcy and restructuring were not far away.

"Austin, you don't seem to be in a very good mood, why don't you come to China on a business trip and relax?"

Cao Yang was really not sure what Austin wanted to say to him, so he could only talk to him for a while.

"If you want to talk about the American market, we at General Motors are the largest car companies."

"Ford is no longer the first, and even the second position has been lost."

"I think Xingchen Automobile can find General Motors for in-depth cooperation, instead of looking for Ford Motors."

"Look at your Lookup Bulletproof Edition, what you directly snatch is the market of our Cadillac Escalade Bulletproof Edition, and the sales department has opinions about you."

As soon as Austin said this, Cao Yang understood why the other party made this call.

Although the market for bulletproof cars is not very large, it is precisely because it is not very large, so as long as the sales volume is affected, the fluctuation ratio is very exaggerated.

And the Cadillac Escalade is the most important bulletproof car in the American market.

You can see the shadow of Escalade in some special scenes seen in many TV series and news.

"Looking up at the bulletproof version seems to be sold in the United States, right?"

"With less than 100 units sold in a month, how much impact can it have on General Motors?"

Regardless of the actual situation, Cao Yang will definitely not admit that it is Xingchen Motors that has brought an impact on GM's sales.

Otherwise, maybe Austin will think about getting some benefit from him.

"Is it good that the bulletproof version should sell the same as the regular version?"

"I've heard that in the south, you've sold a hundred bulletproof versions of Yangwang in a month."

"That's more than Escalade."

Austin complained disapprehantly.

Cao Yang was also a little speechless.

As the world's largest car company, is General Motors so afraid of competition?

"Austin, I thought of a good way to reduce the cost of R&D at General Motors, I wonder if you are interested?"

didn't want to continue to talk to the other party about the topic of looking up, Cao Yang directly threw out a new topic.

For General Motors, which is in trouble, this topic is definitely very interesting.

Sure enough, after listening to this, Austin didn't dwell on what he had just done, but asked, "What method?" ”

"One of the main reasons why GM is in the current predicament is that the cost is too high."

"Whether it's the cost of parts or the cost of personnel, it's relatively high."

"Although your company has begun to consider layoffs and early retirement of some people to alleviate this problem."

"But it's not enough."

"Although General Motors has lost money in the past two years, it should not make less money in the Chinese market, right?"

"Last year, Modu General Motors sold more than 500,000 vehicles, directly becoming the champion of the Chinese automobile market."

"Why doesn't GM put more models in China?"

"You can expand the scale of the current Pan-Asian Technology Center several times on the basis of the current one."

"In the future, the models to be produced in Huaxia will be developed in Huaxia, and even the production of models can be placed in Huaxia and then exported overseas."

"In this way, the cost of one of your cars can be reduced by at least 10%, or even 15%."

Cao Yang was very bold and gave a very impactful proposal.

Although Austin knew this kind of advice, it was not up to him to make a decision.

But it sounds very convincing.

At least theoretically, Cao Yang's suggestion is entirely feasible.

"Your topic is a bit big, I can't reply right away."

"And to expand the R&D capacity and production capacity of Huaxia, we must first invest."

"And for General Motors now, funding is a very critical issue."

"Even in order to raise enough money, the company has resorted to all kinds of means."

Austin is relatively clear about the predicament that GM is facing.

The more this is the case, the more he knows that it is impossible for the headquarters to invest money in Huaxia at this time.

"This problem is also very easy to solve, if you don't have enough funds, you can find a bank here in Huaxia to cooperate."

"With the outstanding performance of the magic capital, there is no need to worry about the bank not giving loans, and there is no need to worry about not making money in the future."

Cao Yang still supports GM's transfer of some of its R&D institutions to Huaxia.

Up to now, the only joint venture car company that has engaged in R&D is the Pan-Asia Technology Center under Modu General Motors.

Other institutions, many of the time, are symbolic and do not play a substantive role.

"It's a bit of a big topic, and I need to report back inside the company to know the results."

"But Mr. Cao, can you make this suggestion, I still want to express my gratitude?"

Austin pondered Cao Yang's words for a moment and felt that the other party had no reason to cheat him.

Then the plan just now has a certain feasibility.

It's just that this kind of decision must be made by the CEO.

Cao Yang also understands this.

He just wanted to fool Austin away.

As soon as the phone hangs up, it doesn't matter.

Whether you want to increase investment in Huaxia, GM should maintain the status quo.

The impact on Nanshan Group is relatively limited.

I have more to worry about.

For example, a test ride on the Starry Sky 4 is about to be arranged.

Its various marketing activities can be regarded as officially started.

(End of chapter)