Any large international car company has various models of models on sale.

General Motors, Ford Motor, Toyota Motor, Volkswagen, DaimlerChrysler......

However, all car companies that can enter the top 10 global car companies are no exceptions.

Naturally, it is impossible for Xingchen Automobile to rely only on Ziweixing, starry sky and looking up to win the world.

Starry Sky 4, which has been in development for more than two years, is about to be officially launched.

For example, the new models of some joint venture car companies have a relatively long development cycle and a longer marketing cycle.

However, Xingchen Automobile is now paying attention to accumulation, and suddenly it brought a surprise to everyone.

Relying on an explosive marketing plan, making a product become a household name in a short period of time is what Zeng Tingting hopes to achieve the most.

This time Starry Sky Four, she also thought so.

"Mr. Cao, today we will officially announce the name of Star No. 4, and then arrange a test drive for the media in Zhucheng from next Monday."

"In the next week, a ceremony will be held inside the Xingchen Automobile Factory to roll off the assembly line."

"Half a month later, it will be officially listed in all 4S stores across the country."

"In most overseas regions, the launch of models will also be arranged simultaneously."

"However, in some places, the car is not in place so quickly, and consumers need to wait for a while."

Zeng Tingting is full of expectations for Starry Sky No. 4.

This model, according to normal logic, should be able to do better than looking up and selling.

After all, this is a mid-to-large 5-seater SUV that is completely benchmarked against the Cayenne, X5 and Q5.

But adhering to the concept of bigger and better, the length, width and height of the Xingchen 4 have advantages over those models.

Even if there is a need, it is not impossible to launch a 7-seat version or 6-seat version of the Star 4 later.

However, in that case, the ride comfort in the last row is relatively poor.

"The name Xingtu, you should pay attention to the feedback from the market in time when the time comes."

"When the time comes, it is also necessary to properly market the meaning behind the name and raise the style a little higher."

The fourth model of Xingchen Automobile is officially named Xingtu.

For example, Mercedes-Benz uses A/B/C/E/S to name sedans according to the positioning of the model, and GL+A/B/C/E/S to name SUVs.

BMW names its sedan after the 1/2/3/4/5/6/7 series, and the SUV after the X1/X2/X3/X4/X5/X6/X7.

It's simple and straightforward, but it seems tedious.

Cao Yang once considered such a method, but in the end he did not adopt it.

As internal development code, it can be simply said to be Xingchen 1, Xingchen 2, and Xingchen 3......

But when it finally comes out on the market, it must have its own name.

These names are also best matched with the characteristics of the model.

For example, if a name like Xingtu is used on a car, it will give people a feeling that it is not so appropriate.

But as an SUV, it's much better.

"I have combined the past experience and the side investigation to understand."

"The 'star' represents the starry sky, heralding an unknown territory that is eager to explore."

"'Tu' represents the journey, which means a journey of continuous transcendence."

"'Xingtu' represents continuous exploration and self-transcendence on the high-end road, and marching towards the sea of stars."

"As a name for an SUV model, it's definitely very good."

In addition to the hard enough technology, the marketing level of Xingchen Automobile is also high enough.

Under the leadership of Zeng Tingting, the sales department of Xingchen Automobile is well-known in the entire Huaxia automobile industry.

Many car companies want to poach people from the sales department of Xingchen Automobile, and it is normal to pay twice the price for this.

There are even those who directly triple your salary.

However, although there are people who have left Xingchen Automobile in recent years, there are not many.

After all, the company's development is good, and employees can also feel it very directly.

If you go to another platform, you may be offered a high salary at first.

But when you don't have any use value, you may be forced to leave.

And if those who have left the Xingchen car want to go back, it will be more difficult than climbing to the sky.

This alone can make many people discourage their plans to change jobs.

"This time the promotion should make full use of the comparison information between the Porsche Cayenne and the BMW X5."

"They have a solid position in the market, and everyone recognizes them as high-end SUVs."

"In this case, we want to give everyone the impression that Xingtu is better than the X5 and Cayenne."

"Grab their market."

Porcelain marketing, this has always been the characteristic of Xingchen Automobile.

This time, Xingtu will not give up this method.

One trick is fresh, eat all over the world.

As long as the effect is good, Cao Yang doesn't mind continuing to use a similar scheme next time.

Anyway, as long as the brand value of Xingchen Automobile has not reached the level of Porsche and BMW, this kind of porcelain touching is a good thing for Xingchen Automobile.

"Mr. Cao, don't worry, I've already arranged it!"

"There are a large number of water armies on the Autohome side now, and there are also many celebrities on Weibo who are willing to help promote it, so it will be no problem to directly search for it with their strength."

With this conversation between Zeng Tingting and Cao Yang, various actions of Xingchen Automobile began to appear.

As the most special car company among Huaxia's own brands, Xingchen Automobile's attention has always been very high.

It's even just that Cao Yang posted a few words "Xingtu is coming" on his Weibo, and then accompanied it with a picture, and it was directly on the hot search.

What is surprising is that this time, without waiting for Autohome to release relevant advertorials, the article on the NetEase Auto Channel came out.

"First of all, in terms of exterior design, the front face is full of sporty atmosphere, the full design does not lose the atmosphere, and the piano black paint color is the icing on the cake."

"Frog-eye LED headlights similar to Ziweixing, matched with a three-section grille, are already a bit of a Xingchen car family characteristics."

"It doesn't look as rough as looking up at the model, but it's a little more elegant."

"The body shape is very dynamic, and the doors are electrically suction ......"

"The rear adopts a fastback design, which looks very powerful, which is more in line with the identity of a coupe SUV."

"The design of the rear wing is its highlight, which is very eye-catching."

"The LED taillights are very beautiful, very recognizable, and they are very eye-catching when lit."

"In terms of power, it is equipped with the classic W12 engine of Nanshan engine, and it is said that there will be a V8 engine version later."

"As for the interior, we won't know much until next week's test drive......

Along with the appearance of this article, other media such as Autohome immediately appeared similar review articles.

And that evening, there was a special scene.

The official micro-accounts of BYD, Chery, Geely, Great Wall, Changan, Hongqi and other car companies, as well as the general managers of various companies, have reposted Cao Yang's Weibo.

"Looking forward to the stars!"

"Produced by the stars, it must be a high-quality product!"

"Together, it's Huaxia Automobile!"

"Mr. Cao's styling design has never disappointed!"

……

All kinds of comments made half of the top ten hot search news on Weibo become star-related topics.

This situation is definitely very rare.

Even in the past so many years, independent brands have never been as united as this time.

"Mr. Cao, the Internet is full of praise for Xingtu."

"This car fully combines the style of Zi MSI and the style of looking up, forming a unique coupe SUV style."

"There's a bit of roughness in the elegance, and the shape is absolutely stunning."

It was already nine o'clock in the evening, and Zeng Tingting was still in the office.

Cao Yang, the boss, also stayed to work overtime.

"In terms of appearance alone, I am personally quite satisfied with the appearance of Xingtu."

"It fully combines the characteristics of a sedan and an SUV, and even has a hint of sports car styling in it."

"The recognition rate of this car on the road is very high, and people can be impressed at a glance."

"The next time I see it, I'll think of such a car."

"If the marketing and promotion are done well, 100,000 vehicles a year is no problem at all."

"It may even become the sales pillar of Xingchen Automobile and become a popular model."

"When the time comes, Yangwang and Xingtu will cooperate with each other, so that Xingchen Automobile will completely stand in the luxury car market."

Xingchen Automobile was enlarged by Cao Yang on the basis of the Cayenne, and the shape felt competitive.

The most important thing is that the exterior has a hint of Porsche, but it also feels better than Porsche's models.

So while touching the porcelain, you can also press the real "Li Kui" to the ground and rub it.

This is also very important for the promotion of sales.

"The domestic SUV market has been slowly cultivated in recent years."

"But there aren't many high-end SUVs that consumers can choose from."

"Looking forward to today's sales, it is because it meets the needs of some customers who want large luxury SUVs."

"Xingtu can also meet the market demand of some customers for medium and large luxury SUVs."

"I am confident that it will become the best-selling luxury SUV in the country."

Zeng Tingting has personally seen the real car of Xingtu and has also driven it.

So there is a very clear understanding of its strength.

This is definitely a pickled girl car.

The price is not low, but it is not as high as you would like.

The key is that the appearance is in line with the aesthetics of both men and women, and in line with the aesthetics of different ages.

It is definitely not easy for a car to be able to bring together so many contradictory elements.

And once this kind of car is launched, it has the strength to become a hit.

Cao Yang and Zeng Tingting can have such a cognition, and the vision of some other opponents is naturally not bad.

For example, Porsche's side held a meeting very urgently at this time.

"Lai, you first introduce to you the appearance of this model, so that everyone can fully understand its advantages and disadvantages."

Porsche CEO Wei Dekin personally chaired the meeting, which was attended by Chairman of the Board of Directors Wolfgang Porsche, Design Director Lai Ping, and Sales Director Maebona.

On the screen of the conference room, there is a photo of Xingtu.

This photo was posted by Cao Yang on his Weibo.

"Ladies and gentlemen, I will start with a conclusion, one that you don't really want to hear."

Lai Ping looked at the participants with a solemn face, and then began to express his opinion.

"This Xingtu, purely from the perspective of exterior styling, I think it looks better than any car I designed myself in the past."

"You heard it right, it's just good-looking!"

"The car looks very long from the side, a little longer than our Cayenne."

"The main thing is that the car is very recognizable."

"The front of the car is not particularly exaggerated, but it is good-looking and durable, especially the front face shape, and the design of the LED lights is also full of atmosphere, which directly improves the design level of the car."

"Several lines at the rear of the car are disposed of, so that the whole vehicle looks three-dimensional, and the 20-inch tires are also quite domineering, highlighting the youthful vitality."

"On the whole, the overall configuration style tends to be younger, but it can be accepted by middle-aged people, which is a bit contradictory, which fully demonstrates the designer's demeanor."

"To put it mildly, with the appearance of Xingtu, its sales are not much worse."

"Even in the Chinese market, it will bring the deadliest impact to our Cayenne."

Lai Ping's evaluation of Xingtu is very high.

In its opinion, this car is simply a perfect upgrade of the Cayenne of its own design.

Some fragmented and incomplete design elements in my mind are all perfectly presented on Xingtu.

It is precisely because of this feeling that Lai Ping's evaluation of Xingtu is even higher.

"Although the interior and configuration have not been announced, judging from the performance of Xingchen Automobile in the past, the interior and configuration of Xingtu will not be bad."

"There is a high probability that it will be more abundant than our Cayenne, equipped with more new technology parts."

"The most important thing is that Xingchen Automobile has high-performance engines of various displacements, which is an important reason why we cannot easily defeat the other party."

"Judging from what we have learned so far, Xingtu must be equipped with the W12 engine of Nanshan engine, which is a very mature and excellent engine."

"Whether it's looking up or starry, it's being used."

"In addition, it is not ruled out that Xingtu will be equipped with V8 and W16 engines."

"Even in order to lower the price, the possibility of carrying the 3.0T engine used on Ziweixing is not impossible."

The more Lai Ping spoke, the heavier everyone's mood became.

The Cayenne is Porsche's trump card that makes money now.

If sales are impacted by Xingtu, it will be fatal.

"Why, is it possible for us to design a better model than Xingtu as an upgraded version of the Cayenne?"

Sales director Mebona's mood is also a little different.

He was on vacation in the Mediterranean yesterday and was urgently called back for a meeting.

And then I heard the same heavy topic.

It's a bit beyond his imagination.

"Maebona, I naturally very much hope to be able to design such a model."

"But the star journey is amazing."

"Frankly, I don't have the confidence to surpass it!"

Lai Ping's words made everyone present fall into silence.

The appearance of Xingtu actually directly destroyed the confidence of the design director of Porsche Motors?

Do you want to be so exaggerated?

Although they also think that the styling of this car is relatively good, is it really good enough to that extent?

"In the past, we always regarded Mercedes-Benz and BMW as our competitors, but I think Xingchen will be Porsche's biggest rival in the future."

"Ladies and gentlemen, our opponents are already growing rapidly."

"In the coming period, I hope that the company will also act as soon as possible to launch more competitive models."

Wei Dejin didn't know what he was saying.

However, as the moderator of the meeting, it is obviously inappropriate not to say a word.

It's a very embarrassing thing to have a cold meeting.

"Wei Dejin, I think it's necessary for you to go to Huaxia and take a look around again to see what's going on there."

"Why has Xingchen Automobile been able to develop into its current appearance in just a few years?"

"We should also fully understand the demand for luxury cars in the Chinese market, and launch more models in combination with this demand."

"As long as Chinese consumers need it, and we have it, then these models can be imported into the Chinese market for sale."

"We can't watch the growing luxury car market in China be occupied by Xingchen Automobile."

Wolfgang is no longer young.

However, his position in Porsche cars is more special.

Whether it is Weidkin or Mebona, they dare not easily refute Wolfgang's opinion.

"The Chinese market is a very immature and very fickle market."

"Car companies like Audi can be more influential than Mercedes-Benz and BMW."

"On the Huaxia side, there is even a BBA saying that Audi and Mercedes-Benz BMW are discussed together."

"In this case, if we care too much about the views of the Chinese market, it is likely that the new models we will launch will not meet the market demand in other regions."

Wei Dekin felt that he still had to speak his mind.

Otherwise, if the company's focus is on Huaxia at that time, wouldn't he, the CEO, often go to Huaxia for business trips?

"If you don't adapt to it, you always have to give it a try."

"Otherwise, Cayenne will be blinded by Xingtu when he is in Huaxia."

As soon as Wolfgang said this, no one dared to express any more objections.

Soon, Porsche's delegation was ready to fly to China.

Of course, what Porsche's reaction will be, Cao Yang doesn't care now.

What he cares about is whether the test ride and test drive event held by the sales department can completely detonate the topic of Xingtu Automobile.

In order to provide more gimmicks to the media, this test drive activity of Xingtu provides Cayenne, X5, Q7 and Q5 as comparison models for everyone to test ride.

Who's good and who's bad, give it a try and you'll have the answer.

Cao Yang is ready to create a boxing banquet, kick X5, and then step on the atmosphere of Q7 and Q5.

Standing on the shoulders of giants, the star journey is the pinnacle of debut.

"Editor-in-Chief Fang, this star journey is really beautiful."

"That look alone conquered me."

"The other models are not its opponents at all."

Zhucheng Marriott Hotel, the Xingtu test drive event was held here.

Nearby is the lovers road, the scenery is very good.

"The real car looks better than the picture, and Xingchen Automobile is indeed amazing."

Fang Dawen circled around the star journey several times, and the more he looked at it, the more he felt admired.

As the editor-in-chief of the car channel, he can't remember how many test rides and test drives he has participated in and how many models he has seen.

But the star journey in front of you is a model that people will not forget at a glance.

According to Fang Dawen's experience, as long as a model can do this, it will definitely be more than half of the success.

The remaining half depends on quality, price and other factors.

However, this aspect is the strength of Xingchen Automobile.

Therefore, it is almost inevitable that Xingtu will sell well.

"I don't know how much this car costs, if only I could launch the entry version of the 3.0T."

Lin Jiayan was obviously a little moved.

As a senior media person, her income has also been good over the years.

All kinds of carriage and horse fares that are not included in the salary card are more than wages every year.

She is also very active in attending various OEM events.

In this way, the overall income is naturally not bad.

I can't afford a luxury car of more than one million, but for a car of five or six hundred thousand, I can still grit my teeth and work hard.

"Today's test drive is the W12 engine version, based on the situation of other models of Xingchen Automobile, I think at least the V8 engine version of the model, should be pushed out in the future."

"When the time comes, you can also find an opportunity to consult and see how Cao always answers."

Fang Dawen is also very interested in the various situations of Xingtu.

According to his experience, articles related to Xingtu should be more popular in the coming period.

"Since the establishment of Xingchen Automobile, every model launched has been so amazing."

"Purple microstar, starry sky and looking up, and then there is the current star journey, it is really not admirable."

"No wonder Yangcheng and even Lingnan Province treat the Nanshan Group as a treasure and do not allow anyone to harm the Nanshan Group."

Lin Jiayan looked around with emotion.

The most important automotive media in China have all been present.

It can be expected that in the next period of time, news reports related to Xingtu will definitely swipe the screen.

In Huaxia, there are really not many car companies that can do this.

"In the past, some people thought that Cao was always the most powerful car designer in China, and some people were not convinced."

"But one after another to design such a classic model, I think there should be fewer and fewer people who have doubts about this evaluation."

"Even I think these cars will be worth collecting as collectibles in the future."

Fang Dawen found that after contacting Xingchen Automobile more times, he slowly became a fan of Cao Yang.

A few years ago, he would never have believed it.

But now it's a reality.

"I'll find an opportunity to ask Mr. Cao to sign it, I feel that it may be able to appreciate in the future!"

Fang Dawen: ???

(End of chapter)