Chapter 426: Nanshan Carbon Fiber, Price Destroyer
When everyone was still paying attention to the new models of Xingchen Automobile and the hot sales of Xingtu, Cao Yang came to Chang'an City in a low-key manner.
Nanshan Carbon Fiber is going to be a very high-profile production ceremony.
As the most representative carbon fiber in the new material industry, it has received more and more attention in recent years.
After all, whether it is a civilian product or a military product, there are many places where carbon fiber can be used.
Even if it weren't for the high price of carbon fiber, there would be many more areas where this material could be used.
"Mr. Cao, there are quite a lot of people who came to participate in the commissioning ceremony today, and the level is relatively high."
"I've sorted out all the information of the relevant personnel, you can take a look in advance."
Tomorrow is the commissioning ceremony of Nanshan Carbon Fiber.
For Huaxia, this is the first time to realize the localization of high-end carbon fiber.
And it's not the entry-level high-end carbon fiber like the T300, but it goes straight to the T700.
This can already be regarded as the international mainstream level.
Of course, T800 is not impossible to produce, but these materials are not used in general products and are not suitable for external publicity.
Prior to this, there was no way to buy any T800 carbon fiber through formal channels on the Huaxia market.
So there's no point in publicizing it.
Anyway, the people who buy this material are special companies, and they naturally already know that Nanshan Carbon Fiber can produce this kind of product that Toray and other manufacturers restrict selling.
"There are so many leaders from ministries and local governments."
Cao Yang looked at the long list and was also quite surprised.
This is a list of high-level personnel, and there are already so many.
It can be seen that all parties really attach great importance to this factory of Nanshan Carbon Fiber.
This level of attention even exceeded Cao Yang's expectations.
"Our first batch of carbon fiber trial production has been confirmed by an authoritative organization to reach the same level as the Toray T700."
"That's why there will be so many leaders to participate in the commissioning ceremony of Nanshan Carbon Fiber this time."
"Although it seems to be just the commissioning ceremony of one of our group's factories, it has a different meaning for the whole of China."
Mi Ying's words, Cao Yang can naturally understand.
It's just that I usually have less contact with all parties, and now I am a little unaccustomed to seeing such a long list.
"Okay, I'll get familiar with it first."
For ordinary attendees, Cao Yang can't recognize it.
Important personnel must not admit mistakes.
The Chinese people still take these things very seriously.
Fortunately, due to the importance of all parties in this activity, there is no need for Nanshan Carbon Fiber to worry too much about it.
Chang'an City directly arranged a team to come over to assist in arranging the affairs of the commissioning ceremony.
These people are obviously better at reception work than the people of Nanshan Group.
……
"Leader, the commissioning ceremony of Nanshan carbon fiber, there are quite a lot of attendees, and in the future, some new factories of Nanshan Group in Yangcheng will be put into production, can you also consider upgrading the level and attention?"
Luo Yi has been with Liu Tianwu for many years.
So when I have any ideas, I will take the initiative to report to Liu Tianwu.
To a certain extent, he is not only a secretary, but also a staff member, providing some advice to Liu Tianwu.
"For Chang'an City, the significance of this Nanshan carbon fiber factory is indeed extraordinary."
"This can not only provide a large number of relatively cheap and stable carbon fibers for the aerospace industry in Chang'an, but also take this opportunity to expand the development of the new material industry."
"The most important thing is that Nanshan carbon fiber is too competitive this time, and it directly broke the monopoly and blockade of international giants, and independently developed and produced high-end carbon fiber."
"But what you said is also reasonable, even if there are no these factors in it, Chang'an City will invite a lot of people to attend."
"They're doing this better than we do."
There is no gap without contrast.
In the past, Cao Yang never wanted to make some groundbreaking ceremonies or commissioning ceremonies too formal or special, so Liu Tianwu did not coordinate the attendance of higher-level leaders most of the time.
But now it seems that this practice will have to be changed appropriately in the future.
"According to my understanding of Nanshan Group during this time, they will build a large-scale battery factory in the future, and they will also invest a lot of manpower and material resources in the semiconductor field."
"The investment in any one of these factories is billions or even tens of billions."
"When the time comes, we can invite more people to participate, and it should be possible."
Seeing that Liu Tianwu had already listened to his words, Luo Yi immediately changed his words and put the matter in pass.
However, for Nanshan Carbon Fiber, there is such a big movement, and the people who pay attention to it must not only be Luo Yi.
"President, the Huaxia branch reported that the Nanshan carbon fiber factory has been officially put into operation."
"Some agents over there in Huaxia have begun to reduce material orders for T300 and T400."
"Can we further adjust the price to stimulate sales?"
As the head of the sales department, Toray's Taro Kondo is now feeling a lot of pressure.
Although the Nanshan carbon fiber factory has only been officially mass-produced in the past few days, they have received some relevant information before.
That production capacity can directly usher in a new situation in the price of carbon fiber.
Even a price crash is possible.
After all, the demand for high-end carbon fiber is not so much, and now Huaxia has come up with a 10,000-ton factory in one go.
Wouldn't this immediately change the relationship between supply and demand in the market?
Why do some capitalists prefer to dump milk rather than sell it for free or at a low price when the crisis comes?
It's not just about keeping the price system from collapsing.
Similarly, when the production of red wine in Europe increased in later generations and the market was sluggish, it was also specially paid to recycle red wine to be destroyed, rather than reducing prices.
Now Nanshan Carbon Fiber has broken into the carbon fiber market as an outsider, which will immediately lead to an oversupply of some materials.
Price drops are inevitable.
Kondo was certainly reluctant to cut his own production to control prices, because he knew that this trick would not work.
Then you can only passively participate in the price war.
Otherwise, wait to abandon the market.
"Adjusting the price is definitely going to adjust the price, but how?"
Saganu knew about Nanshan Carbon Fiber before, so he didn't panic when he saw the shoes fall to the ground.
Of course, that's because they feel they have a higher-level material like the T800 to make money.
The development of materials for T1100 is also accelerating, and it is expected that the results will be available soon.
When the time comes, continuing to produce high-end products can also make the company more comfortable.
"No matter how much Nanshan carbon fiber is sold for, we will maintain a price with them."
"We are the originator of carbon fiber, and even the standards of this industry are set with reference to our products."
"In this case, as long as our products maintain a price with Nanshan Carbon Fiber, I believe that most customers will continue to choose us."
Before Taro Kondo came to report to Saga, he already had some plans.
Otherwise, I wouldn't dare to come and bring up this topic easily.
Within Toray, this is a topic that no one wants to bring up lightly.
"Your proposal is good, but what if Nanshan Carbon Fiber lowers the price to a point that is even lower than our cost price?"
Saganu's concern is obviously not unreasonable.
Many companies in China are like price killers.
When they are able to produce something that no one else can produce in China, then the price of what was originally imported will inevitably plummet.
No exceptions.
This time, the high-end carbon fiber is obviously about the same.
"President, that's what I thought."
Taro Kondo said as he quickly organized his words, "There are different costs for using different algorithms for cost accounting. ”
"Over the years, our R&D costs and equipment amortization have been amortized."
"Huaxia can produce T700 and below carbon fiber, we calculate the cost according to the most extreme method to calculate, if we can reduce the price to lower than Nanshan carbon fiber, it will be better."
"At that time, I couldn't survive directly squeezing Nanshan carbon fiber."
"We could even consider investing directly in Huaxia to build a factory to produce carbon fiber below T700."
"Then, the investment in environmental protection can be greatly reduced, and the labor cost can also be reduced a lot."
"Even if you move the old equipment, the investment in the equipment is very small."
Listening to Kondo Taro's words, Saganu's eyes slowly changed.
This idea seems to work.
The relocation of Dongying's old production equipment to Huaxia just makes room for the future T1100.
At the same time, it can take advantage of Huaxia's cost advantage to produce similar products and suppress local manufacturers in Huaxia.
"You arrange, let's go to Huaxia to investigate in the near future to see how feasible this plan is."
Soon, Sagano had a decision.
However, even if Toray has action, there is definitely no way to stop the continuous decline in carbon fiber prices.
Guangwei Group, which produces fishing rods in large quantities, has a very intuitive feeling about this.
"Mr. Chen, at present, there is no problem with the supply of T300 carbon fiber, and the price has dropped by 35% compared with before."
"If it weren't for the fact that Nanshan Carbon Fiber's current products are all T600 and T700, and T300 and T400 are not produced, I estimate that the price can drop by more than half."
"But when our own T300 and T400 carbon fiber factories come into operation, it's a completely different story."
As Chen Liang's nephew, Chen Qingxiang is not only the head of Guangwei's sales department, but also the work of the purchasing department.
Proper cronyism.
However, this is also a very common phenomenon in many private enterprises.
"This time we chose to cooperate with Nanshan Group, which is of great significance to our company."
"If nothing else, the reduction in the cost of rod materials alone can make our profits much better."
"We can even engage in a marketing promotion of carbon fiber fishing rods to reduce the price, so that our sales can reach a new level."
Chen Liang has been in a very good mood recently.
The company's business is thriving and full of prospects.
That's a great thing.
"Nanshan Carbon Fiber's T600 and T700 have already achieved mass production, and we can directly launch high-performance fishing rod related products based on these two materials at that time."
"While being lighter, the strength can be further improved."
"For anglers, it should be a particularly exciting thing."
Chen Qingshen is a fishing enthusiast himself.
And I like sea fishing.
Don't think that fishing is a no-brainer.
In fact, on the contrary, the hobby of fishing is actually very expensive.
A good fishing rod can cost thousands of dollars casually.
In addition, there is a series of supporting equipment, which is not cheap if it is done well.
It's not something that ordinary people can afford.
Of course, the threshold for fishing is low.
If you don't have money, you can get a bamboo pole by yourself, spend a few dollars to buy fishing lines, fish hooks, and then get some earthworms, and you can go fishing directly.
It can be described as a wealth and thrift.
"You have a point, the company also has to consider expanding the production capacity of the fishing gear factory."
"Moreover, after the localization of carbon fiber, our export advantages will be more obvious in the future."
"When the time comes, we can enter the international market."
A technological breakthrough in carbon fiber materials that seems inconspicuous will bring a series of industrial impacts.
Whether it's fishing gear, golf clubs, or other products that require the use of carbon fiber, the original pattern will change dramatically.
"Well, I'll go to Chang'an City next week to thoroughly finalize future material orders with Nanshan Carbon Fiber."
"Then we can decide on some of the planning things for the new plant."
Chen Qingxiang is also full of energy now.
The company has a future, and it has a way to make money.
……
"President, the shipping price of the T700 is less than half of what it used to be."
"But many customers still want to bargain with us."
"It's a little bit different from what we thought before."
Taro Kondo has been sad these days.
According to his original plan, Toray took advantage of the industry to directly take the initiative to fight a price war with Nanshan Carbon Fiber to see if it could press Nanshan Carbon Fiber to the ground and rub it.
But the situation is completely different from what was expected.
It made him feel a little flustered.
"It's already less than half of the price, why do customers still want to reduce the price again?"
"Have they forgotten the scene when those people begged to order?"
Saga Nu stared at Taro Kondo very unpleasantly.
But this obviously doesn't work.
"Nanshan carbon fiber's T700 has now begun to be sold to the outside world."
"Their current price is only half of what we originally sold for, and if the volume is large, it is said that there are additional discounts."
"As a result, buyers from all walks of life will naturally start to wait and see."
Saga Nu was not satisfied with Taro Kondo's explanation, and asked directly: "Didn't you propose to directly drop to a price that the other party can't do before, and drag down Nanshan Carbon Fiber?" ”
"Why is the situation completely different from what you said?"
Hearing this, Kondo Taro was also speechless.
"President, I didn't expect Nanshan Carbon Fiber to be so ruthless, and directly reduced the price to two percent of ours."
"In this way, even if we don't make money and recalculate the cost, we will still be 50% higher than him."
"If you want to fight a price war with them, you will always lose money, and the area of loss will be very large."
When Kondo Taro said this, Saga Nu was also depressed.
However, this strengthened his idea of going to Huaxia to invest and build a factory.
In his opinion, as long as Toray can go to Huaxia to build a factory, the cost will be lower than Nanshan carbon fiber.
After all, their R&D costs have long been amortized.
To a certain extent, the emergence of Nanshan carbon fiber can be regarded as an investment for Huaxia.
And it's still the kind of investment with good technical content.
A few years ago, you were begging Toray, and it was impossible for people to invest in factories in Huaxia to produce high-end carbon fiber products such as T600 and T700.
……
"Mr. Cao, the production capacity of Nanshan carbon fiber in the next year has basically been settled."
"I think we can start the construction of the second phase of the factory in advance."
As the general manager of Nanshan Carbon Fiber, this period is definitely the peak of Zeng Jianying's life.
On the day of production, whether it was provinces, cities or ministries and commissions, many leaders came.
In the domestic carbon fiber circle, the name of Nanshan carbon fiber is already famous.
This is already quite remarkable.
After it was put into production, customers from all walks of life flocked to it, and the production capacity for the next year was full in just one week.
For example, if you order raw materials from abroad, it is not surprising that the order cycle usually takes 3 to 6 months, or even longer.
If you put it in China, it usually takes 3 months.
Of course, it is not impossible to shorten the cycle to 1 month, or even half a month, such as rebar, which has a large number of spots.
For example, if the amount of carbon fiber is relatively large, it often takes half a year in the past.
Now Nanshan Carbon Fiber's business is very good, and the order cycle has gone to 3 months.
"Do you have any ideas on the types of carbon fibers produced in the second phase?"
Cao Yang also has some understanding of the recent situation of Nanshan carbon fiber.
So after listening to Zeng Jianying's proposal, I didn't think it was strange.
"The material for our T1100 is ready to be produced in the laboratory."
"I think we can build a small-scale production line with an annual output of several hundred tons in the second phase of the factory to produce T1100."
"On the one hand, through the construction of this small-scale production line, we can better verify the conditions required for mass production of T1100."
"In response to some of the problems that arose in the experiment, we can also make some targeted improvements."
"When the third phase of the plant is built, the production scale of the T1100 can be expanded."
"In addition, T800 carbon fiber can be considered for large-scale production in the second phase of the plant."
"When the time comes, you can directly hit Toray and other companies by surprise, and directly grab orders from them in the international market."
"Of course, the market demand for T700 carbon fiber is also a lot, and we can properly consider expanding production."
Obviously, in Zeng Jianying's plan, the products produced by the second phase of the factory must be more high-end than the first phase.
This is the only way to quickly recoup costs.
At present, the products of the first phase of the factory, due to the relatively low price, although there is a profit margin of 30%, but in the field of high-tech materials, it is not a huge profit.
But T800 or T1100 is different, these materials earn you double the profit, that's a normal thing.
Even a few hundred percent of the profit is not surprising.
Especially for T1100, if Nanshan carbon fiber can be the first to achieve large-scale mass production, then in the international market, it can definitely obtain 300%, or even 500% high profits.
In this case, the production line is simply a money printing machine.
"You make a specific plan, and then communicate with Nanshan Equipment to see how to further improve the automation rate and yield rate."
"Taking this opportunity, we also let Nanshan Equipment's carbon fiber production equipment go to the market and provide equipment for more customers in need."
Cao Yang has never given up his dream of being a major equipment manufacturer.
No matter what product is made, it is impossible not to need production equipment.
All walks of life in China are relatively weak in this regard.
Even those sewing machines that produce cheap shirts are produced by Dongying enterprises.
Not to mention chips, batteries, steel and other related equipment.
"No problem!"
"Nanshan Equipment has now provided equipment for two new factories for Nanshan Carbon Fiber and Guangwei."
"This is enough to attract other carbon fiber manufacturers to shift their eyes from abroad to domestic."
"By taking the opportunity of selling equipment, we can also better understand the development of other domestic competitors."
"When setting the selling price, it can also be more targeted."
Zeng Jianying is naturally very aware of the importance of the equipment industry.
Whether the second phase of the plant can be successfully completed or not, Nanshan equipment is definitely the most critical factor.
"Carbon fiber, we either don't do it, we have to do it best."
"Now that our product is on sale, how are our competitors reacting?"
Nanshan Group has so many things every day, and Cao Yang naturally can't worry about everything.
So even if carbon fiber is very important, he is not very familiar with some specific market conditions.
"The current price of imported carbon fiber is falling day by day, and Toray is probably angry and wants to scold us to death."
"Especially the T700, the most high-end product in the Chinese market before, the price fell directly by 8%."
"If they can hold on, then we will continue to reduce prices and squeeze Toray out of the Chinese market."
Although Zeng Jianying is a professor, his role changes very quickly.
So far, under his management, Cao Yang is still relatively satisfied.
"When our production capacity is sufficient, we can further start to compete with them for orders in the international market."
"In the future, carbon fiber will be produced by manufacturers in China!"
(End of chapter)