In 2008, Xingchen Automobile only launched a new model such as Xingtu.

But whether it is Cao Yang or Zeng Tingting, it will definitely not make Xingchen Automobile's 2008 seem so lonely.

After all, since the beginning of this year, both joint venture car companies and independent brands have continuously launched new models.

Whether it is the Lexus LX570, or the new Accord of Yangcheng Honda, or the various actions of other independent brands, it means that the competition in the automobile market is more intense.

In this regard, all car companies have made a lot of moves.

Xingchen Auto is no exception.

"Mr. Cao, Nanshan engine compared a series of international mainstream V8 engines, with the same displacement, the performance of our 4.4T twin-turbo engine is the best."

"It's even better than the 5.7L V8 naturally aspirated engine used on the Lexus LS570."

"So looking up with this engine, you don't need to worry about the lack of power performance."

"As for the Xingtu equipped with this engine, I think it is likely to sell better than the W12 engine version in the future."

"Now there are rumors that the ministry will formulate some policies to increase the consumption tax related to large-displacement engines, and the market demand for W12 and W16 engines will be somewhat suppressed."

"At this time, the 2.0T, 3.0T and 4.4T engines with relatively small displacements are likely to have unexpected effects in the product array of Xingchen Automobile."

As the general manager of Nanshan Engine, Cheng Tao is naturally very concerned about various changes related to the engine.

In particular, policy can have a very big impact on the development of enterprises.

Of course, Xingchen Automobile is an enterprise that takes the international route, and half of its products are exported to the United States, Europe, the Middle East and other places.

As long as there is no change in the demand for large-displacement engines in those places, production will definitely continue.

"In terms of the stability of this 4.4T V8 engine, you have fully confirmed it, right?"

"Is there room for improvement?"

Although Cao Yang is already very clear about the situation of this engine, this is developed in accordance with the S68 engine used in the 2024 X7 of BMW.

In this era, it is definitely a crushing existence.

"Our engine has a maximum output of 612 hp and a maximum torque of 850 Nm, which is a perfect match for our 8AT automatic manual transmission."

"In terms of stability, due to the use of a large number of lightweight materials, combined with some experience in previous engine development, it should theoretically be better."

"And I think this engine is very promising to become the ace power system of Xingchen Automobile in the future, and become a power that all models are qualified to carry."

"Because it has a lot of room for redevelopment."

"As long as you do some proper tuning or change some parts, you can reduce the displacement to 4.0L or increase it to about 5.0L."

"The corresponding power can also be adjusted, which can fully meet the needs of different models."

"For example, when Xingtu and Yangwang are equipped with this engine at the same time, in order to differentiate the product, you can let the low-power version of the V8 be used on the Xingtu and the high-power version of the V8 can be used on the Yangwang."

"In this way, the people who buy and look up to will not feel awkward in their hearts."

Although Cheng Tao is engaged in technology, he obviously needs to pay attention to market demand.

Otherwise, if the products developed by themselves are not liked by consumers, it will definitely not work.

It's a market-oriented time.

"Mr. Cao, I think Mr. Cheng's idea can be considered as an important point of view for the development of the next generation of new models."

"Although at the beginning, we can only let Yangwang and Xingtu use the same V8 to minimize the difficulty of investment and production."

"But in the future, we can consider focusing on two engines as the main engines."

"Otherwise, the output of each of our engines is not very high, which should be detrimental to cost control."

Zeng Tingting also interjected beside her.

This direction is also related to how the sales department will formulate marketing and promotion measures in the future, so it is more necessary to determine it in advance.

In addition, if we give the R&D team of Nanshan Engine some new projects to continue research, otherwise we can't let the team be empty there.

Even if there are research projects on hybrid engines and diesel engines, the workload should be reduced.

If you can't keep your employees working at high intensity on new projects, you will get used to the slow pace in the future, and it will be difficult to get faster again.

Nanshan Group wants to take the route of Warwick, and the money is enough, but the work must also be hard.

It's not that idlers can't be raised, but you have to have the value of raising.

For example, some people in the brand public relations department usually don't have anything to do.

But when something requires them to step in, it can have an unexpected effect.

"There is no problem in launching the V8 engine version on Yangwang, just so that the product line can be further enriched, forming a three-step configuration from V8, W12 to W16, opening up the price difference, and further expanding the number of potential consumers."

"The situation is the same on the Xingtu side, now the price of Xingtu equipped with W12 engine is 1.2999 million yuan, then the price of Xingtu equipped with V8 engine can be considered at 999,900 yuan."

"At that time, we can even consider launching a V6 engine version on the Xingtu to further reduce the price and make it an affordable model for more people."

Xingchen Automobile does not plan to produce models under 500,000 yuan, but it is not necessary for all cars to be more than 1 million yuan.

That would make Xingchen Auto lose too many potential consumers.

Engage in a low-profile entry-level model, so that consumers can buy it back after landing about 1 million, which can obviously greatly expand users.

After all, just like looking up, the price of the V8 version is only 1.2999 million yuan, while the bulletproof version with the highest configuration has gone to 3.9999 million yuan.

You drive a car and look up on the street, and for some people who don't know much about cars, he doesn't know whether the car is worth more than a million or three or four million.

Anyway, everyone knows that this car is very expensive.

And for many consumers, he wants to leave such an impression on the people around him.

The sense of face is too important for the Huaxia auto market.

If a car goes out and makes you lose face, then it is destined to be impossible to sell well.

Later generations of Honda Acura had such a problem.

This brand actually sells well in the American market, and the performance of each car will not be worse than that of Audi or Lexus in the same class.

But because there is no brand awareness, even the car logo is very similar to Changan Automobile's.

This leads you to spend millions to buy an Acura MDX, and people still think that you are driving a Changan car of more than 100,000 yuan.

In this case, consumers are naturally reluctant to pay.

After all, there are still very few people who are willing to spend a lot of money on some particularly low-key models.

It's like Volkswagen's Phorton, no matter how much you look like an Audi A8, few people are willing to spend so much money to buy it.

"Mr. Cao, then in the process of promoting Yangwang and Xingtu, we will first focus on the version of the V8 engine during this time."

"Our listing activities are directly combined with test ride and test drive activities, and we are not going to do a large-scale event separately."

Zeng Tingting listened to Cao Yang's words and breathed a sigh of relief in her heart.

Cao Yang's idea is completely consistent with his own idea, so that the next step of the sales department's arrangement will be easy to do.

Just follow the plan you thought of before.

"At most, a product will be launched on a large scale, and it will only be carried out when it is renewed."

"In this situation where a new powertrain or a new configuration is introduced on the basis of the existing model, there is no need to waste money on those activities."

"Otherwise, if you look up, you don't know how many listing activities you will have to do."

So far, Yangwang has launched a separate W12, W16 and W16 bulletproof version, and now there is a V8 version.

In the future, it is likely that there will be a distinction between the luxury version and the flagship version on the model of a certain displacement, and if there is a press conference every time, it will really make no sense.

Not to mention the waste of money, the publicity effect may not be as big as that of the direct listing.

"That's true, let's have a test ride and test drive together to give the media a blow, let everyone feel the power of our new powertrain, and then directly announce the price, which is basically enough."

Zeng Tingting has no opinion on Cao Yang's decision.

Soon, Xingchen Automobile took action.

However, as soon as the news came out, some people couldn't sit still.

"McTee, you should inquire as soon as possible to see what is the difference between the V8 engine of Xingchen Automobile and the one used on our X7."

"Before, everyone's engine displacement was different, and our X7 couldn't compare to it, even if it was acceptable."

"But if it's all about the same displacement, and everyone's performance gap is still very large, it's hard to explain."

Amoha anxiously arranged for McTee to inquire about the news.

This year is a crucial year for BMW.

They have introduced more and more models to the Chinese market, and the attention of the headquarters to the Chinese market is also increasing.

Because everyone has slowly felt the potential of Huaxia luxury cars.

That's a big market with billions of potential consumers.

After joining WT0, China's economy has been in a state of rapid development, and now there are more and more rich people.

Even the growth rate of luxury cars is several percentage points higher than the growth rate of the overall automobile market.

And this trend, the further back it goes, the more obvious it may become.

"I've already asked a few familiar media outlets, and they will hold a test drive event in Zhucheng next Monday to look up to the V8 version and the Xingtu V8 version of the entry-level models."

"This engine is also produced by Nanshan Engine, and it is said that the performance is challenged in the direction of the world's first."

"Considering the strength of Nanshan Engine in the field of W12 and W16 engines, I estimate that the performance of their V8 engine will not be worse than ours."

"This may need to be prepared in advance."

McTee's words sent chills down Amoha's heart.

How did it come to this?

BMW cars have always been known for their sporty performance.

Although sports performance cannot be simply replaced by engine performance, if the engine performance is not good, then where does sports performance come from?

"When their new cars hit the market, they immediately bought two for disassembly."

"We must figure out the gap and think about future marketing measures, so as not to fall behind."

Amoha found that there was only so much he could do.

In the face of absolute strength, all the intrigues and tricks are a bit insufficient.

In the past, international auto giants could use various dimensions such as quality and technology to attack China's own brands.

But with the rise of Nanshan Engine, the problems of these dimensions have been difficult to find.

Even for self-owned brand models, the performance and quality of engines have begun to surpass joint venture car companies in an all-round way.

This situation is completely different from the original history.

……

"Xiao He, although this test ride test drive activity is only for the entry-level models of Yangwang and Xingtu V8 engines."

"But everyone must pay attention to it, and don't think that this event is dispensable."

"I communicated with Minister Zeng of Xingchen Automobile, and they wanted to take this opportunity to make Yangwang and Xingtu into a popular model of Xingchen Automobile."

"This will allow the global sales of these two models to achieve a further breakthrough on the basis of last year."

"Judging from the current situation, the sales of Ziweixing and Star Sports Cars will not sell 100,000 units a year anyway."

"But if you look up to Xingtu, each car is not only expected to sell 100,000 a year, but also 200,000 a year."

"Whether Xingchen Automobile can become a car company with production and sales of millions in the future, the role of these two cars is very crucial."

As the general manager of Autohome, Yu Yu knows a lot more about some situations of Xingchen Automobile than ordinary people.

"The V8 version of Xingtu can further reduce the price."

"Originally, many people wanted to buy it, but they thought it was a bit expensive."

"If the price can be reduced to less than 1 million, I think it will be possible to achieve annual sales of 100,000 units in China in the future."

"As for the marketing plan of the V8 model, I have specially convened various departments yesterday to discuss, and then I will dock with Xingchen Automobile, there should be no big problem."

He Ling can also be regarded as an old man in Autohome.

Regarding the things that Yu Yu explained, she naturally knew very well how to implement them.

The relationship between Autohome and Xingchen Automobile is no secret.

Fortunately, the positioning of Xingchen Automobile is relatively high-end, and there is no contradiction between it and other domestic independent brands.

So even if Autohome sometimes sits a little crooked, most independent brands have no opinion.

As for Mercedes-Benz, BMW, Audi, and Porsche, which have opinions, it doesn't matter so much.

As the largest automotive media in China, it is impossible for them to completely abandon Autohome.

So I can only pinch my nose and place advertisements on Autohome.

Because they also feel that if they don't advertise at all, then all kinds of negative news about their brand on Autohome will definitely emerge in endlessly.

This is also a common practice in various automotive media.

Even if people ask for money and advertising money, they will not have the attitude of begging you.

Earn money while standing.

There's not much you can do yet.

As for putting aside Autohome and supporting an opponent on his own, it would be a complete joke.

Can you put aside Autohome, can you still put aside Weibo?

If the opponent is so easy to support, still waiting for you to come?

Those Internet venture capital institutions have already tried.

Especially Weibo, one of the four major portals, one is considered one, and there is no one that does not have its own Weibo.

But what is the result so far?

It doesn't take much, everyone knows it.

"This time, in addition to writing relevant copywriting around the performance of the V8 engine, it is also good to continue to compare with the V8 engine used by other car companies from various dimensions."

"Stepping on the shoulders of luxury cars such as Mercedes-Benz and BMW can make the advantages of Xingchen Automobile more obvious."

Many of Yu Yu's and Zeng Tingting's ideas are obviously highly consistent.

Catching a few sheep desperately is also inevitable.

This trick has been fully used in the marketing of many mobile phones and new models in later generations.

However, Zeng Tingting and Yu Yu both underestimated the enthusiasm of all parties for the V8 and Xingtu V8 test drive activities this time.

Not only did the invited media participate in the event, but the number of people we brought with us was more than ever before.

Those who are responsible for photography, those who are responsible for writing articles, and those who are responsible for shooting videos, many media outlets have directly brought a team over.

And some technicians from Mercedes-Benz and BMW are also mixed in this team.

Fortunately, in this test ride test drive event, there is no need for secrecy.

Starting from this evening, the cars are officially listed in various 4S stores.

Even if you have a good relationship with the 4S store of Xingchen Automobile, you can go and see the sample car of the store in advance.

"Xingchen Automobile is the general trend has become a big trend, a test ride and test drive activity that is not even a brand new model, and it has shocked all the mainstream domestic automotive media."

"I remember the launch event of Yangcheng Honda's new generation Accord some time ago, and the number of media in attendance may not be as large as this time, right?"

Fang Dawen looked at the crowded appearance of the scene, and was very emotional.

It's a test drive.

Although the listing activities were also gathered together at the same time, Xingchen Automobile obviously did not plan to do any programs.

According to the itinerary, it was completely at the dinner tonight, and the price of the V8 model was directly announced, and then it was listed.

Under this perfunctory attitude, it can attract the attention of so many people.

I have to say that this situation is also uncommon in China.

"No way, everyone knows that articles related to Xingchen Automobile have a high number of views."

"Whether it is on the portal or Weibo, or on various forums, talking about topics related to Xingchen Automobile is often the guarantee of traffic."

"In this case, everyone naturally knows how to choose."

Lin Jiayan is rare to see very thoroughly.

That's how she writes her own articles.

Obviously, she may be writing an article that has nothing to do with Xingchen Automobile, but she tried her best to add a paragraph related to Xingchen Automobile in the article.

Then when you come up with a title, it's best to have some words related to Xingchen Automobile.

This trend is no secret in the automotive media circle.

"That's just as well."

"However, Xingchen Automobile is indeed very competitive, and now it has formed a series of engine models."

"This alone is not comparable to any independent brand car company."

Fang Dawen knows too well about the situation of the domestic automotive industry.

In the early years, whether it was Geely or Great Wall, many engines were purchased from other foreign-funded joint venture engine companies such as Aerospace Mitsubishi.

Later, it was purchased from Nanshan Engine, or a small part imitated homemade.

However, up to now, none of the engines of domestic independent brand car companies, products above 3.0L, can be handled.

No one even dared to study such an engine.

"1.0T, 1.5T, 2.0T, these three engines have become the main driving force of independent brand car companies."

"4AT, 4MT and 6AT, 6MT are also the most important gearboxes of independent brands."

"And Xingchen Automobile itself has formed an engine array from V6 to V8, W12 and W16, which is no worse than Mercedes-Benz, BMW and Porsche."

"Huaxia's automobile industry, because of the emergence of Nanshan Group, has become completely different."

Lin Jiayan can also be regarded as witnessing the rapid development of China's automobile industry.

A few years ago, the annual sales were 2 million.

This year, it is going to hit 10 million sales.

Although judging from the performance of the first half of the year, the market does not seem to be so good, especially with the performance of Ford Motor and General Motors in the United States, everyone is a little more worried about this year's auto market.

But after all, it has reached the level of 9 million last year, and it will increase by another 1 million this year, and everyone is still confident.

"The launch of the V8 engine, I think, may be of greater significance to Xingchen Automobile than the W12."

"In the future, it can even become the most capable engine of Xingchen Automobile."

"It perfectly combines the needs of performance and fuel consumption, while at the same time taking into account the needs of various upper and lower displacements."

"In the United States, the V8 engine is very popular with consumers, and I think that in the future, the V8 will become the most important engine structure in the luxury car market in China."

Fang Dawen's vision is obviously not bad.

Although the W12 and W16 engines perform very well, for most people, they don't really need that much performance.

The higher the displacement, the higher the fuel consumption.

And the fuel tank is impossible to do infinitely, which is bound to have a certain range anxiety.

Why did the extended-range electric car suddenly become popular in later generations?

It's not just to solve everyone's range anxiety.

Large-displacement engines obviously also have a certain range anxiety in this regard.

"I just don't know if Xingchen Auto itself is aware of this."

"Editor-in-Chief Fang, if you say that we take the initiative to mention this point of view to the other party, is it better to sell them?"

As soon as Lin Jiayan said this, Fang Dawen immediately became interested.

There is no harm in having a good relationship with Xingchen Motors.

And if all the media want to have a good relationship with Xingchen Automobile, the degree of cooperation in publicity will naturally be very high.

The attitude of begging you to do things and taking the initiative is absolutely different.

(End of chapter)