Xingchen Auto can always surprise the automotive media.

It is not wrong to even say that Xingchen Automobile is the food and clothing parent of the media.

Originally, everyone was not looking forward to the V8 engine, but this time it brought another surprise to everyone.

Equipped with a V8 engine, even these not so professional media people, the acceleration time from 0 to 100 km/h can be achieved in only 4.5 seconds.

This result is definitely not bad.

It can even be said to be a very bullish existence.

After some media friends found out about this, they immediately didn't even rush to participate in the rest of the activities, and directly found a place to write out the manuscript first.

Such a good gimmick, how can you be willing to miss it?

Therefore, the test ride test drive activity has not completely ended, and there are already various related reports on the Internet.

All kinds of car companies that have been paying attention to the movements of Xingchen Automobile have naturally learned about the relevant situation for the first time.

However, the more you know, the more painful it sometimes becomes.

Like BMW's McTee, that's the case at this point.

"Aimoha, from the current situation, the V8 engine on Xingchen Automobile's Yangwang and Xingtu is one level higher than the performance of the V8 engine we use on the X7."

"Even the new generation of V8 engines that we developed in-house based on the S63 engine may not be able to achieve that level of performance."

"This is very detrimental to our next step in model marketing."

McTee found that he had fewer and fewer cards to play.

It's a very uncomfortable feeling.

"When we started building cars at BMW, Xingchen didn't even have a shadow yet."

"When producing a car, it's not that the better the engine parameters, the better it sells."

"If that's the case, then everyone can just develop a large-displacement engine."

"The heritage of our BMW cars is not comparable to Xingchen Motors."

"In the next step, the company can cooperate with various media and invite them to visit the headquarters of Deutsche BMW to better understand the history of BMW."

"We also need to fully explore some of the stories behind BMW's various models, and then do a good job of promoting them on the Internet."

"The way that Xingchen Automobile is now adopting in film and television advertising placement, we can also try it in the Chinese market."

"For those urban TV dramas, the cost of advertising placement is not very high, we can try a few more dramas, don't let Xingchen Auto snatch them all."

Aimoha took a deep breath and quickly made a decision.

As the general manager of BMW Huaxia, he feels that he can still work harder.

Drive a BMW, take a Mercedes.

This slogan has helped BMW become two of the most famous luxury car brands in China.

Now, he plans to further strengthen this marketing concept, so that more people know the historical heritage of BMW, and let more people know that luxury cars are not like nouveau riche can be operated in a few years.

"Okay, I'll immediately arrange for all departments to move and let public opinion develop in our favor."

Seeing that the boss had made a decision, McTee was also relieved.

This means that the sales department can get more money in the next step, and he has more room to play.

As for whether these measures are effective and how effective they are, it is not something that can be worried about now.

There is action, there is a plan, it is better than waiting for nothing, right?

These actions of BMW, Cao Yang must not know.

However, after announcing the price of Xingtu V8 and the price of looking up at V8 that night, he knew the reaction of the 4S store at the first time.

"Mr. Cao, today's customer arrival rate in various 4S stores has increased by more than two percent compared with usual, and our Yangwang V8 and Xingtu V8 have received more than 800 and 1,200 orders in one day."

"According to this rhythm of development, Xingtu and Yangwang will be able to achieve the goal of monthly sales of more than 10,000 in China from next month."

"Some time ago, Melgen of Ford Motor was still looking for us to urge us to send more Xingtu and Yangwang to the American market."

"I think that the brand of Xingchen Automobile in the United States has been slowly established, and the price of Ford cars in the future can be appropriately mentioned."

"If they can pass the cost on to American consumers after we raise prices, then we don't care."

"Anyway, in the future, the sales in the United States, the bulk of the profit cannot be taken away by Ford, and we must at least get half of the normal profit."

Zeng Tingting's proposal actually represents the opinions of the sales department and the finance department.

After all, judging from last year's situation, although Yangwang sold more than 100,000 vehicles, about half of them were contributed by the American market.

But from the perspective of profits, the U.S. market only contributes less than 20% of profits, which is certainly inappropriate.

It's just that I haven't found a good opportunity to change this situation before.

Now that V8 is out, to reformulate the price, there is naturally an article to do.

Even when there are changes in some other models in the future, you can make a fuss.

It's a big deal, just add some configuration or something.,And then make some new versions come out.。

Anyway, there are always more ways than problems.

"You can try it on a small scale first and see if the reaction of Ford is big."

"The situation in the U.S. market is special, and it's not necessarily a good thing that we're completely ditching Ford."

"Especially now that we have entered the fields of high-end carbon fiber and chips, which were previously monopolized by international giants."

"In the future, it is likely that the interests of some international giants will continue to be harmed, which will inevitably lead us to encounter some new difficulties in the international arena."

"If we go to the American market completely on our own, then it's hard to say when some American institutions are going to jump out and do us."

"It's like the brake door of Toyota, you can get all the money you earn in a year at once."

"At that time, if we are given a sky-high amount of compensation for a few so-called car accidents in Yangwang or Xingtu, maybe our losses will be much greater."

"And at that time, if you go to Ford or General Motors to talk about cooperation, you will be completely passive."

Cao Yang has a love-hate relationship with the American market.

The materials and products that the Nanshan Group wants to engage in science and technology will definitely be dealt with and even sanctioned in the future.

Many people don't realize this.

But Cao Yang has a very positive answer in his heart.

But there is no way to put these things on the table right now.

It is obviously a more appropriate way to let some of the money go out and transfer all the risks of Xingchen Automobile in the American market to Ford Motor.

It's a big deal that everyone will tear their faces when the time comes, and I won't sell in the American market.

If you have a problem with the car you sold before, you will go to Ford Motor.

If Ford wants to find Xingchen Automobile, it will be enough to file a lawsuit slowly.

When Xingchen Automobile signed a relevant cooperation agreement with Ford Motor, Cao Yang consciously asked the legal department to make some preparations in this regard.

Even if you can't win the lawsuit, at least you can ensure that you won't lose.

That's enough.

"That's right, so let's try it on the V8 engine first."

"Previously, the net profit of the models exported to the United States was only 3%, but this time we will increase it from 3% to 10%."

Although Zeng Tingting said that she would give it a try, it seemed that the action was going to be very small.

But the shot was not polite at all, and directly increased the profit margin to 10%.

The automotive industry itself is not a profiteering industry, at least for most car companies.

If you have any questions, you can take a look at the annual reports of various car companies.

Car companies that can achieve a net profit of more than a dozen points are already very powerful.

Most companies are just a few points above and below 5%.

……

People have a certain herd effect.

The more popular Xingchen cars are, the more people are willing to buy them.

Whether it is various automotive media or Weibo, there are various news of Xingchen Automobile almost every day.

In this case, there are naturally more and more consumers who buy Xingchen cars.

In particular, the emergence of the V8 engine version of Xingtu and Yangwang has lowered the threshold for buying these two popular models, allowing sales to have an explosive growth.

Why do various car companies have to launch some new models every once in a while, and if there is no real new model, they should also decorate the small changed models into new models?

This is for drainage!

Only when there is change can there be a topic, and only then can consumers pay attention to you.

Because the attention attracted by the change of one model will not only bring an increase in the sales of that model, but also lead to a further increase in the sales of other models.

This kind of cascading effect has long been felt by Xingchen Automobile.

However, this cascading effect is obviously not a good thing for other companies.

"Strauss, the sales of Audi Q5 and Q7 are obviously declining in the past few days, and you have done so many marketing measures before, but you have not seen any effect."

Vondel looked at Strauss with dissatisfaction.

The Olympics will be held soon, and Volkswagen wants to use the marketing of the Olympics to restore itself to its peak position in China.

But this goal is becoming increasingly difficult to achieve.

Now the monthly sales of Modu General are steadily suppressing the Volkswagen in the north and south.

In the back, the sales of other car companies are rising rapidly.

Even Great Wall Motor, Changan Automobile and BYD Automobile, which are China's own brand car companies, are all challenging their annual sales towards the goal of more than 300,000 yuan.

When the time comes, the second and third market positions of the North and South Volkswagen will not be able to be maintained, and it will be embarrassing.

"We are going to hold a semi-annual summary meeting of dealers in advance next week to discuss with various dealers to see how we can change this situation."

"Huaxia's consumers are the most fickle, and they don't have too much brand loyalty to speak of."

"How to attract these consumers to our Audi brand models requires more consultation from local dealers."

Strauss now began to bow his noble head as well.

Of course, to some extent, this is also an act of throwing the pot.

When the time came, after listening to the dealers, sales rose, and that was the credit of Strauss.

If the sales still do not improve, then it is the dealer's suggestion that the pot is not good.

Anyway, there is nothing wrong with being a leader.

"It is naturally necessary to listen to the opinions of dealers."

"But how to reflect the situation of the Chinese market to the headquarters, so that the headquarters can make some targeted adjustment strategies, is also something that needs to be considered."

"Otherwise, the days ahead will be more and more difficult."

Vondel was already feeling the pressure.

The Volkswagen brand faces competition from China's own local brands.

The same is true for the Audi brand, under the suppression of Xingchen Automobile, life is a bit difficult.

Even the Audi A6L, an evergreen, is declining in sales.

It can be said that Volkswagen's situation in China has fallen into a state of anxiety.

It hasn't gone down yet, and that's because the market as a whole is growing.

"It is really necessary to make the headquarters aware of the market changes in Huaxia, otherwise it will not make too many changes specifically for the Huaxia market."

"Now the sales of Xingtu and Yangwang are not comparable to Q5 and Q7 at all."

"Even the sales of models of the same level as BMW and Mercedes-Benz combined, they can't compare to others in China."

"Xingchen Automobile, the general trend has become a reality."

Strauss sighed with emotion.

However, he can only continue to bite the bullet and find a way.

At least, so far, the fundamentals of Audi cars have not collapsed.

He felt that there was still hope for a cure.

But for the Lexus LX570, which has only officially entered the Chinese market in recent years, especially this year, it is not the same thing at all.

The price is higher than Xingtu and Yangwang, and the power is not as good as others.

Even the brand power is like that.

As a result, the sales of Lexus LS570 immediately fell to the point where it was impossible to watch.

"Mr. Cao, after our V8 Xingtu and Yangwang were listed, the LS570 that Lexus originally sold well was completely taken down."

"Originally, the price of this car was quite high, and many consumers in South China were willing to pay a high price to buy it because many consumers had a soft spot for Lexus."

"But everything is afraid of comparison, the same V8 model, the power of the LS570 is not our opponent at all."

"Coupled with the publicity of the comparison article on Autohome, there has now been a public opinion that buying a Lexus LS570 is paying an IQ tax."

"It's also a very big blow to other Lexus models."

Zeng Tingting was in a very good mood and reported the progress of various things to Cao Yang.

Although the overall auto market is not as good as everyone expected, the development rhythm of Xingchen Automobile is highly consistent with the plan at the beginning of the year.

All targets are expected to be met.

In this case, Zeng Tingting is ready to further seize the market from other competitors and completely consolidate the dominant position of Xingchen Automobile.

"Many Lexus models can be found in the Toyota brand."

"You can find a way to guide Mercedes and BMW to attack Lexus from this angle."

"The statement that buying Lexus is paying IQ tax has completely become a consensus."

"This should be good for other luxury brands."

Cao Yang attaches more importance to Lexus than the average person.

Others don't know, can he still not know the performance of Lexus?

It is a luxury brand second only to BBA, and at its peak, it could sell 200,000 units a year in China.

The most important thing is that people's various models are often sold at a higher price for many years.

Combined with the impact of the depreciation of the yen, it can be said that Lexa has not made less money in China.

This kind of situation, Cao Yang definitely doesn't want to see.

Let's not mention that LS570 itself has a certain competitive relationship with Xingchen Automobile, even if there is no competition, it must be beaten.

Otherwise, there are too many people who grab food to eat, and it will eventually affect the meat in their rice bowls.

"No problem, as long as this kind of public opinion is brought up, and Mercedes-Benz BMW's marketing staff are not stupid, they will definitely end up fueling the fire."

"However, it's hard to say about Audi."

"Their situation is similar to that of Lexus, and they may not easily support such public opinion, and even find ways to help Lexus suppress this public opinion."

Zeng Tingting's judgment is obviously very reasonable.

Sometimes whether you are for or against something has nothing to do with whether it is right or wrong.

It depends on whether you support or oppose the matter, and which attitude is good for you.

For example, the ban on electric bicycles in later generations, if you are the owner of an electric bicycle, then you must be opposed.

If you don't have an e-bike at home, then you're definitely in favor of it.

It's hard to say which attitude is right or wrong.

It can only be said that the ass determines the head, or the interests determine the head.

Otherwise, how can it be said that the world is all for profit?

"Regardless of the situation on the Audi side, the Q5 and Q7 are about to be killed by us, and it is estimated that they are now too busy to take care of themselves."

Cao Yang also has no particularly good impression of Audi.

The relationship between Nanshan Group and Volkswagen is now completely broken.

In that case, let's have a good break.

It is not yet known who killed the deer.

……

The United States is Cayenne's most important sales market.

Even Porsche will come up with this SUV model, mainly for the American market.

However, during this time, Cayenne's sales in the American market encountered Waterloo.

Naturally, this situation was quickly reported back to the Porsche headquarters.

"Wei Dejin, Cayenne is the best model sold by the company now, they don't sell well in China, even the sales in the American market have fallen by half."

"If this situation continues, Porsche will return to the dangerous situation it was in before."

Wolfgang is clearly a little dissatisfied with Weidekin's performance in recent years.

It doesn't matter what the process is in between, what happens.

As Chairman of the Board, he focuses only on results.

Judging from the results, Porsche's performance in the past two years is obviously not good.

Needless to say, the Porsche 911 was completely pressed to the ground by the starry sports car.

Porsche's Cayenne was fine last year, after all, the look up of Xingchen Automobile is not quite the same as its positioning.

But now that Xingtu is listed, the situation has changed.

The exterior of the model is very similar, but Xingtu is obviously more fashionable and larger, which fully meets the needs of American and Chinese consumers.

Coupled with the excellent performance in power performance, the Cayenne lost its competitiveness at once.

This is very fatal for Porsche cars.

This is equivalent to the company's profits, and the cows are going to die.

"Wolfgang, I've gone to find out about the situation in the United States."

"The main thing is that Ford Motor is vigorously helping Xingchen Automobile sell Xingtu, a medium and large SUV."

"Obviously, the price is close to our Cayenne, but the configuration and size are much higher than ours in all aspects."

"Coupled with some of the influence accumulated by Xingchen Automobile before, Ford Motor is the head snake again, and our Cayenne was immediately affected."

"The situation in the SUV market is always changing, and I think it is necessary for Porsche to introduce larger SUVs to meet the market demand."

"However, the board of directors has always believed that a large-sized SUV will affect handling performance and is not in line with our brand positioning."

"Whether you want the market or the brand, I think it's time to make a choice."

Wei Dejin has not been in a good mood lately.

Wolfgang spoke to him very politely, and he was also a little unhappy.

Anyway, everyone is already financially free, why should they be so wronged?

"Large SUV models, even if they are to be developed now, will take several years before mass production."

"There's no way to change the predicament we are facing right away."

"What the board wants to see is that the management can come up with some effective solutions now, immediately, and immediately, to change the situation as soon as possible."

"Instead of always being there looking for reasons and finding reasons, such a management team is unqualified!"

When the company is in a good situation, everything is easy to say, and many problems will be covered up.

But when the company's situation is not good, many problems will be magnified, and many contradictions will be exposed.

For Porsche, this logic is clearly valid.

Wolfgang has always wanted to buy Volkswagen in the future, and he is already doing it.

But the current situation does not seem to be enough to support your actions.

No wonder he goes berserk.

However, getting angry obviously won't solve the problem, otherwise the boss only needs to be responsible for losing his temper.

"Wolfgang, the situation that the company is facing now is very clear to everyone."

"If you really want to take action, then I suggest everyone go to Huaxia and see what is happening in this fastest-growing market."

"Otherwise, you won't be able to solve the problem by working behind closed doors every day."

Weidkin didn't directly push Wolfgang, but the meaning of the words was also very clear.

In the end, Porsche did take action, arranging a large number of design and marketing personnel to go to China for inspection.

This kind of situation is relatively rare.

(End of chapter)