How to figure out the mind of the leader is a problem that professionals need to consider.

Some people felt that only the ancient eunuchs and officials needed to figure out the emperor's meaning, and others just did what they wanted.

Actually, it's not like that at all.

Whether you are in a small company or a large company, if you don't know what to expect, then your chances of promotion and salary increase will be reduced.

Of course, if you're a talent like Albert Einstein, you don't need to say anything.

A great future is indispensable.

After all, as long as the strength is enough, there will be good people around.

Yu Yu obviously has a good grasp of this situation.

Cao Yang asked her to communicate with various OEMs to see how to push in the direction of Xingchen Automobile in the C-NCAP media gate incident.

She didn't miss a day's work.

And the plan she finally gave also combined some of the meanings in Cao Yang's previous words.

"We discussed it and prepared to refer to the situation in the United States and join the eight major insurance companies to establish the Huaxia Automobile Insurance Association Automobile Research Company, referred to as Huabao Research."

"This company is specifically led by the Huaxia Insurance Association and Autohome, and is jointly funded by the top eight property insurance companies such as PICC Property Insurance, Ping An Insurance, CPIC Property Insurance, China Life Property Insurance, China United Insurance, Dadi Property Insurance, Sunshine Property Insurance, and Taiping Property Insurance, together with Autohome."

"At the same time, we are also striving to make Huabaoyan the only official member of the International Automotive Maintenance Research Council in China."

"In the future, our company's auto insurance will refer to the crash test results of Huabao Research Institute and adjust the relevant parameters in the insurance premium."

"For example, if the collision result is excellent, you can get a nine-to-five discount."

"The collision result is poor, multiplied by 1.1 on top of the normal premium."

"We can slowly adjust some specific parameters in the future, but first build up the organizational structure and let Huabaoyan operate."

"At the same time, Huabaoyan will also cooperate with the automotive wind tunnel laboratory under Lingnan University of Science and Technology, and use some functions of the laboratory to carry out crash tests in the early stage of establishment."

"Unlike C-NCAP, the crash test will be more rigorous and more in line with the actual situation."

"For example, the 25% small offset crash test will be officially included in the crash test of Huabaoyan."

"Some other crash test requirements will also be higher than C-NCAP."

"In the future, we will let consumers pay attention to the test data released by Huabao Research when buying new cars."

"For those models that cut corners, we will also be brave enough to expose them."

Yu Yu's plan is very good, but whether it can be implemented or not is difficult to say later.

Normally, as a research company closely related to insurance agreements, Huabao Research is not susceptible to the influence of OEMs.

But nothing is absolute.

Who knows what will happen later?

In this regard, Cao Yang already has some preparations in his heart.

Of course, these words are certainly not appropriate to speak at this time.

"The establishment of Huabaoyan, BYD, Great Wall, Chery, Geely and Changan, these independent brand car companies, are all agreed, right?"

Cao Yangcai ignored the opinions of joint venture car companies such as Modu Volkswagen, Modu General Motors, Yangcheng Honda, Yangcheng Toyota, and Imperial Hyundai.

These joint venture car companies definitely don't want Huabaoyan to be established.

Even the leading models of these joint venture car companies have basically been "touched" by models of the same level of independent brands.

And the most touched porcelain is the crash test.

Xingchen Automobile brought a "bad head" back then, and Great Wall and other car companies naturally had to follow suit.

The key is that the effect is quite good, and everyone must carry it forward.

The days of the joint venture auto giants are not so good.

Word of mouth has also deteriorated.

The gap between everyone is constantly narrowing.

This situation is certainly not what they want to see.

"I've talked to their people."

"The pros and cons of this matter have also been analyzed with you."

"Although after the establishment of Huabaoyan, the performance of some of their models will definitely deteriorate."

"But on the whole, it's a good thing for independent brands, they use hot-stamped parts more."

"In terms of the stacking configuration of models of the same level, it is also more aggressive than joint venture car companies."

"Therefore, according to the rules formulated now, unless the new models of joint venture car companies begin to significantly increase the use of hot-stamping parts, or the amount of ultra-high-strength cold-stamped steel plates."

"At the same time, increase the configuration of airbags, ESP and other related equipment, otherwise the results will definitely be better for independent brands."

"This is very beneficial to further enhance consumers' confidence in independent brands."

As soon as Yu Yu said this, Cao Yang couldn't help but nodded.

Over the years, he has been doing things to improve consumers' recognition of his own brands.

It may seem like a trifle.

But in reality, it is very difficult to achieve success.

Faith is not such a thing as saying that there is, and that there is none.

It is a result reaction after a long period of imperceptibility and various information indoctrination.

Why will the price difference between the same level of models between independent brands and joint venture car companies become less and less in the future?

It is because everyone's recognition of independent brands has increased.

Now, let's compare BYD's F6 with Yangcheng Honda's Accord.

Obviously, the body strength of the F6 will not be worse than that of the Accord, and the engine performance is better.

But the price is only half that of the Accord.

In later generations, the price of Han at the same level as the Accord can already be the same as the Accord, or even more expensive.

Some other independent brand car companies can also find similar cases.

These are all reactions to the increased consumer confidence in domestic brands.

"The main shareholders of Huabaoyan are all eight major insurance companies, so if Autohome also participates in the shares, can they agree?"

"You must know that everyone knows the relationship between Autohome and Xingchen Automobile."

Cao Yang couldn't help but raise his own questions.

Don't think other car companies are so stupid.

It is impossible not to consider the relationship between Autohome and Xingchen Automobile.

The purpose of the establishment of Huabaoyan is to have a relatively independent third party to do crash tests on cars.

Now that your Autohome has also become a shareholder of Huabaoyan, whether this third party is independent enough will arouse everyone's doubts.

"Mr. Cao, that's it." Yu Yu obviously had already considered this problem, so he immediately began to answer: "First of all, Autohome is the largest automotive professional media in China, and its authority has been recognized by consumers. ”

"If Huabaoyan wants to suppress C-NCAP, it must have some special actions in the field of publicity."

"Autohome has become one of the shareholders of Huabaoyan, which is definitely very meaningful for promoting the relevant things of Huabaoyan."

"In particular, everyone also knows some of the relationship between Autohome and Weibo, which makes it even more meaningful."

"As for Xingchen Automobile, as the most special enterprise in China, whether it is Chery, Geely, Great Wall and BYD, they do not regard Xingchen Automobile as their competitors."

"Everyone's model positioning is completely different, and the material use and safety configuration of Xingchen Automobile are not comparable to them."

"If BYD or Great Wall want to become shareholders of Huabaoyan, there will definitely be a lot of opposing car companies."

"But when it comes to Xingchen Motors, it's a different story."

"Basically, even if there are some ideas, no one stands up against them."

Yu Yu analyzed it like this, and Cao Yang also understood.

Everyone has the idea of pursuing advantages and avoiding disadvantages, and opposes Autohome becoming a shareholder of Huabaoyan, which is not beneficial, but offends Nanshan Group.

This kind of thing is definitely unwilling to do.

"Now there is a voice in China that the emission standards of automobiles should be closer to the world's strictest Europe and California."

"In the future, in terms of automobile crash testing, we will also guide this to the world's highest required standards."

"In addition to the 25% small offset collision, some other collision requirements can also be improved by Huabaoyan."

"For example, the weight of the simulated vehicle used in the collision was 1.4 tons in the previous C-NCAP, which should be lighter than the actual collision weight in most car crashes."

"After all, at the time of a collision, it is impossible to have no passengers on it, and the actual weight of the car is often more than 1.4 tons."

"Therefore, when Huabaoyan collides, it can be increased by 100 kilograms or 200 kilograms, which will be more in line with the actual situation."

"Some other details can also be appropriately strengthened."

"In this way, the threshold will be pulled higher, and the gap between the top students and the poor students will be widened."

"This is good for Xingchen Automobile."

"I don't want a large number of models to get the best reviews at the same time after the crash test results of Huabaoyan are announced."

"That doesn't make any sense at all."

"High-end models can get good evaluations, mid-range models get general evaluations, and low-end models get not very good evaluations, which is relatively in line with the actual situation."

"We also have to let all car companies understand that not all models have to go for the highest score when developing."

"That's not realistic at all."

"Don't be like C-NCAP at that time, looking up is a five-star, and F6 is also a five-star."

"What's the point?"

Autohome is a shareholder of Huabaoyan, and Yu Yu will definitely be involved in some matters of Huabaoyan at that time.

Therefore, it is necessary to take the opportunity of today's report to communicate with Yu Yu in advance.

The good thing is that the fish's IQ is high enough, and he quickly understands Cao Yang's thoughts.

Then, in the next step of communication, these ideas were quickly implemented.

Even when Huabaoyan officially announced its establishment, C-NCAP reacted.

The media were also in an uproar.

"Director, this Hua Baoyan is going to fight with us, and we have to find a way to cure them."

As the executive deputy director of C-NCAP, Wu Wei has had a very prosperous life in the past two years.

Even if he has been a little anxious recently, it doesn't affect him to pay attention to this position under his buttocks.

Now that Huabaoyan has been established, it is clear that it will compete with C-NCAP for power.

How can this be endured?

Zhao Wenming, as the director of the China Automotive Research Institute, has more than a dozen institutions in addition to the C-NCAP test center.

Even if C-NCAP is affected, he can still live a comfortable life.

But Wu Wei is different.

No wonder as soon as he heard the news, he immediately came to Zhao Wenming.

"The Huaxia Insurance Association is not something we can provoke, which of the eight major insurance institutions is simple?"

"We have authority in front of the automobile OEMs, and that is because the other party has a lot of things that need to be reviewed or evaluated by us."

"But the insurance agreement is different, and their level is higher than that of our center."

"Therefore, we have no way to oppose the establishment of Huabaoyan, and we have no ability to oppose it."

"In this case, we should consider how to minimize the impact of this on C-NCAP."

Zhao Wenming's mind is very clear.

Although he also doesn't want to see an institution like Hua Baoyan established, he will not do it when the mantis arm is used as a car.

"Director, I'm afraid that after Huabaoyan, some other businesses in our center will continue to emerge some competitors."

Wu Wei was a little unwilling and wanted to continue to persuade Zhao Wenming.

This matter will definitely not work on his own strength.

If Zhao Wenming compromised, he wouldn't be able to come up with any tricks.

"Lao Wu, you don't have to worry so much about this, our C-NCAP and Huabaoyan's crash tests are actually nothing more than the difference between the NCAP and IIHS in the United States."

"People in the United States can live very comfortably in both institutions, and it may not be impossible in China."

"The NCAP system assesses more of the comprehensive safety level of the product, while the IIHS focuses more on the maintenance cost after the collision, so it is not a comprehensive system in the safety evaluation dimension."

"These two sets of collision standards are complementary and indispensable, and the development of the automotive industry in the United States should refer to these two systems, and the Chinese market is not yet suitable for the system that has just come out of the China Insurance Research Institute, which is normal."

"Let's follow this rhetoric to publicize, and maybe everyone's evaluation of C-NCAP can be improved by a level at that time."

Zhao Wenming can sit firmly in his current position, and naturally he has a few brushes.

In today's situation, Huabaoyan has been officially established.

No matter how much they object, it is useless.

And if C-NCAP comes out again to attack Huabaoyan, it will make public opinion that has just cooled down a little hotter again.

Zhao Wenming doesn't want to be on the hot search anymore.

Therefore, cold treatment, first see what tricks Huabaoyan can come up with, it is a more suitable plan.

Even deep down, he didn't believe that Hua Baoyan could really be so fair and just.

He knows better than anyone what some institutions that claim to be fair and just actually operate when they are running.

There are too many cases in this area to count.

"That ......"

"Shall we leave it at that, then?"

Wu Wei looked at Zhao Wenming very unwillingly.

The official level crushed people to death.

The director said that this was it, and he naturally didn't dare to jump any more.

However, C-NCAP does not want to toss, which does not mean that Huabaoyan does not want to toss.

Huabao Research Institute, which has just been established, officially announced that it is ready to select a batch of models to do the first crash test.

And these models are all models that have been tested by C-NCAP at the beginning of this year and the test results have been announced.

There are many models to choose from on the market, but Huabaoyan has to choose the models that have been tested by C-NCAP.

Obviously, Huabaoyan is ready to step on the shoulders of C-NCAP and go up.

No matter how bad it is, it can fully attract public opinion and increase the popularity of Huabaoyan by a few steps.

This kind of "porcelain" like scheme can be said to be what Nanshan Group is best at.

Yu Yu is naturally familiar with it.

"Mr. Wang, this time Nanshan Group is really ruthless and fierce, and it has extended its tentacles to Huabaoyan in one fell swoop."

"All insurance companies have to thank them, and domestic independent brands have also tacitly accepted that he is the big brother of the industry."

Great Wall Motors, after Zhu Jianbo, president of the research institute, reported a new model development project to Wang Ying, and greeted the latest hot news in the industry.

C-NCAP Mediagate has been tossed around for quite some time.

There are only a few people in the Huaxia automobile industry who have not heard of it.

"Nanshan Group does things and often makes everyone feel a win-win situation."

"So even if everyone knows that they have some selfish intentions and some of their own goals in it, they can accept it."

"It's remarkable that a business can be run to this extent."

"There are a lot of marketing methods, and we also need to learn from them."

"For example, the crash test model chosen by Huabaoyan this time is very ingenious."

"It is very beneficial for Autohome to become one of the shareholders of Huabaoyan."

Wang Ying is not at all jealous that Autohome has become a shareholder of Huabaoyan.

Anyway, she knows very well that Great Wall Motors cannot become a shareholder of Huabaoyan.

And as long as other car companies such as BYD, Chery, and Geely are not shareholders of Huabaoyan, she can accept it.

"Indeed, as soon as the crash test plan of Huabaoyan was announced, not only C-NCAP will be uncomfortable, but also other companies that have won five-star praise will also have trouble sleeping."

"If the results of C-NCAP are very good, and the results become a mess at Huabaoyan, it will definitely have a great impact."

"At that time, it is very possible to directly halve the sales of problematic cars with the publicity ability of Autohome."

Zhu Jianbo also has a relatively clear view of this matter.

As the director of the research institute, he is very aware of the work of the domestic automotive industry in terms of body strength.

To put it mildly, Great Wall Motors is ahead of the curve in this regard.

Even faster and better than the masses of the North and South.

That is, when facing Xingchen Automobile, Zhu Jianbo did not dare to say that he could win.

"Yes, so in the next year or two, the domestic automotive industry will be more lively."

"Car sales are rising, there are more and more models, and consumers' understanding of cars is getting deeper and deeper."

"In this case, with the further development of the Internet, more things will definitely pop up."

"We'll just watch from the sidelines."

I have to say that Wang Ying's judgment is still very accurate.

In the next few years, it will be an eventful time for the Chinese automotive industry.

It's getting harder and harder for people to live in harmony with the past.

After all, new models are launched one after another, and if you don't grab the market from your opponents, how can you live a little more moisturized?

It is obvious that it will not be only Great Wall Motors that can see these changes.

Other car companies can also feel it.

It's just that some people feel joy and some people feel worry.

These things, Cao Yang, the mastermind behind the scenes, don't care so much.

At this moment, he is enjoying the thanks from Huaxia Station.

"Xia Tai, you are too polite, we didn't do anything in particular, we just pushed it with our hands."

Facing Xia Hong on the other end of the phone, Cao Yang still maintained enough respect.

For a long time in the future, Huaxia TV's status will not be shaken by any media.

Nanshan Group will definitely have dealings with Huaxia Taiwan in many fields.

It obviously doesn't hurt to have a good relationship with the only female deputy director of Huaxia Television.

Multiple friends have one more way.

"Mr. Cao, let me tell you, the China Automotive Research Institute is still trying to find a relationship to make peace, but we arched it back."

"But we have also been warned not to go too far, otherwise it will not affect consumer confidence."

"At this time, you are pulling the insurance association to set up Huabao Research Institute and go to fight with C-NCAP, which is definitely a very desirable situation for us in Huaxia TV."

"Those people want to be referees and athletes, and they still want to make money in the middle, and the appearance is really too ugly."

The C-NCAP media door created by Huaxia TV, Xia Hong is naturally clear.

Regardless of whether everyone agrees with Huaxia Station before the broadcast of this program, at least at this time, Huaxia Station must be unanimous with the outside world.

Otherwise, in the future, no one dares to jump out and wrestle with Huaxia Taiwan, which is completely unacceptable.

"It's good that everyone is happy, the establishment of Huabaoyan is also a good thing for our Nanshan Group."

"We have also communicated with other domestic independent brand car companies, and everyone is also welcoming to Huabaoyan."

Xia Hong's thanks, Cao Yang has already received them.

But naturally the phone can't be hung up so quickly.

Everyone still has to say hello.

"Mr. Cao, when the first crash test of Huabaoyan is held, I will arrange for a reporter from the main station to interview in person, and then it will be broadcast directly in the simulcast news."

Inadvertently, Xia Hong's words will allow Huabaoyan to become famous more quickly in the future and make consumers aware of its authority more quickly.

This kind of return comes so quickly and so effectively.

Cao Yang naturally wouldn't be polite to Xia Hong in this kind of thing, so he just laughed at it.

As for what opinions the C-NCAP test center will have at that time, he can't care so much.

You have the ability to bite me!

(End of chapter)