Chapter 433: Five-Star Wholesale Department, Do Your Own Way
C-NCAP, which has gradually formed a certain influence in the minds of the industry and consumers in recent years, is now at the center of the whirlpool.
As one of the driving forces behind it, Cao Yang was very calmly holding a kettle and watering Wan Nianqing next to the windowsill.
It has been raised for many years, and it can be said that it has lush roots and leaves, and it grows very well.
"Mr. Cao, up to now, the China Automotive Research Institute has not made a satisfactory reply, can we simply take this opportunity to let the wind tunnel test laboratory also do the car collision experiment?"
When Yu Yu was interviewing Xiang Changle some time ago, he began to think about whether there was a better way to end this matter.
In his opinion, the wind tunnel laboratory jointly funded by Nanshan Group and other enterprises and institutions, and managed by Lingnan University of Science and Technology, can actually further expand its influence.
Although C-NCAP is not good, consumers' attention to car safety will definitely increase in the future.
There will be more and more tests related to car collisions.
"I'm afraid it's not that easy."
"Crash testing is either done by the relevant government agencies, not for profit."
"Either that's the U.S. side and the insurance agency will do it."
"For insurance institutions, the collision safety performance of the vehicle can be linked to the premium, and there is a certain interest relationship."
"So they have no incentive to cheat, and they will even think that through this test, they will push OEMs to improve the safety performance of automobiles, reduce the risk of car accidents, and thus reduce the burden on insurance companies."
Cao Yang saw the problem very thoroughly.
Although Yu Yu's statement is a bit appealing, Cao Yang doesn't think it's feasible.
"That's the same, it's not profitable, there's no appropriation, and this test costs a lot of money."
"If you want to get it right, you really have to think about it."
Yu Yu is not stupid, so he is naturally able to think through the problems.
"As far as the current evaluation standards of C-NCAP are concerned, there is no way to set off the excellence of our Xingchen Automobile."
"A car with six airbags as standard is a five-star car with two airbags."
"A car that uses a lot of hot-stamping parts is as five-star as a hot-stamping part that is useless."
"As long as you are willing to spend money, when the test results are not ideal, the manufacturer can spend money to buy the test data back and treat it as if nothing happened."
"With their kind of play, it's easy to make bad money drive out good money, and we have to find a way to cure it."
Cao Yang didn't think it would be a good idea to have a wind tunnel lab for crash testing.
But he is indeed not satisfied with the current situation of C-NCAP.
It is still possible to promote some relevant reforms or changes behind the scenes.
After all, C-NCAP, which gives star ratings to many cars, is neither a national standard nor an industry standard, but only set by C-NCAP itself.
Many car companies must have opinions on this, but they may not dare to say it.
Such an organization, which has neither funds nor staffing, and has a wide range of cooperation projects, has done quite a lot of business.
From car seat cover cutting, to engineering design, management and supervision.
There are not only inspection-free testing of the whole vehicle, environmental protection product certification test, but also 3C certification of the whole vehicle and seat belt.
"Mr. Cao, why don't I discuss with some people from car companies to see if everyone has any good suggestions, and then report to you on the next step?"
Yu Yu saw that Cao Yang didn't intend to let go of this matter so easily, so he naturally began to take it seriously.
"It's okay, three Zhuge Liang, over a stinker."
"Let's see what other car companies think, and then think about the rest of the story."
Cao Yang has some ideas, but this kind of thing will definitely not be able to be done by the Nanshan Group alone.
So it's better to pull in some more people to do it.
However, this matter is so big that the China Automotive Research Institute is finally a little anxious to put out the fire.
"Director, this matter can't be left unchecked, otherwise our reputation will rot in the future."
As soon as Wu Wei returned from a business trip, he found Zhao Wenming, the director of the center, who is also the director of C-NCAP.
Although as the executive deputy director, Wu Wei is in charge of the daily business.
But out of such a big basket, he must have to report to Zhao Wenming.
"When the time comes, we will go to the higher level to communicate with the Taiwan and see if we can stop talking about these things all day and not letting go."
"No one has an opinion on the main engine factory, why do they have such a big opinion?"
Zhao Wenming felt that this time it was purely a dog meddling with a mouse.
C-NCAP did not deceive ordinary people, and the money earned from car companies was "willing" paid by the other party.
So many problematic institutions in China don't report it, but they can't get along with themselves?
"The truth is this, but now the public opinion on the Internet about this matter is in an uproar, and even the relatively popular Han Han jumped out to attack us."
Wu Wei felt a little aggrieved.
For a long time, I have been docking with the windows of various OEMs, and those people are all respectful to themselves.
At the dinner table, the one called "Director Wu" was more enthusiastic than anyone else.
When did he try to be scolded by so many people?
"What did that Han Han say?"
Zhao Wenming asked with a frown.
As a well-known writer born in the 80s, Han Han is now very famous.
In 1999, he won the first prize in the first New Concept Essay Competition, and his masterpiece "Triple Gate" has sold more than 1.9 million copies so far, followed by "Zero One Degree", which caused a sensation again.
He is now a professional racing driver of the Modu Volkswagen 333 team.
Since he is engaged in car-related competitions, the composition of the car safety system has always been the most important content for him.
Regarding the C-NCAP matter, Han Han put forward his own views, and he pointed the finger at the key point of the C-NCAP organization.
"Director, I'll show you a video of the other party's interview and show it to you."
Wu Wei said as he operated the computer.
Soon, a video appeared in front of Zhao Wenming's eyes.
Han Han: "I can only question it, I can't evaluate it." ”
Han Han: "I just think what kind of organization this is, I don't particularly know what kind of authorization it is, or what kind of organization it is under supervision. ”
When C-NCAP fell into the "media gate", Han Han suddenly made a force to question the C-NCAP organization that formulated star standards, not only that, but he also raised his own questions about the basis and scientificity of the standards.
No wonder Wu Wei specially gave this video to Zhao Wenming to watch.
Han Han: "The key is that all the rules are set by their family, and they play the game by themselves, and make their own rules of the game, I think there is always something that people can think about and think about." ”
Han Han is not the only one who has doubts about C-NCAP, and now as a celebrity, he jumps out to question it, which is equivalent to adding fuel to the fire.
After Zhao Wenming watched this video, his face was obviously even more ugly.
"You immediately contact those people who have a good relationship with us, and ask them to find a way to help suppress the heat of this matter."
"Whether it's Autohome or the car channels of various portals, the people in the OEM are definitely more familiar than us."
"This time, let them do their best."
"Especially those car companies that have not achieved very good results, we have helped them before, and now it is their turn to contribute."
Soon, Zhao Wenming found an entry point to reduce the heat of public opinion.
There can be communication with superiors, and other media can let the OEMs communicate.
On the side of the China Automotive Research Institute, just sit back and wait for the heat to drop and the turmoil will pass.
In the future, the business will be done, and the money will be earned!
Anyway, Zhao Wenming felt that he had not experienced any winds and waves, and he would definitely be able to survive this time.
Besides, after all kinds of things were exposed, nothing changed, and in the end, he also saw a lot of things.
The most obvious is the domestic oil products, don't you know the good or bad?
Didn't anyone go to the expo?
The end result?
With just a C-NCAP test, he thinks people will soon turn their attention to something more interesting.
It's like leaked nude photos in January this year, and just one other hot news story can make everyone forget about C-NCAP.
However, Zhao Wenming wants to get through the tricks, but not everyone is happy.
At about the same time, Yu Yu also preliminarily investigated some of the means and methods of C-NCAP to make money.
"Mr. Cao, there are already some eyebrows in the matter, let's first find out the current situation."
"The next step is to discuss specific plans with other car companies."
"In the past two years, C-NCAP has evaluated nearly 50 cars, and according to the normal procedure, testing a car requires buying 3 cars for testing, and you have to pay a lot of money just to buy more than 100 cars, plus other expenses, it is certainly not a small amount."
"Our initial starting point was who paid for these assessments?"
Yu Yu reported while watching Cao Yang's reaction.
"We learned through interviews and surveys that there are two main sources of cars that come for star ratings."
"One is that C-NCAP pays for it on the market itself."
"The second is that the manufacturer applies for a star rating by itself, and the applicant pays out of his own pocket."
"It's like the Zephyr Honda C-RV, which has just been rated 5 stars+, and they applied for a star rating on their own."
"This information can be seen in the filing materials of the China Automotive Research Institute, and at the same time, we investigated and learned that the receipt of C-NCAP says that Zephyr Honda will first pay the purchase price of three cars and the crash test fee."
Yu Yu's investigation is very detailed, and it obviously took a lot of effort.
"If the car company applies for the experiment, the entire cost is borne by the enterprise, that is, the vehicle cost and the experiment cost."
"The cost of the experiment is three experiments, a total of 380,000 yuan."
"These are relatively easy to understand, after all, someone pays for it."
"But C-NCAP pays for the test model, and the situation is a bit interesting."
"Through the investigation, we learned that in addition to the 9 cars that the manufacturer applied for testing, the remaining 39 cars, 3 units each, a total of 117 cars, should have been purchased by C-NCAP itself."
"If each car is calculated at 180,000 yuan, the cost of buying a car alone is as high as more than 20 million yuan."
"However, C-NCAP has neither staffing nor funds, and the high costs are all paid by CAERI."
"20 million is not a small number for any company, paying out of pocket to buy various brands of cars to cause collisions, and then rating a star for others, we can't help but think: why does C-NCAP do this kind of loss-making business?"
As soon as Yu Yu's words were finished, Cao Yang also said: "Yes, why does C-NCAP make this kind of loss-making business? ”
"In the words of Wu Wei of C-NCAP, they don't make money from this."
"But it's okay not to make money, but if you throw 20 million in vain, I'm afraid no company is willing to do such a wrong."
"After some investigation, we finally discovered the secret."
Hearing this, Cao Yang's interest was also raised.
He really didn't know how people made money in this situation.
"In fact, since its establishment in 2006, although the China Automotive Research Institute has paid for its own testing, the cars and data that were damaged after the crash test can be sold at a good price, and the crashed cars are sold to the manufacturers at the purchase price at that time."
"In addition, the data at the test site can be sold for 490,000 yuan, and for the manufacturers themselves to apply for star evaluation, because the car model and the test fee of 380,000 yuan have been paid in advance, the manufacturer needs to pay 110,000 yuan to get various data."
"In other words, although they do not charge for testing at the beginning, after you test the results, including the pulling away of scrapped vehicles, including data sharing, etc., you can make a profit from it."
"Therefore, C-NCAP is a purely operational structure, and there is no way to recognize the authority of their testing."
"Especially if you are taking the manufacturer's money to carry out the test, then it will even more question their impartiality."
"To put it mildly, they can even use this method to blackmail some manufacturers."
"For example, if you know whose car crash performance is not good, you will deliberately do a test, and then sell some not very good test data at a very high price."
"In order to prevent this data from flowing out, even if the OEM has an opinion, it can only pinch its nose and admit it."
Yu Yu explained the doorway to Cao Yang in detail.
It can be regarded as letting Cao Yang see it.
Business can still be done like this.
"In the final analysis, the C-NCAP test is still paid by the car manufacturer, and among those cars that have been crash tested, how many test cars and crash data have been bought by the manufacturer at a high price? How much do they charge in this way? I guess this information is of interest to many people, right? ”
Cao Yang felt that the more the other party wanted to avoid it, the more he had to hold on to it.
"A lot of people are asking this question, but until now, they still refuse to disclose it on the grounds of trade secrets."
Yu Yu knew this kind of information, and the other party would definitely not disclose it.
Unless an insider leaks.
However, as far as the relevant materials are currently available, it is basically enough.
"Well, before there's a better solution, let's push the 25% small offset crash test a little bit forward."
"All the products of Xingchen Automobile are developed with reference to the highest global standards, and there is no double standard."
"As far as these C-NCAP test items are concerned, there is no way to highlight the gap between everyone."
"Some people get 100 points in the exam, that's because the level is 100 points, and some people are because the test paper is only 100 points."
"Once this test item is added, it will be enough for many companies to drink a pot."
Cao Yang still has a good understanding of some of the key indicators of automobile crash tests.
C-NCAP's star rating is divided into three crash tests: 100% frontal impact, 40% offset impact and side impact.
Don't look at the difference between 40% and 25% is only 15%, in fact, the difference is far away.
The 25% small offset collision is a good simulation of actual traffic accidents such as collisions between vehicles with small overlapping areas and vehicles hitting trees and utility poles.
The 25% small offset crash test is implemented on both the left and right sides, which will provide all-round protection to the main and passenger seats and even the occupants of the whole vehicle, and at the same time bring more stringent requirements to the main engine manufacturer.
This is something that many car companies, especially joint venture car companies, cannot do.
Chery, Geely, Great Wall and other independent brand car companies, because of the large use of hot stamping parts, as well as the sweetness of trying crash tests before, have made more efforts in this regard.
The projects of joint venture car companies are all developed abroad, and people develop Huaxia's special models according to the test standards of Linghuaxia.
In this case, their collision level is not as good as that of their own brands.
I have to say that this can be regarded as a change brought by Cao Yang's butterfly to this era.
"Well, I'm now launching a public opinion offensive in this area on the Internet."
"Then we will join forces with independent brands that are confident in crash testing to promote this thing together."
"If C-NCAP continues to go its own way and becomes its five-star wholesale department, it will really be a public outrage."
Yu Yu obviously does not have a clear enough understanding of some people's bottom line.
In this world, there are really some people who are stubborn, like stones in a pit, smelly and hard.
And just when Autohome and a group of car companies were promoting the 25% small offset collision, in the Yangcheng Huaqiang factory, the two brothers Guo Shuyin and Guo Shufu, were in a very beautiful mood.
"Big brother, in the past week, you have come to us to communicate about the project of hot stamping parts, and there are several more at once."
"Even some new customers have taken the initiative to come to the door and want to come and investigate."
"According to this rhythm, our dominant position in the domestic hot stamping market will be completely secured."
In the past two years, Yangcheng Huaqiang Factory has invested or is investing in more than a dozen hot stamping production lines across the country.
The production capacity is the first in China.
But competition is not without it.
After all, after seeing the prospects of this industry, many other peers also purchased hot stamping production lines from Nanshan Equipment, and then began to enter this field.
However, the first-mover advantage of Yangcheng Huaqiang Factory is not so easy to break.
"The more aggressive this C-NCAP mediagate incident is, the better it will be for our industry."
"When people realize the importance of collision safety, they will be more concerned about the use of ultra-high-strength steels."
"Until now, the strength of our hot stamping parts has no way to compare with cold stamping."
"Even in terms of cost, the cost of hot-stamped parts is not much more expensive than cold-stamped parts that use high-strength steel plates."
"This makes more OEMs willing to expand the enthusiasm of hot stamping parts."
As the general manager of the company, Guo Shuyin naturally has his own judgment on the development trend of the entire industry.
In the beginning, the cost of hot-stamped parts was high.
A set of molds will go to 10 million yuan.
The processing fee of a part also goes to 50 yuan, while the same cold stamping part is less than 10 yuan.
Coupled with the difference in material cost, the cost disadvantage of hot stamping parts is very obvious.
This is also the reason why hot stamping parts appeared relatively early, but the large-scale application time in China is relatively late.
If there is no Caoyang, it will basically be until the models after 2010 that the amount of hot stamping parts will be slowly expanded.
"I think I can take this opportunity to promote the hot stamping technology within various OEMs."
"We can unite Nanshan equipment and Nanshan mold to conduct a roving exhibition of hot stamping technology."
"At that time, it should be able to stimulate more OEMs to increase the enthusiasm for the use of hot stamping parts."
Guo Shufu's proposal was immediately responded.
Soon, Yangcheng Huaqiang Factory moved.
Whether you are interested or not, you will not refuse such a technical demonstration at this time.
Let's get the early action up first.
On the Autohome side, after discussing and consulting with various car companies and relevant stakeholders, Yu Yu has also formed a preliminary plan.
"Mr. Cao, combined with our discussion, we feel that some models make the shell bright and beautiful, and the design is fashionable and novel, but the technology inside is decades ago."
"ABS, airbags, these things that consumers know will be equipped, and the version will be as high as possible, but the impact bar, body structure, material use, etc. can be saved."
"This kind of model, on the surface, you can't see whether it's good or bad, and most of the owners are 'laymen' who don't understand, but once they unfortunately encounter a collision, they don't know whether these 'tofu scum' can effectively protect the people in the car."
"However, in our Huaxia, the automotive industry lacks such a 'third party' to supervise the safety of vehicles."
"This kind of third party, C-NCAP certainly can't afford because it's already commercialized."
"It's not enough to have relevant laws and regulations, and there are many things in the Huaxia automobile industry that only have laws and regulations but don't enforce them."
"So we came up with a new way."
Yu Yu made an appointment with a conference room today, threw the PPT on the wall, and personally explained to Cao Yang the new plan made by Autohome.
(End of chapter)