Chapter 439 It's not that you can win with more money, Nanshan Group has taught Tianzhu people a lesson

With the conversation between Chris and Cao Yang, Nanshan Group immediately moved.

The acquisition of Jaguar and Land Rover has been planned by Nanshan Group for a long time.

Although with the rise of Xingchen Motors, the importance and urgency of this matter have decreased.

But in Cao Yang's view, it's still a worthwhile project.

Pick up the leak!

He knows that Jaguar Land Rover will be able to turn from a loss to a profit from next year, whether it is held in the future or continued to sell, it will definitely not be at a loss.

The important thing is to take this opportunity to let more people know about Nanshan Group and Xingchen Automobile.

Because when the time comes, Jaguar and Land Rover will be acquired in the name of Xingchen Automobile, which is definitely a huge advertisement for Xingchen Automobile.

Just like Tianzhu's Tata Motors, before the acquisition of Jaguar Land Rover, few people in Huaxia estimated that few people in Huaxia knew that there was such a company in the world.

But after the acquisition of Jaguar and Land Rover, Tata Motors became famous.

Although it can't be said to be a household name, it is not a level at all compared to before.

To put it bluntly, this publicity effect alone cannot be achieved by one or two hundred million dollars in advertising expenses.

In this case, Cao Yang is naturally very determined to acquire.

"Mr. Cao, judging from the current situation, Ford's decision to sell Jaguar and Land Rover is very firm, and it should be very hopeful that an agreement can be reached quickly."

"As for the price, since Tianzhu Tata Motors has also expressed interest in acquiring Ford Motors, it is estimated that we have to talk about it."

Dong Shengnan, as the head of the finance department, Cao Yang must have let her participate in this kind of major acquisition business.

Some related funds also need to be arranged in advance by the Finance Department.

"Are Tata Motors sure they want to get involved in this fight?"

Although Cao Yang already knew that Tata Motors must be interested in Jaguar and Land Rover, he was still a little unhappy to hear that the other party was competing with him.

In this kind of thing, the fewer people involved in the acquisition, the more beneficial it will definitely be to Nanshan Group.

Otherwise, it would be disgusting if someone always raises the price with you.

"Yes, according to what we've learned, it does."

"In order to further determine the content of this aspect, we also found a consulting company to cooperate, and asked them to go to Tianzhu and the United States to further understand the situation."

"However, Tianzhu enterprises have always been very interested in Anglia's automobile companies."

"So the reliability of this news, I think it's still relatively high."

"However, Tianzhu people often take the trouble to lower the price, and the probability of the final bid being higher than ours is very low."

Dong Shengnan replied with great certainty.

For her, the most important thing during this time was to assist the company in completing the acquisition of Jaguar and Land Rover cars.

Xiang Wei, the head of the legal department, had already led a group of teams to the United States in advance to contact Ford Motor.

Cao Yang is definitely going to go later.

However, he doesn't like to go abroad now, and he doesn't even like to go on business trips.

"Let's discuss it as soon as possible to see how the quotation can be recognized by Ford Motor and kick Tata Motors out."

Cao Yang will definitely not let Tata Motors snatch Jaguar Land Rover from his hands.

Even the extra money is worth it.

Of course, it would be better to be able to think of some other way to suppress Tata Motors.

"Mr. Cao, we had a dispute with Tianzhu's customers because of the balance payment of the machine tool, and then there was a lot of turmoil because of the order of 100 vehicles."

"I think it's better to collect and sort out the relevant materials and publicize them internationally, especially in the United States."

"Twitter in the United States, I heard that it also has a stake in Weibo, if we can take this opportunity to promote it well, it should be beneficial for our negotiations."

Mi Ying on the side rarely took the initiative to express her opinion.

How to gain an advantage on the battlefield of public opinion is something that Nanshan Group has been exploring in recent years.

Obviously, Mi Ying feels that in the acquisition of Jaguar and Land Rover, she can also think of a way from public opinion.

"Jaguar Land Rover, as a luxury brand model, if it is acquired by Tata, their brand reputation will definitely be affected."

"As a newly rising high-end luxury brand, Xingchen Automobile has now been recognized by consumers."

"I think we can also start from this aspect, and let the management of Jaguar and Land Rover also promote related things."

"If neither Jaguar nor Land Rover is willing to be bought by Tata, then we have a better chance."

Zeng Tingting also put forward her own ideas on the side.

At this time, it must be brainstorming and everyone working together to figure out a way.

"Mr. Cao, I heard that Mr. Zhang has also made frequent moves in recent months on the side of Nanshan Investment, and it is said that he has also made a difference in the international financial market."

"Is it possible to take advantage of Nanshan Investment and make some moves on Tata Motors in Tianzhu's stock market, so that they can take care of themselves?"

Dong Shengnan threw out a new plan from a new angle.

"We're working with Ford in a variety of areas, and I think we can do that as well, and see if we can find something that interests Ford."

"For example, further cooperation on the 8AT or 3.0T engine."

"If these collaborations can be beneficial to our negotiations, and if they are discussed together, I think Ford will also be very interested."

"We can even come up with a model and work with Ford's Lincoln and have them wear the Lincoln logo in the United States."

"Although it will be interesting to see how we talk about it in the end, if these plans are discussed with Ford as an alternative, Tata Motors will not have any advantages at all."

As soon as Rao Yongxiang said this, everyone couldn't help but nodded.

There are indeed a lot of cards in the hands of Nanshan Group.

It's still very attractive for Ford, which is in trouble.

"Let Liu Youmei get in touch first, and in two days I will personally fly to the United States to have a good chat with their CEO, and strive to quickly sign the acquisition agreement first, and then the handover and implementation can be done slowly."

Cao Yang is sure that this acquisition can be made without losing money, so his attitude is very resolute.

Soon, the entire Nanshan Group had more moves.

And with these actions, Tata Motors immediately felt that something was wrong.

"Sharma, why is there so much negative news about Tata Motors on the Internet in the United States?"

"Even the fact that we didn't pay the balance in time for the purchase of stamping equipment was once again brought out to talk about it?"

As chairman of the board of directors of Tata Motors, Ratan Tata is now personally responsible for directing the acquisition of Ford Motor's Jaguar and Land Rover.

Seeing that they have already started to contact Ford Motor, the other party has also expressed interest in selling.

But things started to change so quickly.

This made Ratan very unhappy.

In his opinion, this is a very good opportunity for snakes to swallow elephants.

As a country with a rapidly developing economy and a not very developed financial industry, Tianzhu was not very affected by the financial crisis.

Because of this, Ratan feels that now is a good time to buy Jaguar Land Rover.

"Mr. Tata, we are also investigating this matter, and judging from the current situation, it is likely that our competitors are trying to destroy our image."

"Ford has already arranged for someone to connect with us, and at this time, the news is unfavorable to us, and it is difficult for people not to associate these two things."

Sharma was able to be appointed by Ratan as the CEO of Tata Motors, and naturally there were a few brushes.

He had studied in the United States and knew the situation there well.

Sometimes, a lot of sudden news suddenly pops up on the media, so there must be a driving force behind this kind of thing.

"Jaguar and Land Rover have been messed up in the hands of Ford, and those car companies in the United States are having a hard time now, and no one should compete with us for Jaguar Land Rover."

"In Europe, the impact of the subprime mortgage crisis is also increasing, and the average investment fund should not be willing to spend a lot of money to buy a company with uncertain prospects at this time."

"Who else do you think wants to compete with us for this acquisition?"

Ratan frowned, a little puzzled as to why he was in this situation.

In his opinion, Tata Motors' acquisition of Jaguar and Land Rover should be smooth sailing.

Previously, it had only tentatively proposed a $1.5 billion acquisition plan, and Ford was willing to sit down and talk.

It shows that the reserve price of Ford cars will not be particularly high.

Ratan originally thought that with some more money, Ford would agree to sell.

However, if there are other competitors, the situation is certainly different.

"I've already arranged for someone to go to the United States to investigate, and we're going to spend a lot of money to get some information from Ford to help us with some information."

I believe that in a few days there will be more definite news coming out. ’

"But before we do that, we also need to think about how much more we can increase if someone else bids more than us."

Sharma knows that $1.5 billion can't take Jaguar Land Rover.

When Ford bought the two brands back from other buyers, it cost $1.5 billion.

Even if it is depreciated now, it will definitely be difficult for the other party to accept such an exaggerated decline in value.

"If you can do it within $2 billion, you can just decide."

"If you need more than $2 billion, then you need to explain it to me separately, and the board of directors will decide after discussion."

Ratan wants to fight Jaguar Land Rover's idea, and it's not a day or two.

As the largest automobile company in Tianzhu in China, Tata Motors gives the impression that it produces low-end cars.

In fact, they do produce low-end cars as well.

In this case, they naturally want to acquire a luxury brand to enhance their technical capabilities and brand capabilities.

As for whether doing so will hurt the acquired brand, that's not something he will worry about.

And when Nanshan Group and Tata Motors are discussing the acquisition of Jaguar Land Rover, Ford is naturally not without any internal movement.

"Murali, I personally tend to further strengthen cooperation with Nanshan Group."

"Huaxia's auto market is likely to exceed 10 million this year, and it will become the world's largest auto market sooner or later in the future."

"But our Changan Ford's market share in China is still quite low."

"The profit of the same car in China is more than twice as high as that of the United States."

"Even if the Huaxia branch is only a 50% joint venture, each car contributes more profit than the United States sells."

"If we can sell 1 million or even 2 million cars in China in the future, then it will definitely be of extraordinary significance to the company."

"On the contrary, our presence in the Tianzhu market has always been very low, but Dongying car companies are better than us there."

"In this case, not to mention that Tata Motors' bid is not high, I am not sure if there will be any moths in the future."

"Even if it is the same price, or even higher, I think it is more appropriate to choose Nanshan Group."

Chris's attitude is very firm and stands on the side of Nanshan Group.

Anyway, this company's meeting discussed whether it would be better for Jaguar and Land Rover to sell to Tata Motors or to Xingchen Motors, a subsidiary of Nanshan Group.

There is nothing wrong with being resolute.

"I also agree with Chris that cooperating with Nanshan Group is good for our China strategy and good for us to promote cost reduction in the future."

"As long as the cash price offered by the other party is about the same as Tata's, I think I can sell it to Nanshan."

Melgan's attitude is also more clear.

Nanshan Group has long mentioned to itself the intention of acquiring Land Rover Motors, and he has had a good relationship with Nanshan Group over the years.

Naturally, I hope to give a favor to go out.

"The relationship between Tianzhu people and England is more special, I think if Tianzhu Enterprise acquires Land Rover and Jaguar, can it ensure that the subsequent handover becomes smoother?"

Naturally, the other people present also raised some different opinions.

"Yes, Nanshan Group's Xingchen Automobile is likely to be a big threat to the Lincoln brand in the future."

"If we sell Jaguar and Land Rover to Nanshan Group, then the threat is likely to be even greater."

Nanshan Group will engage in public relations, and Tata Motors will naturally not do nothing.

Clearly, there are people within Ford who support Tata Motors.

"I think whether the handover will be smooth in the future is not something we need to consider, as long as the funds are received, whether there will be problems with the handover is something that Nanshan Group needs to worry about."

"As for the threat you mentioned, I don't think there's anything to worry about."

"Xingchen Automobile is now completely entrusted to us to be in charge of the American market, as long as we operate well, there is no need to worry about threats."

"Even if Xingchen Motors really sells well in the United States, it is our Ford Motors that benefit the most."

Once again, Chris stood up and unequivocally supported the sale of Jaguar Land Rover to Nanshan Group.

Anyway, the company has already decided to sell, and everyone can just talk freely.

"Melgen, how long do you think Huaxia's auto market can surpass us?"

Murali, who had not spoken much, suddenly asked in a loud voice.

In the past, the Chinese market has always been unimportant.

Even though it has developed rapidly in the past few years, the ideas in the minds of many people outside have not changed.

Including Murali himself, this is more or less the case.

"According to what we have now, at most three years, the Huaxia automobile market will become the world's first, and there will be no other market that can surpass them for many years to come."

"Even to the extreme, maybe next year people will be able to surpass us and become the world's largest car market."

"After all, the current subprime mortgage crisis is getting more and more serious, which will definitely have a certain impact on the future auto market."

"The impact of the subprime mortgage crisis on the Huaxia side is relatively small, and they will surpass us sooner under the trade-off."

Melgan gave her judgment with certainty.

What he said was really not nonsense.

"Nanshan Group is not a simple enterprise in Huaxia, they have a strong influence in the entire automotive industry."

"The most important thing is Autohome, the largest automotive media in China, which is also an industry under Nanshan Group."

"At the same time, the Weibo company, which has great influence on the Huaxia Internet, is also an affiliate of Nanshan Group."

"To put it mildly, if the relationship with Nanshan Group is very poor, then the development of the Huaxia automobile market will be much more difficult."

"Volkswagen is the best example, they have completely torn their faces with Nanshan Group."

"In recent years, Volkswagen's development in China has been Waterloo."

"The whole market is growing substantially, but Volkswagen is basically not growing, or it is growing very slowly."

"The most important thing is that Volkswagen's reputation has declined a lot in China."

"If we don't want to follow Volkswagen's trail, it's best to try to have a good relationship with them when the impact is not great."

"Everyone makes money together, just like Nanshan Group handed over Xingchen Automobile to us to operate the North American market, to achieve a win-win situation."

"From these perspectives, Tata Motors' offer is not competitive at all."

After Chris's additional comments came out, the rebuttal was immediately much quieter.

After all, everyone has already expected the prospects of the Chinese market.

No one dares to easily say that they want to give up the Chinese market.

Especially when Ford Motor is losing money in the United States, the main profit this year is contributed by the Chinese market.

In this case, it is destined that Ford will pay more attention to the Chinese market in the future.

"Then sell it to Nanshan Group!"

"As long as they can get the same price as Tata Motors!"

As CEO, Murali finalized the sale of Jaguar and Land Rover.

The next step is to confirm some more detailed things.

……

"Chris, come, a toast to our friendship over the years."

When Cao Yang came to the United States, the direction of acquiring Jaguar Land Rover had basically been decided.

All that's left is the integration of some specific prices and acquisition packages.

In this case, Cao Yang naturally wanted to invite Chris out for a get-together.

Of course, in this sensitive period, Chris is also very low-key.

So he directly invited Cao Yang to his home and had a simple dinner.

Single-family villa, news is not easy to leak.

Chris is obviously thinking a lot, too.

"Cao, if you successfully acquire Jaguar Motors and Land Rover Motors this time, you Xingchen Motors will have a firm foothold on the world auto stage."

"If we can fully integrate several brands, maybe we can bring unexpected surprises to everyone at that time."

Chris must have said that Nanshan Group's acquisition of Jaguar Land Rover is a good thing, otherwise it would be funny if the acquisition was made yellow.

"For Ford, there are already so many brands, and too many brands will make the distinction between brands seem very confusing, so that there will be some duplication in the layout, and even there will be competition within the company and waste of resources."

"At this time of sale, I think Mr. Murali is still very bold."

"Of course, for Nanshan Group, the acquisition of a luxury brand with a lot of history is definitely a risky thing."

"Even if I have to continue to lose money for a few more years in the future, I think the risk is worth it."

"Of course, I hope that this decision will be proven by history to be the right one."

"Otherwise, the life of Nanshan Group will be difficult in the future."

Cao Yang will definitely not brag at this time that the acquisition of Jaguar Land Rover is very beneficial to Nanshan Group.

Otherwise, when the time comes, people will raise the price of Ford cars, and it will be disgusting.

Even now that the contract is already being negotiated and the price is almost finalized, as long as it is not formally signed, it is possible to change.

"It's also said that when English people engage in business, sometimes people are more speechless."

"Jaguar and Land Rover were also glorious in the past, but now they are also in the red."

"Hopefully, in the hands of the Nanshan Group, this situation can be reversed."

The two of them were chatting while drinking.

Everyone has known each other for so many years, and in addition to corporate business, there are also some personal relationships and other interests, so they get along relatively happily.

Many people always think that the United States doesn't talk about human feelings, and everyone does things fairly and justly, as if it really is.

Actually, it's not like that at all.

No matter where you are in the world, it is impossible not to pay attention to human feelings.

You don't feel the power of human sophistication in the United States, so could it be because you don't have any connections to help you?

If you look at the people who enter the Ivy League schools every year, which ones enter with letters of recommendation, maybe your thoughts will change.

Not to mention some other secret operations that have been packaged fairly and justly.

(End of chapter)