During this time, Nanshan Group's various actions were very frequent.

Especially the acquisition of Jaguar and Land Rover cars, related topics have always dominated the hot search on Weibo.

There is no need for Nanshan Group to make efforts on its own, and countless netizens have helped everyone popularize the past and present lives of Jaguar cars and Land Rover cars.

It not only made the popularity of Xingchen Automobile rise several steps, but also let more people know about the two brands of Jaguar and Land Rover.

Even netizens have begun to play some stalks of "Haw Par Stars".

This situation made Volkswagen anxious.

After all, the Audi brand has always been the luxury model with the highest domestic market share in China.

Until last year, Audi had been leading in sales.

But this year, Xingchen Automobile's domestic sales in China are about to surpass Audi.

Even according to the current pace of development, by the end of the year, Xingchen Automobile's domestic sales will definitely be more than Audi.

If you add the sales of Jaguar and Land Rover, it is even more.

It's no wonder that Vondel is so anxious.

"Strauss, do you think it is necessary to import all the models of the Audi brand into Huaxia for sale?"

In addition to introducing more new models to compete with Xingchen Motors, Vondel has not thought of many ways.

"If it's just against Xingchen Motors, then I think this idea is good."

"But Jaguar and Land Rover have a higher brand positioning than us, and now they have also been acquired by Xingchen Motors."

"In the future, the three brands will attack together in the Chinese market, and we will rely on the measure of introducing more models, and it is estimated that the effect may not be very good."

"After all, the models with relatively good sales of the Audi brand have been introduced to the Chinese market."

Strauss's words made Vondel's mood worse.

It doesn't work, it doesn't work either.

Could it be that you just watched Xingchen car trample Audi under your feet?

"Do you have any other ideas?"

"I think it is necessary to localize more models in China and put them in the joint venture factory for production."

"So far, our sales of the A6L and A4L produced at the joint venture plant have been relatively stable."

"However, the sales of other models directly imported are generally declining."

"There are many factors involved in this."

"First of all, the price, between imported cars and domestic cars, there is at least a gap of hundreds of thousands, for many consumers, this is also very critical."

"The second is the support of our partners."

"If we achieve domestic production, then the sales of these cars are closely related to Chuncheng Automobile Group, and they must also hope that the sales of domestic models can go up."

"The most important thing is that after domestic production, we can further enhance consumers' recognition of the Audi brand through some marketing measures, and we can also enhance the support of local governments."

As soon as Strauss's proposal came out, Vondel was a little entangled.

According to the information he has learned before, Chinese consumers, especially those who buy luxury cars, often have a soft spot for imported cars.

If Audi gets most of its models to be produced in China, will it affect the brand power?

Over the years, it has finally become the existence of ABB in Huaxia, and Mercedes-Benz and BMW have been overwhelmed.

If something had changed in a few years, he would have been unwilling.

"Vondel, the Chinese market is now more and more popular with various SUVs, I think Xingchen Automobile will choose to acquire Jaguar Land Rover, one of which is also to fancy the SUV value of Land Rover Motors."

"So I think it's necessary to bring the Audi Q5 and Q7 to Huaxia for production."

"There could even be consideration of having HQ develop a smaller SUV based on the Q5."

Strauss saw that Vondel did not speak, and couldn't help but add his specific point again.

"You may not know it yet, but I heard the news a few days ago that the headquarters has started the development of the Audi Q3, which is what you said about the development of a smaller SUV based on the Q5."

Vondel glanced at Strauss and revealed an update message.

"Q3 has already started?"

"Vondel, if that's the case, then I suggest that the headquarters directly synchronize the introduction of the Q3 model in Huaxia."

"Huaxia's own brand enterprises, the market share in recent years has been rising."

"One of the very important reasons for this is that they have launched a wide variety of SUV models."

"Now just look at the SUV market, the market share of Huaxia's own brands is far higher than that of joint venture car companies."

"I think whether it is Q3, Q5, or Q7, it is necessary to localize it in the Chinese market as soon as possible, and pull down the price while ensuring our profits."

"In this way, we can greatly expand the number of potential consumers, which is very beneficial to our sales."

As the person in charge of the Audi brand in China, Strauss cares most about Audi's sales.

As long as the sales are up, his results will be there.

When the time comes, there is hope that he will be promoted back to China.

Therefore, he is more enthusiastic about introducing more models into China for localization, and his enthusiasm is higher than anyone else.

Even he is ready to take the initiative to find Chuncheng Automobile Group, so that the other party can also put pressure on Volkswagen through his own channels and introduce more models for localization.

"The localization of Q3 and Q5 is indeed worth looking forward to, but the sales of Q7 are relatively low, and the necessity of localization should be carefully reviewed."

"You arrange someone to do the relevant localization plan specifically, as well as the price changes before and after the localization, and the relevant content of market changes."

"When the time comes, we will report to the headquarters as soon as possible to see if we can get the headquarters to agree to our proposal."

"However, even if the Q5 that has been mass-produced is promoted to localization, it will definitely go to 2010 at the earliest, and there is still no way to solve the dilemma we are facing now."

As soon as Vondel said this, Strauss didn't know what to do.

The measures that can be used, they are basically already using.

But judging from the current situation, the effect is not very good.

"Vondel, why don't we hand over the sales initiative of the Audi brand to Chuncheng Automobile in the future?"

"But also set some preconditions for them, forcing Chuncheng Automobile Group to vigorously sell Audi cars?"

Strauss's influence on the Spring City Automobile Group has always been more expected.

This is the first automobile company in China and the largest automobile company in China.

There are countless talents who have gone out from Chuncheng Automobile Group.

"This decision, the headquarters will definitely not agree easily."

"Let's think about the other ways first, and think about these things before we have a better idea."

What Strauss said, Vondel did not dare to agree casually.

What was hard to get in the past, if it was so easy to give it away.

Then the position under his ass will be unstable.

The headquarters may not think that Vondel was bought by the Chuncheng Automobile Group.

And while Vondel and Strauss were talking about the Spring City Automobile Group, the Spring City Automobile Group was also worried about a similar situation.

"Mr. Zhu, before Xingchen Automobile only had one sedan, it was still a coupe, and there was actually no competition with our big red flag."

"But now that Jaguar has also been acquired, the situation is completely different."

"When the time comes, if Jaguar Motors' various sedans work together, it is likely to bring huge pressure to Dahongqi."

"On the English side, Jaguar cars were originally used by many princes and nobles, and the high-end image has been deeply rooted in the hearts of the people."

"In the previous Huaxia market, their marketing ability was not very strong, and there were not many people who knew about Jaguar cars."

"Brand recognition also needs to be improved."

"But this time Xingchen Automobile acquired Jaguar, and the situation is completely different."

"During this period, the number of people in China who know about Jaguar cars has increased at least tenfold compared with before."

"In the future, combined with Nanshan Group's strong marketing capabilities and technical strength, Jaguar Automobile's performance in China will definitely usher in a blowout development."

"In the past, Jaguar couldn't sell 5,000 cars a year in Huaxia, and maybe it will have to add zero in the future."

Tao Wen's mood was a little anxious.

Originally, everyone was eating melons, watching Xingchen Automobile make a big news for everyone.

But slowly, they realized that this big news was not a good thing for Spring City Motors.

"I really didn't expect Xingchen Automobile to be able to buy the two luxury brands of Jaguar and Land Rover from Ford Motor."

"I paid $2.3 billion in cash at one time, which is a historical record in the acquisition of the domestic automotive industry, right?"

Zhu Zhengfeng's mood was also a little heavy.

Tao Wen said that he naturally understands the truth.

But there is very little he can do in this matter.

Chuncheng Automobile Group's bulletproof version of the big red flag is now bothering Xingchen Automobile to assist in the development.

What else can they do in this situation?

"Yes, even if it was the acquisition of some other brands by Nanqi and other companies before, the movement was definitely not as big as this time Xingchen Automobile."

"The most important thing is that Land Rover and Jaguar are well-known and luxurious, which is not comparable to other brands."

"Now that we are joining forces with Xingchen Automobile, it's really hard to say what kind of changes it will bring."

"But no matter what it turns out in the end, it's definitely not a good thing for Dahonghong."

"Even for Audi, which is owned by Volkswagen in Spring City, it's not a good thing."

Tao Wen gave his judgment very affirmatively.

Zhu Zhengfeng was silent for a moment and said: "Is it possible to let Hongqi Sedan and Jaguar or Land Rover make a joint venture and localize each other's models in Spring City?" ”

The plan that everyone else has already thought of, Zhu Zhengfeng naturally can't think of it.

No way, in recent years, there have been too many joint ventures.

Among the mainstream car companies in the world, almost all of them have found partners in China.

Jaguar Land Rover has a certain sales volume, but there are not many car companies that have not yet set up joint ventures in China.

As for Ferrari and Lamborghini, these car companies are quite well-known.

However, everyone also knows about the joint venture factory, don't fight the idea of these enterprises.

That's basically useless work.

"If Jaguar and Land Rover had not been acquired by Centron Motors, then your proposal would still be very feasible."

"But now that they are already a subsidiary of Xingchen Automobile, even if they want to set up factories in China in the future, they will definitely give priority to cooperating with Xingchen Automobile."

"Unless we can give some benefits that the other party has no way to refuse, I am afraid that there is little hope."

Tao Wen and Zhu Zhengfeng are also relatively familiar.

So what came to mind was directly said.

According to her speculation, the domestic joint venture with Jaguar Land Rover is definitely not the only one in China.

But there is one that counts as one, and it is estimated that there is no hope of success.

Thinking about it, she can't think of anything that other car companies can come up with to attract each other.

"If there is no hope for a joint venture with Jaguar and Land Rover, then do you think it is possible to take out the Hongqi car and make a joint venture with Xingchen Automobile?"

Zhu Zhengfeng's thinking further diverged.

This idea must have not been brought up casually by anyone before.

After all, Hongqi sedan has a very different meaning for Chuncheng Automobile Group.

However, Xingchen Automobile, as an independent brand of Huaxia, has now made a name for itself in the world.

Therefore, if the object of Hongqi Car's joint venture integration is Xingchen Automobile, he thinks that the obstacle should be very small.

After all, it is still a Chinese enterprise that changes back and forth, and does not involve foreign capital.

It will be much easier for everyone to accept emotionally.

The most important thing is that Xingchen Automobile is so competitive that others can't even gossip about it.

"If it is just a new joint venture with Xingchen Automobile, the other party may not be interested."

"But if all the tangible and intangible assets of Hongqi Car are taken out and Xingchen Automobile is allowed to establish a joint venture company in the form of technology shares, then maybe Cao will always be interested."

"But the other party already has three car brands, whether they are really willing to set up a joint venture with us, may also need further exchanges."

Tao Wen also quickly thought about Zhu Zhengfeng's proposal.

This scheme is very novel.

It sounds at least somewhat reliable.

"Except for the car logo, most of our big red flag is provided by Nanshan Group."

"It's the same with the current bulletproof version of the Great Red Flag."

"This matter is not a secret in the industry, and it doesn't make sense for us to hide it."

"It's better to take this opportunity to cooperate with Xingchen Automobile."

"When the time comes, we will enhance the brand power of Hongqi Sedan and make this brand with special significance bigger and stronger, maybe it will be of greater significance."

The more Zhu Zhengfeng said, the more he felt that this plan was very feasible.

He also doesn't expect to really run the Hongqi sedan into a Mercedes-Benz BMW-like existence, as long as the sales go up, it will be enough.

In terms of models, in addition to Dahongqi, he does not plan to take the high-end route for some other models, but is ready to take the mid-range market.

It is slightly higher than the models of Chery and Geely, but it is slightly lower than the positioning of joint venture car companies.

Such a market, he thinks it is still worth looking forward to.

"Nanshan Group is now in the layout of luxury cars, if it is just a simple joint venture Dahongqi, it is estimated that there is no interest."

"If it is an all-round cooperation and runs Hongqi Car into a company like Toyota and Honda, I think Mr. Cao should be interested."

"After all, Nanshan Group's engines and gearboxes and other parts also need a more volumetric platform to sell."

Tao Wen slowly felt that Zhu Zhengfeng's proposal seemed to be really good.

"Don't think about it for ourselves, I'll call Mr. Cao directly and throw this topic out, so that they can also discuss it first and see what they think."

"The competition in the domestic auto market is becoming more and more intense, and we have to implement this matter as soon as possible."

Zhu Zhengfeng said just do it, directly picked up his mobile phone, and called Cao Yang.

Cao Yang, who was in a meeting to discuss how Jaguar Land Rover would hand over and how to market in the future, was stunned when he suddenly heard Zhu Zhengfeng's proposal.

"Mr. Zhu, are you serious?"

"Do you really plan to separate all Hongqi cars from Chuncheng Automobile Group and set up a joint venture with us?"

Domestic independent brands, if you only look at the brand power, that is, the special brand of Hongqi still has some attraction to Caoyang.

Now that Zhu Zhengfeng suddenly threw out such a cooperation plan, he really didn't expect that the other party would have such a great charm before.

Hongqi car.

For many, this has a special meaning.

As long as the business is good, the charm of this brand alone can bring a lot of promotion to sales.

It's just that the people of Chuncheng Automobile Group have been unhappy all these years, and such a good brand has been messed up.

"That's right, if you don't break it, you can't stand it!"

"Instead of hanging over there like this, it is better to directly take it out and cooperate with you, and use the profound heritage of Hongqi Car and the technology and marketing of Xingchen Automobile to make Hongqi Car bigger and stronger."

"For example, Dahongqi and Xingchen Automobile are not very suitable for official cars."

"But the other models of Hongqi sedan are different."

"I hope to operate Hongqi Sedan into Huaxia's Volkswagen and Huaxia's Toyota."

"When the time comes, various models ranging from 100,000 to 300,000 will be launched, and the official car market alone will allow Hongqi cars to continue to develop steadily."

When Zhu Zhengfeng said this, Cao Yang was really interested.

Up to now, Nanshan Group is really lacking a low-end brand.

But if you do it directly, it will be equivalent to competing for the market with customers such as Chery, Geely, and Great Wall, which will have a great impact.

So even if there were some voices inside, they were suppressed by Cao Yang.

But with Hongqi Car, it's different.

Nanshan Group came up with technology and marketing plans, Hongqi Car took out various assets now, and added the special influence of Chuncheng Automobile to cooperate.

The prospect of this joint venture seems to be worth looking forward to.

"Mr. Zhu, your proposal is very constructive."

"But it's a bit big, and we still need to discuss it within the company."

Although Cao Yang was a little moved, he didn't directly agree.

Zhu Zhengfeng is so active in contacting him, which shows that this cooperation is beneficial to them.

But for Nanshan Group, whether it is a good thing, Cao Yang feels it is necessary to discuss it with the company's internal executives.

Fortunately, Zhu Zhengfeng didn't expect Cao Yang to agree immediately.

For such an important cooperation, it is normal to talk about it for a few months or even a year or two.

So after a brief greeting between the two of them, they hung up the phone.

"Mr. Cao, Chuncheng Automobile wants to take out Hongqi Car to form a joint venture with us?"

Zeng Tingting next to her just listened to the content of the conversation between Cao Yang and Zhu Zhengfeng.

So as soon as Cao Yang hung up the phone, she couldn't help but ask.

There is no way, the impact of this matter on the sales department must be relatively large.

She had to find out in advance and see what she was going to do in the future.

"Yes, Mr. Zhu's proposal is simply earth-shattering."

"Hongqi car is definitely of very special significance to Chuncheng Automobile Group."

"Now they are willing to take out the whole to set up a joint venture with us."

"Although the shares must be occupied by Chuncheng Automobile Group, this action is also very bold for Mr. Zhu."

"It seems that our acquisition of Jaguar and Land Rover this time has brought a lot of excitement to everyone."

Although Zhu Zhengfeng's chat with Cao Yang today did not involve much Jaguar and Land Rover.

But Cao Yang felt that Zhu Zhengfeng's sudden proposal must have something to do with what happened during this time.

"Mr. Cao, if they really take out all the resources of Hongqi Car, I think they can consider cooperation."

"Anyway, we are now selling engines, gearboxes, and all kinds of parts, in fact, we are already cooperating with people."

"In the future, at most, we will further expand cooperation in model design and marketing."

"Even if we can really make Hongqi Sedan the largest car company in China in terms of sales, it will be of great significance to our group."

Zeng Tingting is obviously supportive of this cooperation.

In her opinion, Nanshan Group does not need to produce a lot of things, but the potential benefits are very large.

"Mr. Cao, the level of Chuncheng Automobile Group is quite high, and the Hongqi car is very special."

"If a private enterprise of ours engages in a joint venture with them, I am afraid that the right to speak in the joint venture company in the future will not be very high."

"If we don't have a say and continue to hand over the joint venture to the people of Chuncheng Motors, then we will probably end up messing up our signboard."

Pan Jinxing's view is a little different from Zeng Tingting's.

He has worked in the "Eighteen Arhats" in the machine tool industry for many years, and he has a good understanding of the working methods of enterprises like Chuncheng Automobile.

In his opinion, the people of Chuncheng Automobile and the people of Nanshan Group often have completely different ideas about doing things.

For example, Volkswagen and Toyota cooperate with Chuncheng Automobile, and they may be able to suppress each other with the identity of foreign capital, and everyone can barely achieve equality.

But if Nanshan Group cooperates with the other party, the situation is completely different.

Even if the strength of Nanshan Group is much stronger than that of Chuncheng Automobile, it is estimated that the mentality of many people is also high.

Even some people will choose to back down when facing Volkswagen or Toyota, but when there is a conflict with Nanshan Group, they may be very strong.

Pan Jinxing feels that these influences must be considered.

"Mr. Pan's worries are not unreasonable, unless some relevant things are completely agreed in the joint venture contract."

"Otherwise, the management of the joint venture will be a big problem at that time."

Ji Hua is from a university and has cooperated with many state-owned enterprises on projects before, and he also has a deep understanding of what Pan Jinxing said.

"Mr. Pan and Mr. Ji's concerns are quite reasonable, but if we can make it clear that the management of the joint venture company is handed over to us, we should be able to avoid many problems."

Rao Yongxiang is also inclined to support cooperation with Chuncheng Automobile Group.

In that way, their research institute will have a lot more room to play.

In the future, many cars will run on the land of China, and many of them will be designed and produced by Nanshan Group, which is still very attractive to automobile designers.

"This question doesn't necessarily have to be answered today."

"Everyone will think about the pros and cons of cooperation and see how they should talk to each other."

Cao Yang did not directly state his attitude.

Anyway, there is no need to reply to Zhu Zhengfeng today for this matter.

Let's talk about it first.

If you agree too quickly, maybe the other party won't cherish it, and all kinds of conditions are not so easy to discuss.

And he has a lot of important things to do.

(End of chapter)