July 22, 2008 was a very ordinary day for most people.

But for BMW, it was a day to look forward to.

Their new all-round coupe X6 was officially launched in Huaxia.

With the common advantages of sedans, sports cars and SUVs, the X6, which carries the huge expectations of BMW Huaxia, is directly priced at 999,900 to 1,299,900.

This price can be described as very cleverly set.

It can be said that the price range of Xingtu of Xingchen Automobile overlaps perfectly.

To a certain extent, BMW is also a reverse collision with Xingchen Automobile, looking for more hot spots for its X6.

This can be regarded as another successful performance of Xingchen Automobile.

"Mr. Cao, X6S is an SUV transformed from BMW 6 Series, although the current price range is very consistent with Xingtu."

"But the original intention of the development of this car was actually for Audi."

"The X6 is a great way for BMW to compete with Audi's Audi allroad quattro!"

"The X6 and Audi allroad quattro are both sedan off-road vehicles, and the X6 and Audi allroad quattro will also use the engine of the sedan, which is the engine of the BMW 6 Series, equipped with a V8 4.8L 360 hp engine."

"The front of the BMW X6 is the same as all BMW family members, with large kidney air intakes and waistlines on both sides that extend to the rear of the body."

"However, the unique appearance of the X6 hatchback made BMW designers say that the X6 is coupelike when evaluating the appearance of the BMW X6."

"This is really special, so the BMW X6 can indeed be called a sports sedan."

"The X6 has BMW's own patented technical equipment, including the adaptive all-wheel drive system xDrive, advanced stability control system, active steering system and other equipment."

"On top of that, there's a new system called DPC, or Dynamic Performance Control. The main purpose of this system is to give the SUV a sedan-like handling. ”

"Although I don't know if the X6 can be recognized by consumers, their popularity can be regarded as coming up at once."

Nanshan Group, Zeng Tingting reported the latest market situation to Cao Yang.

For a long time, Xingchen Automobile has been very concerned about the movements of luxury car companies such as Mercedes-Benz, BMW, Audi and Porsche.

Now that BMW has launched the X6 model in such a high-profile manner, Xingchen Automobile naturally attaches great importance to it.

Know yourself and know your opponent, and win all battles.

BMW cars are specifically involved in completely new models, and it can even be said that a new category has been created.

What is the impact of this kind of thing, Zeng Tingting must find out.

"This DPC system can really make an SUV have the same handling as a sedan?"

Cao Yang attaches great importance to SUVs, which has been reflected in the layout of Xingchen Automobile and the exchanges with Changan, Great Wall and other companies.

"In the X6, when cornering, the DPC system distributes more torque to the outside rear wheels, reducing understeer and perfecting cornering lines."

"If there is a sudden tendency to lose grip at the rear when cornering, the DPC system distributes more torque to the inside rear wheels to reduce oversteer."

"The DPC system also works when decelerating, and can independently stabilize the vehicle regardless of the load on the engine."

"Moreover, the X6 also has the sharp weapon on the X5, the downhill assist system."

"When the vehicle is in a downhill state, the ECU can automatically control the driving speed of the vehicle to achieve a greater safety factor."

Rao Yongxiang, as a professional, answered Cao Yang's question on the side.

"Mr. Cao, the X6 has used ZF's 6AT so far, which is completely incomparable with our star journey and looking up."

"I think although the appearance is more special, but because of the special appearance, there may not be many people who buy X6."

As the person in charge of Nanshan Engine, Ji Hua naturally attended today's meeting.

"The engine of the X6 is a V8 4.4T twin-turbo engine, which is the same displacement as our V8, but it is not as good as us in terms of performance."

"As for our W12 and W16 engines, it's even less comparable."

Cheng Tao is also full of confidence in the products produced by Nanshan Engine.

Your BMW is very powerful, and even produced aero engines back then.

But so what?

Now your engine, the performance is just not as good as mine.

"I heard that BMW is considering the introduction of the X5 into China's domestic production, and it is estimated that they will make more and more moves in the next few days."

"I think BMW and Mercedes-Benz will still be the main competitors of Xingchen Automobile in China in the future."

Zeng Tingting still attaches great importance to BMW and Mercedes-Benz.

Both companies have factories in Huaxia and can localize overseas models at any time.

When the price continues to fall, it will definitely bring pressure to Xingchen Automobile.

After all, the recognition of these two brands by the Chinese people is really very high.

This is not so easy to change.

Without ten or eight years of hard work, Zeng Tingting never thought of surpassing Mercedes-Benz BMW in this regard.

"The sales department pays attention to the market performance of X6 and sees how everyone's recognition is."

Although Cao Yang knows that X6 is in its original history, the sales volume is like that.

It's not bad, it's not good.

SIMILARLY SHAPED CARS, IN ADDITION TO THE X6, ALSO HAVE HONDA'S GESHI DIAGRAM AND THE FAMOUS TESLA MODEL Y.

But apart from the latter, the rest of the sales are not good.

However, now that the automobile market in Huaxia has undergone a lot of changes, he is not particularly sure whether consumers' tastes have begun to change.

So follow up first and see how it goes.

Zeng Tingting naturally has no doubts about this.

Cao Yang didn't remind her, she was going to do the same.

And it is not only Nanshan Group that also pays attention to the market performance of BMW X6.

The X6 is headed for Audi, and Strauss is naturally very clear about this.

"Vondel, judging from the feedback from the current market, the recognition of the X6 by consumers is higher than that of the Audi A6 allroad quattro."

"And the 4.4T V8 engine is a little more powerful than our 3.2-liter V6 or 4.2-liter V8 gasoline engine."

"No matter how you look at the X6, below the waistline is somewhat similar to the BMW X5."

"Above the waistline, the beautiful roofline, low windows, and tightened C-pillars are exactly what a coupe should be."

"Through a clever combination, BMW has succeeded in combining the design of the SUV model and the coupe model into one car."

"The angled rear windscreen, the huge L-shaped taillights, the low-profile rear wing and the aggressive exhaust pipes."

"I went to BMW's 4S store yesterday to experience the X6, which retains most of the design elements of the X5 and adds some equipment. Metal paddle shifters, which feel quite good in the hand. ”

"The leather covering of the steering wheel is extremely uniform, and the feel and texture are excellent."

"In addition, the audio control, cruise control system, and telephone system are all integrated into the steering wheel, so that the driver can easily control the vehicle."

"The double-barrel silver instrument panel design is full of dynamics, both in terms of styling and color matching, which is BMW's consistent style."

"Vondel, our opponents have already started to exert their strength."

Strauss was clearly more anxious than Cao Yang.

Audi is now facing competition from Xingchen Motors, and previously wanted to pull BMW and Mercedes-Benz together to deal with Xingchen Motors.

But judging by the current situation, the effect is low.

The most important thing is that BMW itself is not far behind and wants to increase its share in the Chinese market.

They also attach great importance to the prospects of the Chinese market.

By 2008, the international auto giants have slowly increased the attention of the Chinese market.

In the past, various car companies wanted to launch so-called new models in China, which were often not really new models.

What we do a little more is to introduce models that have been on the market overseas for one or two years or three or four years.

If you do it a little too much, you will directly import the old models that have been eliminated overseas into Huaxia as new models.

But this time BMW is different.

As a new model of BMW, the X6 has just been launched in the world this year.

Although the launch of Huaxia was a few months late, it can also be regarded as the simultaneous introduction of the world's most advanced models.

This is definitely a very big improvement compared with the practices of many other car companies in the past.

Strauss was naturally able to feel this.

You know, Mercedes-Benz and BMW have always been the target of Audi in the global market.

Although in the Chinese market, Audi is one step ahead, but whether this advantage can be locked forever, Strauss actually does not have much confidence.

"BMW has always believed that our Audi status in China does not match its strength."

"They don't think there's a reason for us to sell better than them in Huaxia."

"In particular, the BMW 3 Series is benchmarked against our Audi A4L, and the BMW 5 Series is benchmarked against our A6L."

"They don't admit defeat at all."

"However, the market is the market, and our Audi sales in China are better than BMW."

"Even if they immediately import the X6 that has just been launched in the world to Huaxia for sale, there is no way to change this situation."

"So I don't think you need to worry about it, the X6 isn't as big as you think."

Vondel has always felt that Xingchen Automobile is Audi's biggest competitor in China.

Although BMW and Mercedes-Benz are very powerful, their influence in the Chinese market is still not as good as that of Audi.

By now, the image of Audi's official car has been deeply rooted in the hearts of the people.

Many people in China also have a high degree of brand recognition for the logo of Audi's four circles.

Von Delke is very confident in this.

"If you look at the X6 alone, it may not be so powerful."

"But X5 and X6 are marketed together, and in the future, X7 will definitely be imported into China, and our Audi Q5 and Q7 will definitely be directly impacted."

Strauss also wanted to get some support from Vondel.

However, Vondel's mind is no longer on BMW.

In his opinion, BMW will not pose much threat to Audi in China in ten years.

At this time, it is necessary to point your fist at the main competitor.

In particular, the rise of Nanshan Group will not only affect the Audi brand, but also bring great pressure to the Volkswagen brand.

Great Wall, Chery, Geely, BYD, Changan, Yangcheng Automobile ......

A bunch of self-owned brand car companies in Huaxia have now risen.

Their engines and gearboxes are no worse than Volkswagen's, but the price of the whole vehicle is much lower than that of Volkswagen's similar models.

In this case, more and more consumers are choosing to buy models of their own brands.

This is a situation that Vondel very much does not want to see.

And the driving force behind all this, Vondel feels that it is all Nanshan Group.

"BMW is on the move, and we're not resting."

"The headquarters already has the intention to introduce the Q3 model globally at the Huaxia factory, and the localization project of the Q5 is already on the way to approval."

"In the future, if the sales of the Q7 are okay, it is possible to produce the Q7 domestically."

As soon as Vondel said this, Strauss didn't know how to proceed.

In the end, he had to go back and figure out how to deal with the threat posed by the appearance of the BMW X6.

……

In addition to making the products more fashionable and dynamic, many SUVs have been made into coupe styles, such as Mercedes-Benz GLA, Lynk & Co 02, Mazda CX-4, etc., I have to say that the appearance of this crossover model is indeed very beautiful.

However, in 2008, this style was very rare.

The reason why the BMW X6 has caused a lot of heated discussions is because this shape is very special.

And this special makes the people of Yangcheng Honda full of expectations.

"MINISTER WATANABE, I THINK THE CROSSTOUR MODEL THAT THE COMPANY IS WORKING ON IS VERY SIMILAR TO THE EXTERIOR STYLE OF THE BMW X6."

"According to our schedule, it will be officially available for sale in 2010."

"Is it possible to take advantage of the popularity of BMW X6 this time to market a CROSSTOUR model in advance, so that everyone knows that our Yangcheng Honda also has a new car that does not belong to BMW is coming?"

Lin Tiansheng has been paying attention to the news related to the BMW X6 for the past two days.

Although I don't know how far the sales can be, the popularity is not low at all.

It just so happens that a new model they are promoting is also in the same style as the BMW X6.

"I'VE SEEN A PROTOTYPE OF THE CROSSTOUR, AND ITS FRONT PART ADOPTS THE HONDA FAMILY DESIGN, AND THE LARGE CHROME GRILLE IS VERY MAGNIFICENT."

"The main features are still concentrated on the side and rear of the body."

"The side adopts a large slip-back shape, which is indeed very similar to the BMW X6, very round and full, and the visual center of gravity of the rear is very high, which looks wide and heavy."

"The company is looking forward to it, and it's equipped with a 3.5-liter V6 engine that has won Ward's top 10 awards."

"However, because the company has high expectations for it, and there are still two years to go public, if the relevant news is leaked too early, it is easy for competitors to formulate some targeted marketing measures to deal with us."

"So in the past, the company's new models generally didn't start to advertise so early."

NATURALLY, TARO WATANABE KNEW THAT HIS CROSSTOUR WAS SIMILAR TO THE X6.

He even thinks that his model is more elegant and good-looking than the X6.

He wanted to buy one himself.

But the stubbornness in his mind will not change easily.

"According to normal circumstances, it is indeed inappropriate to start advertising so early."

"But now the situation of the automobile market in Huaxia is changing rapidly, and we have seized some hot spots in time to give consumers some expectations."

"I don't think it's a bad thing to even let consumers know about our CROSSTOUR in advance."

Lin Tiansheng also wanted to make some efforts to try to convince Taro Watanabe.

However, Dongying people are sometimes stubborn, and they can't listen to what you say at all.

"We have to be confident in our own products, Honda's products have always been able to lead the preferences of consumers, and there is no need to mess up our own position because of the appearance of X6."

"When it's about to go public, you can promote it at the auto show."

Taro Watanabe's firm attitude made Lin Tiansheng give up struggling.

Anyway, the company's development situation is quite good, and I can't afford to toss anymore.

However, Yangcheng Honda is not tossing here, but some other manufacturers are still thinking about how to toss.

"Mr. Wu, we analyzed it and felt that the BMW X6 was a very good object to imitate."

"The unique shape is very recognizable, as long as we produce it, consumers will think it is a BMW X6 at first glance."

"When the time comes, we will be equipped with the 2.0T engine and 6AT gearbox of the Nanshan engine, and the performance will not be much worse than that of the X6."

"Even in some equipment, we have an advantage."

"If they sell 1 million, we only need to sell 150,000, and when the time comes, not to mention the monthly sales of more than 10,000, there will definitely be no problem with monthly sales of more than 5,000."

Within Zotye Automobile, Chen Baikun, the vice president in charge of research and development, and Wu Kaiwei, the general manager, put forward his own suggestions.

As a car company born in the wilderness, Zotye is not very well-known in China.

Although a few products were launched, they didn't actually make much money.

They have always wanted to make a popular model, so that Zotye Automobile can rise quickly and become the same existence as Chery and Geely.

To this end, their research institute has also made a lot of efforts and selected many imitation models.

But before that, they were all considering models from car companies such as Toyota, Honda and Volkswagen.

The original price of these cars was not particularly high, and after Zotye imitated it, the impact was not big enough.

The appearance of the BMW X6 this time made Chen Baikun realize that a new opportunity had arrived.

Why don't you find a luxury brand model to imitate, and directly make the price difference between the two cars five or six times.

In this way, the impact comes up at once.

It can definitely stimulate a part of consumers to buy Zotye cars.

"BMW X6?"

"This car is quite special, but if you want to say that it is beautiful and classic, I don't think it can compare to Xingtu."

Wu Kaiwei's words, Chen Baikun did not refute, but directly changed his statement: "Mr. Wu, our engine and gearbox are purchased from Nanshan Group, and some other key components are also purchased from Nanshan Group. ”

"In this case, if we copy the products of Xingchen Automobile, can the whole vehicle be produced smoothly?"

As soon as Wu Baikun said this, Wu Kaiwei immediately had nothing to say.

Truly!

Nanshan Group's brain is in water, and it will supply engines and gearboxes to car companies that copy it.

And with the influence of Nanshan Group in China, if Zotye copied their models, it is estimated that they can be sued for bankruptcy!

"Forget it, what you said makes sense."

"Xingchen Automobile, Jaguar and Land Rover, the models of these brands cannot be moved."

"The rest are Porsche, Mercedes and BMW."

"SUVs are hot now, and there are only a few SUV models of their brands."

"In addition to the BMW X6, the Porsche Cayenne is the most recognizable."

"But the Porsche Cayenne also has a problem, which is that their style is a bit similar to Xingtu."

"In order to avoid irritating the Nanshan Group, let's imitate the BMW X6."

"You can arrange someone to go to the BMW 4S store to order 2 X6s now, we want to present the car, the sooner the car is delivered, the better."

"Then let the R&D colleagues complete the dismantling work as soon as possible and determine the relevant part design drawings."

"At the same time, the purchasing department can also contact the supplier synchronously, so that the supplier can come over to the dismantled sample and start to make preliminary preparations for production."

After thinking it through, Wu Kaiwei quickly gave instructions.

Taking advantage of the fact that the BMW X6 has just been launched, the heat is still relatively high, and they want to move as soon as possible.

Strive to produce the X6 belonging to Zotye by the end of next year.

At that time, Zotye X6 may be the most dazzling star in the Huaxia auto market at the end of next year.

As for whether this star is so dazzling and will hurt BMW, he can't care so much.

In cases involving design patent infringement, it is very simple to get involved.

Even if you lose the case, you can continue to appeal.

Pulling and pulling, maybe you can already consider a model change.

For these actions of Zotye Automobile, BMW people naturally do not know.

Wu Kaiwei didn't plan to do any publicity in advance, and he would go on sale directly when the time came.

However, although Zotye Auto's secrecy work is very good, it dismantles the BMW X6 and allows suppliers to produce parts in the past.

This movement naturally can't be small, and some people can still know that Zotye wants to copy the BMW X6.

"Mr. Cao, yesterday we went to Zotye Automobile, they are disassembling the BMW X6, ready for us to design the corresponding parts for the headlight shape of the BMW X6."

"According to them, we only need to directly use the three-coordinate scanner to scan the size data of the X6 headlights, and the structure is also directly copied."

"But the price of the headlights should be the lowest, no matter what method is used."

Zhou Ling thought about it all night and felt that this news was a good opportunity to contact Cao Yang.

Otherwise, she usually wants to communicate directly with Cao Yang, but the level is still a little worse.

Xingyu Auto Lamp now relies on the LED headlight technology provided by Nanshan Group, and has become the strongest car lamp company in China.

Zhou Ling is also very optimistic about the cooperation with Nanshan Group, and hopes that this relationship can be maintained steadily.

"Zotye Motors?"

"Are they going to copy the BMW X6?"

Cao Yang was stunned for a moment.

My previous focus has always been on independent brand car companies such as Chery, Geely, Great Wall, BYD and Changan, and I have not paid much attention to other independent brands such as Zotye, Xiali, and Zhonghua.

Now I suddenly heard Zhou Ling hear that Zotye Auto copied the BMW X6, and immediately thought of something.

These people won't also copy the products of the Porsche Cayenne or Xingchen Motors, right?

"Yes, they're ready to launch the Zotye version of the X6 by the end of next year."

"However, everyone has signed a confidentiality agreement, and the relevant content must be kept confidential."

Although Zhou Ling also signed a confidentiality agreement, she reported to Cao Yang without any hesitation.

"Are you on Zotye Motors, have you seen the model of Xingchen Motors?"

Although if Zotye copied Xingchen Automobile, Cao Yang was confident enough to regret it.

But if you can have one thing less, it's naturally better to have one less thing.

"Xingchen Automobile ......"

Zhou Ling is also very smart, and as soon as she listens to Cao Yang's words, she knows what the other party is worried about.

"Mr. Cao, I haven't seen or heard of this information."

"I don't think Zotye Auto should dare to copy our models!"

"But I will pay special attention to the next step, once Zotye Auto has this action, I will report to you immediately!"

(End of chapter)